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TFI News - February 2005

A fashion industry newsletter for innovative designers and small business entrepreneurs

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Brought to you by:
Toronto Fashion Incubator (TFI)
1987 – 2005
18 Years of TFI
www.fashionincubator.com

Contact TFI at tfi@fashionincubator.com

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February 2005
Volume 13, Issue 2

Highlights:
1. Don’t Miss The Hottest Event In Town! TFI New Labels® Fall 2005
2. Warm Reception For a Cool Show: Northern Exposures
3. A Fashionlicious Event
4. Scene + Heard
5. Upcoming Events
6. Willow Grant Fashion Student Award 2005
7. Top Picks

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1. DON’T MISS THE HOTTEST EVENT IN TOWN! TFI NEW LABELS® FALL 2005
For the first time, the public will be invited to attend one of Toronto’s hottest events of the year. TFI’s New Labels® fashion show presented by ELLE Canada will feature three of Canada’s newest and most exciting brands: CinCyn by Cynthia Florek and Cindy Custodio, PierreJale by Peter Tsang and Kelly Jale and Nostalgy by Samantha Thomson.

Taking place on Wednesday, March 16, 2005, at The Arcadian Court, the evening kicks off with a wine reception at 6:00pm hosted by Vin de Pays d’Oc. Enjoy delicious hors d’oeuvres and wine from the South of France followed by the New Labels® fashion show—and don’t forget your ELLE Canada goody bag on your way out to the New Labels® After Party at The Drake Hotel at 10:00pm.

“TFI New Labels is such a popular show that every year we’ve had to turn people away at the door,” says Susan Langdon, executive director of the TFI. “Finally, we have a venue large enough to welcome everyone. The general public and fashionistas at large can now attend our event and enjoy a fabulous evening while supporting a great non-profit organization.”

Tickets are $20 for TFI members, $30 non-members (plus GST) and available at TFI's online shop. Net proceeds will benefit the Toronto Fashion Incubator (TFI), a non-profit organization dedicated to nurturing, supporting and promoting new fashion entrepreneurs.

TFI New Labels® is supported by fashion-minded leaders: ELLE Canada, Vin de Pays d’Oc, Toray Ultrasuede America Inc., Hbc, TD Canada Trust, M.A.C, Salon Daniel and Laven Industries.

The TFI New Labels® fashion show is the final leg of a juried national design competition held over a four-month period.

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2. WARM RECEPTION FOR A COOL SHOW: NORTHERN EXPOSURES
On February 5, 2005, New York City set the stage for a landmark Canadian event as six talented fashion designers from across the country headed to The Big Apple to take part in a group show during Olympus Fashion Week.

Northern Exposures, presented by NAFA, the North American Fur Association, and sponsored by the City of Toronto Economic Development and the Toronto Fashion Incubator, featured the fall 2005 ready-to-wear and fur collections of Izzy Camilleri, Paul Hardy and Marie Saint Pierre, TFI alumni Joeffer Caoc and David Dixon, and TFI New Labels® finalist Cincyn by Cindy Custodio and Cynthia Florek.

On hand to witness the event were The New York Times, Vogue, ELLE, Harper’s Bazaar and industry bible Women’s Wear Daily (WWD) to name just a few of the high-powered media in attendance. In its February 7, 2005, issue, WWD wrote:

“And although only Hardy and Camilleri are known in the states, it was, on a whole a strong showing. The best offering came from design duo Cindy Custodio and Cynthia Florek whose label CinCyn is gathering momentum above the border. Their dandy-inspired looks and chic jersey dresses worked well with their belted fur jackets and hooded shrugs. Every collection managed to show pelts in stylish and interesting ways. Paul Hardy's mink sweatshirt paired with a white satin ballgown was the very definition of casual luxury. Saint Pierre lightened up a mink coat with ribbons of bright tulle. And Izzy Camilleri somehow made a spiral combination of black leather and mink seem wearable.”

Northern Exposures will now hit the road with a series of trunk shows to be held across Canada and, hopefully, the United States. For more information, contact The Furriers Guild of Canada at 416-234-9494.

Image 1- David Dixon: Fall Collection 2005 | Photographer: Don Miller

Image 2 - CinCyn: Fall Collection 2005 | Photographer: Don Miller
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3. A FASHIONLICIOUS EVENT
Spotted checking out the racks of TFI designer deals at The Drake Hotel was Heather Graham of Austin Powers and The Guru. We guess the Hollywood star heard about Guilty Pleasures, the fabulously sinful fashion and food event that took place at the Toronto hot spot on February 5, 2005.

Joining Graham, were more than 100 Guilty Pleasures patrons who munched on delicious mini brunch meals while perusing knitwear, accessories and clothing by 18 TFI members. Also stopping by was Jeff Stober, the Drake’s owner and visionary, retailers Willow Grant and Public and Rafi Ghanaghounian, curator of the Nokimono exhibit that was recently on display at the Design Exchange.

The Drake was a spectacular host. Food and beverages were beautifully presented, kept fresh and the staff were both professional and outgoing adding to the nuance of the day.

The general vibe was cool and casual…with a twist. TFI members who participated presented an array of unique Canadian designs ranging from womenswear, hand-knits and menswear, to men’s and women’s bags, jewellery and yoga wear.

Designer Katherine Olson for Temple said, "I personally had a terrific experience with this show and I am definitely interested in other shows like this." Esther Ko, another TFI member said, “Just wanted to thank everyone at TFI for the opportunity! I had a great time on Saturday, and had a really warm reception in regards to my product. I look forward to the next event!”

Guests were thrilled with their fashion finds and ELLE Canada gift bag. Congrats to Betty Magelssen of Toronto who won a $100 gift basket courtesy of St. Ives.

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4. SCENE + HEARD
NEW NAME FOR FASHION WEEK

The event formerly known as Toronto Fashion Week is now called L’Oreal Fashion Week. The new moniker is the result of a multi-year sponsorship agreement between the FDCC and L’Oreal Paris. “As part of the sponsorship, L’Oreal Paris will continue to host the popular Media Lounge and the L’Oreal Paris Beauty Team will create all the makeup and hair looks at the (onsite) shows,” said Anik Gagnon, brand communications manager for L’Oreal Paris. L’Oreal Fashion Week in Toronto takes place March 14 to 17. Collections confirmed to show at the main runway venue, The Liberty Grand, include Arthur Mendonça, Comrags, Misura and David Dixon. Off-site shows like TFI New Labels®, will take place at various venues around the city. Check out the four-day schedule at the official L'oreal Fashion Week website.

CALL FOR ENTRY
TFI’s Call For Entry page on its website lists fashion and design competitions, unique promotional opportunities, fashion internships and even job postings! Bookmark the page and visit frequently for daily and weekly updates. This month, look for the design internship posted by New York-based designer Catherine Malandrino.

JOEFFER CAOC’S NEW DIGS
Designer Joeffer Caoc’s studio is now located at 100 Spadina Ave., Suite 828, Toronto, ON, M5V 2K4. The telephone number remains 416-504-6232; fax 416-504-4544, but the label will now be known as JOEFFER CAOC.

CANADIAN ABORIGINAL DESIGN COUNCIL
The Database Project aims to identify designers and artisans, the various skills practiced, and the level of design activity throughout the Aboriginal Community in Canada for the purpose of examining the need for an Association dedicated to networking, product development, cost sharing, and joint initiatives in marketing and sales. The results of this project will help to form the foundation of the Canadian Aboriginal Design Council. The more people and companies involved, the stronger the council will be. If you are an Aboriginal designer in Canada, please contact Carol Outram at (514) 932-4254 or via email cadc@videotron.ca to get involved.

FOUR EMERGING LABELS JOIN WILLOW GRANT FOR SPRING 2005
Willow Grant, the Canadian Fashion Gallery boutique located at 960 Queen St. W. in Toronto, welcomes House of Parliament, Karamea, Peros and Valerie Dumaine to its racks for spring 2005. Each line is a unique addition to the collective but all feature high style, impeccable finishing and great value. The four new lines join the store’s existing roster of new talent: CinCyn, Illyria, SDG and Zingara by Benita Baldessari.

BUILDING BUSINESS COMPETITIVENESS
CANtex is a new three-year, $26.7-million initiative introduced by the government of Canada to help Canadian textile manufacturing firms become more competitive and ready to take advantage of new opportunities. Canadian companies established prior to June 27, 2002, and created for the purpose of manufacturing textiles, are eligible to apply for funding. Companies who create knitted goods (hand- and machine-knits) also qualify. For more information, visit strategis.ic.gc.ca. In addition to funding the CANtex program, the federal government eliminated tariffs on fibre and yarn imports effective January 1, 2005, and will be extending the current duty remission order benefiting textile and apparel manufacturers for five years, gradually phasing out benefits over the final three years.

TFI THANKS ITS FASHION DONORS
TFI wishes to acknowledge and thank contributors Lev A. Piaseckyj and Cynthia Jordan for their donation to the Toronto Fashion Incubator. Each month, TFI News will recognize those who support our non-profit organization. To make a donation that will help us to continue offering benefits and support to new fashion entrepreneurs and to the fashion community, please visit tfi's online shop.

DRESS YOUR BEST
Challenge your friends and co-workers to the Closet Clean Out. It’s a clothing drive in support of the Dress Your Best program that outfits men and women with clothing for job interviews. New or lightly used donated clothing and accessories in all sizes and styles are needed. Send your clean and ready-to-wear clothing on hangers to Dress Your Best, a non-government funded charity. To set up a clothing drive, contact 416-370-3060 or dressyourbest@sympatico.ca. Dress Your Best is located at 233 Carlaw Ave., suite 811, in Toronto.

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5. UPCOMING EVENTS
Here’s a highlight of what’s coming up in the local fashion scene, but for a full listing of local, national and international fashion and small business events go to the TFI Fashion Calendar in our new Happenings page.

TFI Sales Clinic – MORE DATES ARE AVAILABLE
Due to popular demand, the TFI Sales Clinic will be open every Monday in March! TFI Outreach and Resident members will get an exclusive opportunity to fine-tune their sales pitch during the TFI Sales Clinic on March 7, 14, 21 and 28, 2005. Designers will learn how to make cold calls, close sales, edit a line for greater marketability and prepare a professional buyer’s kit in one-on-one meetings with our sales expert, Paula Shneer. Paula is an experienced rep who also teaches at the International Academy of Design in Toronto. The TFI Sales Clinic will be open from 10:00am to 4:00pm and appointments are $22 + GST per hour, available ONLY to Outreach and Resident members of the Toronto Fashion Incubator and available at tfi's online shop. Industry Canada and the Toronto Fashion Incubator sponsor this exceptional opportunity.

TFI Retail Seminar
Tuesday, March 15, 2005, 1:00pm, The Buyers Lounge at The Liberty Grand, Exhibition Place, Toronto.
Find out when they buy, who they buy and why. Opportunity for Q&A. Guest speakers include Pat Kline, Finishing Touches; Joel Carman, Over The Rainbow; and Christine Faulhaber, Faulhaber PR. Tickets are $20 for TFI and FDCC members/ $30 general public + GST. Tickets are available for purchase at tfi's online shop. Presented by the Toronto Fashion Incubator and sponsored by The Fashion Design Council of Canada (FDCC) and Industry Canada.

TFI NEW LABELS® Show Presented by ELLE Canada
Wednesday, March 16, 2005, The Arcadian Court, Toronto. Vin de Pays d’Oc wine reception and hors d’oeuvres at 6:00pm; fashion show at 8:30pm and after-party at The Drake Hotel at 10:00pm. Complimentary gift bag provided by ELLE Canada. Tickets are $20 + GST TFI members; $30 + GST non-members, available at tfi's online shop. One ticket gets you everything! Sponsored by ELLE Canada, Vin de Pays d’Oc, Toray Ultrasuede® America Inc., Hbc, TD Canada Trust, M.A.C, Laven Industries and Salon Daniel.

TFI's Members Mothly Networking and Brainstorming Session
Saturday, April 2, 2005, 2:00pm to 4:00pm, Toronto Fashion Incubator. TFI Outreach and Resident members are invited to attend our monthly networking and brainstorming session. This is the perfect opportunity to meet and chat with your fellow members about ideas, interests and concerns you have pertaining to the fashion industry. Pre-register before March 28, 2005. A minimum number of participants is required. Please RSVP to Sandra Oikawa at 416-971-7117 ext. 31or by email.

How to Prepare a Business Plan For Your Fashion Business
Tuesday, April 5, 2005, 5:30pm networking reception, 6:00pm seminar, Toronto Fashion Incubator.
Come to this TFI seminar and get tips and advice on preparing a business plan for your fashion design business. Developed specifically for new and emerging fashion designers, this is just what you’ve been waiting for! Learn how to cost your product, project sales, project your cash flow and much more. Cost is $45 + GST per person (includes TFI’s Business Plan guidebook 2005) or $22 + GST for those who’ve already purchased the book. Tickets are available at tfi's online shop.

Fashionably Worn: A Historic Costume Event
Tuesday, April 19, 2005, 6:30pm refreshments, 7:00pm fashion show, Royal Ontario Museum. The museum’s Textile Committee, TEX-CO, presents a book launch, fashion show and lecture on vintage and second-hand fashions. Presenters include Dr. Alexandra Palmer, Nora E. Vaughan Fashion Costume curator and Jonathan Walford, artistic director of Kickshaw Productions. Tickets are $35 ROM members, $40 others, available by calling 416-586-5797.

AIDC Product Costing Workshop
Saturday, June 4, 2005, 8:30am to 4:30pm, Metro Hall, Toronto. Participants will secure understanding of the phases of garment costing. Practical exercises and hands-on calculations are used to determine a selling price and set a target level of profit. This is followed by a full-day session at each participant’s company where existing costing sheets, production figures and direct labour costs are examined. Each firm will receive a follow-up diagnostic report with observations and recommendations for improvement. Presented by AIDC, the Apparel Industry Development Corporation. Fee $500 AIDC members; $700 others. To register, contact 416-397-4832.

AIDC Stitch & Seam Construction Workshop
June 28 to 30, 8:00am to 6:00pm, Seneca College, Newnham Campus, Toronto. Learn to build better communication between and within manufacturing facilities, designers and buyers. This professional development workshop is recommended for those who wish to increase their skills in identifying, applying and evaluating stitches and seams. Presented by AIDC, the Apparel Industry Development Corporation. Fee $300 AIDC members; $500 others. To register, contact 416-397-4832.

Get your event listed for FREE! Send TFI News your fashion or small business event with at least 30 days prior notice. Send to tfi@fashionincubator.com.

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6. WILLOW GRANT CANADIAN FASHION STUDENT AWARD 2005
Calling All Fashion Students:

If you are enrolled in a fashion design program at a university or college in Canada, you are invited to apply for the Willow Grant Canadian Fashion Student Award 2005. The award will recognize one student for his or her design talent and enthusiasm to learn the business skills necessary to turn ideas and sketches into a creative and sellable collection.

The winner will receive:
* A free rack to hang a mini collection at Willow Grant in the heart of Toronto’s Queen West Art and Design District from June 15 - August 31 (valued at $812.50)
* The designer will be paid 100% of the value of his or her retail sales for this time period
* Exposure online at www.willowgrant.com
* A one-year Outreach membership with the Toronto Fashion Incubator (valued at $130.00)
* A one week blitz internship with Willow Grant tenant designers SDG 033 (www.sushi-design.com)
* Media exposure in Toronto and national fashion and design media
* A consultation session with each of our judges

To apply, submit a proposal for a summer collection to Willow Grant. The proposal should take the form of six copies (1 for each of our judges) and 1 original double-sided 8 1/2” by 11” card. The card should include designs for a minimum of five models* along with retail price points, swatches, inspirations, etc. that will give our judges a sense of the design, theme, quality and value of your collection. Each copy of the proposal should also include your CV highlighting education, work/volunteer experience and a paragraph explaining your plans for your future in Canadian fashion. To cover the costs of administering the contest, an application fee of $10 in the form of a cheque made out to “Willow Grant” should also be included. Application packages must be received by March 31, 2005 at:

Canadian Fashion Student Award
Willow Grant
960 Queen Street West
Toronto, Ontario
M6J 1G8

* Students should be able to source enough materials to produce a minimum of 15 pieces to hang on their rack should they be declared the winner.

For an application form and for further details, please contact Willow Grant Wednesday through Friday, between 12 and 7pm at 416-533-7553. E-mail inquiries can be sent to Andrew@willowgrant.com. If you would like your application package returned to you, please include a self addressed stamped envelope with sufficient postage.

Judges will evaluate each portfolio based on the same criteria Willow Grant uses to select its resident designers. These are design originality, cohesiveness of collection, quality of finishing and value to the customer. Six finalists will be selected and contacted by April 7, 2005. The winner will be announced on Friday, May 13 during Willow Grant’s annual store party.

Willow Grant opened at 960 Queen Street West in the heart of the Queen West Art and Design District on May 13, 2004. The store proudly calls itself a “Canadian Fashion Gallery” because it celebrates Canadian labels that produce top-quality fashion that emphasizes handwork and original design ideas.

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7. TOP PICKS
strategis.ic.gc.ca/epic/internet/intextiles-textiles.nsf/en/tx03210e.html
NATS online, the North American Textiles Sourcing online, is an interactive, fully automated database that can assist designers and manufacturers to source fabrics and yarns from Canada, the U.S. and Mexico.

www.newyorkmetro.com
Check out the latest fall 2005 New York runway shows and read designer bios

www.fabrics.net/swatch/
Look for fabrics, fabric sources and research fabric care. Post your “fabrics wanted” ad for free.

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TALK TO OUR AUDIENCE
TFI sponsors gain exposure to a targeted audience of more than 4,000 young fashion innovators and industry influencers per issue. If you would like to donate a contest item, membership reward or sponsor a TFI special event, contact Susan Langdon at tfi@fashionincubator.com or 416-971-7117 ext. 21 to learn about the benefits and exposure opportunities your company will enjoy.

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TFI MEMBERSHIP SERVICES
CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21.

NETWORK WITH YOUR PEERS: For a list of TFI members, look through Resident Profiles and Outreach Listings on Our Members page at www.fashionincubator.com.

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The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering its comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and informative purposes only. Submissions and feedback are welcome from all and should be sent to tfi@fashionincubator.com.

To subscribe or unsubscribe to TFI NEWS please contact tfi@fashionincubator.com or call
416-971-7117 ext. 21.

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CONTACT US:
Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours: Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and statutory holidays. NOW OPEN 11:00am to 5:00pm every first Saturday of the month by appointment.

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© Copyright 2005 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

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