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TFI News - January 2005

A fashion industry newsletter for innovative designers and small business entrepreneurs


Brought to you by:
Toronto Fashion Incubator (TFI)
1987 – 2005
18 Years of TFI

Contact TFI at tfi@fashionincubator.com

January 2005
Volume 13, Issue 1

1. TFI New Labels® Fall 2005: The Final Trilogy
2. Northern Exposures
3. Willow Grant Features Two Emerging TFI Designers
4. Guilty Pleasures
5. TFI Sales Clinic
6. TFI Spring 2006 Trend-Forecasting Seminar
7. How to Prepare a Business Plan For Your Fashion Business
8. 8th Annual’ Women’s Apparel Rep Locator at StyleMax in Chicago
9. Call For Volunteers
10. Scene + Heard
11. Upcoming Events
12. Top Picks

1. TFI NEW LABELS® FALL 2005: The Final Trilogy
At the conclusion of the third and final stage of the 2005 TFI New Labels® Fashion Design Competition, three new labels, all members of the Toronto Fashion Incubator (TFI), remain in the running to win the ELLE CANADA New Labels® Fashion Award.

The trio include Cincyn by Cynthia Florek and Cindy Custodio, PierreJale by Peter Tsang and Kelly Jale and Nostalgy by Samantha Thomson. All are women’s contemporary collections.

Hand-picked from an initial offering of over three dozen entries from across Canada, then surviving a nail-biting, three-stage judging process that saw six semi-finalists narrowed down to four and now three, one of these fresh new faces will win $1,000 in cash, a one-page editorial in ELLE CANADA, a one-year TFI Outreach membership and participation in the TFI New Labels® Fall 2005 show at no cost. One of the three labels will also win the Toray Ultrasuede® Design Prize, a $500 cash prize for the most creative use of Ultrasuede®.

Rita Silvan of ELLE CANADA, Susanne Hiller of the National Post, Steven Sabados and Chris Hyndman of Design Rivals, designer David Dixon, Dawn Thorpe of Hugo Boss and Christine Shumsky, standing in for Wendy Medina of Toray Ultrasuede® America Inc., decided on the finalists after reviewing the completed collections on January 27, 2005. The winner of The ELLE CANADA New Labels® Fashion Award will be announced at the TFI New Labels® 2005 fashion show scheduled to take place during Toronto Fashion Week, March 14 -18.

The TFI New Labels® national design competition offers innovative ready-to-wear fashion designers the chance to shine on stage in a professional, cutting-edge environment. TFI New Labels® 2005 is proudly sponsored by Canada’s fashion-minded leaders: presenting and media sponsor ELLE CANADA, party host sponsor Vin de Pays d’Oc, platinum sponsor Toray Ultrasuede® America Inc., and gold sponsors TD Canada Trust, M.A.C., Laven Industries and Salon Daniel.

For details about the TFI New Labels® Fashion Design Competition, please contact the Toronto Fashion Incubator at 416-971-7117 or visit our website for competition updates.

For press inquiries and designer profiles, please contact FAULHABER PR at 416-504-0768

On February 5, 2005, six of Canada’s best designers will take to the runway during Olympus Fashion Week in New York City. Northern Exposures, the first-ever group of Canadian designers to show during New York Fashion Week, is presented by NAFA, the North American Fur Association, and sponsored by the City of Toronto Economic Development and the Toronto Fashion Incubator. Designers include Izzy Camilleri, Paul Hardy, Marie Saint Pierre; TFI alumni Joeffer Caoc and David Dixon; and TFI New Labels® finalist Cincyn by Cindy Custodio and Cynthia Florek. Designers will show a capsule from their fall 2005 collections featuring fur and fur-accessorized outfits.

Northern Exposures introduces some of the designers that will show during Toronto’s upcoming Fashion Week and is intended to encourage international attendance for this event in Toronto. The Furriers Guild of Canada plans to follow up New York’s event with a series of trunk shows across Canada and hopefully in the United States featuring these designers’ collections. Similar fashion events have been held with designs from European designers such as Jean Paul Gaultier and Roberto Cavalli.

The invitation-only event takes place at noon at the Metropolitan Pavilion. For more information, contact Olivia Eaton, MAO Public Relations, at 212-266-8510.

In December, members of the Toronto Fashion Incubator (TFI) presented their spring 2005 collections for consideration to fill the TFI rack at the Willow Grant Canadian Fashion Gallery. Interested Resident and Outreach members in the categories of women’s and men’s day and eveningwear were asked to deliver a 10-minute presentation of their line at the store. A panel of Toronto fashion professionals evaluated the collections and two labels were chosen to receive retail space free of charge—a value worth more than $1,100.

TFI members Nada and Revolve were announced on January 13, 2005, as winners of the Willow Grant opportunity. You can see these labels at Willow Grant from March 1, 2005, to June 14, 2005. "Nada and Revolve are very different from each other but it's a difference that our customers will love. The Willow Grant woman is confident, sexy, sophisticated and sporty, and these two lines show that all off. The TFI and Willow Grant both exist to bring lines like Nada and Revolve to the attention of fashionable Canadians. We're very excited to have the opportunity to expose our shoppers to two fabulous examples of emerging Canadian style,” says manager Andrew Sardone.

The TFI rack will showcase the Toronto Fashion Incubator’s stable of talented designers, as well as expose emerging labels to customers and clients who are savvy about fashion and curious about new collections and ideas making their way into the Canadian market. The lines were evaluated based on the originality of design, the cohesiveness of the collection, quality of finishing and value to the customer.

The designers are responsible for producing 12 to 15 pieces for delivery by March 1, 2005. They will be paid 80% of the value of their retail sales while they hang at Willow Grant. Ten percent of sales will be donated back to the Toronto Fashion Incubator and the other 10% will cover the cost of processing transactions and sales commissions at the store.

Willow Grant is located at 960 Queen St. W. (at Shaw) in the heart of the Queen West Art and Design District in Toronto.

fashion + food = fabulous!
Experience a deliciously sinful fashion and food event during Winterlicious, a festival of culinary delights in Toronto. The Toronto Fashion Incubator’s 18th anniversary celebrations start with Guilty Pleasures where 18 of Canada's newest designers put their original creations on sale at one of the city’s most interesting 19th-century buildings, The Drake Hotel. Enjoy The Drake’s architectural eclecticism while dining on mini brunch meals.

Participating TFI designers include Juma, Rosa Costanzo, Krane, JUT, Trig, Urban Blonde, SOOS, Karamea, Olena Zylak and many more. It all takes place on Saturday, February 5, 2005, at 10:00am and 1:00pm. Don't forget to pick up your complimentary gift bag valued at approximately $45 provided by ELLE CANADA, Canada's pre-eminent fashion, beauty and lifestyle magazine, and enter to win a St. Ives gift beauty basket valued at $100.

Saturday, February 5
10 am & 1 pm
The Drake Hotel, 1150 Queen Street West

$48 per person (taxes and gratuity included)
Tickets: 416-531-5042 x113 or x228, also available at the door.

Visit Winterlicious or the Drake Hotel websites for more information.

TFI Outreach and Resident members will get an exclusive opportunity to fine-tune their sales pitch during the TFI Sales Clinic on January 31, February 7 and February 14, 2005. Designers will learn how to make cold calls, close sales, edit a line for greater marketability and prepare a professional buyer’s kit in one-on-one meetings with our sales expert, Paula Shneer. Paula is an experienced rep who also teaches at the International Academy of Design in Toronto.

The TFI Sales Clinic will be open from 10:00am to 4:00pm and appointments are $22 + GST per hour, available ONLY to Outreach and Resident members of the Toronto Fashion Incubator. The event is sold out, but stay tuned for future clinic dates and times. Industry Canada and the Toronto Fashion Incubator sponsor this exceptional opportunity.

Not a TFI member yet? Look at what you’re missing!

Visit tfi shop and join today!

Promostyl, one of the world’s foremost trend-forecasting services, returns to TFI on February 15 to present an audio-visual presentation on the colours, fabrics, silhouettes and key details for spring 2006. This presentation is available EXCLUSIVELY to TFI Outreach and Resident members. Cost per member is $22 + GST. Space is limited. For more details and to purchase your ticket, visit tfi shop.

Come to this TFI seminar and get tips and advice on preparing a business plan for your fashion design business. Learn how to cost your product, project sales, project your cash flow and much more. Developed specifically for new and emerging fashion designers, this informative seminar is just what you’ve been waiting for!

Tuesday April 5
5:30pm Networking reception
6:00pm Seminar presentation
Toronto Fashion Incubator, 106 Dovercourt Rd.

$22 per person + GST For those who’ve already purchased TFI’s “How to Prepare a Business Plan For Fashion Entrepreneurs” guidebook (2005 edition)

$45 per person + GST for guidebook and seminar

Note: TFI’s business planner guidebook is a required resource for this presentation. If you’ve already purchased this guide, be sure to bring it with you to the seminar.

Visit tfi shop and place your order today!.

Is your Canadian womenswear company looking to enter the U.S. market?

Do you need additional market information to make a decision on your market entry strategy?

Would you like to hear from industry experts in a focused educational forum and find a U.S. sales rep?

If so, the Canadian Consulate General-Chicago would like to invite you to attend the Women’s apparel rep locator trade mission in Chicago, Illinois, on March 19 to 22, 2005. This event, now in its 8th successful year, will combine an educational session with industry experts and a shared exhibit booth for participating companies at the StyleMax show (women’s apparel industry show), as well as access to hundreds of local reps who will be participating in the show. Because of this phenomenal opportunity to meet with apparel reps and buyers, be sure to submit your application ASAP as space is limited. Deadline to send in your application is Wednesday, March 2, 2005. The best candidates for this mission are Canadian women’s apparel and accessories manufacturers and designers (with over 50% Canadian content) seeking a local rep for the U.S. Midwest.

Mission Details
Dates: March 19 through March 22, 2005 (inclusive).
Location: The Chicago Merchandise Mart, visit www.mmart.com for address
Cost: Fee to participate is only US$100 (per person), payable by credit card to the Canadian Consulate General-Chicago. Participants are responsible for their hotel, transportation, food and incidental costs. The Consulate will arrange discounted airfare with Air Canada.

Participants should plan to fly in on Saturday, March 19, 2005, in order to set up their booths early Saturday evening (from 4:00 to 6:00pm). Plan to leave the evening of Tuesday, March 22, 2005. (See Merchandise Mart for show hours.) After booth setup on Saturday night, you will be invited to a fashion show beginning at 6:00pm. Sunday’s activities include a walk-through of the trade show and identifying reps who might be a match for your product line. On Monday afternoon, there will be a half-day (required) educational seminar. On Monday evening at 5:00pm, buyers will be treated to “Champagne Nite” where they will shop and enjoy champagne until the show closing. This is where you can “show your stuff”! Tuesday is always a good time to meet with reps who have previously been occupied with buyers.

Companies are strongly advised to set up appointments on their own while in Chicago. The educational seminar presented by some of the best local sales reps will cover topics such as industry trends; customs and regulations; managing rep agreements; working with local reps, buyers and agents.

The Canadian Consulate General-Chicago will cover the full cost of the shared booth space at the show, show admission and Monday’s educational session and Breakfast with Canada event.

For more information about the trade mission, contact Ann Rosen, business development officer, at 312-616-1878, Erin Murphy at 312-327-3629 or visit The Canadian Consulate General-Chicago webiste.

The TFI New Labels® Fashion Show is looking for some fantastic volunteers who want an amazing opportunity to experience one of Canada’s most anticipated events, hands-on!

Positions we need to fill: Team Captains and team workers for registration greeters, runners, runway and backstage set-up/take-down, dressers, crowd/seat ushers, seating placement, handing out gift bags, creating and distributing volunteer badges, general clean up, farewellers and program distributors.

If you are: responsible, friendly, a hard worker and team oriented, send in your resume (via email or snail mail) with a cover letter outlining what you’re great at, what you’d like to do and dates/times that you’re available in March 2005. If you want to apply for a Team Captain position, please be sure to mention it. Send by February 21, 2005, to:

Sandra Oikawa
Marketing and Special Events Coordinator
Toronto Fashion Incubator
106 Dovercourt Rd.
Toronto ON M6J 3C3
416.971.7117 ext. 31

The next step: Once we have reviewed your resume, you may be contacted to come in for a group meeting and prep for the TFI New Labels® fashion show. Volunteer duty dates, times, responsibilities and meeting dates will be disclosed to those who apply.

What’s in it for you: A chance to work with Canada’s best, fresh new talent, the opportunity to make new contacts in the industry, volunteer/work-study hours, a chance to work with a solid organization with an impeccable reputation, to work as a team to build a successful and respected event.

We look forward to seeing you!

Please note: volunteers must be 19 years of age or older and be fluent in English language communication (verbal and written).


Open 24/7, TFI Shop is the Toronto Fashion Incubator’s online store designed to provide quick, easy and secure check-out. Now accepting Visa, Master Card and American Express, there’s no excuse not to get these valuable business-building resources:

* TFI Canadian and U.S. retailers list
* TFI Canadian and U.S. media list
* TFI Contractors, sample makers and production help list
* TFI’s How to Prepare a Business Plan Guide for Fashion Entrepreneurs
* TFI and FIHRAC’s How to Start a Fashion Business Guide

You can also sign up for a TFI Outreach membership, register to attend TFI seminars and special events and even make a donation to our non-profit organization. Visit tfi shop and place your order today!

Questions? Contact tfi or call 416-971-7117 ext. 21.

On January 25, 2005 the following were elected to the Board of Directors of the Toronto Fashion Incubator: Canadian designers Lida Baday and David Dixon; Romy Chan, chartered accountant, PriceWaterhouseCoopers LLP; Deb Dorsey, financial consultant, Oriana Financial; City Councillor Adam Giambrone, Ward 18; Laurie LaPalme, lawyer, Cassels Brock & Blackwell LLP; Kirsten Mogg, president, Cornerstone Marketing; Kim O’Brien, manager, TD Canada Trust; Glenn Smith, marketing consultant, Zeitgeist Marketing; and Rosalie Starkey, manager communications & marketing, George Brown College.

Laurie Belzak, Economic Development officer with the City of Toronto and Laurie Sakamoto, account manager with Tribute Entertainment were elected to the centre’s Advisory Committee.

TFI Resident Arthur Mendonça, was named one of eight nominees for Fashion Group International’s (New York) 8th Annual Rising Star Awards in the women’s ready-to-wear category. Awards to emerging talent were handed out on January 27, 2005, in eight categories: women’s and men’s ready-to-wear, retail, accessories, fine jewellery, beauty and home/interior design. The gala event took place at the New York Hilton with designer Zac Posen as host.

Windfall Clothing Charity presents BUY DESIGN, a fashionable fundraising gala, on Saturday, April 16, 2005, at the Distillery District in Toronto. While nibbling on hors d’oeuvre and sipping cocktails, guests can bid on silent auction items like a Gucci handbag or shop for fabulous goodies to fill their personalized “deconstructed” gift bag. All proceeds of BUY DESIGN will benefit Windfall, a charitable clothing bank that believes new clothes can help people’s self-esteem, expand employment opportunities and break the poverty cycle. For ticket and tax receipt information, call 416-703-8435. For more information visit their website.

After 35 years, the Manitoba Fashion Institute and Training Centre (MFI) is closing its doors forever. The MFI, an industry association representing most of the province’s manufacturers, suppliers and service providers, played an important role in assisting the industry by providing training, consultations and support to both established and emerging businesses. Last year, the Centre opened a Fashion Business Incubator that provided shared space, equipment, technology and resources, as well as links to key people in successful, existing apparel businesses.

Laurie Butler, MFI’s director of education and liaison, could not comment as to why the centre was closing, however, she was optimistic that the incubator would continue. “MFI is gone but the incubator project is being developed into a business innovation centre,” said Butler. “I have had several government and private individuals come forward in support.” Stay tuned for further developments.

The Design Exchange (DX) will present a major new exhibit direct from the Academy of Motion Picture Arts and Sciences in Los Angeles. The exhibit 50: Concept to Character features 50 costumes from 50 of the top costume designers working in Hollywood today.

Costume design is one of the principal elements in defining a film’s character and whether period or modern, a film’s costumes are a critical tool for a director. Films represented in 50 include Gangs of New York, Ocean’s Eleven, Spiderman, Fight Club, The Last Samurai, Chocolat, Gladiator, The Matrix Reloaded, Pirates of the Caribbean, How the Grinch Stole Christmas and many more. Visitors to the exhibit will see the sorcerer’s robe worn by Harry Potter’s beloved Dumbledore, the flamboyant outfit worn by Austin Powers and even the black leather jacket worn by Arnold Schwarzenegger in Terminator 3.

In addition to the 50 costumes, the exhibit will include additional costume sketches, process boards, swatches, research materials and other items that further illuminate the process that costume designers undertake. The exhibition was organized in association with the Costume Designers Guild.

The 50 exhibit will open to the public February 12 and will be on display until April 19.

The Design Exchange is Canada’s design museum located at 234 Bay St. in Toronto.

Hours for 50 exhibit: Monday to Friday, 10:00am to 6:00pm; Saturday and Sunday, noon to 5:00pm. Admission is adults $8, students/seniors $5, and DX Members free.

Here’s a highlight of what’s coming up in the local fashion scene, but for a full listing of local, national and international fashion and small business events go to the TFI Fashion Calendar in our new Happenings page.

TFI's Members Monthly Networking and Brainstorming Session
Saturday, March 5, 2005, 2:00pm to 4:00pm, Toronto Fashion Incubator. TFI Outreach and Resident members are invited to attend our monthly networking and brainstorming session. This is the perfect opportunity to meet and chat with your fellow members about ideas, interests and concerns you have pertaining to the fashion industry. Pre-register before February 21, 2005. A minimum number of participants arriving is required. Please RSVP to Sandra Oikawa at 416-971-7117 ext. 31or by email.

TFI New Labels® Show Presented by ELLE CANADA
Date, time and location TBA. Wine reception by party host sponsor, Vin de Pays d’Oc, at 5:30pm; fashion show at 7:00pm. Sponsored by ELLE CANADA, Vin de Pays d’Oc, Toray Ultrasuede® America Inc., TD Canada Trust, M.A.C, Laven Industries and Salon Daniel. Ticket information to be announced shortly.

Material World
March 16 to 18, 2005, Miami Beach Convention Center. Targeted to members of the sewn products industries, Material World is a one-stop global resource for sourcing fabric, trim, yarn and packaging solutions. In addition, the March event will feature trend pavilions highlighting the colour, fabric and trim elements expected to define the fashion direction for spring 2006. Attend the colour and trend presentation by Cotton Incorporated and other trend leaders. For more information, email them or visit their website.

Get your event listed for FREE! Send TFI News your fashion or small business event with at least 30 days prior notice. Send to the Toronto Fashion Incubator.

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TFI sponsors gain exposure to a targeted audience of more than 4,000 young fashion innovators and industry influencers per issue. If you would like to donate a contest item, membership reward or sponsor a TFI special event, contact Susan Langdon at 416-971-7117 ext. 21 to learn about the benefits and exposure opportunities your company will enjoy.

CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at 416-971-7117 ext. 21.

NETWORK WITH YOUR PEERS: For a list of TFI members, look through Resident Profiles and Outreach Listings on Our Members page.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering its comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and informative purposes only. Submissions and feedback are welcome from all and should be sent to the Toronto Fashion Incubator.

To subscribe or unsubscribe to TFI NEWS please contact the Toronto Fashion Incubator at 416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours: Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and statutory holidays. NOW OPEN 11:00am to 5:00pm every first Saturday of the month by appointment.

© Copyright 2005 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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