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TFI News April/May 2008

A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs


Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation


April/May 2008
Volume 16, Issue 3

1. TFI New Labels® Winner Announced
2. Toronto Gets [FAT]
3. Point of View: Whitewashing the Runway by Ben Barry
4. Scene & Heard
5. Upcoming Events
6. Top Picks

1. TFI New Labels® Winner Announced
Eugenia Designs Wins ELLE Canada TFI New Labels® Award
by Gail McInnes
On April 24 over 1,000 of Toronto’s fashion finest flocked to the opening night of the ELLE Show at the Direct Energy Centre at Exhibition Place for the ELLE Canada Gala to benefit the Toronto Fashion Incubator (TFI). While sipping on wine by Vin de Pays d’Oc, gala attendees got the first glimpse at ELLE Canada’s first ever ELLE Show, which opened to the public the next day.

Hosted by eTalk’s exquisite Tanya Kim (right with Glenn and David Dixon, in a David Dixon dress), the event raised an estimated $40,000, which will benefit the non-profit Toronto Fashion Incubator. “Last year TFI unexpectedly moved from our Queen West location and while we love our new home at Exhibition Place, renovations were extremely costly,” said TFI’s executive director, Susan Langdon. “Next year, on January 1, 2009, TFI will take over the entire building that we presently occupy and we’ll grow from 2,700 to 8,000 square feet. But developing that space into below-market rentable studios for fledgling designers and fashion entrepreneurs will be expensive. Thanks to ELLE Canada's gala benefit for our non-profit, we are now one step closer to making that dream a reality.”

Montreal-based Eugenia Designs was declared the 2008 winner of the ELLE Canada TFI New Labels® Fashion Award, receiving a prize package valued at $25,000, including cash and a one-page feature in ELLE Canada magazine. The show also featured finalists Lara Presber, Adrienne Butikofer and miss rowe by Ashley Rowe. Each finalist presented a short video explaining her inspiration before each collection was shown on the runway.

Eugenia Leavitt’s Eugenia Designs (below) was inspired by her love for fashion and art. Using a palette of black, cream and purple, she created dresses, skirts, and high-waisted pants covered with handmade organic silk rosettes.

“What many people don’t realize is that the designers go through several rigorous critique sessions with the judges that take months of preparation for the final show,” says judge Nathalie Atkinson, a fashion journalist with the National Post. “Eugenia won, not only for her collection’s newsworthiness or because she made organic materials looks fashionable and effortless, but because she was receptive to constructive criticism and came a long way in refining her style and fit to get there. The end result was a beautiful collection elevated by its runway styling and pure in its simplicity–and the fit was impeccable.”

Calgary-native Lara Presber’s collection (below) was inspired by Art Deco painter Tamara de Lempicka, a juxtaposition of soft and feminine pieces against urban and dark landscapes. The ’20s- and ’30s-inspired outfits in rust, camel, navy and gold wool and metallic fabrics were styled with teal leather pilot hats and open-toed white boots.

Adrienne Butikofer’s comfortable streetwear (below) was inspired by a book, circa 1917, featuring articles from a women’s weekly which contained many articles on the working women of the war-torn period. The Toronto designer’s mainly black collection included high-waisted cigarette pants and skirts with glimpses of orange, pink and navy in ribbons sewn into simple shirts.

The final collection of the evening was Toronto’s miss rowe by Ashley Rowe (below). Her rock-and-roll-meets-English-dandy line in all-black was inspired by a bomber jacket she found in her mother’s closet. She mixed leather leggings with geometric ’60s-inspired wool tunics and jackets and over-sized knitted coats.

“All four finalists should be very proud of themselves. Chosen from across the country for their unique perspectives, these young designers are on their way to successful careers, a testament that Canadian fashion talent is thriving,” said Langdon.

TFI New Labels® is a national design competition for new fashion designers, which launched in 1992. The judging process took place over a six-month period. This year’s panel of judges included Nathalie Atkinson; Kathy Cheng, director of marketing and business development, Wing Son Garments Ltd.; Canadian designer and TFI President David Dixon; Mary Jo Looby, owner MJL Retail Consulting; and Rita Silvan, editor-in-chief, ELLE Canada, who was head judge.

Additional gala sponsors included Vin de Pays d’Oc, P&G Beauty, Rowenta, Nine West and Salon Daniel.

Images: Paul Toogood, Gail McInnes
For more images from the event, click here

2. Toronto Gets [FAT]
by Gail McInnes
For three days the Toronto Alternative Arts & Fashion Week [FAT] took over the Distillery District’s Fermenting Cellar for its third annual event. [FAT], short for Fashion Art Toronto, “is about approaching fashion unconventionally and looking at the different options within the industry, whether it is model shapes or designs and off-shoots in the arts,” says director of publicity Sonja Miokovic.

From April 9 through April 11, more than 120 artists from around the world showcased their work, which included everything from fashion design and visual arts, to performances and videos. Models of all sizes and backgrounds walked, danced and showed some personality on the runway.

Under the theme of “Transitory Space”, the week kicked off with Diego’s skin-showing line of tunics, jumpers and separates. Highlights from opening night included the cinched waists of Starkers! corsets, elegant floral designs from Martha Sharpe, and performance artist Lena Love’s dramatic Harlequin clown-inspired makeup in Kirsty McKenzie’s show.

Thursday’s theme was “Urban Experiment”, which started, not with a fashion show but with A Night Out With the Nightshades—a video produced by George Browne and associate producer Rachel Schwab of Torontostreetfashion.com. The video follows The Deadly Nightshades, a collection of Ryerson fashion students who bike around town spreading the word of sustainable design, while being sure to grab a couple of shots of Jager along the way. Notable collections on the runway included Dilly Daisy’s roller-skating models (above left), the crochet of CMichelon and The Rage’s colourful and eclectic line presented with models carrying signs with slogans like “Quality Not Quantity” and “Buy Local” (above right).

“Conflict” was the name of the game on Friday, which seemed to play out more with the attendees than the designers; as the crowd grew, all the seats were filled, and those not tall enough were left standing on their toes to try and catch a glimpse of the runway. Having a live-feed of the shows on the various screens around the area would have alleviated the tension in the air, which was relieved easily enough after a [FAT]-themed Beefeater® cocktail. Opening up the night was a performance by all-girl, tongue-in-cheek punk band Satan’s Candy. The focus was then taken back to the runway where the styling and hair and makeup stood out more than some of the lines with Asphyxia and Magdalina’s realistic horror makeup scaring us into welcoming the gender-bender styling of UsThemWe, and Jessica Nicholson’s Lego® accessories. Plastik Wrap’s streetwear collection was by far the most wearable of the evening.

The week wrapped up just after midnight with the announcement of the winner of the first-ever Beefeater® Innovative Spirit Award for the best “overall creative spirit.” The cash prize of $3,000 was presented to Heidi Auckerman for her collections of womenswear.

[FAT] launched three years ago as a non-profit organization to showcase alternative fashion and bring it to the mainstream. It was held one week before L’Oreal Fashion Week in multiple venues throughout the city. In its second year, the event was moved to the Distillery District and coincided with L’Oreal Fashion Week (LFW).

According to executive director Vanja Vasic, the timing was more due to available time slots during that month than any stance against Toronto fashion week. However, the timing did garner media attention, both positive and negative, which has helped the event grow.

This year [FAT] was scheduled after LFW in order to create its own identity and to allow more of the fashion industry not to miss out because of scheduling conflicts. The increased attention drew in sponsorship, including Beefeater and Pioneer.

Says Vasic, “The future of [FAT] is to get Canada's local and national designers and artists excited about the prospects in their own country, to keep them creating, and to keep them here in Canada to build a Canadian fashion identity, as well as to gain international interest in Canada's innovative talent.”

Visit www.getfat.ca for more information.

Images courtesy digitalfabrik.ca

3. Point of View: Whitewashing The Runway
by Ben Barry

“What happened to all the black people on the runway?” asked model Tyson Beckford at New York Fashion Week in February. “There are no blacks on the cats.” While the size-zero debate has co-opted newspaper headlines, there is a much more insidious problem going unchecked: racism.

Despite Diane von Furstenberg, the president of the Council of Fashion Designers of America (CFDC), issuing a memo to designers urging them to create fashion shows that are “truly multicultural,” it was estimated that an astonishing 88% of the models used in New York Fashion Week were white. A breakdown of individual catwalk shows themselves proves even more distressing: the Donna Karen show used 23 models—22 were white. The one model who was not white was Chanel Iman, an established black catwalk model. The Jill Stuart show was even worse. Out of 20 models, not one was a woman of colour (meaning Asian, black or Hispanic).

If New York Fashion Week set the agenda, London went one step further. The only model of colour to appear repeated on the runway was British-born Jourdan Dunn. As the curtain fell on London Fashion Week, Carol White, co-founder of Premier Model Management, admitted that magazines and designers were reluctant to hire black models. “We have had casting briefs, which say ‘no ethnics,’” she says. New York and London, perhaps more than anywhere else in the world, pride themselves on being multicultural cities. It is laughably ridiculous their premier fashion events give the impression that they are Nordic wastelands of pale skin.

As with all controversial issues, it quickly became a blame game. Fashion magazines and designers blamed modeling agencies for not offering a diverse range of models. Agencies blamed magazines and designers for not requesting them. Defiant designers murmured how girls of colour detract attention from the clothes and how a blank (i.e. white) canvas is preferable to allow the clothes to take centre stage.

If models are meant to be people second, clothes hangers first, should anybody care if they aren’t ethnically diverse? After all, the fashion industry is powered by its exclusivity—not everybody can look like a model and not everybody can afford the clothes. Fashion has always eschewed reality in favour of the designer’s vision; fashion is meant to be aspirational, not accessible.

Yet when fashion offers an aspirational world that is populated by white identikit girls, then something very disturbing is happening to the idea of beauty within the industry. Even more disturbing is the idea that such standards of beauty are being exported all over the world, which is emphatically not white. It makes no financial sense for designers and magazines to alienate entire sectors of their consumer base by exclusively using white models.

While you might think that this has always been the case, designers Azzedine Alaia and Yves Saint Laurent sent equal numbers of Asian, black, Hispanic, and white models down the runway in the ’70s and ’80s. The fashion industry, despite congratulating itself on being the vanguard of modern style, appears to be regressing in terms of racial diversity. Even the unsaid assumption that models of ethnic minorities sell fewer magazine covers than white models proves untrue. When Ethiopian model Liya Kebede appeared on the cover of last year’s Harper’s Bazaar, it was one of the publication’s best-selling issues.

Some say that the tendency toward using white models is part of the capricious nature of fashion—in the same way that blunt-cut fringes were in fashion last season—and it is likely to fade out. But the issue of race has political and social implications far beyond that of a haircut. Nobody talks about how people with fringes are marginalized in society just because their haircut is out of style, but there is a very real danger that entire ethnicities are being pushed aside in an industry that gets to dictate our ideas of what constitutes beauty and style.

Fashion is in danger of becoming dangerously out of touch with the real world, where not everybody is white. But the answer is not a kind of fashion affirmative action, where panicked politicians impose quotas on unwilling designers. The answer is for the entire industry—agents, agencies, designers, and magazines—to take responsibility and make a concerted effort towards ethnic inclusivity. If the industry wants to get back in touch with what made it great—its willingness to adapt, its boldness in pushing forward the boundaries of style and fashion—it needs to start being bolder about its models. And that means that white is not the new black.

Ben Barry is the CEO of the Ben Barry Agency, a Toronto-based model consultancy. He also serves on the TFI Advisory Committee.

4. Scene & Heard
Eleven Minutes at ReelHeART International Film Festival
Join Toronto Fashion Incubator (TFI) at the screening of "Eleven Minutes", a sassy fashion doc by Michael Selditch, at the ReelHeART International Film Festival (RHIFF) that runs June 16-21, 2008 in Toronto. "Eleven Minutes" is a feature documentary that follows fashion designer, Jay McCarroll and his year-long journey of designing and preparing his first independent runway show and clothing line after winning the first season of Project Runway. It’s an in-depth, painfully raw and humorous exploration of the creative process and the constant conflict of balancing commerce with art, fame with talent, and reality-TV with actual reality. Seeing the fashion world through the eyes of high-spirited designer McCarroll, is an entertaining way of learning the ups and downs of starting a fashion business. This makes for a perfect pairing with the non-profit TFI, who are passionate about helping fashion entrepreneurs understand the business side of the industry in order to thrive and survive in the challenging world of fashion. "Eleven Minutes" screens on Tuesday, June 17 at 7:00pm in Theater 222, Innis College, 2 Sussex Avenue, U of T Campus, one block south of St. George subway station. Tickets are $8 - - TFI Members & Fashion Design Students get in for $5. Simply go to http://www.reelheart.com/2008/festival/ click on “Tuesday”, Scroll to “Main Programming B, Tuesday 7:00 PM”. Click on “Organizations” to buy your advance ticket using most major credit cards. Tickets will be held at the door. Last date to take advantage of this special offer is May 30, 2008.

A Fashionable Starry Night
On Thursday, April 17, fashion industry elite flocked to the Carlu for Fashion Group International’s Night of Stars. The red-carpet event honoured outstanding Canadians who have made a remarkable impact in the world of fashion, beauty and design. The gala, which included a champagne reception, dinner and after-dinner big band performance, was hosted by Adrian Mainella host of CBC’s Fashion File. Six stars were honoured, including Barbara Atkin, vice president, fashion direction, Holt Renfrew; Dean and Dan Caten founders and designers of DSquared2; fashion designer Wayne Clark; interior designer Brian Gluckstein; and fashion journalist David Livingstone. To view the complete photo gallery visit www.fginightofstars.ca.

Linda Lundstrom Survives
Canadian fashion icon Linda Lundstrom is back in business. In February this year, Lundstrom announced she was closing her Toronto-based clothing design and manufacturing operations. Eleventh Floor Apparel Ltd., a Canadian-owned and operated design, manufacturing, and distribution company purchased the rights to Lundstrom’s name, assets and manufacturing plant, which is already back in operation. Lundstrom will remain in the role of chief creative officer, allowing her to focus solely on designing.

Star Editor Moves On
Toronto Star’s Bernadette Morra wrote her last column under the title of fashion editor on Thursday, April 18. She says she is looking forward to freelance writing and launching her own website, the details of which she has not yet revealed. Her position, which she held for two decades, is being filled from inside the newspaper. Instead, Morra will have her own column, alternating with Livingdavid by David Livingstone

Designer-Run Indie Boutique
On Saturday, May 3, Fashion District celebrated its grand opening with a fashion show and cocktail party. The new designer-run boutique at 555 Queen St. W., carries Desperately Different, Karamea, Embody, S.I.N.S., Molina, Chinedesign and Devise, as well as an exclusive line of jewellery by Samantha Nemiroff, and a collection of wall art and home décor by SerryPetrie and GH interiors. The boutique’s focus is on limited runs and one-of-a-kind fashions. For more information call 647-430-7433.

Steinberg Launches follicles!
With a career spanning over 50 years, Canadian hairstyling expert John Steinberg has an endless supply of stories that he is now sharing in his new book follicles!, which is being released on May 26 from 5pm to 7:30pm at John Steinberg & Associates, 585 King St. W., Toronto. The book contains 50 of his experiences written in an entertaining and amusing style with the help of Alexandra Innes. follicles! is available online at www.lulu.com/content/2129306 for $19.95 (hard copy) or $10 (e-book). Ten percent of the book’s profits go to the oncology department of The Hospital for Sick Children.

Patricia Harris Gallery Opens at The ROM
On April 16, 2008, The Royal Ontario Museum (ROM) opened the Patricia Harris Gallery of Textiles & Costume. Located on level 4 of the Michael Lee-Chin Crystal, the 600-square-metre gallery presently features 200 highlights from the ROM’s collection of over 50,000 textile and clothing artefacts. “This Gallery is the realization of my husband’s surprise 1999 Christmas gift to me and it is an inspired setting for the ROM’s celebrated collection of textiles and costume,” said Patricia Harris, a long-standing ROM supporter and chair of the Textile and Clothing Committee of the museum. “As a ROM volunteer for 50 years, I look forward to the Gallery becoming alive with excited students, members of the fashion and art communities and the public at large. This is a dream come true and I am thrilled.” The Royal Ontario Museum, located at 100 Queen’s Park Circle at Bloor Street West in Toronto, opened in 1914 and is Canada’s largest museum showcasing art, archaeology and natural science in its public galleries. For more information, visit www.rom.on.ca.
Shown, silk brocade gown, England, 1750’s.

Jason Matlo Supports Children’s Hospital
On April 26, Vancouver-based designer Jason Matlo presented his spring and fall collections in support of the BC Children’s Hospital. The “Couture for the Kids” event took place at the Historic Laurel building, which was transformed into a Bryant Park-style runway venue in the tradition of New York Fashion Week. Matlo’s designs have graced the red carpets of the Academy Awards, Teen Peoples Choice Awards, Junos, and Geminis. Visit www.jasonmatlo.com for more information.

Town Shoes Greives Loss of President
Harvey Routbard, president of Town Shoes, passed away in early April. Routbard had been with Town Shoes for almost 50 years. He was a footwear industry icon and known for his incredible knowledge and passion for shoes. The well-liked and respected president helped build Town Shoes into one of Canada’s top retailers.

Hbc CEO Loses Battle With Cancer
Jerry Zucker, the Hbc governor and chief executive office passed away in early April. The 58-year-old had been suffering from brain cancer. His wife, Anita Zucker, became the first woman in the 338-year history of the company to hold the position of governor of Hbc. Current Hbc Deputy governor and president Rob Johnston is now the CEO. Zucker acquired the Hudson’s Bay Company in 2006 in a hostile takeover bid worth $1.1-billion, making him the first U.S. citizen to lead the company.

The Boudoir Fundraises For Cancer House
On April 3, Maro played venue host to The Boudoir, a fundraising event and fashion show to raise funds to create The Murray James House, a place for people undergoing cancer treatments to stay while in Toronto. The house is the brain child of Candra Reynolds, whose father Murray James died of cancer when she was a child. Reynolds recognizes that one of the obstacles faced by many people across Ontario is the expense of travel and accommodation while undergoing treatments in the city. To find out more about the organization, or to make a donation visit www.murrayshouse.com.

Proposed French Law To Ban Ultra-Thin Models
French lawmakers have presented a bill that would make it illegal for anyone, including magazines and advertisers, to promote extreme thinness. Under the proposed new law, judges would have the power to imprison or fine offenders up to $47,000 USD if found guilty of promoting unhealthy body images. The National Assembly has already approved the bill. It will appear before the Senate in early May. Since the death of a Brazilian model from anorexia in 2006, both media and governing bodies have turned their attention to the international fashion industry, focusing on the ramifications of using ultra-thin models for runway shows, editorials and advertising campaigns.

Belstaff And McQueen Estate Battle Over Jacket
In November 2006, Belstaff purchased the original Belstaff Trailmaster jacket once worn and owned by legendary actor Steve McQueen for $35,000 at an auction arranged by McQueen’s widow, Barbara. The clothing company intended to produce some garments in limited quantities for avid collectors—not for profit, but to celebrate the star. However, the heirs had authorized other companies to produce jackets claiming it was the original one owned by McQueen. These companies were advertising and marketing their copies as originals creating confusion. Belstaff is seeking compensation for the damages suffered. In a press release, a spokesman for the McQueen estate, Dan Perlet, said "There was no partnership between Belstaff and (McQueen). He just liked to wear a jacket that they made." Steve McQueen's estate took action against Belstaff in March, alleging unauthorized use of the late film star's name and image as part of its "Steve McQueen Celebration" line. The jacket is currently on display in the Belstaff museum in Milan with numerous other jackets worn by other famous personalities from the past.

Champagne & Cupcakes on Queen
Designer Caroline Lim (a 2003 finalist in TFI's New Labels competition) opened Champagne & Cupcakes, a dress boutique, at 1114 Queen St. W., at Dovercourt. The store features Lim's own Kity line along with lingerie and accessories. For more information, call 416-533-CAKE.

Ford Models Searches For Next Supermodel Of Canada
Ford Models, one of the world’s top modeling agencies, is currently scouring Canada for the next supermodel. The search for the next face to represent Canada at the Supermodel of the World competition in January 2009 kicked off on April 12 in Vancouver and continued in Toronto on April 26. Scouts will be in Montreal on May 3, Calgary on May 10 and Halifax on May 31. For more information visit www.fordmodels.tv.

Pretty In Pink
Former TFI resident member, Hannah Melville of Wonderlust, gave birth to a baby girl on Saturday, May 3rd. Veronica Rose was born at BC Women's Hospital in Vancouver to Hannah and her husband, Jordan Melville. Well-wishers are welcome to email their congrats to Hannah and Jordan.

JUMA Launches Online Store
TFI alumni JUMA launched their online store, www.jumaonlinestore.com on April 9 featuring their collections of men’s and women’s contemporary ready-to-wear and active sportswear. Founded in Toronto in 2003, JUMA consists of brother and sister team Alia Juma as design director and Jamil Juma as creative director. Their designs can be found in various locals around the world including Canada, the United States and Japan, including Fred Segal, By George and Caravan. The site was developed by former Paper-Doll.com owner Leigh Thompson, who closed her operations at the end of 2007 after nine years to travel and explore other career options. However, her plans had to change when a family emergency forced her to halt her international travels. Many of her favourite designers from Paper-Doll.com were without an online presence, Thompson offered to set up online boutiques for a couple of the designers and the business blossomed into FashionCan. FashionCan registers a domain name of the designer’s choice and creates a fully functional store free of charge. Sales are split 50/50 between the designer and FashionCan. Thompson has a total of five new online boutiques launching for the spring season. For more information visit www.fashioncan.com.

FASHION Partners with MySpace Canada And Searches For Blogger Interns
A new online community launched on March 24. The partnership with FASHION magazine and MySpace Canada, already boasts over 2,500 friends. The interactive fashion site features videos, designer profiles and message boards where friends of the page can interact. The magazine also launched their Reporter Search 08 in April, looking for 10 aspiring fashion bloggers from across Canada to intern for its website for an entire year. “FASHION magazine is unique in that we not only cover the international fashion scene but also local shopping in Montreal, Toronto, Calgary, Edmonton and Vancouver,” said editor Ceri Marsh. “While readers who live in those cities love us for it, those who don’t sometimes feel left out. I regularly receive letters reminding me that Halifax has great shoe shopping and that Saskatoon boasts beautiful spas. Those letters have inspired this Reporter Search.” The finalists will become key players on the website, reporting on their city’s shopping finds. Each finalist will receive an LG phone with $100 worth of airtime with one finalist winning a trip to New York City. The contest closes June 1. A panel of editors from the magazine will select 20 semi-finalists, leaving the final decision to the public. From July 8 to August 8, Canadians will have the chance to vote for their favourite candidate at fashionmagazine.com where they can view photo galleries, video clips, bios and blog entries posted for each finalist. For more details on the contest visit www.fashionmagazine.com/reportersearch.

Comme des Garçons Next H&M Collaboration
H&M recently announced the next in line to do a collection for the cheap and chic retailer will be the Japanese label Comme des Garçons. The line is set to include menswear, womenswear, childrenswear, accessories and a fragrance and will appear in stores this November. H&M has fast developed a reputation for its collaborations with high-end designers and celebrities, including Stella McCartney, Karl Lagerfeld and Madonna.

Sugarlime Brings West Coast Jewels To Toronto
Sugarlime, a Vancouver-based, high-end fashion jewellery line designed by Karen Buder, debuted in Toronto with an exclusive wine and cheese event at the Pantages Hotel on Sunday, April 20. Sugarlime boasts more than 3,500 devoted clients, including celebrities such as Feist, Tori Spelling, Rebecca Romijn and Susan Sarandon. For more information, visit www.sugarlime.com.

Abel Muñoz Accessories Launches Ipanema Sandal At Ron White
Shoe designer and Kontent Publishing deputy art director/beauty editor Abel Muñoz launched his Ipanema Sandal at Ron White’s newly renovated flagship location at the Manulife Centre in Toronto. The red suede high-heeled platform was recently featured in FQ and NOW magazine, and is also available at www.ronwhite.ca. Muñoz studied shoe design in Milan at the world-renowned ARS Arpel Institute of Shoe and Accessory Design. Shortly after graduating he returned home to Toronto to further his skills as an accessories designer.

Marie Saint-Pierre Opens Second Montreal Location
Designer Marie Saint-Pierre opened her second boutique in April, a 1,000-sq.-ft. space on the third level of the Rockland Shopping Centre in Montreal. This is the Montreal designer’s second store in addition to her original boutique on rue de la Montagne. For more information visit www.mariesaintpierre.com.

L’Oreal Takes Top Honours In Marketing Awards
The Sponsorship Marketing Council of Canada’s Marketing Awards named L’Oreal as Best of Show, in addition to top honours in the Media Sponsorship category for L’Oreal Fashion Week. The SMCC concluded that a high-profile sponsorship through L'Oréal Fashion Week provided an ideal marketing opportunity for L'Oréal Paris to address two key audiences—beauty editors and consumers. The judging panel based their decision on L’Oreal’s sponsorship of L’Oreal Fashion Week, a partnership with Flare magazine, sponsorship of Project Runway Canada and a retail program with Shoppers Drug Mart. View the presentation video here: www.sponsorshipmarketing.ca/videos.asp.

Jeanne Has Passion For Fashion
FashionTelevision host and style icon Jeanne Beker teamed up with fashion illustrator Nathalie Dion to create a guide for those who aspire to work in fashion. In her new book Passion for Fashion, Beker details the ins and outs of the industry from agent, model, photographer, stylist and makeup artist to designer, buyer, publicist, journalist, trend forecaster, fashion show producer and personal shopper. The book features mini profiles on some of the top professionals in the industry while giving practical advice on what it takes to break in and be successful.

Gucci Most Coveted Luxury Brand In World
According to Nielson’s latest Global Luxury Brands Survey, Italy’s Gucci is the world’s most coveted luxury brand. Nielson discovered that one in five global consumers said they would choose Gucci over any other luxury brand if money was no object. Chanel and Calvin Klein tied in second place, followed by Louis Vuitton, Giorgio Armani, Christian Dior and Versace. The online survey of 48 countries was conducted in November 2007. The survey revealed that the “new wealthy” United Arab Emirates, Asia and Latin America top global purchasing rankings for luxury goods, and forecast that this will remain unchanged in the future. For more details from the survey visit www.nielsen.com/media/2008/pr_080227.html.

Project Runway Canada Returns
The popular, televised reality show that pits designer against designer is back for its second season. The search for the next "it" designer is about to begin and Canadian designers are invited to apply online starting May 12th at www.globaltv.com. Host Iman returns, as does mentor Brian Bailey and judges Rita Silvan and Shawn Hewson. The show will air on Global. Deadline to apply is June 20, 2008.

Look Fab Pops Up Again
P&G Beauty’s pop-up beauty bar, Look Fab, appeared for the second time in Toronto, this time setting up home at Bloor and Avenue from Tuesday, April 15 to Wednesday, April 30. For a limited time the public were invited to visit beauty advisors who were on hand to share tips and insider secrets, offer product recommendations and complimentary samples from P&G Beauty, including Cover Girl, Pantene, Olay, Crest Whitestrips, Venus Embrace, Pure Divine and Clairol Perfect 10 by Nice ‘n Easy. Four stations were set up: The Essentials Bar, for basic skin routines; The Skin Boutique, for skincare solutions; The Colour Lounge, to find your perfect makeup shades; and The Style Studio, for specific hair styling and hair colour tips. Its website allowed consumers not located in Toronto to experience virtual advice. For more information visit www.lookfab.ca.

Sam McKnight Shares Hair Trends
P&G Beauty global haircare ambassador Sam McKnight (right) made a recent trip to Toronto’s Hazelton Hotel to share his hair trend forecast with the city’s top hair and makeup artists. McKnight presented three hair stories: “Long and Loose” showed a mix of textures with loosely structured waves and straight bangs, like those shown during Gucci and DSquared2’s fall 2008 collections; “Super Sleek” was super long, super straight and super sleek; the last look, “Retro”, was somewhere between Charlie’s Angels’ styled curls and the perfectly coifed Dita von Teese— less feathered than Farrah and less structured than Dita. “Hair should never be plastic or stiff, but should have movement and softness,” said McKnight, whose career has spanned three decades and included clients such as Linda Evangelista, Kate Moss, Kylie Minogue and Madonna. For more on P&G Beauty visit www.pgbeauty.ca.

Tommy Hilfiger Launches Music TV Channel
Fashion designer Tommy Hilfiger teamed up with Sony to launch his own online music channel, Tommy TV. The site will showcase top Sony artists, including Wyclef Jean, along with unsigned acts. Hilfiger insists the artists will not be obliged to wear his clothing while performing unless they choose to. Members will be given the opportunity to purchase tickets to exclusive concerts through the site. This is the first time a fashion designer and a music company have partnered together at this level. Visit www.tommytv.com to learn more and watch the live performances.

Canada’s Capital Launches Clothing Show
The Capital Clothing Show, Ottawa’s first consumer show dedicated to fashion, is set to launch this fall on Saturday, September 20 and Sunday, September 21, at the Fieldhouse at Carleton University. The event will feature approximately 200 exhibitors and will cater to the city’s fashion-conscious consumers looking to discover new designers, independent fashion and vintage clothing. Admission will be $10 for adults and free for children under 12. For more information, please contact Catherine Knoll at 613-521-1970, 800-269-3980 or visit www.capitalclothingshow.com.

Nina Neither In Nor Out
Mid-April rumours and speculation swirled around the industry about ELLE U.S. fashion director Nina Garcia’s departure from the magazine. Many were quoted saying she was fired because of her lack of presence in the office due to her role as a Project Runway judge, while other sources were reporting staffers at the magazine were trying to get rid the editor for years, but her rising profile with Project Runway gave the magazine a good reason to keep her. ELLE U.S. is a partner with Project Runway and with season five being the last on Bravo before it switches to the Lifetime Network, both ELLE U.S. and Garcia need to work together to keep the partnership going. According to WWD, Garcia’s future with the show depends on her role at the magazine, stating sources say it would be difficult for her to continue as a judge if she severed ties, but equally hard for ELLE U.S. as finding a suitable replacement would be a challenge since key staffers, including fashion news director Anne Slowley and creative director Joe Zee are filming their own reality show. Latest reports state Garcia has accepted the role of editor-at-large, allowing her to remain as a judge for season five of the show, which is set to air in September. After that, we’ll just have to wait to see what happens. Garcia also penned a successful book The Little Black Book of Style.

Thank You To TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize donors Tanya Kim, CTV's co-host of eTalk, Angie Miller, Jeffrey Jiang, David Onuoha, Wendy Traas, Lara Stephenson, and PR firm Strategic Objectives for their kind donations to TFI.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable, group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

5. Upcoming Events

May 1 - 31, 2008
Festival of Architecture & Design (fAd)
For an entire month, the festival puts Toronto’s architecture and design communities in the spotlight with exhibitions, films, lectures, book launches, readings and walking tours. fAd features over 60 events including Doors Open Toronto, the Contact Photography Festival, the Pug Awards and the “Toronto The Good” party. For more information, visit www.toronto.ca. To discuss plans and ideas for future fAd events, please contact Elyse Parker of the City of Toronto at 416-338-2432.

May 5 - 7, 2008
Accessories Circuit, The Show
Pier 92 and 94, 12th Ave. @ 55th St., New York. Juried accessories and footwear show for women, high-end costume jewellery to fine jewellery. Note: No pre-registration for this show. Visit www.enkshows.com for more information or email accessoriescircuit@enkshows.com.

May 5 - 7, 2008
Intermezzo Collections, The Show
Piers 92 and 94, 12th Ave.@ 55th St., New York. Women’s apparel trade show. Derived from Italian origins, the word means intermediate, alluding to ENK's decision to fill a gap between immediate and future deliveries in juried international ready-to-wear. Note: No pre-registration for this show. More information can be found at www.enkshows.com/ or by emailing intermezzocollections@enkshows.com.

May 7, 2008
Exhibiting Fashion
7:00 – 9:00pm, Royal Ontario Museum, 100 Queen’s Park Circle, Toronto. How did fashion become such a significant cultural force? Join panellists Dr. Alison Matthews David, Ryerson University, Dr. John Potvin, Guelph University and Arthur Smith, Royal Ontario Museum, in a discussion and debate. Tickets $20; ROM members $17, available online at www.rom.on.ca.

May 10, 2008
The Grease Ball
6:00pm, The Carlu, 444 Yonge St., Toronto. You’re the one that we want! Throw on your poodle skirt and saddle shoes and jive the night away at this fundraising event for The Scarborough Hospital Foundation. Tickets are $150 or $300 and available online at www.thegreaseballgala08.com.

May 13, 2008
Developing Your Marketing Plan
Toronto Fashion Incubator, 285 Manitoba Dr., Exhibition Place, Toronto. An interactive workshop for fashion entrepreneurs interested in developing a targeted marketing plan. The workshop will be led by Paula Shneer of Mix Consulting. Doors open/networking 5:30pm; presentation at 6:00pm. Tickets are available online at TFI Shop www.fashionincubator.com/shop/index.shtml.

May 15, 2008
Working With Contractors
Toronto Fashion Incubator, 285 Manitoba Dr., Exhibition Place, Toronto. Learn about industry practices when dealing with both small and large clothing contractors. Guest speakers: Kathy Cheng, vp marketing, Wing Son Garments Ltd., and designer Farley Chatto. Doors open/networking 5:30pm; presentation at 6:00pm. Tickets are available online at TFI Shop www.fashionincubator.com/shop/index.shtml.

May 22 - 24, 2008
First Annual Ottawa Fashion Week
Arts Court, 2 Daly Ave., Ottawa. Fall/Winter 2008-2009 fashion collections. For more information visit www.ottawafashionweek.ca.

May 28, 2008
Design Green: A Call to Action
Pod 1 & 2 at 285 Manitoba Drive, Exhibition Place, Toronto. From fashion to furniture, to the spaces in which we live and work, designers play a critical role in creating and satisfying the demand for green products and environments. This unique, multi-disciplinary event will celebrate the Toronto pioneers who are putting themselves on the competitive edge by leading initiatives to promote sustainable design in products, fashion and the built environment. The lineup of activities includes examples of sustainable fashion design; a panel discussion on the opportunities and challenges involved in “designing green”; a tour of the Sustainable Condo Exhibition, and a networking reception. The event is sponsored by Canada Mortgage & Housing Corporation (CMHC), the Design Industry Advisory Committee (DIAC), Toronto Fashion Incubator (TFI) and Fashion Takes Action. Cash bar, donation at the door. Register here to attend the event.

May 28, 2008
Rockin' The Look: Music, Fashion and the making of the Rock ’n’ Roll image
The Mod Club, 722 College St., Toronto. Experience fashion and music at its best; find out how they influence and impact each other and the current market. Join FGI Toronto and our host, the flamboyant, in-your-face rocker and TV personality Robin Black, for what's sure to be a spirited series of presentations and discussions with some of the top behind-the-scenes insiders shaping the image of Canada’s music icons, including Lynda Latner, founder, Vintage Couture; Roz Griffith Hall, musician stylist; Louise Upperton, art director, Arts & Crafts; and Graeme Maclean, founder, Ukula Magazine & Retail. See real-time rock makeovers, win tattoo parlor door prizes, rock to live music, and more. Tickets $30 for members, $40 for public. Visit www.fgitoronto.org/ to register.

May 29 - June 1, 2008
Apparel & Accessories Market
Dallas Market Center, Dallas. The Dallas Women's & Children's Apparel and Accessories Market offers one the most comprehensive variety of moderate to designer apparel and accessories lines located under one roof. In addition to the permanent showrooms, there is a complementary blend of temporary exhibitors as well. For more information visit www.infomat.com/calendar/infsd0000075.html or email info@dmcmail.com.

June 4 - 8, 2008
Fashion & Design Festival Montreal
McGill College Avenue, Montreal. The Montréal Fashion & Design Festival in collaboration with Place Montréal Trust, Montréal Eaton Centre and Complexe Les Ailes offers five days of dazzling events. More than 30 fashion shows on outdoor stages will showcase the collections of more than 100 labels including: Esprit, Foxy Jeans, French Connection, Groggy, Le Chateau, Mexx, Point Zero, Roots, Tommy Hilfiger and more. For information email info@sensationmode.com or visit www.fashiongates.com/magazine/Montreal-Fashion-Design-Festival-2007.html.

June 8, 2008
Crave Spring Market Party
Celia Franca Centre at Canada's National Ballet School, 400 Jarvis St., Toronto. From noon to 4pm. Toronto's sassiest shopping event for women. All in one day. All in one place. It’s the farmer’s market for fabulousness! Visit www.cravetoronto.com or call 416-651-6600 for more information.

June 9 - 15, 2008
Mille Femmes Toronto
Allen Lambert Galleria, Brookfield Place, 161-181 Bay St., Toronto. Conveying the precious bond among creative women in our vibrant city, this tribute entitled Toronto’s Mille Femmes, will bring together portraits of a thousand women from all artistic fields including art, architecture, dance, theatre, fashion, design, film, literature, journalism, arts administration and producing. Co-produced by Luminato and Lancôme, Toronto’s Mille Femmes will capture the inner-beauty and unique personalities of the inspirational women who embody the passion, heritage and inspiration behind Toronto ’s artistic community. An exceptional project by famed French photographer Pierre Maraval, Toronto’s Mille Femmes is above all a unique technical performance which will be made possible thanks to the most current digital technology. All the portraits will be printed and progressively displayed in exhibition. Free. For more information visit www.luminato.com/festival/eng/events/ID14/index.php.

June 23 - 27, 2008
Milan Moda Uomo
Milan. Men’s luxury ready-to-wear shows. One of the objectives of the Camera Nazionale della Moda Italiana is the organization and management of the main displays, fashion shows and events that will be held to represent the Italian fashion system in Milan. For more information email Info.toronto@italchambers.ca or visit www.cameramoda.it/eng/eventi/eventi.php.

June 25 - 27, 2008
Dallas Fabric Show
Dallas Market Center, 2100 Stemmons Freeway, Dallas. The Fabric Show features over 160 mills and converters of decorative fabrics, laces, trims, leather, and related supplies. Held twice a year, this temporary show caters to the diverse needs of the apparel, bedding, drapery, furniture, gift and accessory industries, luggage, slip covers, tabletop and related sundry manufacturers who buy by the bolt For more information email info@dmcmail.com or visit

July 7 - August 29, 2008
DX Summer Design Camp
Design Exchange, 234 Bay St., Toronto. The Design Exchange offers engaging design-based summer camps for young designers aged 7 to 16. Programs are led by a qualified and creative team of counsellors, senior camp staff and visiting design professionals. For more information, visit www.dx.org.

October 25, 2008 - March 22, 2009
The Nature of Diamonds
Royal Ontario Museum, 100 Queen’s Park, Toronto. The Nature of Diamonds is the most wide-ranging exhibition ever developed on the allure of diamonds and includes spectacular jewellery and stunning gemstones. For more information, visit www.rom.on.ca.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to TFI.


A not-for-profit network of B.C.-based, fashion industry professionals working together towards educating the public about the thriving Vancouver fashion scene, while also encouraging local shopping and sustainable design.

The Moment is a daily blog that spans the T Magazine universe of fashion, design, food and travel.


CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 x 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 x 21.



Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera


Toronto Fashion Incubator
285 Manitoba Drive, Pod 3
Exhibition Place
Toronto, ON
Canada M6K 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

TFI Office Hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions To TFI
We’re located in Toronto’s historic Exhibition Place, between Dufferin and Strachan Avenues, just north of Lakeshore Boulevard. TFI’s building is across the street from the police and fire halls, just east of the Dufferin Gates and behind BMO Field. If taking public transit, take the Dufferin bus south and exit at the intersection of Manitoba and Quebec Avenues, right outside TFI’s doors. If driving, take Lakeshore Boulevard and go north on British Columbia Drive. At the first set of lights, turn east (right), drive past Muzik nighclub and make a left at the Press Building. Look for the police and fire halls. There is plenty of public parking on the grounds.

© Copyright 2008 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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