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TFI News April 2007

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2007
Celebrating 20 Years of TFI in 2007

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

April 2007
Volume 15, Issue 3

2. Looking Fabulous
3. Mode Future: The First International Fashion Incubator Conference
4. Scene & Heard
5. Upcoming Events
6. Top Picks


One thousand fashionable guests crowded into The Carlu on April 17, 2007, to celebrate the 20th anniversary of the Toronto Fashion Incubator (TFI). The gala fundraising event, ULTIMATE PLATINUM TFIXX07, featured two fashion shows: TFI New Labels, where quelque filles, a new designer line by Seneca College grads Sarah Nicol and Kelly Dowdall (above), was named the winner of the 2007 ELLE Canada New Labels Fashion Award.

Nicol and Dowdall received a prize package valued at $25,000, including cash and a one-page editorial in ELLE Canada. The show also featured debut collections from 1.618 (below left) by Engelbert Gayagoy, a graduate from Creapole - Ecole Superieure de Design Industriel in Paris, Malak (below centre) by Ryerson grad Kalam Lee , and OZEN (below right) by Phoebe Gao and Enfys Zhou, both graduates from George Brown College.

“All of the lines were fabulous,” said Susan Langdon, TFI executive director. “But tonight’s segment of the TFI New Labels competition was based on runway appeal. Quelque filles’ presentation was really outstanding and it took them over the top.”

TFI New Labels is a national design competition for new fashion designers. The judging process took place over a five-month period. This year’s panel of judges included Arie Assaraf, buyer/owner TNT boutiques; Nathalie Atkinson, fashion journalist, National Post; Canadian designer and TFI Board member David Dixon; and Rita Silvan, editor-in-chief, ELLE Canada, who was head judge.

The Ultimate Platinum Celebrity Runway Show followed New Labels and featured 20 Canadian celebrities modelling one-of-a-kind, red carpet gowns created by TFI members and alumni. Master of ceremonies Dina Pugliese from Breakfast Television and Star! Daily looked gorgeous in her Arthur Mendonca platinum gown, as did runway model Tanya Kim, co-host of eTalk, who wore a sassy Damzels in This Dress number with a flirty red crinoline, Sitara Hewitt, star of Little Mosque on the Prairie, in her sexy, sheer Karamea gown, and singer Fefe Dobson in a pleated organza Katya Revenko piece. Also wowing the crowd were actresses Kristin Booth, Maggie Castle, Miriam McDonald, Tamara Podemski, Monika Schnarre and Tara Spencer-Nairn; singers Sara Slean, Emilie-Claire Barlow and Amanda Wilkinson; and TV celebrities Erica Ehm, Mary Jo Eustace, Mary Kitchen, Tracey Melchor, Sarika Sehgal, Jacintha Wesselingh and Liz West.

Dressing them were TFI members and alumni Joeffer Caoc, Farley Chatto, CinCyn, Rosa Costanzo, David Dixon, Zoran Dobric, Fashion Psychology, Sunny Fong, Franke, Juma, Kity, Thien Le, Jason Matlo, Mercy, Katya Revenko, Crystal Siemens and Ula Zukowska.

“We’re thrilled with the success of our first big gala fundraiser,” says Langdon. “Not only did we raise almost $50,000 to support community programming offered by our non-profit, everyone seems to have had a great time. We also received extensive event coverage from media outlets such as The Toronto Star, National Post, eTalk, MTV, Star! Daily, Breakfast Television and Inside Fashion.

We could not have succeeded without help from our corporate and event sponsors, as well as from our silent auction donors and everyone who bought a ticket to support our non-profit.”


Left: Platinum gown with cobalt chiffon overlay by Crystal Siemens, worn by singer Sarah Slean
Centre: Draped Grecian gown in matte jersey by Jason Matlo, worn by TV celeb Erica Ehm
Right: A winning look by quelque filles, winner of the 2007 ELLE Canada New Labels Award

Click HERE for more photos from the runway shows, VIP dinner and Vin de Pays d’Oc reception

Runway Photos by Paul Toogood
Reception Photos by Photobox

ULTIMATE PLATINUM TFIXX07 event sponsors: ELLE Canada, Vin de Pays d’Oc, P&G Beauty, The Carlu, City of Toronto Economic Development, TEDCO, Star! Daily, NOW, Fiji Water, Fashion Group International of Toronto, TD Canada Trust, Think Fashion, Canoe, Salon Daniel, The Idea Shop, E.L. Productions, OverCat Communications and Flipside Creative.


===========A message from ELLE Canada ==========

In the May issue of ELLE Canada, on newsstands now:

Go eco-chic with ELLE’s top organic picks—and find out which beauty companies are discovering that it pays to go green.

Stella McCartney launches her first organic skincare line. Her mission? To give your skin everything it needs–and nothing it doesn’t.

From pop-punk queen to fashion icon to celebrity mom, Gwen Stefani has forged a one-woman empire. This month she dishes about fashion and fame as she returns to Canada for a cross-country tour.

All that and more in the May issue of ELLE Canada! To subscribe visit us at www.ellecanada.com.

2. Looking Fabulous
By Danielle Ker

On Wednesday, April 11, 2007, the LookFAB Studio opened its doors for a special sneak peek and TFI was there to get the inside scoop. Located at 33 Bloor St. E. in Toronto, the LookFAB Studio is a new concept in beauty marketing. Clients can get free hair styling, makeup applications and beauty product consultations. The preview party was filled with excited fashionistas and celebrities such as Canadian Idol judge Zack Werner, host Ben Mulroney and some of the cast from Degrassi: The Next Generation (above: Miriam McDonald gets her hair styled). Brands featured at the studio include Cover Girl, Olay, Pantene Pro-V, Clairol, Crest and Venus.

The LookFAB studio will stay open until May 13, 2007. Other exciting events at LookFAB are the Fashion magazine give-away days on May 4 and 5, when clients can enter to win a prize pack filled with the latest beauty products, valued at $125. Every Wednesday from noon to 1pm and Thursday from 5 to 6pm, editors from Rouge magazine will be on hand to discuss their favourite fashion and beauty tips, tricks and secrets. If you’re interested in checking out the studio, but don’t live in Toronto, you can visit the online format at www.lookfab.ca. (left: TFI Member Moe Kelso & Celebrity make-up artist, Paul Venoit at the LookFAB opening)

3. Mode Future: The First International Fashion Incubator Conference
By Clara Northcott

As a member of the TFI advisory board, I had the fortunate task of representing the Incubator at Mode Future, the first international fashion incubator conference that took place in Kent, England, on March 15, 2007.

The aim of the conference was to bring together representatives of existing fashion incubators around the world and encourage debate on how to combine the creative concept behind fashion incubation with specialized business training to effectively support designers who operate under the auspices of fashion incubators.

It was poignant that the first international fashion incubator conference coincided with TFI’s 20th Anniversary. The TFI, the first official fashion incubator in the world, has gained international recognition and been adopted as a role model by several incubators in Europe, the U.S., Australia and New Zealand.

The conference opened with a get-acquainted dinner. I had the opportunity to exchange ideas on teaching fashion promotion with Tony Glenville, a freelance journalist for countless publications, including Express and Sunday Express, View on Colour, French Vogue, Australian Vogue and Australian Harper’s Bazaar, and the current leader for a BA (Hons.) in fashion promotion at the University for the Creative Arts at Rochester
(UCCAR). I particularly enjoyed his account of the well-integrated program the UCCAR has established, encouraging fashion students to actively participate in the running of fashion week in the U.K.

Equally stimulating was a chat with Vincent Blanquart, the director of Maisons de Mode, what was formerly a dead retail zone and is now part of an ambitious regeneration project for the Lille Metropolitan area. Located about an hour outside Paris, Maisons de Mode supports designers and their collections from the incubation stage through to early commercialization in specially designed boutiques.

The following day, during the conference, a number of industry leaders and designers paneled an exciting forum. A few shared compelling experiences of professional setbacks that later led to rewarding advancements in their professional careers. The first one to speak was Tony Glenville, next was Olaf Parker, the creative director of Burro, considered one of the most influential British brands of the last 15 years. Olaf reminded us that often our strengths are our biggest weaknesses.

The last speakers on the panel were the design duo behind Harriet’s Muse (right), the sought-after boutique in Kingly Court, London. Craig Spellar and Cheryl Partington spoke candidly about their failures and successes on the road to earning the fine reputation they enjoy today. What was most significant was hearing Cheryl speak openly on the importance of the kind of self-advancement that can only emerge from the cultivation of self-esteem. It is her belief that successful business revolves around this idea.

The conference closed on a promise that efforts were already at work to establish an international network of fashion incubators with those already in existence in Europe, the U.S., Canada, Australia and New Zealand.

The realization that what is built with passion, commitment, collaboration and support holds great promise for the future is precisely the motivation behind Mode Future and what the international network of fashion incubators hopes to nurture, practice and preach for the benefit of aspiring designers around the world.

Part two of Clara Northcott’s eventful week in London will be published in the next edition of TFI News.

4. Scene & Heard

Cheeky New Magazine
Developed by The Artist Group, Cheeky is a new online monthly magazine created for artists to showcase what they want, when they want. Check out the first issue at www.cheekmagazine.com.

Ryerson Students Flourish at Green Living
The Green Living Show, the first consumer show dedicated to sustainable living, took place at the Direct Energy Center in Toronto between April 27 and 29. More than 200 exhibitors presented their products, while world-class speakers, including Al Gore and David Suzuki, spoke to the environmentally conscious audience. Both big corporations and small businesses are tuning in to this movement to be more aware and responsible toward environmental issues. Over the three-day event, Ryerson students showcased a wide range of innovative garments in their Flourish Fashion shows. The independently run student project proved that eco-fashion can be chic and stylish. The organizers produced a paperless program, available at www.flourishfashion.ca, which lists the organizer and designer bios, and more information on how to be “green.”

FREE Industry Job Postings
Take advantage of the classified ads section on www.apparel.ca. Currently ads can be posted at no charge for up to a month. To place an ad go here. Click "create a classified ad" at the bottom of the page. You can add to your listing with a link from Canadian Apparel Update, or combine online classified ads with advertising in either Canadian Apparel magazine or Kids Creations. Contact sales@apparel.ca to discuss options. Featured classified ads from www.apparel.ca

Canadian Apparel Credit Checking Service
Canadian Apparel Credit, the Canadian Apparel Federation’s new credit service, is now fully operational. The service allows companies to access up-to-date credit information on Canadian retailers on a 24/7 basis. The monthly aging information is supplied by apparel vendors. To find out more, check out the PowerPoint slide presentation available online or call David Schachter at 514-483 6195 ext. 239 or credit@apparel.ca.

5. Upcoming Events

Preloved Turns Twelve
Thursday, May 10, 6:00pm - 10:00pm
613 Queen St. W., Toronto
Come and celebrate Preloved’s 12th birthday. Featuring music by DJ Barbi, cocktails and hors d’oeuvres and 30% off all new spring merchandise.

Paper Crafts: Creative Card-Making
Saturday, May 12, 10:00am - 1:00pm
nathalie-roze & co., 1015 Queen St. E. (at Pape), Toronto
This fun, crafty session covers various methods for creating greeting cards, including hand- and machine-sewing, as well as personalized collages of fabric, photos, ink stamps and paper ephemera. Various materials will be supplied to get the creative juices flowing, but ideally participants will also bring their own mix of favourite materials (photos, magazine clippings, maps, buttons, etc.). Everyone will leave with two to six one-of-a-kind cards and the know-how to make
more at home using everyday materials. Cost: $45 + GST, including basic materials, as well as gourmet tea and baked goodies served during the break. Instructor: Kim Kutner, the illustrator behind the popular Kim's Suitcase line of paper goods and accessories (www.kimkutner.com). Register by phone with a credit card at 416-792-1699, OR in-person using debit, cash or credit (M/C or Visa only).

Fashion Cares – PEEP
May 12
Distillery Historic District, Toronto
Gourmet dinner, an extravagant show, fabulous shopping opportunities through
the boutique and live auction and special appearances by Kelly Rowland, Mya, Dedouin Soundclash and special guest, M•A•C VIVA GLAM spokesperson Dita Von Teese. Gala and general admission tickets, including an After Party at Koolhaus, will be limited to 3,500. For more info, visit www.fashioncares.com.

Beginner Wet Felting: Skinny Scarves
Saturday, May 12, 1:30pm - 4:30pm
nathalie-roze & co., 1015 Queen St. E. (at Pape), Toronto
Participants will be introduced to the process of wet felting, while creating a gauzy, layered skinny scarf. Learn how to make a long, felted panel, blend colours, as well as how to use secondary fibres (such as yarn and silk) as design and embellishment. Those who are fans of One of a Kind Show starlet Frances Felt (www.francesfelt.com) of Vancouver, known for similar projects, will be especially keen on this crafty/fashion session. Cost: $55 + GST, including all materials, resource sheets and gourmet tea and baked goodies served during the break. Instructor: Julie Sinden, textile artist and accessories designer (Jules & Annie). Register by phone with a credit card at 416-792-1699, OR in-person using debit, cash or credit (M/C or Visa only).

Market Research Workshop
May 14, Networking 5:30pm, Workshop 6:00pm - 7:30pm
TFI, 106 Dovercourt Rd., Toronto
Paula Shneer, owner of MIX Consulting, will help you define your target market and the most effective way to reach them. During this exclusive TFI workshop, you’ll receive guidance from an experienced fashion research consultant to help you determine the areas you need to research and how.
Workshop Focus:
• Determining your target market
• Important areas of market research
• Personalized tips on how to conduct your market research
• Determining your product’s marketability quotient
Don’t miss out on this intimate workshop where you’ll get customized help for your business.
**SEATS ARE LIMITED** Cost: TFI members, $30 +GST; non-members, $40 + GST. Purchase your ticket securely online at www.fashionincubator.com/shop/index.shtml.

Border Crossing
May 15, 6:30pm - 9:30pm
The Gladstone Hotel Art Bar, 1214 Queen St. W., Toronto
The U.S. is the largest single market in the world—and it's right next door. Even the most targeted niche market in the U.S. is larger than the entire Canadian market for jewellery. How do you get yourself and your work safely across the border and bring home the gold? The mysteries of NAFTA, customs and foreign trade shows will be answered. Cost: $75. Visit www.metalarts.on.ca for registration information.

Le Marche Montreal Go-See
May 18, 10:00am - noon
24 E. Pine St., Montreal
It’s a new vendor go-see for designers of women’s clothing, jewellery and accessories, home décor, and bath and body care. Line up early; first come, first served. No cost to attend. Bring samples and your spring/summer 2007 collection lookbook. Buyers will review your collection, you’ll get instant feedback about your line and you might even get an order. For more information, contact kafi@lemarchemtl.com or visit www.lemarchemtl.com.

Basic Hand-Mending: Buttons & Repairs
Tuesday, May 22, 6:00pm - 9:00pm
nathalie-roze & co., 1015 Queen St. E. (at Pape), Toronto
If you've forgotten or never learned how to sew on a button, stitch up a drooping hem or mend a torn garment, then this beginner hand-sewing class is for you. Why retire damaged clothes or get over-charged for basic repairs at the drycleaners, when you can learn how to easily remedy rips, tears and holes yourself? It's a no-brainer once you have the basic techniques down. Participants are encouraged to bring along their hole-y sock, snagged sweaters, rogue buttons, ripped jeans or whatever garments need mending to practice on. Cost: $45 + GST, including all supplies (needles and thread), plus gourmet tea and baked goodies served during the break.
Instructor: Julie Sinden, textile artist and accessories designer (Jules & Annie). Register by phone with a credit card at 416-792-1699, OR in-person using debit, cash or credit (M/C or Visa only).

Jewellery 102: Super-Fab Necklaces
Saturday, May 26, 1:00pm - 4:00pm
nathalie-roze & co., 1015 Queen St. E. (at Pape), Toronto
In this fun beginner session participants will learn how to use key tools and basic techniques to create various contemporary pendant and beaded necklace designs incorporating wire, beads, buttons, fabric, leather, found objects and semi-precious stones. Samples and inspiration sheets will be discussed. Everyone will leave with at least two completed designs. All tools and materials (beads, wire, etc.) will be provided, although participants are encouraged to bring extra
beads and findings with them to customize their creations. Cost: $60 + GST, including basic materials, as well as gourmet tea and baked goodies served during the break. Instructor: Nathalie-Roze Fischer. Register by phone with a credit card at 416-792-1699, OR in-person using debit, cash or credit (M/C or Visa only).

Natural Dyeing on Silk Scarves
Sunday, May 27, 2:00pm - 5:00pm
nathalie-roze & co., 1015 Queen St. E. (at Pape), Toronto
Learn how to dye yarn or fabric using common household dyestuffs such as onion skins, pomegranates and tea. Participants will also use one not-so-common, but brilliant, ancient dyestuff, cochineal (crushed beetles). Participants will dye their own 100% silk scarf, and will also leave with a small set of colour samples created in the class as well as instruction/resource sheets. Additional scarves may be purchased for $6 each. Note: participants should wear casual clothes, as dyeing can be quite messy. Cost: $50 + GST, including all materials, as well as gourmet tea and baked goodies served during the break. Instructor: Julie Sinden, textile artist and accessories designer (Jules & Annie). Register by phone with a credit card at 416-792-1699, OR in-person using debit, cash or credit (M/C or Visa only).

DX National Design Conference: Ourtopias
June 14 - 16
234 Bay St., Toronto
This conference will examine the vital roles that cities play in the economic, social and cultural lives of societies. For more info, visit www.dx.org/conference.

DX Summer Camps
July 9 - August 31
234 Bay St., Toronto
The Design Exchange offers summer camp activities for young designers aged seven to 15. Programs such as graphic design, fashion design, product design, toy design, architecture, comic book design/animation and interior design are taught by art and design educators and visiting design professionals. For more information and to register, contact 416-216-2138 or education@dx.org.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to TFI.

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CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 x 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 x 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office Hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions To TFI
We’re located on Queen Street West in Toronto, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2007 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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