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TFI NEWS - June 2004

A fashion industry newsletter for innovative designers and small business entrepreneurs
June 2004
Volume 12, Issue 4

1. Mentors Wanted
2. Scene + Heard
3. Top Picks
4. Upcoming Events


The Toronto Fashion Incubator (TFI) is looking for volunteer mentors who are willing to share their time and expertise with new fashion entrepreneurs. The TFI's soon-to-be updated web site, www.fashionincubator.com, will feature a Mentor's Corner with a brief biography and head shot of each expert.

Mentors should be willing to devote approximately two hours per month (30 minutes per week) answering small business-related inquiries via email. Mentors will also be required to participate in an information session prior to the web launch of the Mentor's Corner.

Mentors are sought in the following areas: business plan development, national and international sales and marketing, branding, advertising, apparel manufacturing, sourcing, fashion and/or accessories design, financing and accounting, business law, copyright and trademark law, PR, styling, fashion journalism, e-commerce and retail.

If you have five or more years of work-related experience and wish to help, please send a cover letter and resume to the Toronto Fashion Incubator at tfi@fashionincubator.com. All submissions are welcome.


With the musical chairs being played at Canadian consumer magazines, here's an update on the status at Flare: Elizabeth Cabral, formerly fashion editor at Chatelaine, is the new style editor, replacing Hilary Irlam-Kelley who went to Danier. Juliette Lie, formerly of Redwood Communications, replaces Ying Chu as beauty editor. Assistant fashion editor Tammy Palmer has been promoted to market editor. And John Gerhardt has jumped from contributing editor to fashion director, replacing Adrienne Shoom, who has gone freelance.

Gain important information on growing your business by attending an EXCLUSIVE members-only presentation on "The ANTI-Brand". Join Rose Mastnak, a pioneer in the fashion industry, as she leads an intimate five-part discussion series on the ANTI-brand and how to sell without selling out.

The introductory session kicks off on June 22 followed by Communications: Using the power of PR, advertising, promotions and events, on July 13. All seminars take place at the Toronto Fashion Incubator, 106 Dovercourt Rd., in Toronto, starting at 6:00pm sharp. Cost is $20 + GST per TFI member, per discussion.

Make way for Toronto's first knit cafe opening in August 2004 at 1050 Queen St. W. Ruckus West will be a place for knitters to buy yarn, knitting supplies, network, attend workshops and enjoy tea. For more information, contact Kate or Kristin at 416-533-5648.

Contact the Toronto Fashion Incubator to receive an application to participate in its Spring 2005 Press Breakfast event taking place September 23, 2004. Pitch your line to fashion journalists and retail buyers in a professional and intimate setting.

This is a juried show open only to TFI members producing ready-to-wear apparel and accessories. Applications will be available starting August 3 and the deadline to apply will be August 24, 2004.

Attention fashion graduates, stylists, designers, graphic designers, home fashion designers and talented entrepreneurs. Join the Toronto Fashion Incubator's prestigious Resident Program and be part of an elite group. Membership includes all-inclusive access to a semi-private studio at subsidized rates, a full production facility 24/7, a professional on-site showroom and resource centre, unlimited business consultations and invitations to exclusive industry parties and events.

Entry standards are high but the rewards are priceless for those who make the grade. Join the ranks of fellow Residents including Arthur Mendonça, Henry John Sleepwear, House of Spy, Wonderlust Clothing and alumni such as David Dixon, Misura, Mercy, Crystal Siemens, Olena Zylak, Harebell, Wolves, Mabel, Elena Conte and many more.

To qualify for the Resident Program, applicants must have lived in Toronto for at least one year, have just started a business or have been in business less than three years and have graduated from an accredited business-related college or university program. Applicants must also provide a three-year business plan, proof of financing and innovative talent.

Contact us today for a free application and to schedule your personal tour. Studio rates are available upon request. Call 416-971-7117 ext. 21 or contact us at tfi@fashionincubator.com


Runway collections and fashion news

A fashion forecasting and trend-reporting service

Visit www.fashionincubator.com for a listing of Canadian and international fashion events, trade shows and competitions. Event listings are updated monthly so be sure to bookmark this page. If you have an event you want listed, email your submission with 60 days advance notice at tfi@fashionincubator.com
Thinking about applying to the Toronto Fashion Incubator's New Labels¨ Fashion Design Competition & Show next year? Get Making The Cut, a film documentary that follows the ups and downs of four young designers as they compete in this prestigious national competition. Get a behind-the-scenes sneak peek into the jury evaluation process and arm yourself with knowledge to better prepare your New Labels¨ entry.

VHS copies of Making The Cut are $29.95 for individuals and $59.95 for institutions. DVDs are $39.95 for individuals and $69.95 for institutions. GST, shipping and handling are extra. Payment can be made by Visa, certified cheque or money order payable to the Toronto Fashion Incubator. For more information or to place an order, contact us at tfi@fashionincubator.com

Applications for the Fall 2005 New Labels¨ Fashion Design Competition & Show presented by Elle Canada will be available September 20, 2004, by contacting the Toronto Fashion Incubator at tfi@fashionincubator.com

Want to start a fashion business but don't know how? How to Start a Fashion Business is a guidebook developed for new designers. Along with valuable start-up advice, this guidebook provides samples of fashion business forms and a resource index.

Want to prepare a business plan but don't know how? TFI's How to Prepare a Business Plan was developed specifically for non-accounting fashion types. The guidebook provides a template that allows you to simply enter in your company's information. It comes complete with a 3.5" floppy disk (formatted for Windows 95, Word 7.0 and Excel 7.0 for PC) so you can custom design your plan. What could be easier?

Each book is $25 (+ taxes) or buy both at the same time for only $45 (+ taxes). For more information and to order the guidebooks, contact TFI at tfi@fashionincubator.com or 416-971-7117 ext. 21.

TFI sponsors gain exposure to a targeted audience of more than 4,000 young fashion innovators and industry influencers per issue. If you would like to donate a contest item, membership reward or sponsor a TFI special event, contact Susan Langdon at susanlangdon@fashionincubator.com or 416-971-7117 ext. 21 to learn about the benefits and exposure opportunities your company will enjoy.

TFI NEWS is published by the Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987 with a mandate to nurture, promote and support new fashion designers and entrepreneurs.

TFI NEWS is a FREE newsletter publication sent to all TFI members, to those who were previously receiving the hard-copy version of TFI NEWS and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and informative purposes only. Submissions and feedback are welcome from all and should be sent to tfi@fashionincubator.com
To subscribe or unsubscribe to TFI NEWS please contact tfi@fashionincubator.com or call 416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
M6J 3C3

Tel: 416-971-7117 ext. 21
Fax: 416-971-6717
Email: tfi@fashionjincubator.com

Office hours: Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and statutory holidays. NOW OPEN 11:00am to 5:00pm every first Saturday of the month by appointment.

Copyright 2004 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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