Bootcamp Weeks 1 & 2
TFI's 2nd annual Fashion Your Future (TFIFYF) accessory biz boot camp kicked off on June 20th with 83 registrants! This unique, interactive and experiential program is free for youth aged 20 - 29. The purpose of TFIFYF is to inform creative designers about the business of becoming an accessory entrepreneur.
Week 1, presented by TFI's own Executive Director, Susan Langdon, began with an intro to the fashion industry, buying seasons, government regulations and other protocol needed to establish a business. Susan also discussed costing from raw materials to wholesale, and then pricing from wholesale to suggested retail. The "points" system and formulas to determine the correct price were shared with the group. Susan wrapped up day 3 with a review of business planning, SWOT analysis and how to create a business plan in 5 easy steps.
TFIFYF's next trainer was Huma Aslam and her topic was marketing. Huma discussed the various types of marketing and market research, and took the group on a field trip to meet with retailers in the City. Many thanks to Zane, Lilliput Hats and Toronto Designer Market for volunteering their time to advise our group about their retail business model, who their target markets are and what marketing tactics they use to attract customers.
Everyone in the group then conducted an on-the-street market research survey around Trinity Bellwoods park to try to determine who their target consumer is. Using the survey results gathered, everyone completed an in-class "persona" assignment.
Week 2 was mostly devoted to learning about sales and refining winning sales techniques led by TFI mentor Patricia Butler. The Art of Sales was discussed, as well as detailed information about hiring a sales agent, commission rates, agency contracts and a trip to Elsa Reia agency was included. Elsa described her business model and why she structured it that way, she discussed her commission rates and why she represents the lines she does. Everyone was enthralled with the information she shared, as well as with showroom mascot Mookie!
Back at TFI, a panel discussion about wholesale and retail tradeshows was held featuring speakers from One of a Kind, Mode Accessories and INLAND.
Week 3 resumes on July 5th after a 5 day break from Bootcamp. Happy Canada Day everyone!
We're launching our Fashion Your Future Accessory Biz program
ARE YOU AGED 20 - 29?
GET A $3000 GRANT TO KICK START YOUR ACCESSORY BIZ
SIGN UP TODAY & GET THE DEETS!
ARE YOU A FASHION PROFESSIONAL WITH 5 - 10+ YEARS OF EXPERIENCE?
YOU CAN EARN $50/HR BY TRAINING YOUTH TO START AN ACCESSORY BIZ
SIGN UP TODAY & ATTEND THE INFO SESSION JUNE 8, 2PM
Join us for this week's Victoria Day Long weekend edition of #FNLROM: Fashion
DON'T MISS THE HOTTEST SOCIAL EVENT IN THE 6!REGISTER NOW
Photo credits - Top row: George Pimentel, Second row: ROM Toronto
Highlights:• Meet the Toronto Fashion Incubator New Labels® Finalists & view a selection of runway looks
• A last chance to view the popular ¡Viva México! Clothing and Culture exhibition
• Weave your own bracelet inspired by ¡Viva México! • Out of the Cupboards: interact with ROM experts about gems and mineralogy
• Musical performances by The Mariachi Ghost, APigeon, Mariachi Mexico Amigo, DJ Sophie Jones & more
Friday Night Live (FNL), presented by Ford of Canada, returns to the Royal Ontario Museum (ROM) for its 9th season. FNL runs every Friday from 7:00 pm to 11:30 pm beginning April 29 until the June 24 finale, launching Toronto’s PRIDE Week. The return of Toronto’s hottest adult-only social event (19+) features a fresh line up of DJs, fantastic food vendors, and themes including Tattoos, CHIHULY, and Pride Toronto. Food vendors include Delight Bite, Come and Get It, H-Bar, Steambox Dumplings, Fidel Gastro’s, Me.n.u, Curbside Bliss, and Gushi Foods. @ROMToronto #FNLROM
TFI New Labels® is a prestigious national fashion design competition, exciting runway show and annual fundraiser developed and managed by the award-winning non-profit organization Toronto Fashion Incubator (TFI). The competition, now in its 24th year, is open to full-time, professional designers creating contemporary womenswear apparel, who have been in business three years or less and are Canadian citizens or are able to legally work in Canada. TFI New Labels® is Canada's original fashion design competition that's launched the careers of many notable designers including Miriam Baker, David Dixon, Todd Lynn, Sid Neigum, Christopher Paunil and Laura Siegel. This year's four national finalists include: Defne Husrevoglu for GUN CONTROL, Peggy Sue Deaven-Smiltnieks for Peggy Sue, Karen Quirion for KQK, and Angelene Fenuta for ANGELENE. #TFINewLabels @torontofashion
MAY 3 AT ONE KING WEST
You're invited to TFI NEW LABELS 2016!
Enjoy an open wine bar, fabulous fare & striking styles as emerging designs compete live on the runway to win the Suzanne Rogers $25,000 award for Best New Label & a feature in FLARE magazine!
Register for a PREMIUM ticket for reserved fashion show seating
General admission seating is available but not reserved
For VIP Dinner Tables/10 and Individual VIP Dinner Tickets, please visit http://bit.ly/1RxQPE3
This is a 19+ event
Last night, Hollywood honoured the stars and we all watched in anticipation as Leonardo DiCaprio and Brie Larson took home the gold.
Not to be overlooked, let's give a roar to the winners of The 2016 'Cat's Meow Awards'!
Established to commemorate the "unparalleled cinematic impact that cute and cuddly cats have had in 2015," the 2016 Cat's Meow Awards combines two of the world's most powerful artistic forces: "award shows" and "Internet cats."
Brought to you by Meow Mix brand -- the makers of popular cat food and the iconic "Meow, meow, meow, meow" jingle -- the awards feature nominations from more than 25,000 cat enthusiasts in such award cat-egories as "Best Cat Napper," "Best Kitty Hijinks," and "Wild Cat Card."
'Best Cat Napper' Nominees:
Winner: Barb and Fritz in "Not a Care in the World" (Breckenridge, MI)
'Best Kitty Hijinks' Nominees:
Winner: Melissa and Tux in "Tissue Box" (Endwell, NY)
'Best Cat-hlete' Nominees:
Winner: Miricle and Panda in "Crazy Legs Panda" (Buckeye, AZ)
'Best Cat Cuddle' Nominees:
Winner: Lindsay, Manny, and Oliver in "Brother Snuggles" (Fayetteville, NY)
'Wild Cat Card' Nominees:
Winner: Cara, Floof, and Poker in "The Floof Massage" (Cutler Bay, FL)
All of these nominees and winners not only embody the best Internet cat moments of 2015, but also highlight the one-of-a-kind (and often hilarious) bond that only cats and humans share. And as if cats needed more confidence, the lucky nominees and winners take home honor, prestige, and the knowledge that Meow Mix 'real meat' treats will always be there to celebrate their impressive achievements.
They sure give Best Picture nominee "Mad Max: 'Furry' Road" a run for its money, don't they?
For more on the Cat's Meow Awards and Meow Mix brand's initiative to give away 50,000 free Irresistibles cat treats, please visit:
LOVE FASHION? SHOP & SUPPORT TFI!
Toronto Mayor John Tory today launched a new city website and strategy to champion the region as a centre of startups, innovation and growth, in partnership with City of Kitchener Mayor Berry Vrbanovic.
The two mayors will participate in a dual city mission to San Francisco and Silicon Valley in April, 2016, where they will communicate the region’s strengths, encourage investment and promote the Toronto-Waterloo regional corridor as an important home to talent and innovation.
"Toronto and the Waterloo Region are no further apart than San Francisco and Silicon Valley, and are home to a diverse, highly educated population and game changing ideas,” said Mayor Tory. "We need to build our reputation as a place where great talent is nurtured, industries can grow and where we engage the public in finding innovative solutions.”
“Thousands of finance and tech workers travel between Toronto and the Waterloo Region every day,” said Mayor Vrbanovic. “Developing the corridor that connects us will move people more efficiently, promoting greater collaboration and economic development and enabling us to compete on an international scale with the world’s largest innovation centres.”
The City launched a website at http://www.startupheretoronto.comto support the growing startup community in Toronto and the broader Toronto-Waterloo innovation corridor. The StartUp HERE Toronto website was built and will be managed in partnership with Toronto start-ups, incubators, accelerators, funders and educational institutions.
The Mayor launched the new site following a working group with private and public sector leaders and city staff on Thursday focused on four key items related to the city’s innovation agenda: talent attraction and retention; civic engagement, developing Toronto’s reputation as a digital testing ground, and creating an innovation friendly regulatory and procurement environment.
These initiatives are part of "From Concept to Commercialization: A Startup Eco-system Strategy for the City of Toronto", which was endorsed by City Council in May 2015. Mayor Tory will also be travelling to Kitchener-Waterloo on March 23 as part of his work with Mayor Vrbanovic to promote increased collaboration and improved connections between the regions.
Please join us for an evening filled with fabulous fare and unprecendented designs at this year's 2016 TFI New Labels fashion show & gala. Please pledge your VIP Patron tables/10 and tickets today!