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TFI News December 2006

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2006
Celebrating 20 Years of TFI in 2007

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

December 2006
Volume 14, Issue 8

1. TFI New Labels® Semi-Finalists
2. Fashion & Sustainability: Bamboo Fabrics
3. Scene & Heard
4. Upcoming Events
5. Top Picks

1. 2007 TFI New Labels® Semi-Finalists
Over the next four weeks, five new labels will compete for a runway segment in the Toronto Fashion Incubator’s TFI New Labels fashion show, tentatively slated for April 17, 2007. Only the collections shown on the runway will be eligible to win the title of ELLE Canada New Labels Designer of the Year and a prize package valued at over $25,000, including a one-page editorial in ELLE Canada magazine.

Making the semi-final cut are Lara Presber from Calgary, and Toronto labels 1.618…by Engelbert Gayagoy, Malak by Kalam Lee, OZEN by Phoebe Gao and Enfys Zhuo, and quelques filles by Sarah Nicol and Kelly Dowdall.

Selected from a pool of applicants from across Canada, the designers impressed the judges with the originality, marketability and newsworthiness of their proposed fall 2007 collections. Judges for TFI New Labels® 2007 include Rita Silvan, editor-in-chief, ELLE Canada; Arie Assaraf, buyer/owner TNT boutiques; Nathalie Atkinson, fashion writer, National Post; and Canadian designer David Dixon. On January 31, 2007, the judges will decide which of the five semi-finalists will debut on the runway. Typically, only three collections are chosen each year for the fashion show. The winner of the competition will be decided immediately after the runway presentation.

TFI New Labels® is a national fashion design competition for professional designers who have been in business for less than three years. Known as Canada’s launch pad for new designers, TFI New Labels® alumni include an impressive roster of talents such as David Dixon, Joeffer Caoc, Mercy, Hyphen, JUMA, Wonderlust, Yso, CinCyn and Katya Revenko, winner of the 2006 competition. Tickets to attend the runway show will be on sale to the public in early 2007.

Stay tuned for an announcement of the runway show finalists and for more details about the fashion show.

2. Fashion & Sustainability: Bamboo Fabrics
By Danielle Ker

“…it’s not that the world needs another fabric, but we do need one that is sustainable.”
-Michael Correoso, Thynque: Organics & Sustainables

One day, someone handed a towel to Michael Correoso, part owner of Thynque: Organics & Sustainables, and he thought it was silk. When he found out it was actually bamboo, he couldn’t believe it, and he was hooked. Since then, he helped found Thynque and has been selling his bamboo and bamboo-blend products, including shirts, hoodies, socks, boxers and tanks to stores such as The Feather Factory and Lululemon.

On December 6, 2006, Correoso brought his bamboo products to the Toronto Fashion Incubator (TFI) to help up-and-coming designers understand the importance and benefits of using sustainable fabrics. Some of what attendees learned:

What are sustainable fabrics?
Sustainable does not necessarily mean organic but it does mean fabrics derived from plants or products that are easily renewable.

Where to get sustainable fabrics?
One Canadian supplier is Syka textiles that carries not only bamboo fabrics but also soy.

Why choose bamboo?
It requires no herbicides, fertilizers, pesticides, irrigation or soil disturbance. It is naturally anti-bacterial, hypoallergenic, thermal regulating and has superior wicking capabilities

What to learn more about bamboo fabrics? Check out Michael Correoso’s website at www.thynque.com. You can also find his women’s over-sized sleepwear shirts at The Feather Factory at 1606 Queen St. W. in Toronto.

TFI Members: for a complete summary of the seminar and to check out samples of sustainable fabrics from Syka textiles, make an appointment to visit the TFI Resource Centre. Not a TFI Member? Join today to start taking advantage of exclusive TFI Member benefits.

3. Scene & Heard

Movement Juma Spring/Summer 07

JUMA Moves Forward
TFI Resident designers, brother and sister design duo JUMA, recently introduced a hybrid style-active wear line called Movement JUMA (left). Designed for women who enjoy an active lifestyle along with fashion, this high-fashion athletic line is made with luxury athletic fabrics including French fleece, bamboo knits and enzyme-washed cotton jersey that have moisture-wicking properties. The apparel is offered in a sophisticated style and functionality for a full range of sports activities as well as for casual comfort. The line, which was recently launched for spring 2007, will be carried worldwide, including coveted U.S. retailers Fred Segal, Caravan NY and Yuka Takayama in Japan. Coming up, Movement JUMA will be showing at the ISPO tradeshow, the world’s biggest trade fair for fashionable sports apparel, in Germany from February 4 to 7.

Wendy Crewson in Loranne Kettlewell

Jewellery Designer Makes News
TFI jewellery designer Loranne Kettlewell is one busy lady! On November 4, 2006, Martha Burns, accepted her Gemini award for best actress wearing a Loranne Kettlewell bracelet and earrings. Burns loved the set so much that she sent the designer a personal thank you note. Then, on November 8, Canada's favourite leading lady Wendy Crewson (above right) glittered in a pair of Loranne Kettlewell earrings and a bracelet for her presentation at the Giller awards on CTV. In the export market, Kettlewell’s jewellery will be available at ultra-chic boutique TX in Rome, Italy. Look for Loranne Kettlewell jewellery in New York this coming January at Accessories The Show (booth 1261) where she will be showcasing her spring '07 line.

Fieerce New Boutique
Fieerce, a new boutique located at 425 Queen St. W. in Toronto, is owned and operated by TFI member Louise Doan. The store exclusively carries Doan’s Fieerce line of urban chic separates. Price points range from $15 to $100. For more information, call 416-977-8778.

My New Thing
International Academy of Design grad and TFI accessory designer Kelly Hay recently launched www.mynewthing.ca, an online boutique featuring a section called Make My New Thing, where customers can design their own charm necklace, bracelet or anklet. Charms range from $2 to $5 and the sterling silver chains vary in price. Look for My New Thing at TFI’s Guilty Pleasures designer sale taking place at The Drake Hotel on February 3, 2007, from 2:00pm to 6:00pm.

Looking Good
Breast cancer survivors Maureen Hunter and Arlyn Doak (from left with Erika Heller, Look Good Feel Better (LGFB) spokesperson and Sherry Abbott, LGFB executive director) were looking good and feeling great in two beautiful dresses designed by David Dixon for the Look Good Feel Better Ball held November 18, 2006, at the Fairmont Royal York Hotel in Toronto. Hunter accessorized her look with a stunning necklace by Monikque and Doak chose dazzling earrings by Tila. Dixon, Monikque and Tila, all TFI member labels, generously donated their wares to Hunter and Doak for the annual event, a fundraiser for LGFB, a non-profit organization that offers support to breast cancer survivors.

In the NOW
In NOW magazine’s Best of Toronto 2006 supplement, a portrait of what makes Toronto terrific, the Toronto Fashion Incubator was named the “Best Place to Jump-Start Your Fashion Career”. Thanks, NOW! It’s great to be acknowledged for our work in the community. Celebrated members and alumni of the TFI include Arthur Mendonça, Joeffer Caoc, Mercy, Rosa Costanzo, Jason Matlo, PierreJale, Katya Revenko and many more! Jump start your fashion career or business by becoming a TFI member today. Call for more info at 416-971-7117 x 21.

Zola Shoes Online
Shoe lovers take note: preview upcoming shoe trends and read Zola Shoes owner Debra Anissimoff’s web journal featuring notes from her buying trips. In addition to previewing the limitless selection of styles available at Zola store locations, visitors to www.zolashoes.com can chat about new footwear discoveries and what’s hot for the upcoming season. A new VIP section provides registered guests with exclusive offers and event invitations.

Thank You TFI Donors!
This month, TFI gratefully acknowledges a donation from Pamela Shainhouse. Thank you for supporting TFI programs, services and resources; we couldn’t do it without your help. You, too, can give back to the community by making a donation to our non-profit organization through TFI Shop. Contact us today to find out how making a TFI donation will help you achieve your marketing objectives by reaching out to TFI members and to our community at large. Support the future of our industry.

4. Upcoming Events

TFI Holiday Closing Notice
December 22, 2006 – January 1, 2007

We're taking time off to enjoy the holidays so the admin offices at the Toronto Fashion Incubator will be closed from noon on December 22, 2006, through to January 1, 2007. The office re-opens on January 2, 2007, at 9:00am. At this time, we at TFI send our sincerest appreciation and best wishes to all of our sponsors, supporters, members and TFI News subscribers and wish you a safe and healthy holiday season!

Fieerce Presents Winter Blanche
December 23, 2006
The Docks, 11 Polson St., Toronto

First annual fashion show and after party with special guest performance by R&B singer Cassie. Tickets are available at Fieerce Clothing, 425 Queen St. W., or call 416-977-8778.

TFI Monthly Members Meeting
January 9, 2007, 6:00pm – 7:30pm
106 Dovercourt Rd. at Queen Street West, Toronto

Network, brainstorm, meet new friends and share your tales of success or woe at our first meeting of the year. Meet Carolyn Rohaly, TFI web blogger as she chairs TFI’s support group for new fashion designers and entrepreneurs. Held exclusively for TFI members. Not a member yet? Sign up today at TFI Shop and reserve your seat at the meeting. Space is limited and there’s no cost to attend so register today by calling 416-971-7117 x 21 or email us.

TFI Membership Tour
January 9, 2007, 7:15pm
106 Dovercourt Rd. at Queen Street West, Toronto

Interested in becoming a TFI member? Come to this informative tour to find out more about how TFI can help you and your new fashion business survive and thrive in the challenging world of fashion. Pre-registration required by calling 416-971-7117 x 21 or email us.

TFI-TV Programming: Working with the Media
January 9, 2007

A video of TFI’s seminar presentation, Working with the Media featuring Rita Silvan, editor-in-chief of ELLE Canada magazine, premieres on TFI-TV starting today. The seminar, sponsored by P&G Beauty, addresses topics such as how to get editorial exposure, what you need to include in a media press kit, how to get a job in fashion journalism and more. Subscription fees for TFI-TV are only $54 + GST for a three-month pass available at TFI Shop. Basic computer requirements are needed. Please refer to details in TFI Shop.

A Fashion Show
January 12, 2007
The Carlu, 444 Yonge St., Toronto

The Wedding Co. unveils the trends of 2007 on the runway at this annual bridal show. Held in conjunction with The Wedding Show, January 12 to 14, 2007, net proceeds from the fashion show will benefit the Toronto Fashion Incubator. For more information, contact 416-597-0143 or visit www.theweddingco.com.

Building A Brand
January 24, 2007
Doors open 5:30pm, Webcast Log-in 5:45pm, Seminar 6:00pm
Toronto Fashion Incubator, 106 Dovercourt Rd., Toronto

P&G Beauty presents part three of a six-part speaker series developed for TFI members and new fashion entrepreneurs, which aims to help aspiring designers succeed in the fashion industry.
Building your brand image is key to defining your business. Learn about the benefits of branding from experts Tara Brown and Darren Mahaffy, associate directors from P&G Beauty. Seminar topics include: What is a brand? Defining your brand equity; Brand consistency: why this is important; and Benefits of branding. Live event attendees will enjoy a complimentary gift bag featuring P&G Beauty brands such as Pantene®, Clairol®, Olay®, and Cover Girl®. The seminar will be webcast* (live Internet feed) to provide national and international access. Webinar tickets include live IT support. Cost is $25 +GST for TFI members; $35 + GST for non-members. *Basic computer requirements are needed in order to properly receive the webcast signal. Please visit TFI Shop for tickets and more information.

By Hand
January 26 – 29, 2007
Metro Convention Centre, South Building, 222 Bremner Blvd., Toronto

Consumer show featuring apparel, fashion accessories, leather goods, jewellery, home accessories and more. For more info, visit www.byhand.ca.

Mode Accessories Toronto
January 28 – 30, 2007
Doubletree International Plaza Hotel, Toronto

Spring/summer 2007 accessories trade show. Contact 416-510-0114 or email twoplusone@mode-accessories.com for more information.

Guilty Pleasures III: Designer Sale
February 3, 2007, 2:00 – 6:00pm
The Drake Hotel, 1150 Queen St. W., Toronto

Get your fashion fix at the TFI designer sale from 2:00pm – 6:00pm. Find great accessories and one-of-a-kind designer clothing at this popular event held in conjunction with the City of Toronto’s Winterlicious festival.

Spring 2008 Promostyl Trend Seminar for TFI Members Only
February 5, 2007, Two presentations: 5:00pm and 7:00pm

This popular audio-visual presentation by Renee L’Abbe from Promostyl sells out quickly every season so if you’re a TFI member, we advise that you purchase your seminar ticket ASAP from TFI Shop. If you’re not a TFI member yet, join TFI to attend the seminar presentation and also to access the spring 2008 Promostyl womenswear trend book, now in the TFI Resource Centre.

L’Oreal Fashion Week
March 12 – 17, 2007
Location TBA, Toronto

Fall/winter 2007 ready-to-wear collections from some of Canada’s top designers. For more information, contact FDCC at 416-922-3322 or email info@fdcc.ca.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.


Discover various types of eco-friendly fabrics and how to care for them. Also includes links to where eco-friendly fashions can be purchased.

If you’re opening a retail store, then you know it’s all about location, location, location. Find out why by reading this informative article.

This online seminar provides a good basic education on textile fibres and fabrics to anyone involved with the manufacturing, retailing, or purchasing of apparel or home fashion products. Ideal as part of a sales training program for sales associates, this program is also an excellent refresher courses for buyers and merchandisers.



CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions to TFI
We’re located on Queen Street West in Toronto, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2006 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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