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TFI News
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Volume 20, Issue 2

1. Night At The Museum
2. Sid Neigum Wins TFI New Labels Competition 2012
3. Sar Couture Wins $10,000 Barbie Prize
4. Upcoming TFI Events
5. Fashion Calendar

By Doris Montanera

The Toronto Fashion Incubator’s 25th anniversary gala, held at the Royal Ontario Museum’s Crystal on May 3, was an ode to Canadian fashion.

It was not just because of the installation of dresses by past and present TFI members, including David Dixon, Joeffer Caoc and Mercy, that was curated by Flare fashion editor Liz Cabral.

It was not just because of the display of 25 Barbies wearing miniature versions of Canadian designs that were later echoed on a celebrity-modeled runway fashion show.

And not just because of the montage of images and video from TFI alumni campaigns and past New Labels shows that looped on a big screen during the after party. (You can spot Daria Werbowy on the cusp of her career modeling in the 1999 New Labels show.)

Although all the planned elements created a picture of TFI’s influence throughout the industry, it was because of the more than 700 guests who paraded in their Canadian labels, proving Canadian fashion can star off the runway.

Honorary gala event chair Suzanne Rogers (above, far left) wore a strapless black David Dixon gown. TFI executive director Susan Langdon, (below, far right) who received a standing ovation for her efforts over the years, donned a sweeping leather bustier gown from TFI member Arthur Mendonça’s fall 2012 collection, topped by a bolero from Montreal designer Marie Saint Pierre. Singer Jully Black (above, second from left), acting as emcee, was clad in a sexy Greta Constantine dress, while ET Canada’s on-air host Cheryl Hickey, a model in the Barbie show, looked sleek in a one-shoulder Anne Hung. “She dresses real women,” Hickey said.

More than 240 VIPs and patrons enjoyed a champagne reception, dinner and table-side seating (flanked by pink draping, dinosaur bones on one wall and a stuffed bear case on another) for the main events: a Barbie-inspired fashion show competition, followed by the show and crowning of the 2012 New Labels winner.

A singing and dancing flash mob orchestrated by the national school champion Wexford Gleeks surprised guests during the VIP reception. To remain inconspicuous until the performance, the 25 kids from Wexford Collegiate were dressed as TFI volunteers.

During the after party, guests had their picture taken at the Yorkdale photo booth, while others tried their luck at winning a steam iron from Reliable Corporation. Reliable raised over $800 for TFI. As part of the décor, which included slick black sofas and tasteful masses of pink flowers, was the blown-up display of Palettera’s Swarovski crystal-studded flower invitations, the petals pulled apart to reveal the event details.

The glamorous affair, with a black-tie dress code, helped raise almost $100,000 in ticket sale proceeds for the TFI, which will be used for community programs and to help fund it in the future. TFI, a non-profit centre for the promotion of fashion design, was the first of its kind, and has since inspired 33 incubators around the world.




Photos: Silverlight Photography and George Pimentel
For more images from TFI25, visit www.TFI25.com and TFI's Facebook page.

TFI25 was generously sponsored by:

2. Sid Neigum Wins TFI New Labels Competition 2012

After six months of judging and a finale runway show in the stately Currelly Gallery at the Royal Ontario Museum May 3, Edmonton native Sid Neigum (below, far right) was crowned the winner of The Suzanne Rogers Award for Most Promising New Label. The prize includes $25,000, an editorial in Flare magazine and studio space for a year at the Toronto Fashion Incubator (TFI) sponsored by TNT boutique.

It was a tight competition. “Judges are in big trouble from @SusanAtTFI because we can't decide and won't come out,” tweeted Flare editor Lisa Tant, from backstage, where she, along with the other judges—TFI president David Dixon, honorary gala chair Suzanne Rogers, TNT owner Arie Assaraf, and Toronto Star fashion writer Derick Chetty—deliberated while the guests enjoyed a live performance by singer Anastasia A of her single Kiss & Tell.

“It was very stressful,” says Chetty. “Each judge had very strong views about who the winner should be. The backstage organizers were yelling, ‘you need to come now, now, now’ and we were deliberating behind the black curtain until the last second.”

Neigum’s collection of dark, urban pieces were intricately constructed but appeared deceptively simple and minimalist.

“Of the three competitions I’ve judged, it’s never come down this close. Any one of those four would have gone home with the prize,” says Chetty. “My strategy for choosing a winner was this: what will it mean for the company? The money should be able to take it to the next level. I looked at who would most benefit, but still had all the other factors, such as a great line, that looked great, and a great marketing plan. I feel confident this winner will do that.”

The other finalists were Genevieve Pearson and Stanley Capobianco, (below, far right) the duo behind outerwear label Jameson Kane, who were inspired by British fox hunting and 1950s silhouettes, evident in their crisp, tailored peplum jackets, accessorized with riding crops and equestrian hats.

Toronto brand [blak] • i, by Diego Fuchs and Helder Aguiar, (below, far right) blended tuxedo looks with streetwear, with a hit of neon yellow. “All the cool girls would want to wear blak-i.,” Tant tweeted. “I can see my @FLAREfashion team in these pieces.”

Montreal-based designer Patrick Larrivée (below, far right) played up the haute couture factor, a nod to his education at La Chambre Syndicale de la Couture Parisienne in France. Hooded, veiled models let his luxurious coats, shown in black and white wool, remain the star attraction.

The models, who changed backstage among the Buddhas and artifacts of the Chinese exhibit, walked down the raised VIP runway, returned backstage and exited to strut along a second runway for the after-party guests.

Neigum, 23, who has been living in New York the past two years while attending the Fashion Institute of Technology, says he’s using the $25,000 prize to buy equipment, fabric for his summer 2013 collection, and to fulfill his fall orders. Neigum moved to Toronto just before the New Labels show.

If he hadn’t won, “I would have had to try to get money from parents or scrounged it up somehow,” he says. “But I can get the orders done comfortably now.”

Photos: George Pimentel and Silverlight Photography

3. Sar Couture Wins $10,000 Barbie Prize
By Doris Montanera

Sarah Nicol’s fondest memory of Barbie was waking up the Christmas she was eight and seeing a Barbie camper all assembled. Now, she has another memory to add to it: winning the Barbie art-as-fashion challenge and its $10,000 prize.

Nicol (near left) of Sar Couture was one of 25 Toronto Fashion Incubator (TFI) members who displayed their designs at a celebrity-modeled fashion show during the TFI’s 25th anniversary gala at the Royal Ontario Museum on May 3.

“I felt like I reverted back to my eight-year-old self,” Nicol says of the win. Although, she’s come a long way; not being much of a seamstress in her youth, her childhood Barbie creations were made of paper and stuck on with tape. She plans to use the money to fund a marketing campaign, buy fabric and develop a fashionable plus-size line. “God knows we could use one,” she says.

Her white raw silk and black sequined dress with a Jetson’s-like exaggerated peplum edged out the other two finalists: a bold confection of champagne pleats created by Stema (below, worn by Breakfast Television's Dina Pugliese, third from left), and a feathered pink silk organza gown by Michelle Alarie. (second row, second from right worn by ET Canada's Kim D'Eon) Nicol also won the TFI New Labels competition in 2007 with her debut label Quelques Filles.




“It was a tough call and we spent several hours deliberating,” says Adriana Gut, senior marketing manager for girls’ brands at Mattel Canada. “Sarah Nicol’s creation expressed the essence of what Barbie is about. Besides the reference to the iconic Barbie 1959 black-and-white striped bathing suit, Barbie was always a reflection of the times and can remain relevant. We thought Sarah Nicol’s design was one step ahead of the game, what Barbie would wear around the world.” Gut says she can’t disclose what the plan is for these dolls but Barbie-sized versions of the fashions can be seen in Flare’s August issue.

One of the purposes of the fashion show was to show how role playing with Barbie can lead to real life, says Gut. “Through play, Barbie lets girls be who they want to be. It extends the imagination through fashion. Barbie has served as a muse to many designers. It’s fitting to the Barbie brand to give back to Canadian designers, to help create noise for the TFI.”

Above, participating designers and celebrity models included:
First row (starting from the left):
Eugenia Designs worn by Anastasia A, recording artist
Manam worn by Sangita Patel, CityNews
Stema worn by Dina Pugliese, co-host Breakfast Television & host, Canada's Got Talent
Anne Hung worn by Cheryl Hickey, host, ET Canada
AYLA worn by Rosey Edeh, ET Canada
Faren worn by Lauren Hammersley, Actor, Mr. D.

Second row (from left):

Arthur Mendonca worn by Stacy McKenzie, supermodel, CEO Walk This Way Workshops
With Love worn by Natalie Brown, actress
Paris Li worn by Anne-Marie Mediwake, anchor, CBC News
Little Pink Dress worn by Trish Stratus, 7xWWE Champion & actor, Bounty Hunters
Michelle Alarie worn by Kim D'Eon, ET Canada
Likkle-n-Cute worn by Tracy Moore, host, Cityline

Third row (from left):

Farley Chatto worn by Liz West, TV host
I'Moniq worn by Kristin Pellerin, actor, Republic of Doyle
Anastasia Lomonova worn by Tattiawana Jones, actress
Mila worn by Angie Smith, ET Canada
ROXX worn by Kerry Lai Fatt, actress
VAWK worn by Tara Spencer-Nairn, actor, Corner Gas, The Listener
Not shown, Jessica Rose worn by Lisa Berry, actress

Fourth row (from left):

Sarah Stevenson worn by Georgina Reilly, actor, Murdoch Mysteries
Label worn by Tanya Kim, anchor, etalk
Jameson Kane worn by Mary Kitchen, CityNews
Sar Couture worn by Meghan Heffern, actor
Andy Hall worn by Kristin Booth, actor, The Kennedys
Christopher Paunil Designs worn by Cory Lee, singer & actor

Photos: George Pimentel and Silverlight Photography

4. Upcoming TFI Events
Get details on TFI's upcoming seminars, events and gatherings:

TFI Studio Open House
May 29, 2012

Enjoy the prestige of being one of a hand-selected group of top talents by discovering the benefits of joining TFI’s Resident Program. Resident work studios are now available for immediate occupancy and we want you to launch and grow your fashion business at the Toronto Fashion Incubator! Stop by between 5:00 and 7:00pm for a tour of TFI and to pick up a SPECIAL TFI25 DISCOUNT VOUCHER, good for $25 off your monthly studio rent for one year!* Have a coffee and meet some of the passionate members of the TFI team who will help take your business to the next level. Register before May 23rd at TFIOpenHouse.eventbrite.ca. *Offer is applicable to new resident applicants only; other conditions may apply.

5. Fashion Calendar

Western Apparel Market Week
Vancouver, BC
May 28 - 30, 2012
Holiday/cruise 2012 sportswear, dress, lingerie and accessory market

Paris Men's Fashion Week (Mode à Paris)
Paris, France
June 27 - July 1, 2012
Men's fashion spring/summer 2013/2014 collections

Paris Haute Couture (Mode à Paris)
Paris, France
July 2 - 5, 2012
Haute Couture fall/winter 2012 Collections

Première Vision New York
New York City
July 11 - 12, 2012
Textile trade show for the upcoming season

Mode Accessories
August 12 - 14, 2012
Trade show devoted to women's fashion accessories, casual apparel and fashion items

Pure London
London, UK
August 19 - 20, 2012
Trade show featuring womenswear, footwear, and accessory brands

POOL Trade Show
Las Vegas
August 20 - 22, 2012
Apparel trade show for the boutique market

Project Las Vegas
Las Vegas
August 20 - 22, 2012
International trade show for apparel, accessories and footwear

Magic Marketplace
Las Vegas
August 20 - 23, 2012
Apparel trade show

LondonEdge & LondonCentral
London, UK
September 2 - 4, 2012
Alternative and streetwear apparel, footwear and accessories trade show

Montreal Fashion Week
September 6 - 9, 2012
Spring/summer 2013 runway collections from top Canadian designers

New York Fashion Week
New York City, NY
September 6 - 13, 2012
Spring/summer 2013 designer collections

London Fashion Week
London, UK
September 14 -18, 2012
Spring/summer 2013 designer collections

Brazilian Ball 2012
September 15, 2012
A fundraising gala in support of deserving causes

Premiere Vision
Paris, France
September 19 - 21, 2012
International textile trade show

Milan Fashion Week
Milan, Italy
September 19 - 25, 2012
Spring/summer 2013 designer collections

D&A New York
New York
September 21 - 23, 2012
Trade show featuring men's and women's spring/summer 2013 RTW apparel and accessories

Paris Fashion Week
Paris, France
September 26 - October 3, 2012
Spring/summer 2013 designer collections

Western Imprint Canada Show
October 12 - 13, 2012
Imprintable sportswear and promotional products trade show

Los Angeles Fashion Week
Los Angeles, CA
October 15 - 22, 2012
Spring/summer 2013 designer collections

Toronto Imprint Canada Show
January 11 - 12, 2013
Imprintable sportswear and promotional products trade show

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416.971.7117 x 21.

For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
Contributor: Gail McInnes

© Copyright 2012 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person


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