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TFI News: April/May 2005

A fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
1987 – 2005
18 Years of TFI

Contact TFI at tfi@fashionincubator.com

April/May 2005
Volume 13, Issue 4


1. Yorkdale Unveils New Wing
2. Ryerson Fashion Grads Show Their Stuff
3. Scene + Heard
4. TFI Business Planning Seminar Recap
5. Upcoming Events
6. Top Picks


Yorkdale Shopping Centre, one of Canada’s most prosperous retail malls, unveiled a new wing in April 2005. The $60-million, 16,700-sq.-m. expansion designed by MMC International Architects features a soaring glass dome and streetscape environment with two- and three-storey storefronts. Tenants in the new wing include North America’s first Mango store, a Spanish-based retailer; Geox Shoes from Italy; leading cosmetics retailer Sephora; and Tous Jewellers, also from Spain. Over 40 additional stores round out the offerings including Zara, Old Navy and Canada’s first Apple Store, scheduled to open in May 2005.

V.I.P. guests and media attending the April 12 launch party were treated to a show of “Living Statues”. Still-life models wore one-of-a-kind couture costumes fashioned from Yorkdale retailers’ store packaging. Outfits were designed by Toronto local, Star Jacobs. Also on view were photographs from the Flaunt It! competition sponsored by Yorkdale, Sephora, Marciano and Flare magazine. One hundred fashion photos created by Ontario student photographers are on display for public viewing and voting until May 30. The photographer with the most votes will win $10,000 in cash. The second and third runners-up will win $1,000 each. Vote for your favourite photo at the centre or online starting May 16. The awards’ ceremony takes place on June 3, 2005, at Yorkdale.

Ryerson University presented Metro Mass Exodus, the school’s 55th annual graduate fashion show. Held on March 7 at the Ryerson Theatre, 54 mini-collections were presented. Each line consisted of five to seven womenswear, menswear, children’s wear or costume designs. New this year: several collections were “sponsored” by established brands such as Joeffer Caoc, Pink Tartan or Thien Le. In all of these cases, the student’s work was strongly influenced by its mentor/sponsor. Truc Hong Nguyen of Un Petit Truc, for example, showed tailored co-ordinates in simple silhouettes that would easily find a place in the Joeffer Caoc collection. Stephanie Lau Moon Lin of Envisage Ceci presented impressive bias-cut evening gowns inspired by her mentor, Thien Le. Notable mentions included cool tennis wear by Ramona Rotaru, innovative styling by Chrissy Gedeon, beautiful tie-dyed skirts by Deena Osborne and intricately cut leather by Tatiana Subbotina. TFI’s faves were Jessica Cameron, who confidently mixed prints and textures in pink, nude and beige tones, Darren Wong, whose urban collection was a mix of P. Diddy-meets-Cincyn, and Natalie Mulholland’s simple black-and-white geometry-inspired line.


The North American Fur Association (NAFA) is taking Northern Exposures on the road to Russia. Northern Exposures was the inaugural and successful fashion show held in New York on February 5 that featured the fall 2005 fur collections of six Canadian designers. Sponsored by NAFA, the City of Toronto and the Toronto Fashion Incubator, Northern Exposures showcased the work of Joeffer Caoc, Izzy Camilleri, Cincyn, David Dixon, Paul Hardy and Marie Saint Pierre. In April, selected pieces from the collections will be highlighted in a media fashion event in Moscow. Also in the works is a New York photo shoot with last year’s America’s Top Model, Eva Pickford. Images featuring Pickford and Canadian fur accessories will be placed in a five- to six-page advertising spread in a major U.S. magazine.

On April 22 to 24, 2005, the Newfoundland and Labrador Apparel Producers Committee and the Canadian Manufacturers and Exporters: Newfoundland and Labrador Division presented Common Threads III, a conference and workshop series developed especially for the apparel industry in Newfoundland. Featured guest speakers from across Canada and the U.S. spoke on a variety of topics such as small business development issues, exporting to the U.S., the role of a publicist and how to get press, training and human resources, and production costing. A KnitWorking workshop demonstrating finishing knitwear and dye techniques and a workshop for sewing-machine operators rounded out the 3-day program.

In April 5, 2005, the Toronto Fashion Incubator’s Susan Langdon presented a business planning seminar targeted to new fashion design entrepreneurs. Langdon de-mystified the cash flow and sales projection process, often the hardest part of developing a business plan, in five easy steps. Among her tips:

* Don’t get hung up on the little details like how many pants vs. skirts, or this style vs. that style, you hope to sell. Keep life simple and use an average cost per unit in your projections.

* Look at how much money you have available to pay for production and overhead costs. There’s no point projecting sales of $1 million if you don’t have at least $500,000 to finance the production.

* The purpose of creating a business plan is to give you an idea of what resources and how much money you’ll need to get your business off the ground and when these will be needed. Keep in mind that this is a plan; it’s not carved in stone. So if the numbers don’t add up the first time, figure out how you can increase revenue, reduce cost and start over again.

FuturTex 2005
Monday, May 2, 2005, 9:00am to 4:00pm, The Hilton Montreal Aeroport, Dorval, QC. Reps from textile and apparel manufacturers, unions, suppliers, educational institutions and others gather to address and discuss trade, market and human resource issues facing our industry today. Register online. Presented by the Textiles Human Resources Council. Cost is $250 per person.

TFI Studio Tours
Saturday, May 7, 2005; scheduled group tours start at 11:30am. If you’re thinking about joining TFI’s Outreach or Resident programs come for a brief tour and learn about membership benefits. Once a TFI member, book time in the TFI Resource Centre to view the spring 2006 womenswear trend book from Promostyl. To book a tour, contact 416-971-7117 x 21 or send us a email.

AIDC Product Costing Workshop
Saturday, June 4, 2005, 8:30am to 4:30pm, Metro Hall. Participants learn about the phases of garment costing. Practical exercises and hands-on calculations are used to determine a selling price and set a target level of profit. This is followed by a full-day session at each participant’s company where existing costing sheets, production figures and direct labour costs are examined. Each firm will receive a follow-up diagnostic report with observations and recommendations for improvement. Presented by AIDC, the Apparel Industry Development Corporation. Fee: $500 AIDC members; $700 others. To register, contact 416-397-4832.

TFI's Members’ Monthly Networking and Brainstorming Session
Saturday, June 11, 2005, 2:00pm to 4:00pm, Toronto Fashion Incubator. TFI Outreach and Resident members are invited to attend our monthly networking and brainstorming session. This is the perfect opportunity to meet and chat with your fellow members about ideas, interests and concerns you have pertaining to the fashion industry. Pre-register by June 1, 2005. A minimum number of participants is required. Please RSVP to Sandra Oikawa at 416-971-7117 ext. 31 or by email.

How To Maximize Sales
Monday, June 13, 2005, 5:30pm networking reception, 6:00pm seminar, Toronto Fashion Incubator. Get expert advice on how to maximize your sales potential through effective market research and product development. Find out what to do and how to do it before you start your next collection. Presented by Paula Shneer, a professional sales rep with more than 20 years experience. Cost is $22 + GST per TFI member; $32 + GST non-member. Tickets are available on our online shop.

The Anti-Brand—How To Sell Without Selling Out: PART 2
Whether or not you attended last summer’s seminar presentation on branding, come to this to find out more about developing your brand. Each of the four seminars in this summer series focuses on a specific area including: Establishing the Brand Hierarchy, Executing the Brand Identity, Managing the Brand Identity and Communication Mapping. Attend one or ALL FOUR seminar sessions! Cost: $22 + GST per session/per person (exclusive to TFI members). All seminars take place at the Toronto Fashion Incubator, 106 Dovercourt Rd. Networking reception at 5:30pm, seminars start at 6:00pm. Presentation dates are June 21, July 5, July 19 and August 2, 2005. For more details, visit our online shop.

Spring 2006 TFI Press Breakfast—Applications Available June 30, 2005
TFI members are invited to apply for one of 20 coveted spots in the TFI Spring 2006 Press Breakfast, a trade presentation targeting retail buyers and the media. Event details and criteria will be disclosed with the application. Contact TFI by June 30 for your application.

Fall 2006 TFI New Labels®—Applications Available September 1, 2005
Mark the date! Starting September 1, 2005, ready-to-wear fashion designers living in Canada who have been in business three years or less can apply for the fall 2006 TFI New Labels® fashion design competition. Win cash and prizes valued at more than $25,000 in Canada’s original new designer contest. Information will be available online.

Get your event listed for FREE! Send TFI News your fashion or small business event with at least 30 days prior notice. Send to tfi@fashionincubator.com.

Look for next season’s inspiration by researching women’s costume and fashion through the decades and through films such as Vanity Fair, The Aviator and more.

Free skirt block draft and pattern-drafting instructions.

View fall 2005 runway photos from international apparel, jewellery, bridal and swimwear collections including Anna Sui, BCBG, Donna Karan, M Siamo, Vera Wang, Zac Posen and many others.

TFI sponsors gain exposure to a targeted audience of more than 4,000 young fashion innovators and industry influencers per issue. If you would like to donate a contest item, membership reward or sponsor a TFI special event, contact Susan Langdon at tfi@fashionincubator.com or 416-971-7117 ext. 21 to learn about the benefits and exposure opportunities your company will enjoy.

CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI or call 416-971-7117 ext. 21.

NETWORK WITH YOUR PEERS: For a list of TFI members, look through Resident Profiles and Outreach Listings on Our Members page at www.fashionincubator.com.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering its comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and informative purposes only. Submissions and feedback are welcome from all and should be sent to tfi@fashionincubator.com.

To subscribe or unsubscribe to TFI NEWS please contact tfi@fashionincubator.com or call
416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours: Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and statutory holidays. NOW OPEN 11:00am to 5:00pm every first Saturday of the month by appointment.

© Copyright 2005 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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