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TFI News December 2007

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2007
Celebrating 20 Years of TFI in 2007

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

December 2007
Volume 15, Issue 8

Happy Holidays from the Toronto Fashion Incubator!

1. TFI New Labels® Competition SEMI-FINALISTS Announced
2. Feeling Guilty Never Felt SO GOOD!
3. Ryerson Seeks Fashion School Chair
4. Scene & Heard
5. Upcoming Events
6. Top Picks

1. TFI’s New Labels® Competition SEMI-FINALISTS Announced

Six new designers from across Canada have been chosen to participate in the Toronto Fashion Incubator’s 2008 New Labels® Fashion Design Competition. The semi-finalists include Adrienne Butikofer (Toronto), Eugenia Leavitt from Eugenia Designs (Montreal), Krista Ozolins from Plush (Toronto), Lara Presber (Calgary), Ashley Rowe of miss rowe (Toronto) and Oriol Swaan for Gino Gaudet (Saskatoon).

For the first time in its history 60% of the New Labels® submissions were from designers based outside of Toronto. “It’s an interesting development,” says Susan Langdon, TFI’s executive director. “We’re thrilled that there is so much national interest in TFI and our annual design competition.”

Over the next four months, the six-pack will compete for a chance to strut their stuff on the New Labels® catwalk taking place April 24, 2008 during opening night of the ELLE Canada gala benefit in support of the Toronto Fashion Incubator. Only the runway finalists will have a chance to win a prize package valued at $25,000 from ELLE Canada and be named Canada’s next New Label.

VIP and general admission tickets to the ELLE Canada gala benefit taking place at the Direct Energy Centre in Toronto go on sale in early January 2008 at www.ellecanada.com.

2. Feeling Guilty Never Felt SO GOOD!

The Toronto Fashion Incubator, The Drake Hotel and the City of Toronto are partnering in a unique fashion + food event during Toronto’s annual Winterlicious culinary festival.

On Saturday, February 2, 2008, enjoy a sumptuous brunch while shopping for the latest and greatest clothing & accessories from 15 of Toronto's hottest apparel & accessory designers, all members of the Toronto Fashion Incubator. Designers include: Boutique Elan - fashion with mature sensibilities www.boutiqueelan.com; Cha Cha - hand crafted handbags and accessories www.chachalifestyle.blogspot.com; Danielle Sweeney Design - contemporary fine jewellery www.daniellesweeneydesign.com; DEUXME - designer women's wear with a contemporary urban charm; Dirty Bird - organic cotton and bamboo jersey knitwear www.dirtybird.ca; Eve Kinizo – leather-free women's wear with a funky young edge www.hipline.org; Fame & Fashion - hip streetwear with a red carpet edge www.fameandfashion.ca; GreenShag Clothier Inc.- funky shirt links and accessories for men www.greenshag.ca Hillberg & Berk – fabulous and timeless jewellery for refined women www.hillbergandberk.com; Jennifer Reilly Jewelry - hand-made sterling silver jewelry with transitional pieces www.jenniferreilly.com; Jode – one-of-a-kind handcrafted jewelry www.jodesjewels.ca; Leah Bazian – dramatic and stylish coats, wraps and scarves www.leahbazian.com; Milu – featuring acrylic and Swarovski crystals www.lunabianca.com; Pangea-Collection- distinctive accessories from around the world www.Pangea-Collection.com; and Rosa Costanzo - ultra hip women’s ready-to-wear www.rosacostanzo.com.

Patrons can purchase tickets to Guilty Pleasures by contacting the Drake Hotel, 416-531-5042. Cost: $35 + taxes & an 18% gratuity per person. Three seatings: 9:30am, 11:30am and 1:30pm with exclusive shopping for brunch patrons only from 9:00am until 2:00pm.

All Guilty Pleasures brunch patrons will receive a complimentary gift bag from ELLE Canada and be eligible for a door prize draw. The sale is open to the public from 2:00 - 5:30pm. Come out and indulge your Guilty Pleasures!

The sale is open to the public free of charge from 2:00 – 5:30pm.

3. Ryerson Seeks Fashion School Chair
Ryerson University’s School of Fashion is seeking a new program Chair. The appointment is typically for a 5-year term, effective July 01, 2008. The School is located in Toronto, Ontario, a truly multicultural city. The School of Fashion prepares graduates for careers in Fashion Design and Fashion Communication in this evolving, global industry. The School is one of the most respected of its kind in North America, with links to fashion programs around the world.

The successful candidate will have a terminal degree or equivalent, a record of scholarly, research, and creative activities, leadership experience, and practical knowledge in the teaching of methodologies appropriate to design and communication. He or she will possess the knowledge, vision, and communication skills required to lead the School, which consists of seventeen full-time faculty including the Chair, and is expected to grow with the development of a MA in Fashion. The successful candidate will strongly demonstrate the ability to foster internal and external relationships with students, faculty, staff and the industry; and will exhibit a commitment to promoting diversity. Candidates should have a firm belief in the value of design education and who possess a background in fashion or an applicable field such as communication and design. They should be prepared to become a presence in the fashion community by developing linkages with industry.

The review will start January 14, 2008 and the position will remain open until filled. Please forward a letter of intent with curriculum vitae, names of three references and a statement of administrative philosophy to Dr. Daniel Doz, Faculty of Communication & Design, Ryerson University, 350 Victoria Street, Toronto, Ontario M5B 2K3. For more information, please visit www.ryerson.ca/fashion.

4. Scene & Heard
Spring 2009 Trend Books Now at TFI
The latest women’s wear trend book from Promostyl has now arrived! The spirit of spring/summer 2009 is all about the attraction of opposites. See how this is interpreted in the season’s four new stories: Utopia, Euphoria, Academic and Spectacle. TFI members: Get inspired by booking your time in the TFI Resource Centre. For an appointment, contact 416-971-7117 x 21. Be sure to sign up for TFI’s Spring 2009 Promostyl seminar taking place on January 30, 2008. Refer to this issue’s “Upcoming Events” for more details.

Best Foot Forward For Dixon
Fashion designer David Dixon is busy designing an exclusive line of women’s footwear for Canadian chain store Town Shoes. The new collection will debut during Dixon’s fall 2008 fashion show and be available to the public in the fall of 2008.

Artist Studios Available At Below Market Rates
Artists working in the areas of theatre, dance, music, written and spoken word communities as well as the visual arts communities, can apply for a work-only studio or rent-geared-to-income live/work studio at the Green Arts Barns in Toronto’s historic Wychwood area. Applications and answers to frequently asked questions can be found at www.torontoartscape.on.ca/barns. There will be up to 15 artist work-only studios which will be leased to artists at below market rates, ranging in size from approximately 206 square feet to approximately 316 square feet. There are also 26 rent-geared-to-income artist live/work studios available. For additional information please visit www.torontoartscape.on.ca/barns . The studios at the Green Arts Barns will be managed by Artscape Non-Profit Homes Inc (ANPHI). Applications are due by January 31, 2008 at 5:00 pm.

Exhibition Place Develops New Conference Centre
On December 11, 2007, Toronto City Council approved plans for a dramatic redevelopment of the Automotive Building in Exhibition Place. The building will undergo a $46.88 million renovation to create a new conference centre that will open in April 2009. Toronto-based NORR Ltd., Architects & Engineers designed the centre that will be respectful of the historical aspects of the original Art Deco building. Features will include panoramic lake views, natural light throughout the lobby and pre-function and meeting room spaces. The building will connect to the Direct Energy Centre – Canada’s largest exhibition and convention centre – via an underground walkway. For more information, contact Dianne Young, CEO, Exhibition Place, at 416-263-3611.

Fashioneers: designing functional apparel for breast cancer survivors
When lymphedema sufferers at Princess Margaret Hospital’s (PMH) Breast Cancer Survivorship Program reported the difficulties the swelling of their arms and the increased risk of infection posed by clothing and accessories, the Hospital recruited Ryerson University researchers to engineer a solution. Sandra Tullio-Pow and Sue Barnwell, Professors in Ryerson’s School of Fashion, collaborated with Dr. Joyce Nyhof-Young at PMH in a multi-phase research project to address the special apparel needs of the 10 to 30 per cent of breast cancer survivors affected by this chronic condition. “We were surprised at how challenging basic apparel was for lymphedema patients—how limited their manual dexterity was,” said Tullio-Pow, whose background is in functional apparel design. “They told us that they can’t fasten a button, or easily detach Velcro and they worry about a metal zipper scratching their skin and causing infection. Once we knew what they needed, the solutions were fairly easy to generate.” Focusing on style, comfort and performance, the team designed an innovative bag with a hidden built-in sling for arm comfort.
The duo also created a full clothing line including four tops, a pant, a jacket, a blouse, and a cape. The designs incorporated deep arm holes and wide sleeves into fashionable designs to camouflage the asymmetry in the arms. Their greatest innovation was using magnets for closures. Ryerson University is currently seeking industry partners to collaborate in the production and distribution of Tullio-Pow and Barnwell’s purse and clothing designs. To contact Tullio-Pow and Barnwell, call 416-979-5333.

Parkdale Store Expansion
Made You Look, one of Toronto’s best destination boutiques for fine jewellery design, has opened a second location directly across the street from its original retail gallery on Queen St. West in Toronto’s emerging Parkdale district. The new store, Made You Look Accessories, will focus on accessories created by local artists and designers. The boutiques are owned and operated by Sarah Dougall, a George Brown College grad. Made You Look and Made You Look Accessories are located at 1338 Queen St. W. and 1273 Queen St. W. in Toronto. For more information, visit www.madeyoulook.ca.

Ryerson Celebrates Sixty Years
On November 28, 2007, Ryerson University’s School of Fashion celebrated sixty years of success at the Design Exchange in Toronto. The gala event, entitled Rewind, featured a student-curated exhibition From Home Ec to High Tech: 60 Years of Ryerson Fashion. Celebrating six decades of Canadian fashion, the retrospective featured fashions from 1948 to 2007 including work from Ryerson alumni such as David Dixon, Jeremy Laing, Arthur Mendonca, Anne Hung, Annie Thompson and Lida Baday. Vintage pieces representing the earlier decades were sourced from designer boutiques.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable, group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is free service to the community provided by the Toronto Fashion Incubator.

Thank You To TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize donors Maxine Banton, Michelle Germain, Calvin Doan, Adele Wechsler and Rodney DeFreitas for their kind donations to TFI.

5. Upcoming Events

January 10, 2008
Fashion and Apparel Workshop
1:00 – 5:00pm, Design Exchange, 234 Bay St., Toronto. This workshop addresses the issue of sustainability in clothing designed for an aging population and work force. Visit www.dx.org/universal to register. Tickets are $75.

January 20-22
The Collective
Pier 94, New York City, NY. Designer menswear, juried show. Designers’ Collective annex is a showcase for the youngest, most directional menswear companies. For more information, visit www.enkshows.com or contact garone@enkshows.com or 212-759-8055.

January 21 – 23, 2008
Project New York
Jacob Javits Convention Center, New York, NY. Trade show combining the best of traditional and alternative shows featuring designer denim, accessories and premium contemporary sportswear. Visit www.projectshow.com or call 1-800-614-7324 or email info@projectshow.com for more info.

January 23-24, 2008
Premiere Vision Preview New York
Metropolitan Pavilion and Altman Building, New York, NY. Textile workshop featuring the latest trends and fabrics for sportswear, menswear and womenswear from Premiere Vision exhibitors. Also featured are Premiere Vision’s signature Trends conference and Color Card. For more information, visit www.premierevision-newyork.com.

January 28, Toronto; January 29, Montreal; January 31, Vancouver
Ideas That Fit – 2008 Canadian Apparel Industry Marketing Summit
Learn what you need to know about marketing and how to save dollars doing it. Keynote speakers include Peter Nygard, Nygard International; Lawrence Lewin, La Senza; and Brian Hill, Aritzia. For more information, visit www.apparel.ca.

January 30, 2008
TFI’s Spring 2009 Promostyl Seminar
4:30 doors open, 5:00 presentation, Metro Hall, 55 John St., Toronto. The seminar, available exclusively to TFI members, will present trends in colour, silhouette and style details for the spring 2009 women’s wear season. Tickets are $25 + GST per person and can be purchased online at www.fashionincubator.com/shop/index.shtml. Please note: Tickets are still available for a second presentation at 7:00pm (doors open at 6:30pm). We apologize for the previous error that indicated the 7:00pm session was sold out.

February 2, 2008
Guilty Pleasures IV: Fashion + Food = Fabulous!
The Drake Hotel, 1150 Queen Street West, Toronto. Back by popular demand! This exciting prix-fixe fashion brunch, presented by The Drake Hotel and Toronto Fashion Incubator, has all the makings of a not-to-be-missed style experience. Shop racks of cool Canadian designer
clothing including exclusive limited editions, hot winter and spring trends, and the most gorgeous accessories in town. A fabulous door prize will be up for grabs and everyone walks away with a decadent goody bag! Tickets: $35 + taxes & an 18% gratuity. Three brunch seatings:
9:30am, 11:30am and 1:30pm. For tickets, call 416-531-3042 x113.

February 16-18, 2008
Terminal Stores (Special Entrance) 28th Street (between 11th & 12th Ave), New York, NY. Trade show featuring creative design and craftsmanship from around the world. Organized by FFPAPF, owner of Prêt a Porter Paris and The Train. For more info, visit www.platform2newyork.com.

March 10 - 14, 2008
Montreal Fashion Week
Designer fashion shows for fall/winter 2008. For more information and to see the entire schedule of shows, visit www.mfw.ca or contact 514-876-1499 or info@sensationmode.com.

March 16-18, 2008
100 % Fresh Show
Toronto Congress Centre, Toronto. A trade show for retailers and sellers to meet and book junior, younger and innovative labels. For more info, visit www.freshshow.ca or contact Mr. Serge Micheli at 416-596-0671 or getit@freshshow.ca.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to TFI.

WIN a Trip to New York Fashion Week!
FashionWatch.com is hosting a contest where you can win a trip for two to New York Fashion Week. Enter today at http://fashionprizes.com/2007/nyfw-trip-2008.html?email. Prize includes two nights at the Milford Plaza hotel, VIP registration to attend three runway shows and a $500 travel voucher.

Small business owners can benefit from these free e-business info guides. Topics include e-business planning and strategy, Internet marketing, selling online and business-to-business e-commerce.

Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about Internet marketing, email, branding and interactive marketing.



CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 x 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 x 21.

Toronto Fashion Incubator
285 Manitoba Drive
Exhibition Place
Toronto, ON
Canada M6K 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office Hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions To TFI
We’re located in Toronto’s historic Exhibition Place, between Dufferin and Strachan Avenues, just north of Lakeshore Boulevard. TFI’s building is across the street from the police and fire halls, just east of the Dufferin Gates. If taking public transit, take the Dufferin bus south and exit at the intersection of Manitoba and Quebec Avenues, right outside TFI’s doors. If driving, take Lakeshore Boulevard and go north on British Columbia Drive. At the first set of lights, turn east (right) onto Manitoba Drive and look for the police and fire halls. There is plenty of public parking on the grounds. For a map of TFI, click here.

© Copyright 2007 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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