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September/October 2013

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development

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September/October 2013
Volume 21, Issue 6

1. SUZANNE ROGERS EXTENDS SUPPORT OF TFI NEW LABELS®
2. Chicago-Toronto International Fashion Exchange
3. IFIC:: A VIRTUAL Fashion Incubator Conference
4. Cashmere’s BT Couture Celebrates 10 Years
5. TFI Welcomes New Business Mentor Nada Shepherd
6. Studios Now Available
7. Scene & Heard
8. Top Picks
9. Fashion Calendar

Stay tuned for WORLD MASTERCARD FASHION WEEK coverage in the next SPECIAL issue!

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1. SUZANNE ROGERS EXTENDS SUPPORT OF TFI NEW LABELS®

Philanthropist and TFI supporter, Suzanne Rogers, has pledged to continued her $25,000 cash award for Most Promising New Label at TFI New Labels® through to 2017. "I have always had a strong love of fashion, and believe in supporting local talent," said Rogers. "TFI New Labels® is an invaluable program for emerging design talent and I am honoured to be involved."

The 2014 grand prize also includes a full-page feature in Flare magazine and production of a look book for the winning collection, provided by CoverGirl and Pantene. The look book will include a photoshoot with hair and makeup styling by Pantene and CoverGirl experts.

TFI New Labels® is a prestigious, national fashion design competition and exciting runway show developed and managed by the Toronto Fashion Incubator. Canadian designers who have been in business three years or less and create women's ready-to-wear for the contemporary market are eligible to win the grand prize package. CoverGirl and Pantene return as the exclusive beauty partners of the 2014 competition for the seventh consecutive year, providing makeup and hair products used to create the beauty looks featured on the runway, inspired by the finalists' collections. Other event sponsors include Flare, Mantella Corporation, Rogers Communications, Salon Daniel, Cassels Brock Blackwell LLP and the City of Toronto.

"We are extremely grateful to Suzanne Rogers and to all of our wonderful event partners. For without them, promising Canadian designers would not have an opportunity to take their collections to the next level," said Susan Langdon, executive director, TFI.

Established in 1992 as Canada's original, nationwide search for emerging young designers, TFI New Labels® has launched the careers of the hottest up-coming design talent in Canada. Notable TFI New Labels® alumni include Todd Lynn, Joeffer Caoc, Juma, Anastasia Lomonova, Golnaz Ashtiani, Sid Neigum, and 2013 winner Sarah Stevenson. The competition runs over six months where a hand-picked group of semi-finalists meet and interact with a prestigious panel of judges from whom they gain valuable knowledge about developing a successful line. At each judging session, designers compete to move forward or risk being eliminated until only four finalists remain. The 2014 TFI New Labels® competition will take place next spring.

Applications to enter the 2014 TFI New Labels® competition are now available by contacting TFI. Be sure to ask for a copy of the New Labels® seminar power point for tips and advice on how to prepare a winning application.

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2. Chicago-Toronto International Fashion Exchange

Thanks to an official sister cities relationship between Toronto and Chicago, designers from the Toronto Fashion Incubator (TFI) and Chicago Fashion Incubator (CFI) took part in an inaugural international fashion exchange program in October. TFI New Labels 2013® award-winner Sarah Stevenson presented her winning collection on October 16 during Chicago Fashion Week, and Lagi Nadeau presented her spring 2014 collection at TFI’s Press & Buyers Brunch October 23 to 24 during World MasterCard® Fashion Week in Toronto.

"The exchange provided a wonderful opportunity for participating designers to build exposure for their brands in new markets; offered a platform for both fashion incubators to share best practices and establish new connections; and created the chance for Toronto and Chicago to strengthen the sister city relationship to create cultural and economic benefits," said TFI's executive director, Susan Langdon.

Organizers hope that the fashion exchange will continue on an annual basis with Chicago and/or with other international fashion incubators.

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3. IFIC:: A VIRTUAL Fashion Incubators Conference

The first-ever VIRTUAL IFIC (International Fashion Incubators’ Conference), and fourth in a series of fashion incubator conferences, was held October 21 to 25, 2013. If you are a busy industry or business professional, fashion entrepreneur, educator, or involved in business incubation and economic development, you can now register to view taped webinars from any location and time zone around the world.

The Toronto Fashion Incubator (TFI) partnered with TCF Global to host IFIC 2013 online. Experts, veterans and bright lights presented topics such as ethical product sourcing, sharing best practices, new retail formats, global opportunities for designers and much more. This truly global initiative included speakers from Atlanta, Bangladesh, London, Perth, Philadelphia and Toronto.

The virtual IFIC 2013 replaced IFIC Toronto, which was scheduled to take place October 21 to 23 in Canada’s largest city and home to the world’s first fashion incubator. “We decided to move the conference from a physical to a virtual one to accommodate the maximum number of worldwide participants,” said Susan Langdon, TFI’s executive director. “Going digital opened up the IFIC to industry professionals across the globe in a more efficient way that truly meets the mandate of fashion incubators, and we hope to see this model adopted for future conferences.”

TCF Global, located in Perth, Australia, assists emerging designers with sourcing and linkages to global networks of supportive fashion organizations. TCF Global also provides networks for TCF Global Village Community projects for micro-economic development projects for women starting small, sewing-related businesses globally.

Please visit the website for a list of webinars and speakers or click here to register for a webinar. For questions related to the taped webinars, please contact workshops@tcfglobal.com.

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4. Cashmere’s BT Couture Celebrates 10 Years
The White Cashmere Collection celebrates its 10th anniversary this year and stars 20 top Canadian designers and their range of glamorous gowns, show-stopping textural creations, avant-garde masterpieces and full-body accessories, all crafted in soft sheets of white and pink Cashmere Bathroom Tissue.

View the Cashmere Bathroom Tissue Couture collection at Facebook.com/Cashmere from September 25 through November 1, 2013, and vote for your favourite design. Cashmere will donate $1 per vote to the Canadian Breast Cancer Foundation, or up to $10,000, in the winning designer’s name. Votes will be entered in a draw to win a shopping spree worth $10,000.

Cashmere’s Designing a Future without Breast Cancer fashion show debuted on September 25, 2013, at Toronto’s Art Gallery of Ontario and were curated by Toronto designer Farley Chatto. The event also featured BT couture gowns from the past 10 years.

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5. TFI Welcomes New Business Mentor
Nada Shepherd

In September, TFI welcomed Nada Shepherd to its roster of volunteer business mentors. TFI New Labels® finalist and Resident alumna Nada Shepherd created a fashion design house, which included an upper-bridge label NADA, accessible diffusion jersey line nada nuff, a signature fragrance, and a retail location in a luxury shopping centre. Her determination, business savvy and innovative approach to marketing led to the fast-paced growth of the NADA brand, international media recognition and collaborations with some of the world’s largest brands like Audi and Virgin.

Nada directed and created all theme and colour story selections for every season, utilizing her own trend analysis reinforced with trend-forecasting materials. This included fabric and notion sourcing and vendor management locally, as well as worldwide. Her hands-on approach to all areas of development, sampling and production of each collection resulted is custom-designed fabrics in high-quality goods unlike others in the market. This same business acumen governs Nada’s management skills, team leadership and mentorship of junior designers and staff. Nada worked hard alongside her brand team of hand-picked staff and third party agencies and vendors, and led these groups through successful creative campaigns each season. Campaigns included photoshoots, video and film production, runway shows, media presentations, charity events and street-level marketing, which consistently garnered media and industry acclaim. Nada is currently consulting on the business side of the fashion industry.

To make a private, one-on-one mentor appointment with Nada, please contact TFI.

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6. Studios NOW Available
Enjoy the prestige of being one of a hand-selected group of top talents by discovering the benefits of joining TFI’s Resident Program. A handful of work studios are now available for immediate occupancy and we want you to launch and grow your fashion business at TFI.

Affordable studio rent varies from $400 to $500 per month (gross rent) based on the entrepreneur’s need to use industrial sewing equipment or not. The fee includes base rent, utilities and TMI (property tax, maintenance and building insurance for common areas) and the one-year lease can be renewed for up to three years. Residents receive exclusive 24/7-studio access and one-on-one mentoring from TFI’s executive director Susan Langdon, a benefit extended only to Resident members.

This program, the first of its kind in the world, is open to all types of fashion entrepreneurs such as stylists, consultants, marketers, PR agencies, accessory designers, jewellery designers, apparel designers, trim and textile reps, e-commerce businesses and more.

Celebrated TFI Resident alumni include Joeffer Caoc, David Dixon, Colette Harmon, JUMA, Gail McInnes, Arthur Mendonca and many others.

Find out how TFI can help establish and grow your fashion business and why 33 cities from around the world, such as New York, Chicago, London, Milan and others, have copied TFI’s fashion incubator and its Resident Program. Contact TFI for information, a personal tour and an application.

To qualify for the Resident Program, fashion entrepreneurs must have been in business three years or less.

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7. Scene & Heard

Barbie Rocks Hervé Léger
This fall, fashion doll Barbie® rocks a new sexy look courtesy of iconic fashion brand, Hervé Léger by Max Azria. The Hervé Léger by Max Azria Barbie® doll comes with knee-high gladiator boots and a skintight bandage-wrapped dress with black corset belt. It also includes a second runway-inspired outfit featuring a black-and-white jacquard dress, open-toe booties and a black, studded clutch. Available in October 2013, this Barbie collectible is available exclusively at Hervé Léger by Max Azria retail stores, select Neiman Marcus retail stores, and on BarbieCollector.com. For the ultimate collector, the fashions and accessories are also available in life-size from the Hervé Léger by Max Azria collection.

Pearls At The V&A
On view until January 19, 2014, at the Victoria & Albert Museum in London, is the spectacular Pearls exhibition. Pearls have long been associated with wealth, royalty and glamour and this V&A and Qatar Museums Authority joint exhibition provides the ideal opportunity to explore the history of pearls from the early Roman Empire through to the present day. Highlights include rare natural specimens, Mary Queen of Scots’ necklace, a group of tiaras worn by European royalty and striking art deco pieces. For more information, click here.

Three Times A Charm
For the third consecutive year, TFI’s annual New Labels® fashion event has made it to BizBash magazine’s top 100 events in Canada. Not too shabby considering other events include TIFF (Toronto International Film Festival) and World MasterCard® Fashion Week. To choose and rank the annual events on the list, BizBash looked at several factors, including economic impact, buzz, innovation and the event's prominence within the communities it serves.

Target’s Stylescape Launches NY Fashion Week
On September 5, Target stores kicked off New York Fashion Week with a towering, interactive panorama that captured tastemakers from Los Angeles to Toronto to New York in scenes featuring the limited-edition 3.1 Phillip Lim for Target collection. The designer himself attended Toronto’s Stylescape photo shoot held at the Sherbourne Commons waterfront park that featured an eclectic cast of locals including Stacey Mackenzie, Dan Levy, Tracey Moore, Robert Gage, Gail McInnes and TFI’s Susan Langdon. At the New York launch, event attendees included celebrities Jessica Alba, Maria Sharapova, Emilie Hirsch and, of course, Phillip Lim.

The 3.1 Phillip Lim for Target collection and Stylescape became famous in the weeks leading up to the event, generating 2.5-million impressions and creating one of Target's most buzzed about and successful launches to date. The collection, which consisted of more than 100 pieces, sold out within days of its debut.

BONUS GIFT to TFI Members
Effective November 1 2013, TFI's Outreach membership rate will increase $10/year (plus tax). This will allow us to continue delivering the best TFI experience we can. It's our goal to provide our members with essential resources to make work life easier for fashion entrepreneurs like you - and to help make your business more successful. Starting November 1, 2013, when you join or renew your Toronto Fashion Incubator Outreach or Student membership, as a BONUS GIFT you will receive a 12 issue subscription to Flare magazine compliments of TFI! That's a newsstand value of $47.88 (+ tax)/year simply for being a TFI member! Your 12 issue subscription to Flare will start with the next available issue after you join or renew. Please allow 6-8 weeks for delivery. If you have an existing subscription to Flare magazine, your subscription will be extended by 12 additional issues.

Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize contributors: Lida Baday, Betty Ferreira, Jessica Johnson and Steve Park. If you like reading TFI News, please make a donation to our non-profit by clicking here. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up.

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8. Top Picks

http://bit.ly/H0vccM
Stylesight’s top 10 trends for spring/summer 2014

www.youtube.com/watch?v=u8_h29eA4Jw&feature=youtu.be
A behind-the-scenes look at Roots on the newly launched Roots TV

www.cafawards.ca/profiles/Susan-Langdon.php
TFI’s executive director chats about Canadian fashion and the CAFA awards

http://bit.ly/17EwW1g
“Digital Muses” introduces 10 young women whose sensibilities are captivating the blogosphere and the wider world

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9. Fashion Calendar

Collecting The Money You're OWED
Toronto
November 6, 2013
Tired of chasing customers for past due invoices? Discover your legal rights at this informative seminar

QBFFI
Kingston, ON
November 14 - 16 2013
QBFFI is an annual weekend fashion conference held at Queen’s University

Première Vision New York
New York City
January 14 - 15, 2014
International textile trade show

Paris Haute Couture (Mode à Paris)
Paris
January 20 - 23, 2014
Haute Couture spring/summer 2014 collections

TFI Meet & Mingle Night – FREE for Members
Toronto
January 21, 2014
TFI Members: You're invited to our members’ night (and bring a friend!)

Guilty Pleasures at The Drake Hotel
Toronto
February 1, 2014
A sinfully fabulous consumer sale at The Drake Hotel

CAFA Awards
Toronto
February 1, 2014
An inaugural gala celebrating Canadian arts and fashion

Mercedes-Benz Fashion Week
New York
February 6 - 13, 2014
Fall 2014 designer collections

London Fashion Week
London
February 12 - 16, 2014
Fall 2014 designer runway shows

Premiere Vision Paris
Paris
February 18 - 20, 2014
International textile trade show

Milan Fashion Week
Milan
February 19 - 25, 2014
Fall 2014 designer collections

Paris Fashion Week (Mode à Paris)
Paris
February 28 - March 3, 2014
Fall 2014 designer collections

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

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Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for new store openings, exciting updates from our members and the rest of the fashion community. Reach over 5,000 unique subscribers by sending your submissions or press releases to info@fashionincubator.com.

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CONTACT TFI MEMBERS
For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers and early-adopters. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator. Fashionincubator.com attracts over 7.5 million visitors per year.

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TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

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CONTACT US
Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
www.fashionincubator.com/about/contact_us/index.shtml

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© Copyright 2013 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.
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