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TFI NEWS - July/August 2004

A fashion industry newsletter for innovative designers and small business entrepreneurs
July/August 2004
Volume 12, Issue 5

1. Who's Who
2. Upcoming Events
3. E-RC Update
4. Scene + Heard
5. Top Picks

Fourteen Canadian companies have made it to Sportswear International's 13th annual Who's Who list of the "world's best brands". Toronto's House of Spy, a resident member of the Toronto Fashion Incubator, heads up the local contingent along with The People Have Spoken, Roots and OK47. House of Spy was established as a part-time venture in 2000 by principle Wendy Wong, a graduate of the International Academy of Design. In 2001, Wong launched her business full-time and moved into a studio at the TFI. House of Spy, a young women's wear line, sells across Canada, the U.S. and Spain.

Other notable Canadian brands on the list include Montreal's Betty Blush, Bodybag, Dubuc, Fidel Clothing, Hollywood Jeans, Itsus, Mackage and Parasuco, Winnipeg's Silver Jeans, and Vancouver's John Fluevog shoes.

The list, containing over 400 brand names, also identifies influential showrooms, textile and service companies, PR agencies and over 200 retailers from around the world.

The next few months are packed with activity for fashionistas and fashion entrepreneurs. Here's a highlight of what's coming up, but for a full listing of events be sure to visit www.fashionincubator.com.

Join Rose Mastnak, a pioneer in the fashion industry, by attending an EXCLUSIVE TFI members-only presentation on "The ANTI-Brand". Gain important information on growing your business and how to sell without selling out. August 10 is about distribution: You are the company that you keep the how, why and where of distribution. Explore areas such as location, store design, international showrooms, chain stores and production levels. Company Culture is the topic for August 24: How to create systems and processes that support your image. All seminars take place at the Toronto Fashion Incubator, 106 Dovercourt Rd., in Toronto. Doors open at 5:30pm so you can squeeze in some networking while enjoying complimentary refreshments. The seminars start at 6:00pm sharp and run until 7:30pm. Cost is $20 + GST per TFI member, per discussion. Come to one or all of the exciting seminars and gain the knowledge to grow your business!

On Thursday, August 19, Starbucks salutes the fashion industry and you're invited! The fashion-inspired celebration starts at 4:00pm at one of Starbucks' newest locations at the corner of Richmond and Spadina in Toronto (438 Richmond St. W.). At 5:30pm, get a sneak peek of the latest fall 2004 looks from the Toronto Fashion Incubator and sample delicious Starbucks refreshments such as Passion Shaken Iced Tea and Strawberries and Cr?me Frappuccino Blended Beverage. There's no cost to attend and everyone is welcome!

The National Post and the Design Exchange presents Fashion Night on August 17, 2004, starting at 6:30pm. Join notable fashion designers Joeffer Caoc, David Dixon and Franco Mirabelli and sample Wines of France at the reception following. The event takes place at the Design Exchange, 234 Bay St., Toronto. Tickets are $50 for the general public; TFI and DX members only $45. Order tickets from Ticketmaster at www.ticketmaster.caor 416-872-1111. Each person will receive a free Waterford crystal glass. Keep on top of other DX events by reading EXPRESS, a free e-newsletter published by the Design Exchange. Get updated DX news, job postings and events of interest. To sign up, visit www.dx.org and follow the link on the home page.

Toronto Fashion Incubator members are invited to participate in the TFI's annual SPRING PRESS BREAKFAST. Meet and network with key media and retail buyers one-on-one! Generate sales and publicity leads! Present your collection in a LOW-RISK, LOW-COST environment without the headache of a runway show. This juried event takes place on Thursday, September 23, 2004, starting at 9:30am.

Fashion Group International Toronto presents a Lifestyle Forum on the impact of the lifestyle industry on business today. Join Canada's lifestyle industry leaders on August 29, 2004, from noon to 3:00pm and learn about their innovative products and services. For location, details and tickets, contact 416-535-6055 before August 15. Tickets are $40 per person.

Trend-forecasting agency Peclers Paris presents its futur(s) book at the opening gala for Fashion Group's international conference in Toronto, held at the Design Exchange on August 27. Futur(s) offers a look at the socio-cultural trends influencing consumer attitudes and impacting design and is used in fields such as architecture, art, fabric, fashion, textiles and furniture. Tickets for the black-tie event, which includes dinner, are $150 each. Call Brigitte at 416-524-2584 for details.

11:30am - 12:30pm, Toronto Fashion Incubator, 106 Dovercourt Rd., Toronto. Hey fashion designers and entrepreneurs: Show your stuff at this unique audition to apply for TFI's prestigious Resident Program. It's FREE, and everyone who auditions will be entered into a draw to win a one-year TFI Outreach program membership (or membership renewal) valued at $130.00!!

Here's your chance to win cash and prizes valued at over $25,000, including a runway show featuring your fall 2005 collection. New fashion designers with less than 3 years of experience, who are producing a women's wear ready-to-wear line, are invited to contact us for a free application form and contest details to enter the Toronto Fashion Incubator's New Labels National Fashion Design Competition Presented by Elle Canada. Deadline for entries is November 5, 2004.

Montreal's Spring 2005 Fashion Week takes place September 27 to October 1, 2004. Canadian designers and manufacturers are invited to participate. Contact Elaine Leveille at 514-483-2137 or Dominic Morency at 514-866-5985 for prices and an application form.

The Royal Ontario Museum's Textiles and Costume Committee is holding a fundraiser, The Magic of Indigo Blue, on November 23, 2004, at 100 Queen's Park in Toronto. Christie's Canada will accept bids on 15 Levi Strauss denim jackets magically transformed by 15 Canadian designers. Tickets $50 ROM members, public $60 and students $30, includes a cocktail reception. To reserve, call 416-586-5797. The event supports the exhibit, TOUCHED BY INDIGO: Chinese Blue and White Textiles and Embroidery. This new exhibition explores the function and esthetics of the blue and white textiles and embroidery of China featured in more than 100 objects including clothing, home furnishings, tools and paintings. It is on display from October 9, 2004, to February 13, 2005, in the European Temporary Exhibition Gallery.

The Toronto Fashion Incubator will unveil its new and improved web site in a few short weeks! Thanks to a generous grant from The Ontario Trillium Foundation, www.fashionincubator.com will bring services and information to new designers and fashion entrepreneurs across the country and around the world. Accessible 24/7 on www.fashionincubator.com, users will be able to download lists of retailers in Canada and the U.S., fabric suppliers, contractors, sample makers and more! Watch for the exciting Mentor's Corner where fashion entrepreneurs can email questions to several online volunteer mentors on topics such as global branding, starting a fashion business, what it takes to make it into TFI's New Labels or Resident Program and how to expand one's business. An online marketplace will make it easy to purchase tickets to TFI seminars, events and to buy TFI's two guidebooks, How to Start a Fashion Business and How to Prepare a Business Plan for Fashion Entrepreneurs. Both books will be in downloadable format ensuring quick and easy check out. Stay tuned to TFI News for further developments!

IMG Canada has signed on as the official sponsorship agent for Toronto Fashion Week. Although the Fashion Design Council of Canada will continue to manage the event, IMG will handle all sponsorship arrangements. IMG is one of the leading event marketing and sports and leisure management companies, representing sports celebrities and owning and running New York's 7th on Sixth and Mercedes Benz Fashion Week in L.A., as well as IMG Models.

Moxi Femme Magazine is a new women's publication launching in September 2004. "It's a motivating and inspiring magazine without the fluff that the other women's magazine's have," says publisher Tracy Harris. The magazine will feature and promote new and fresh Canadian designers "since it's so hard for them to get the recognition they deserve," adds Harris. Moxi Femme will launch with a mega party at The Drake Hotel on September 20, 2004. Harris is looking for hip and trendy "Queen Street West-type" womenswear and accessories designers to feature in the gala fashion show and in upcoming editorials. For consideration, new designers can send their press kit to Moxi Femme Magazine, 58 Lafayette Blvd., Whitby, ON, L1P 1T2, before August 16.

The art hop along Queen Street West just got a little more stylish with the opening of Willow Grant, a new fashion boutique. The shop offers new designers the chance to have a retail space to call their own. Owner Josee Beaudry came up with the store's concept because she wanted a venue "to nurture (designers') ideas and showcase their creativity". For more information, contact Beaudry at www.willowgrant.com or 416-533-7553.

The Little Black Dress gets a well-deserved tribute at The Bay's St. Regis Room on September 14, 2004. The staple of many a women's closet will be the subject of an exhibit, La Petite Robe Noire, and featured in a fashion show to help raise funds and awareness for The Arthritis and Autoimmunity Research Centre Foundation of the University Health Network. Tickets for the champagne reception, exhibit, luncheon and fashion show are $100, available online at www.aarcf-uhn.ca.

And it wasn't just because of the cars. Gorgeous American male model Jon Passavant arrived at the stunning BMW Toronto showroom recently to help launch Lauder beyond paradise Men, a new fragrance for men by Estee Lauder. Passavant, a Pittsburgh-native who has been featured in campaigns for Giorgio Armani, Ralph Lauren and Saks Fifth Avenue, is the official spokesmodel for Lauder beyond paradise Men, making it the first time the cosmetics industry giant has signed on a male model. Lauder beyond paradise Men evokes the senses with a fresh, slightly citrus essence with hints of melaleuca bark, jabuticaba fruit, sage, tarragon and thyme.

2004 is Flare magazine's 25th anniversary and this fall readers across the country will find a special bonus edition of Flare with their October issue. The 84-page additional issue called Flare 25th - Celebrating Canadian Beauty, features never-before seen portraits of Canadian women taken by singer and photographer Bryan Adams. Portraits include those of Governor General Adrienne Clarkson, singer Avril Lavigne, actor Nia Vardalos, journalist Leah McLaren, writer Ann-Marie MacDonald and model Daria Werbowy. Watch for this special edition on newsstands September 15, 2004. The Toronto Fashion Incubator and TFI News salute Flare for bringing us 25 fabulous years of Canadian fashion.

The new Patricia Harris Gallery of Costume and Textiles at the Royal Ontario Museum, opening in December 2005, will feature a number of important collections of textiles and fashion currently in storage at the museum. A prototype of the new gallery shows soaring peaked ceilings over a large open-concept area that will provide a striking backdrop for objects on display. The gallery will be housed on the fourth floor of the Daniel Libeskind-designed glass building, named the Michael A. Lee-Chin Crystal. Luminous glass windows facing Bloor Street will give pedestrians a glimpse of exciting events and exhibitions going on inside the museum and in the new gourmet restaurant located in the stunning apex of the crystal enclosure. For updates at the Royal Ontario Museum, visit www.rom.on.ca.

At a recent news conference, the City of Toronto Economic Development Corporation (TEDCO) and Toronto Film Studios Inc. unveiled plans for a new multifaceted 45,000-sq.-ft. film/media complex to be built on a 30-acre site in Toronto's Port Land area. The area will undergo a transformation and revitalization with the development of the complex and surrounding land. Up to 1.25-million square feet of buildings will be created, housing 13 high-quality sound stages, commercial and retail space, live-work space, a hotel and conference centre, public areas and more. Construction of the five-year development project will start in 2005. TEDCO is an arm's-length, special-purpose body of the City of Toronto. TEDCO owns over 400 acres of land in the Port Lands of Toronto and leases properties to more than 75 businesses. Through its "incubator" program, it encourages new employment formation in key industries as part of its broader economic development strategy. TEDCO has been the primary sponsor of the Toronto Fashion Incubator since 1990.

The Baubles for Bravery campaign created to support Louisa Russo resulted in a $10,000 donation for the shooting victim's medical needs. Custom-designed earrings containing sterling silver and semi-precious stones were hand-created and sold through various Toronto retailers and city-wide fundraisers for a minimum $20 donation over a six-week period. "To date 500 pairs of these earrings were sold, with additional orders to be filled",says Antonietta Perretta, owner of Baubles. "This is a feel-good campaign, reminding everyone that even a pair of earrings can make a difference". Russo was an innocent victim in a random shooting incident in Toronto this spring. For more information, contact Perretta at 416-236-4778.

Promostyl, the international trend-forecasting agency, recently expanded its Canadian base by opening offices in Vancouver and Montreal. Current senior trend consultant Renee L'Abbe has been transferred to the West Coast where she will manage accounts in British Columbia and the U.S. states of Oregon and Washington. In addition to managing the new territories, L'Abbe will continue to service her existing clients in eastern Canada while a new sales associate based in Montreal will be available for appointments in the Toronto and Montreal regions. For further information, contact Richard Sardouk, Promostyl's managing and creative director, at 212-921-7930.

A new booklet written by M Shop and Funky Lala provides the inside scoop on dealing with contractors and how to speak their language. Learn how to obtain the perfect prototype, secure fabric, small lots and mass production, as well as packing and shipping, how your product determines what factory to use, quality assurance and more. Become familiar with how factories work, the phrases they use, and how to produce your line on a large scale. The book is available online at www.mshopnyc.com for US$17.

According to Dun & Bradstreet, businesses with fewer than 20 employees have only a 37% chance of surviving four years (of business) and only a 9% chance of surviving 10 years. But compare those stats with the Toronto Fashion Incubator Resident businesses who boast an average 75% survival rate within three years of graduation from TFI. Why the staggering difference? By renting one of TFI's subsidized in-house studios, your design business can use its funds more effectively to develop market opportunities and hire the right staff to help your business grow. You'll also have access to on-site business advice, a professional showroom and a 2,000-sq.-ft. production facility. Why buy machinery and pay full-market rent when you can get everything you need for as little as $300 per month? Contact the Toronto Fashion Incubator today and ask for a Resident application form. TFI's 17-year proven track record speaks for itself.

A visual fashion library of the latest styles and details brought to you by Bill Glazer's Report West and Photobox. Technical sketches make it easy for you to plan your line or merchandise strategy.

Welcome to The Daily Fashion Report by lookonline.com. Get your daily fashion news, insider gossip and special offers.

Find everything you want to know about fashion on this excellent search engine

Want to start a fashion business but don't know how? How to Start a Fashion Business is a guidebook developed for new designers. Along with valuable start-up advice, this guidebook provides samples of fashion business forms and a resource index.

Want to prepare a business plan but don't know how? TFI's How to Prepare a Business Plan was developed specifically for non-accounting fashion types. The guidebook provides a template that allows you to simply enter in your company's information. It comes complete with a 3.5" floppy disk (formatted for Windows 95, Word 7.0 and Excel 7.0 for PC) so you can custom design your plan. What could be easier?

Each book is $25 (+ taxes) or buy both at the same time for only $45 (+ taxes). For more information and to order the guidebooks, contact TFI at tfi@fashionincubator.com or 416-971-7117 ext. 21.

TFI sponsors gain exposure to a targeted audience of more than 4,000 young fashion innovators and industry influencers per issue. If you would like to donate a contest item, membership reward or sponsor a TFI special event, contact Susan Langdon at susanlangdon@fashionincubator.com or 416-971-7117 ext. 21 to learn about the benefits and exposure opportunities your company will enjoy.

TFI NEWS is published by the Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987 with a mandate to nurture, promote and support new fashion designers and entrepreneurs.

TFI NEWS is a FREE newsletter publication sent to all TFI members, to those who were previously receiving the hard-copy version of TFI NEWS and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and informative purposes only. Submissions and feedback are welcome from all and should be sent to tfi@fashionincubator.com.

To subscribe or unsubscribe to TFI NEWS please contact tfi@fashionincubator.com or call 416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
M6J 3C3

Tel: 416-971-7117 ext. 21
Fax: 416-971-6717
Email: tfi@fashionjincubator.com

Office hours: Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and statutory holidays. NOW OPEN 11:00am to 5:00pm every first Saturday of the month by appointment.

Copyright 2004 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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