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TFI News January/February 2007

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2007
Celebrating 20 Years of TFI in 2007

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

January/February 2007
Volume 15, Issue 1

2. TFI New Labels Runway Finalists Announced
3. Volunteers Wanted
4. The Bay’s Luxury Makeover
5. Indulging Our Guilty Pleasures
6. Building A Brand
7. Win A TFI Studio for One Year! Deadline Approaching
8. Scene & Heard
9. Upcoming Events
10. Top Picks


On Tuesday, April 17, 2007, the Toronto Fashion Incubator (TFI) will host ULTIMATE PLATINUM TFIXX07, a runway extravaganza in celebration of TFI’s 20th anniversary. Proceeds from the event will benefit the Toronto Fashion Incubator, a non-profit organization dedicated to nurturing, supporting and promoting new fashion entrepreneurs. This evening will be a celebration of young design talent: past, present and future.

Taking place at The Carlu, ULTIMATE PLATINUM TFIXX07 will feature the TFI New Labels runway show presented by ELLE Canada, followed by the ULTIMATE PLATINUM fashion show which will feature elegant, red carpet creations, specifically designed for this event by TFI members and alumni including Joeffer Caoc, David Dixon and Arthur Mendonça.

TFI has been helping young design talents since its debut in 1987. It has helped successfully launch the careers of talents including Crystal Siemens, Jennifer Halchuk of Mercy, Colette Harmon and Pina Ferlisi.

The Toronto Fashion Incubator is an innovative, non-profit organization dedicated to nurturing and supporting new fashion entrepreneurs. TFI strives to help new designers, entrepreneurs and students develop their talent and acquire useful business skills to help them thrive in the fashion industry. With a vast number of members and alumni, the TFI is a resourceful group, helping those interested in the fashion industry succeed.

Tickets for this event can be purchased at www.fashionincubator.com or by calling 416.971.7117 ext. 21. Guest passes can be purchased for $50.00, VIP tickets for $250.00 or tables of 10 for $2,000.00.

In addition to the runway shows, the evening will feature an hors d’oeuvres and wine tasting reception hosted by Vin de Pays d’Oc, a VIP dinner, a silent auction of fantastic designer wares and an ELLE Canada gift bag featuring products from P&G Beauty, which includes brands such as CoverGirl® and Pantene®. The MC for the evening will be Dina Pugliese, co-host of Star! Daily and BT-BreakfastTelevision.

We are grateful to all our sponsors who also include: The Carlu, City of Toronto Economic Development, TEDCO, Star! Daily, NOW, Fiji Water, Fashion Group International of Toronto, TD Canada Trust, Think Fashion, Canoe, Salon Daniel, The Idea Shop, E.L. Productions, Over Cat Communications and Flipside Creative.




2. TFI New Labels® Runway Finalists Announced

The final runway finalists for the 2007 ELLE Canada New Labels Award are Toronto-based designers Engelbert Gayagoy of 1.618…, Malak by Kalam Lee, OZEN by Phoebe Gao and Enfys Zhuo, and quelques filles by Sarah Nicol and Kelly Dowdall.

The designers’ fall 2007 collections debut on April 17, 2007, at the TFI New Labels show presented by ELLE Canada, during ULTIMATE PLATINUM TFIXX07, a fundraising event for the Toronto Fashion Incubator. These up-and-coming designers vie for a prize valued at more than $25,000, including a one-page editorial in ELLE Canada magazine.

Engelbert Gayagoy, who graduated from Creapole - Ecole Superieure de Design Industriel in Paris in 2000, is the creative mind behind the design label 01.618... His womenswear collection for fall 2007 is inspired by the poem Fata Morgana, written by the French surrealist Andre Breton. His designs focus on the idea of depaysement, the sense of being out of one's element.
Using fabrics for active sports, which are designed to endure extreme weather conditions, he creates a soft envelope to protect the body.

Kalam Lee was born in Hong Kong and moved to Canada when she was 10. She studied fashion design at Ryerson University and, in the three years since graduation, has been working in Hong Kong, gaining valuable experience in the fashion industry. For fall 2007, her collection, Malak by Kalam Lee, is entitled "Passage". Lee’s designs reflect her travel experiences and her introduction to new cultures. The collection focuses on the female form and highlights the designer’s passion for crafty elements.

Phoebe Gao and Enfys Zhuo graduated from George Brown College in 2006 and immediately created their label, OZEN. The designers believe in balance and harmony, in nature, in their lives and even in the clothes they wear. Their fall 2007 debut collection reflects this non-extremism. The silhouettes are streamlined and clean. The dominant hues are black, grey and white; neutrals that balance any palette. The collection personifies simplicity and timelessness.

After graduating from the Fashion Arts program at Toronto's Seneca College in 2005, Sarah Nicol and Kelly Dowdall went their separate ways to pursue careers in Toronto's fashion industry. Realising their desire to present their own vision, Nicol and Dowdall combined their talents and experiences to form quelques filles, a label aimed at women with a desire for luxury ready-to-wear. Quelques filles' fall 2007 collection, entitled "Mi Amore: A Victoriana Love Tragedy", portrays the romance of a bygone era through the use of opulent fabrics and theatrical detailing.


==========A message from P&G Beauty===========

With NEW Cover Girl VolumeExact Mascara, you’ll get volume and separation in one simple, easy step, without clumps! The revolutionary brush technology has the ability to build great volume while separating lashes. No clumps on the brush means no clumps on the lashes!

Visit www.covergirl.ca for more information.

Cover Girl is one of the most popular cosmetics brands in Canada and is part of the P&G Beauty family of brands that also includes Clairol, Pantene and Olay, among others. P&G Beauty is a proud sponsor of TFI and is the exclusive beauty sponsor of ULTIMATE PLATINUM TFIXX07 and TFI New Labels.

3. Volunteers Wanted

TFI needs you! We’re looking for enegetic, outgoing volunteers for our upcoming fashion fundraiser, ULTIMATE PLATINUM TFIXX07.

The event takes place on April 17th, 2007 at the Carlu, 444 Yonge St., Toronto.

Interested in gaining behind-the-scene experience? If yes, we will need you to be available on the following dates:

*Saturday, March 24th – volunteer interviews at TFI
*Saturday, April 7th – general volunteer meeting at TFI
*Tuesday, April 17th – ULTIMATE PLATINUM EVENT


We will need volunteers for team captains, gift bagging, dressers (must have previous runway dressing experience), greeters, registration and more!

Volunteer benefits include hands-on experience in show production, PR, customer service, set design and the opportunity to fill co-op hours in a fun and innovative atmosphere.

You can work towards a free TFI Seminar by volunteering 30 hours, a TFI Student Membership by volunteering 65 hours and a 1 year TFI Outreach Membership by volunteering 130 hours.

4. The Bay’s Luxury Makeover
HBC’s launching a stylish new private label brand
By Doris Montanera

The Bay is launching a new, higher-end private label brand called Baia (Italian for Bay), in March.

The initiative of American Jerry Zucker, who bought out the company last year, the collection is being tested in 10 doors this spring.

“It’s for style-conscious urban women who demand quality and who’ve had enough of fast-fashion,” says Jacqui Simpson, a former vp of private label for Holt Renfrew, who’s heading up the line, along with HBC fashion director Suzanne Timmins and designer Jennifer Dares. “It’s a serious approach to dressing, but it’s not ultra-corporate careerwear.”

One of the working names for a group is Angelina (as in Jolie), because the silhouettes are sexy yet sophisticated. Baia takes cues from runways such as Celine, Armani, Michael Kors and Max Mara, and adapts them. The suit, for example, is reinvented with a wider silhouette in the pantleg and collar interest in the jacket, or comes as a tight pencil skirt with tight, cropped jacket.

Italian fabrications, sharp tailoring and hand-finishing, without heavy embellishment, contribute to the polished, elegant look. And the fit—in sizes 4 to 16—is modern, not contemporary, stresses Simpson. “The waists are shaped and we’ll have a slim sleeve in a jacket, but with stretch built in so you can move your arms,” she says.

Even visually the Baia department is being updated, with more modern and elegant fixturing, in keeping with the look of the clothes. The sales associates will be more like stylists and the overall experience will be a luxury one, Simpson says.

With the exception of the knits, the complete line is being manufactured in Canada. The price points, for example, of spring’s jackets range from $375 to $425.

5. Indulging Our Guilty Pleasures
By Danielle Ker

On February 3, 2007, fashionistas and foodies gathered for a pairing of their two favourite things: sale shopping and gourmet food. As part of the City of Toronto’s Winterlicious festival, the Drake Hotel partnered with the Toronto Fashion Incubator (TFI) for the third edition of Guilty Pleasures, a shopping and brunch event.

From Left: Monica Peczeli (Monikque), Zoran Dobric, Jennifer Reilly, Robert Lieu (Milieu), Kate Singer (Marmalade), Lara Stephenson (Revolve), Caroline Lim (Kity) & Debbie Cham (Lux & Luster)

Tickets sold out within days of their release. Lucky ticket holders received access to VIP shopping among 15 of the hottest up-and-coming designers in Toronto; a delicious brunch in the Drake Hotel dining room; a fun, informal fashion show featuring the designers at the show; and a draw for a beautiful gift basket from ELLE Canada. They also received a gift bag from ELLE Canada. Participating designers included Ciao Pussy Couture, Fieerce, Jennifer Reilly Jewelry, Kity, Knotty Girls, Lux and Luster, Marmalade, Milieu, Monikque, My New Thing, NADA Fashion Designs, Revolve, Rosa Costanzo, Verena Jewelry and Zoran Dobric.

TFI Members—want to participate in the next Guilty Pleasures show? Keep your membership up-to-date and make sure to check your e-mail often.

6. Building A Brand
By Danielle Ker

With brands such as CoverGirl®, Pantene® and Olay® under its umbrella, P&G Beauty is one of the world’s leading experts on branding.

On January 24, 2007, P&G Beauty sponsored the Toronto Fashion Incubator (TFI) seminar Building a Brand as part four of its six-part speaker series developed for TFI members and new fashion entrepreneurs.

Online webcast attendees and a sold out in-house crowd were eager hear the secrets from P&G associate directors Tara Brown and Darren Mahaffy.

Here are some tips from Tara Brown and Darren Mahaffy:

Afterwards, in-house seminar attendees received a gift bag from P&G Beauty containing products from Pantene®, CoverGirl®, Gilette® and Olay®.

Want to learn more about branding? TFI Members: make an appointment to visit the TFI in-house resource centre and check out the branding section. You can also purchase a full audio of this seminar on CD through TFI Shop.

Sign up today for part four of the P&G Beauty speaker series, Fashion & Law, on Wednesday, March 7, 2007. In-house seating is limited.

7. Win A TFI Studio for One Year! Deadline Approaching
Do you design smart, seductive, stylish and sophisticated womenswear? Enter now to win the Lulu B. Fashion Award, a sponsorship of a 10' x 10' studio at the TFI for one year (value: $3,500). The winner will be the designer whose collection best represents the spirit of Lulu B.: a combination of romance, seduction and approachability. In a word, "Simply Charming"!

What Is Lulu B.?
Lulu B. is a new light-tasting wine from the Pays d’Oc region of southern France. Pia Loavenbruck, who comes from a family of French winemakers, wanted to create a brand that was both fashionable and inspirational to women. Everything from the wine to the bottle to the labels and marketing is created by an all-female team whose guiding tenets are smart, seductive,
stylish and sophisticated, or, in the words of Lulu B., “Simply Charming”.

How To Win:
Fill out the official application at www.fashionincubator.com. Return your completed application by March 31, 2007, to the Toronto Fashion Incubator with all the required attachments.

8. Scene & Heard

The Runway At Winners
Winners always offered designer labels for less but on March 8, 2007, it debuts a new department, The Runway at Winners. Only available at 14 select locations, it will feature an international, luxury, designer label assortment of casualwear, careerwear and denim at up to 60% off regular retail. Check out www.winners.ca for details.

Partina Goes Retail
Bridalwear designer and TFI member Tina Cho of Partina recently left the TFI Resident Program to open a retail boutique at 1899 Avenue Rd. in north Toronto. Cho, a Ryerson University grad, had been in TFI’s prestigious Resident program for two years. For more information, call 416-554-0634.



Welcome To Queen
Canadian retail chain rk opened a new store at 315 Queen St. W. earlier this month. The spring 2007 collection, which is largely produced in Canada, will be launched at the new location. rk is a division of Wing Son Garments Ltd., a Toronto-based manufacturer of quality apparel. For more information, visit www.rkstores.com.

Simpson’s New Space
Toronto-based designer Jayn Simpson closed her Yorkville area boutique recently, but you can find her impeccable tailoring and detail in her new luxury bridal, suiting and accessories showroom at 2581 Yonge St., 2nd floor, just north of Eglinton. Visit www.jaynsimpson.com for details.

Enchanted Threads–The Legendary Textiles of William Morris
The Royal Ontario Museum in Toronto is presenting a lecture on March 27, 2007, at 6:30pm about the inspirations, handwork and textiles of William Morris, one of London’s most talented Victorians. For ticket information visit www.rom.on.ca/friends. Advance registration is required.

The Alpha Male
On February 7, 2007, Procter & Gamble (P&G) launched its first-ever men’s grooming program by creating an Alpha Lounge at Toronto’s M Lounge. GQ style correspondent Brett Fahlgren was on hand to share his insights about all things related to men’s grooming. As a leader in personal beauty care, P&G created the Alpha program to support the growing men’s grooming category. Brands included in the program are Gillette Fusion, Old Spice, Braun, Gillette 3X, Head & Shoulders, Clairol Natural Instincts for Men, and TAG Body Spray. aQ, or Alpha Quarterly, is P&G’s exclusive publication featuring men’s grooming tips and trends from experts in relevant fields. aQ is distributed to media and influencers four times per year. For your free issue, email alpha@porternovelli.com.

Tee Spot
T Journal, an Australian magazine devoted to T-shirt culture, is officially launching in Canada mid-March. The publication, which debuted last June and is published semi-annually, features designer interviews and stories on top shops and labels for T-shirt enthusiasts. “T-shirts are increasingly defining urban culture and fashion,” says founder Eddie Zammit—a T-shirt junkie himself—in a press release. “Nearly everyone has a favourite about which they are remarkably passionate.” The T Journal is already available throughout Australia and New Zealand, the U.K., Japan and in France at Colette’s, as well as L.A., San Francisco and New York at select locations. In Toronto it’s available at Well and Good, Pages, Swipes and Ukula.

Swedish Invasion
Swedish-based retailer H&M, which has taken over Canada’s low-end trendy fashion market since it opened in Canada in 2004, is heading west with its first two Alberta stores this spring in West Edmonton Mall, Edmonton, and Market Mall in Calgary. A location in Coquitlam Centre, Vancouver, is slated for early fall. It currently operates 19 stores in Ontario and seven in Quebec.

Get your Ribb-on
By day, Danielle Ker is the TFI Program Coordinator, by night she’s a TFI Member and the designer behind Knotty Girls, wearable ribbon accessories. Ker knows how to keep herself busy and she just got busier after her first trade show, By Hand, on January 26 to 29, in Toronto. The show was such a success, she’s now expanding into the U.S. Look for Knotty Girls wearable ribbon accessories at Made You Look and Out on a Limb in Toronto and coming soon to Art Etc. in Burlington, Pretty Chic Boutique in Guelph and Cheri Amour in Lewiston, New York. Visit www.knottygirls.ca for more info.

Super Silversmith
Congratulations to TFI Member Jennifer Reilly of Jennifer Reilly Jewelry. She was accepted into the Platform 2 trade show in New York City. Not only is she being recognized for her superior silver- and goldsmithing talents across the border, but in Canada her jewellery will be worn by Sora Olah, host of Street Eats. Her Valencia Ring will be featured in Rouge Magazine and her Large Petal Bracelet will be featured in Style Magazine. Visit www.jenniferreilly.com to check out her beautiful designs.

New York New York
More congratulations are in order to TFI Residents Jamil and Alia Juma of JUMA and Nada Shepherd of NADA Fashion Design Inc., who were both accepted to the esteemed Fashion Coterie trade show in NYC. Also accepted this season to the Coterie is TFI Member and TFI Resident alumna Wendy Wong of House of Spy. Good luck to all!

Foxy Ladies
Jen Kluger and Suzie Orol are at it again. The Foxy Original designers and TFI members were recently featured in the Globe and Mail Small Business section www.globeandmail.com/smallbusiness. This dynamic duo have eight U.S.-based sales reps and dozens of American accounts. Read the online article and join the discussion group. Kluger and Orol are standing by to answer your questions about their experiences growing their business.

2007 TFI Board And Advisory
At its annual general meeting held in January this year, the following directors were elected to the Toronto Fashion Incubator’s Board of Directors: David Dixon, president, David Dixon Inc.; Councillor Adam Giambrone, Ward 18, City of Toronto; Laurie LaPalme, lawyer, Cassels Brock Blackwell LLP; Kim O’Brien, manager, TD Canada Trust; and Mary Symons, president, Mary Symons & Associates. Symons was re-elected chair of the board, O’Brien was re-elected president, and Sharada Haksar was elected secretary. TFI Advisory Committee members elected for 2007 are Laurie Belzak, Economic Development officer, City of Toronto; Nina Budman, president, Budman Communications; Clara Northcott, president, Northcott Communications; and Laurie Sakamoto, account manager, TVA Publications-Quebecor Media. Former chair Rosalie Starkey of George Brown College, designer Lida Baday and marketing consultant Glenn Smith resigned.

Thank You TFI Donors!
This month, TFI gratefully acknowledges a donation from Nancy Moore of Motion Clothing, Gail McInnes from B&M Models, Marc Garneau Collegiate and Karma Models and Talent Management. Thank you for supporting TFI programs, services and resources; we couldn’t do it without your help. You, too, can give back to the community by making a donation to our non-profit organization through TFI Shop. Contact us today to find out how making a TFI donation will help you achieve your marketing objectives by reaching out to TFI members and to our community at large. Support the future of our industry.

9. Upcoming Events

TFI Members’ Monthly Networking and Brainstorming Session
Monday, March 5, 2007, 6:00pm - 7:30pm
Toronto Fashion Incubator, 106 Dovercourt Rd., Toronto

Join fellow TFI members at our monthly networking and brainstorming session. Meet, share ideas, gain knowledge and make friends. Pre-register ASAP to reserve your place as seating is limited. Free. Only open to TFI members! To RSVP please contact TFI.

Montreal Fashion Week
March 5 - 9, 2007
Imperial Theatre, Montreal

View some of Canada's top talents during Montreal Fashion Week. Visit www.mfw.ca for more information.

P&G Beauty: The Business of Beauty: Fashion & Law
March 7, 2007
Doors open 5:30pm, Webcast Log-in 5:45pm
Toronto Fashion Incubator, 106 Dovercourt Rd., Toronto

P&G Beauty presents part four of a six-part speaker series developed for TFI members and new fashion entrepreneurs, which aims to help aspiring designers succeed in the fashion industry.
Join Catherine Dennis, intellectual property lawyer at Cassels Brock & Blackwell LLP, and learn how to protect your business assets. Seminar topics include: Trade-marking vs. copyrighting; What can be trademarked or copyrighted? What is intellectual property? Protecting your brand equity. Live event attendees receive a complimentary gift bag featuring P&G Beauty brands such as Pantene®, Clairol®, Olay®, and Cover Girl®. The seminar will be webcast* (live Internet feed) for those who wish to attend from your home or office. Webinar tickets include live IT support*. Cost is $25 + GST for TFI Members and $35 + GST for Non-Members. *Basic computer requirements are needed in order to properly receive the webcast signal. Please visit TFI Shop for tickets and more information.

L'Oreal Fashion Week
March 12 - 17, 2007
Liberty Grand, Toronto

Fall 2007 designer runway shows. For more information contact the Fashion Design Council of Canada (FDCC) at 416-922-3322, by e-mail info@fdcc.ca or online www.lorealfashionweek.ca.

BC Fashion Week
March 26 - 31, 2007
Vancouver (Location TBA)

Fall 2007 Canadian designer runway shows. For more information contact 604-688-8741, e-mail info@bcfashionweek.com or visit www.bcfashionweek.com/.

April 17, 2007
The Carlu, 444 Yonge St., Toronto

Celebrate the 20th anniversary of the Toronto Fashion Incubator (TFI). This gala fashion fundraiser features the TFI New Labels runway show presented by ELLE Canada, a sumptuous VIP dinner, hors d’oeuvres and a wine-tasting reception hosted by Vin de Pays d’Oc. There will also be a silent auction of designer wares, the ULTIMATE PLATINUM runway show, featuring 20 one-of-a-kind red- carpet gowns designed by TFI members and alumni, and an ELLE Canada gift bag for each guest, containing beauty products from P&G Beauty. VIP tickets are $250 or $2,000 for a table of 10. $50 for a Guest pass. Get more information and purchase your tickets NOW at www.fashionincubator.com or call 416-971-7117 x 21.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.

Business Owners Tool Kit complete with information on starting your business, how to get
financing and more.

Want a career in fashion, but not sure what’s out there? Check out this list of fashion careers and descriptions and get inspired.

Get tips on vintage fashions, learn about buying and selling vintage clothing
and keep up-to-date on current and upcoming exhibits at museums around the world.



CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 x 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 x 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office Hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions To TFI
We’re located on Queen Street West in Toronto, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2007 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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