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January/February 2010

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development

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January/February 2010
Volume 18, Issue 1

Highlights:
1. TFI New Labels® Update
2. TFI Residents Glam Up Ontario Pavilion At Vancouver 2010 Olympics
3. Hot Off The Press! TFI's Latest e-Guidebook
4. New TFI Residents Make LABEL For Themselves
5. Share Your News With TFI
6. Thank You Donors
7. Scene & Heard
8. Top Pick Sites
9. Upcoming Events
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1. TFI New Labels® Update
TFI New Labels® is a national fashion design competition for new and emerging designers who have been in business three years or less. The competition takes place over five months, in five rounds. On January 22, 2010, round three concluded with five semi-finalists standing: Toronto designers Paris Li, Jennifer Waters of House of Groves and Justine Diener & Justine Poon of Diepo; and from Montreal, Hayley Gibson of Birds of North America and Anastasia Lomonova.

The group reconvenes on February 26 to compete in round four when only three or four designers will be selected to advance to the finals. The TFI New Labels® competition finale takes place on April 24, 2010, at The Carlu at the ELLE Canada benefit fundraiser for TFI. That evening, one lucky designer will win $10,000 cash from Mattel Canada and a $25,000 editorial package from ELLE Canada. Tickets for the benefit are on sale now at www.elleevent.com.

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2.TFI Residents Glam Up The Ontario Pavilion At The Vancouver 2010 Olympic Games
Toronto’s freshest fashion designers debuted their style at the Vancouver Olympic Games on February 12, 2010. Several of the Toronto Fashion Incubator’s (TFI) in-house designers banded together to design and produce 30 vests for the Ontario Pavilion staff. The talented team, led by Jas Banwait of Savillian, included Paris Li, Mana Mojaver of MANAM, Sylvia Bora of Bora Birs, and Natalie Good/Rebecca Lipson of Andy Hall.

The chic yet comfortable uniform was made from quilted red nylon/polyester fabric and featured front hidden zippers, a high collar, military-style epaulettes and an optional cinching waist tie for women. The vest was designed by Natalie Good of Andy Hall, a new womenswear line in Toronto that offers edgy, fashion-forward clothing for all ages. "It's truly fantastic that TFI designers will have a presence at the 2010 Winter Olympics. We are thrilled to work with the Province of Ontario on this prestigious project and are grateful for this incredible opportunity to showcase the talent of TFI designers on a world stage," said TFI executive director Susan Langdon.

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3. Hot Off The Press! TFI's Latest e-Guidebook
Grow Your Fashion Business by Discovering the Power of Social Media

TFI's latest e-guidebook, Intro to Social Media: A TFI Guidebook for Fashion Entrepreneurs, is NOW available online at TFI Shop!

It seems unavoidable these days to read the news without hearing about the latest social media revolution. Buzzwords such as Facebook and Twitter—once deemed a language exclusive to the young techno-savvy crowd of early adopters who lived for the release of the latest computer gadgets—have become a part of our everyday discussions. In fact, the very way in which we read our news has changed. More often than not, we now learn about the latest world events on the Internet, either through our computers or via mobile devices that stream a constant flow of news to us. This shift is no longer something we can ignore. It is transforming life all around us—from how we socialize with people, to how we engage with companies and brands. Everyone seems to be participating in tweeting, blogging and posting messages.

Creating a guidebook that offers an introduction to the world of social media seems an appropriate way to help our talented fashion entrepreneurs become acquainted with this important marketing tool. This guidebook is full of tips and advice for ways you can leverage social media to expand your business, promote your brand and generate sales. It provides you with steps to create a business account on Facebook, Twitter and LinkedIn. You will also discover how blogs, videos and photo sharing can increase exposure to you and your brand and build a loyal following of fans. You will learn how other fashion designers are adopting social media to build a following, and you will become familiar with fashion-specific online networking tools of which you may not have been aware.

If you have been thinking of introducing your brand to the social media stage but felt intimidated and uncertain of the demands involved, this guide will demystify the notion of Internet marketing and help you take that first step into the world of social media.

This guidebook was made possible with the financial assistance of The Government of Canada, ongoing support from the City of Toronto, and the vision of the board of the Toronto Fashion Incubator (TFI).

Get your guide today through TFI Shop

This project was generously supported by:

 


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4. New TFI Residents Making LABEL for Themselves
Shawna Robinson and Natalie Sydoruk are the newest residents at the Toronto Fashion Incubator (TFI). The design duo, whose line is called LABEL, moved into studio 3 at the beginning of February. Robinson, with a background in retail management and buying, and Sydoruk, a former model and costume designer, started their business in 2007.

LABEL is a clothing line, they say, that resists the urge to define its wearers, but instead invites the wearer to define the clothing. By reinventing the basics, LABEL inspires and encourages creative styling and wardrobe play.

The designers utilize, wherever possible, organic, renewable or reclaimed fibers for their garments. All production is done by local contractors, with T-shirt designs drawn and printed by hand.

Check out the LABEL website and TFI profile

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5. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to gail@fashionincubator.com.

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6. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize the following contributors for their kind donations to TFI: Returning Corporate Sponsor Wrigley Canada, Supporter Arlene Singh, Contributors Eve Kinizo, Gail McInnes and Veronica Roux-Vlachova. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up. If you would like to make a donation to TFI please click here.

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7. Scene & Heard

RIP Alexander McQueen
The fashion world is mourning talent lost. On Thursday, February 11, the tweets flew: RIP Alexander McQueen. In stylish circles, Lee Alexander McQueen was dubbed a “hooligan” and the “enfant terrible” of fashion. He was considered a genius, credited with reviving the British fashion scene and won the British Designer of the Year Award four times. The UK designer was found hanged in an apparent suicide, in his West End, London home near Hyde Park. He was 40. Although his motives are unknown, McQueen was distraught over the death of his mother, Joyce, whose funeral was to be held the following day. Just days earlier he had tweeted “been a ----ing awful week...” McQueen learned tailoring as a teenage apprentice at a Savile Row shop and graduated with a masters in fashion from the prestigious Central Saint Martins College in London. His shows were shocking, theatrical extravaganzas, with themes like the shipwreck, the human chess game and the Highland Rape. One of his early and defining designs—“bumster” pants—were said to have spawned the trend for low-rise jeans. The future of the Alexander McQueen label is still unclear. Without the creativity of its namesake, speculation continues as to whether Gucci, the group behind the brand, will close the label.

Target Sets Sights On Canada
After much speculation, American discount retailer Target will finally be coming to Canada as part of its international expansion plan. The Minneapolis-based chain will be focusing on updating its existing stores in the United States, while plans for the expansion into Canada are estimated to take place in three years.

TFI Welcomes New HR Mentor
TFI members: Do you have a human resource, career or recruitment question? New TFI mentor Clint Scott has spent the past 12 years in recruitment, working with leading companies, locally and internationally. His passion and dedication has inspired him to coach hiring managers and partner with his clients to ensure they hire the best available talent for their needs. For more information about Clint, click here.

Laura Canada Buys Canada’s Liz Claiborne Stores
Montreal-based women's clothing chain Laura Canada announced it plans to buy and convert all 38 Liz Claiborne outlets across Canada to either Laura, Laura Petites, Laura Plus or Melanie Lyne beginning in March of this year. Seventeen of the current Liz Claiborne stores are located in Ontario, with the rest in Quebec, Alberta, British Columbia, Nova Scotia and Manitoba. For more information, visit www.lauracanada.com.

Kapuskasing Local Designs For The Stars
Former TFI member Guy Boucher, designer of the beachwear line Zeugari, may be from northern Ontario but he’s now designing for Hollywood celebrity Kim Kardashian and his sexy bikini is featured in the 2010 Sports Illustrated Swimsuit Edition on model Brooklyn Decker. The Toronto-based designer credits TFI in an interview with the Kapuskasing Times, “For starting designers there is a non-profit organization called Toronto Fashion incubator; they have mentors and a resource centre…I found them extremely helpful,” said Boucher. For more information, visit www.zeugari.com.

Thieves Does The Green Shows
TFI member and 2009 New Labels® finalist Sonja den Elzen of Thieves presented her fall/winter 2010 collection in New York at The Green Shows, an event showcasing seven eco-fashion designers during New York Fashion Week. Den Elzen uses sustainable fabrics such as organic linen, hemp, soy, vegetable-tanned leathers and recycled materials in her men’s and women’s collections. Designed and made in Toronto, the Thieves collections incorporate subtle asymmetry, clean lines and classic cuts resulting in an urban, organic esthetic. For more information, visit www.thieves.ca.

Cut & Paste At ROM
Last month, the Royal Ontario Museum (ROM) and creative agency Motherbrand presented Cut/Paste: Creative Reuse in Canadian Design, an exhibition that showcased new designs created using existing and salvaged products from prominent Canadian designers, including Tobias Wong and Douglas Coupland. The exhibition ran from January 20 to 31 at the ROM’s Institute for Contemporary Culture (ICC), happening at the same time as the first annual Toronto International Design Festival. “Environmental sustainability is an issue that most of these designs address in some way,” says Motherbrand cofounder Todd Falkowsky. “This is a powerful tactic for reducing our consumption of energy and materials; it forces us to reconsider what we consider waste. A lot of these designs are produced in relatively small numbers, so their influence is largely conceptual, but the impact is real. Based on the success of these designs, manufacturers such as Umbra and Gus Modern are finding ways to apply the same approach to larger production runs.” For more information, visit www.rom.on.ca

Covet + Crave
Formerly located on King West, boutique Covet + Crave has new digs at 803 Queen St. W. Taking over the former Brazen Hussy location, the new space is filled primarily with various denim brands and T-shirts for men and women, as well as Canadian menswear designer Philip Sparks and a back mini-salon featuring the designs of Brazen Hussy. For more information, call 416.860.9898 or visit www.covetandcrave.ca.

Fast Goes Faster
London, UK-based, Canadian designer Mark Fast is planning to launch a lower-priced line this spring named Faster. Coming in at a pocket-friendlier $25 to $400 wholesale, the line will be modified for a mass audience. The Central Saint Martins grad has quickly become a fashion-critic favourite after making a ripple throughout the international scene for the use of plus-sized models in his spring/summer 2010 show in London and gained much attention after declining to dress pop superstar Lady Gaga. More information can be found at www.markfast.net.

Holts Changes Guard
Luxury retailer Holt Renfrew announced the departure of president Caryn Lerner in January and the arrival of former Canadian Tire executive Mark Derbyshire to take her place. Derbyshire served as the head of human resources of Holt’s parent company, Wittington Fashion Retail Group, for six years. Lerner, who formerly held positions at Prada and Gucci, was with Holts for five years. She will stay on as an independent consultant to the firm. “Mark has displayed tremendous leadership and business acumen over the six years he has been with our organization,” said Holt Renfrew chairman Galen Weston. “We are confident that he will continue to evolve and grow Holt Renfrew as an international brand and a continued fashion authority in Canada.”

FLARE Staff Upheaval
In January, Dane Tredway joined Flare’s team as the new assistant fashion editor and Mosha Lundström-Halbert became assistant fashion news editor. Also mid-January Rogers Publishing announced two senior members of the magazine team were leaving: senior market editor Tammy Palmer and group director of business development and promotions Tracey Finkelstein. No reasons were given, although the senior director of brand communications, Suneel Khanna, said that the releases were not part of a company restructure.

Roots Welcomes The Year Of The Tiger
The Chinese New Year falls on Valentine’s Day this year and to pay homage Canadian retailer Roots has created a collection of leather bags to celebrate the Year of the Tiger. Crafted using Italian Prince Leather, the brilliant red leather bags with gold hardware have been available in store since mid-January 2010. For more information, visit http://canada.roots.com.

Foxy Goes Gold For Canada
Canadian jewellery design label Foxy Originals launched its “Go Canada” pink maple leaf earrings and necklace to celebrate Canadian athletes. “Foxy Originals has always been proudly Candian, so it’s the perfect fit to have created our unique pieces in support of this amazing moment in Canada’s history,” says Foxy co-owner Jen Kluger. The Go Canada earrings and necklace each retail for $25 and are available at The Bay Pacific Center in downtown Vancouver, and through Foxy’s online store at www.foxyoriginals.com. Fifty percent of the net proceeds from all online sales will be donated to the Canadian Association for the Advancement of Women and Sport. Visit www.caaws.ca for more information on the charity.

Bikkembergs Dresses Toronto FC
Belgian menswear designer Dirk Bikkembergs has signed a two-year collaboration contract to dress the Major League Soccer team Toronto FC, with help from its Canadian distributor, InQuattro Fashion Group. Toronto FC players will be seen in Bikkembergs’ designs starting in April 2010. For more information, visit www.bikkembergs.com.

Andy Thé-Anh Launches Two New Toronto Locations
Montreal-based fashion house Andy Thé-Anh recently announced it is opening two new locations in Toronto. Working in line with the new brand identity, the fashion house will close its store at 83 Yorkville Ave. and open two new stores: one at 27 Bellair St., in the heart of Yorkville, and one in Bayview Village at 2901 Bayview Ave. Each store will boast 1,000 square feet of retail space and will open mid-March, carrying the full-range of accessories, ready-to-wear and eveningwear from the Andy Thé-Anh collection. For more information, visit www.andytheanh.com.

JUMA Is New York Bound
Half of the brother-sister design duo of JUMA has moved to New York to establish the brand’s presence in the United States. Former model and George Brown College grad Alia Juma made the move earlier this month, marking the first time she has been living and designing apart from her brother. Jamil Juma will continue to manage the business from the head office in Toronto. JUMA was a Resident business at TFI from 2004 to 2007 and competed in TFI New Labels® in 2003.

“Bamboo” Dealers Misleading Consumers
In January, the Competition Bureau of Canada announced that more than 450,000 textile articles were re-labelled and over 250 web pages corrected as a result of the Bureau’s efforts to ensure that textile articles derived from bamboo are accurately labelled and advertised. The Bureau took action because of concerns over potentially misleading labelling and advertising in the marketplace with respect to textile articles labelled "bamboo". While some textile articles may have been derived from bamboo pulp, they were not being made from natural bamboo fibre and are, in fact, rayon fibres made through a chemical process. Consumers may be paying a higher price for these items on the assumption that the articles have environmentally friendly or health-enhancing qualities. Officers from the Bureau conducted marketplace monitoring to verify that the labelling of textile articles derived from bamboo was accurate and conformed to the requirements of the Textile Labelling and Advertising Regulations. As a result, the Bureau identified 27 dealers offering products for sale with inaccurate labels. In addition, through Internet monitoring, officers from the Bureau identified 94 online merchants advertising and selling products that were either inaccurately labelled or advertised in a misleading manner. In March 2009, the Bureau committed to conducting ongoing marketplace surveillance to ensure that consumers have access to accurate information about the products they are purchasing. For more information, visit the Competition Bureau of Canada.
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8. Top Picks

Industry Canada and Other Federal Programs Initiatives
http://www.fashionincubator.com/happenings/newsroom/industry-canada-and-other.shtml

Watch The Secret World of Haute Couture from CBC’s The Passionate Eye
www.cbc.ca/passionateeyemonday/feature_031207.html

Toronto Star: Canadian Fashion Ready For Prime Time
www.thestar.com/living/shopping/article/746905--canadian-fashion-ready-for-prime-time

Mashable: 5 Ways Social Media Changed Fashion in 2009
http://mashable.com/2009/12/21/social-media-fashion

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9. Upcoming Events
Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

February 11 - 18, 2010
Mercedes Benz New York Fashion Week
New York. Fall 2010 designer collections. For more information, visit www.mbfashionweek.com/newyork.

February 15 - 17, 2010
KIDShow
Bally's Hotel, Las Vegas. Children's wear trade show offering a full range of children's apparel and accessories from newborn to pre-teen, in all price ranges. For more information, visit www.wwinshow.com, email info@spectrade.com, or call 973.340.0256.

February 15 - 18, 2010
WWIN: Women's Wear In Nevada
Rio Hotel & Casino, Las Vegas. Womenswear trade show offering a full selection of traditional, contemporary, missy, petite, plus and tall. There will also be hundreds of accessory lines with everything from shoes to hats, purses, jewellery, belts and scarves. For more information, visit www.wwinshow.com, email info@spectrade.com, or call 702.270.4651 (exhibitors); 702.436.4081 (attendees).

February 16 - 18, 2010
Magic Marketplace
Las Vegas Convention Center (Womenswear) & The Mandalay Bay (Menswear). Apparel trade show for fall/winter 2010. For more information, visit www.magiconline.com.

February 16 - 18, 2010
Moda RTW Las Vegas
The Venetian, Las Vegas. A juried ready-to-wear trade show for apparel makers. For more information, visit www.modamanhattan.com.

February 16 - 18, 2010
POOL Trade Show
Central Hall, LVCC, Las Vegas. Showcasing new designers and established brands, POOL includes menswear, womenswear, shoes, books, home, art and music. For more information, call 323.666.5587, email pool@pooltradeshow.com, registration@pooltradeshow.com, or exhibitors@pooltradeshow.com, or visit www.pooltradeshow.com.

February 16 - 18, 2010
Project Las Vegas
Mandalay Bay, Las Vegas. PROJECT is a contemporary global trade show with more than 600 exhibitors including both leaders and newcomers in men's, women's and accessories. For more information, visit www.projectshow.com.

February 20 - 22, 2010
The Train
Terminal Stores, 269 11th Ave., between 27th and 28th streets, New York. Designer fashion and accessories trade show featuring international designer fashion and accessories. For more information, visit www.thetrainnewyork.com.

February 19 - 24, 2010
London Fashion Week
Ready-to-wear collections. Womenswear: February 19 - 23, 2010. Menswear: February 24, 2010. For more information, visit www.londonfashionweek.co.uk.

February 21 - 23, 2010
The Coterie
Javits Center, 655 West 34th St., New York. Fashion trade show. For more information, call 212.759.8055, email enkshows@enkshows.com or visit www.enkshows.com.

February 24 - March 3, 2010
Milano Moda Donna
Various locations throughout Milan. Fall/winter 2010/2011 ready-to-wear women's designer collections. For more information, call 800.263.4372, email cameramoda@cameramoda.it, or visit www.cameramoda.it.

February 26 - 28, 2010
SAM - Saskatoon Apparel Market
Saskatoon. Wholesale rep trade show. For more information call 204.942.2060, or visit www.caws.ca.

February 28 - March 2, 2010
Profile
Toronto Congress Centre, Hall D, 650 Dixon Rd., Toronto. Fashion Trade Show: Devoted to contemporary clothing and accessories. This is a trade-only event. Retailer documentation is required for entry. For more information, call 416.596.0671, email getit@freshshow.ca, or visit www.freshshow.ca.

March 1 - 4, 2010
Montreal Fashion Week
BONSECOURS MARKET, Montreal. F/W 2010 runway collections from top Canadian designers. For further information, contact Arianne LaSalle, coordonnatrice programmation/program coordinator, 4035 Saint-Ambroise, bureau 307, Montréal, call 514.876.1499 ext. 231 or 866.876.1499, or visit www.sensationmode.com.

March 3 - 11, 2010
Mode à Paris
Paris. Ready-to-wear fall/winter 2010 collections. For more information, visit www.modeaparis.com.

March 9, 2010
Finding a Job in the Fashion Industry
TFI, 285 Manitoba Dr., Toronto, 5:30pm doors open, 6pm seminar. Do you have the passion to be in fashion but don’t know where to start or what connections you need? Come to TFI’s seminar and meet new TFI mentor Clint Scott as he talks about the types of positions available, reasonable expectations for a new fashion grad, career path opportunities, what companies look for in a new recruit and how best to prepare yourself. Tickets available at TFI Shop.

March 9 - 11, 2010
LA International Textile Show
California Market Center on 9th & Main, Los Angeles. The Los Angeles International Textile Show is a showcase for directional textile companies and design resources. Featuring hundreds of the most creative domestic, European and Asian fabric and trim collections, in addition to design studio resources, complimentary seminars and trend information, it is the starting point for contemporary apparel and interior design. For more information visit www.californiamarketcenter.com/markets/latextile_attendees.php.

March 11 - 15, 2010
Trends The Apparel Show Fall 2010
Northlands Park Agricom, Edmonton, AB. Trends The Apparel Show is the first event of its kind in Canada that involves the participation of agents representing men’s, ladies, children, sports, street, work & western wear. Organized by the Alberta Mens Wear Association. For more information call 780.455.1881.

March 20, 2010
FHNB Fashion & Accessory EXPOSE
BMO Centre, Stampede Park, Calgary. Showcasing fashion, beauty and accessories to more than 20,000 consumers. For more information, call 403.277.9527 or visit www.fashionhasnoborders.com.

March 20 - 23, 2010
Ontario Fashion Exhibitors (OFE)
Toronto Congress Centre. Canada’s premier fashion trade event and the source for fashion retailers. For more information, visit www.ofeshows.ca/welcome.php.

March 28 – April 1, 2010
LG Fashion Week
Toronto. Fall/winter 2010 collections from Canada’s leading designers. For more information visit www.lgfashionweek.ca.

April 6 - 11, 2010
Vancouver Fashion Week
Vancouver. Featuring eco-friendly design, contemporary/ready-to-wear labels and streetwear from both Canadian and international designers. The daily runway shows will be accompanied by jewellery and clothing exhibits where designers can show and sell their products to guests, media and buyers. For more details, visit www.vanfashionweek.com, call 778.773.8451, or email info@vanfashionweek.com.

April 7 - 9, 2010
PAM - Prairie Apparel Market
Winnipeg. Wholesale rep trade show. For more information call 204.942.2060, or visit www.caws.ca.

April 24, 2010
The ELLE Canada New Labels Gala
The Carlu, 444 Yonge St., Toronto. ELLE Canada hosts its annual benefit gala in support of the Toronto Fashion Incubator. The evening features the finalists of the TFI New Labels Fashion Design Competition. Find out who will win this year's New Labels Fashion Design Competition and walk away with a prize package valued at over $35,000 including $10,000 cash provided by Mattel Canada. Enjoy the not-to-be-missed fashion show of the season, a silent auction featuring amazing prizes, delicious cocktails and hors d'oeuvres, a VIP dinner, an ELLE Canada goody bag and all of this while schmoozing with celebrities and shopping at fantastic vendor booths! Net gala proceeds will benefit our non-profit organization, the Toronto Fashion Incubator. To purchase tickets, visit www.elleevent.com.

April 25 - 27, 2010
LLHA Show
Toronto Congress Centre. The only show in Canada featuring luggage, handbags, business cases, small leathergoods and accessories. Showcasing over 400 brands with over 1,200 retailers attending. To exhibit or register, visit www.LLHAshow.com.

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TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

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CONTACT US
Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera
www.fashionincubator.com/about/contact_us/index.shtml

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© Copyright 2010 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

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