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TFI News January/ February 2009

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development

January/ February 2009
Volume 17, Issue 1

1. The Designer Recession Survival Guide by Doris Montanera
2. ELLE Show Update
3. TFI Board & Advisory 2009
4. Guilty Pleasures
5. TFI Seminars: How To Start A Fashion Business & How To Prepare A Business Plan
6. Share Your News With TFI
7. Thank You Donors
8. Scene & Heard
9. Top Picks
10. Upcoming Events

1. The Designer Recession Survival Guide
By Doris Montanera

When it comes to necessities such as food, clothing and shelter, clothing is one of the first things to get cut from a personal budget when money is tight. You won’t see people walking around naked—especially during a Canadian winter—but you will see them rifling through the back of their closets hoping for some great vintage find, making do with what they have and buying less.

This doesn’t mean that you should shutter your business until the economy is on an upswing. What it does mean is that dumb luck isn’t going to cut it. You need to hone your design vision and adopt savvy business skills.

Designer and retailer Franco Mirabelli (left) has had a lot of experience with that. He started his business in 1984, only three years before the start of the last big recession.

“In 1987, the day after Black Monday, one of the biggest buyers of my collection went bankrupt. I took a hit of $40,000. I was devastated,” he says.

A loss of that magnitude would have downed most emerging designers, but 25 years later, Mirabelli’s still going strong. He’s weathered several financial storms, including ones like SARS that left the streets of Toronto empty and looking like the set of a disaster movie.

“I learned an important lesson: I had to not only be in the business of fashion, but I had to hone in on accounts receivable. We weren’t getting full credit coverage on that particular account,” he says of the $40,000 loss. “Now, we don’t have credit in place for customers; we won’t accept the order. Generally, we’re net 60 days and we have credit insurance. I don’t order fabric or produce for someone until credit is in place, if they don’t pay, I don’t ship. I’m big enough now that it’ll go to my store—and there are always stores that under-bought. I suspect that’ll happen this season.”

Another strategy he’s using includes cutting back on his fabric buys. “Be more cautious,” he says. “A lot of my mills are closing in Italy. In the past, instead of ordering 1,000 metres, I’ll get 600 metres but make sure they have backup. You rework the situation with your partners. But any good deal has to have a win-win scenario. For example, we’re developing another fabric. It’s a wool coating for peacoats and jackets for fall. I’ve bought the grey goods but negotiated that we won’t dye colours until the orders come in. The mill will hold onto it. We just reworked the timing.”

People will pay for well-made clothes, says Barbara Atkin, vice-president of fashion direction for Holt Renfrew (left).

“This is a time for under-the-radar designers to think about who they are, what is their vision of their customer and why is the customer coming to them. Give us something to tell us who they are. Think about why they call themselves designers. Don’t imitate anyone else. The key is what are you going to do that’s different and why do we need you? Designers need to have a new vision of a new world. I see too many showing me a vision of the old world. Why do I need to buy them? I have them.”

Bottom line: stand out.

“More than ever it’s the collections that have a voice, that speaks to who they are as a brand that are important. Customers will buy from collections that speak to them. Designers need to make smart clothes, with great attention to detail. Their own brand has to tell a story with what’s hanging on the rack. “

For Atkin that means smart design. She says buyers have to challenge designers to create clothes with longevity and value, clothes that offer high performance, are seasonless and packable.

Suzanne Timmins, HBC’s fashion director (left), says that price and value are important, but she’s also looking for fashion that’s fun and different. In the two sides of spending, something with “pop” plays into the pure desire side. “I think that when you desire something—whether in a good or bad economy—you’ll find a way to get it.” Everything in between “need” and “desire”, she says, falls through the cracks.

“I feel sorry for young designers. The next couple of years will be difficult because banks won’t back them and retailers won’t pick up new designers,” says retail consultant Karen Aboud of K.A.A. Business Solutions in Toronto. But, she adds, there’s hope. “Retailers will stay with designers they know, unless your clothes are really unique, priced really well and well made.”

Recession-Savvy Designer Tips:
* Ask yourself what you’re going to do that’s different and why do we need you, says Atkin.

* Continue to evolve your collection and work on fit but remain true to your vision and your roots, says Mirabelli.

* Look at where the bulk of your sales are. What are you selling? Are you selling unique pieces? Cut out the stuff that’s not selling, says Aboud.

* Do three groups a month instead of two, but make fewer of them.

* Try to source good, interesting fabrics you think your customer wants to buy and can afford to buy, says Mirabelli.

* Design “smart”. Make your clothes multifunctional, transformable or seasonless.

* Give your designs an edge. Atkin suggests new designers think about designing in sustainable ways. “Because what are customers going to be looking at coming out of this? We’ll be looking at disposable fashion and ecological concerns.”

* Get credit insurance. Don’t order fabric or produce for someone until credit is in place, says Mirabelli. If they don’t pay, don’t ship.

* Be cautious with your fabric buys but ensure your mills have backup, says Mirabelli. Try to strike new win-win deals with your fabric suppliers. For example, perhaps buy grey goods but don’t dye colours until you have your orders.

2. ELLE Show Update
In keeping with the spirit of ELLE magazine, ELLE Canada will present an exclusive one-day consumer trade show at The Carlu, 444 Yonge St., in Toronto, on Saturday, April 25, 2009. The day will consist of seminars, runway shows, shopping and included in the ticket price of $35 will be a boxed lunch. The evening will once again benefit the Toronto Fashion Incubator with a fundraising gala featuring the TFI New Labels fashion show. VIP tickets for the cocktail/dinner gala party and reserved seating at the fashion show are $255 or $2,000 for a table of ten. Tickets for just cocktails and the fashion show are $55. All gala attendees can win fabulous items in the silent auction. Vendor exhibit spaces are $400 with a maximum of 50. Visit www.elleshow.ca to purchase tickets and vendor spaces or call 416-218-3545.

3. TFI Board & Advisory 2009
On January 14, 2009, the TFI Board of Directors elected Kim MacGregor to its Advisory Committee. Kim has a strong background in marketing and is committed to helping TFI by joining the newly established Marketing Sub-Committee.

Other Advisory members for 2009 include: Laurie Belzak, City of Toronto; Nina Budman, Budman & Associates; Aaron Mogadam, Diemention2 Growth Management Inc.; and Laurie Sakamoto, Sun Media Corp. Members of the TFI Board for 2009 include: Ben Barry, Ben Barry Agency; Kathy Cheng, Wing Son Group of Companies; David Dixon, David Dixon Inc.; Councillor Adam Giambrone, City of Toronto Ward 18; Laurie LaPalme, Cassels Brock Blackwell LLP; Clara Northcott, Northcott Communications Inc.; and Lynn Posluns, Cedarpoint Investments Inc.

Ben Barry will carry on as chair, David Dixon as president, Laurie Belzak as corporate secretary and Susan Langdon as treasurer and executive director. This year marks Langdon's 15th at the helm of TFI.

4. Guilty Pleasures Designer Clearance Sale
TFI’s fun and fabulous annual shopping experience at The Drake Hotel takes place on February 7, 2009. Come out and support our local design talent and get great deals on cool Canadian clothing and accessories! Get a free makeover at the DaLish Beauty Bar and pick up your FREE issue of FLARE magazine. The event features two floors of fabulous fashions. Place your bid in the TFI silent auction for your chance to win wonderful prizes!

Guilty Pleasures Designer Clearance Sale
February 7, 2009
2:00 - 5:30pm
The Drake Hotel
1150 Queen St. W., Toronto

Silent auction proceeds will benefit the Toronto Fashion Incubator (TFI) a non-profit organization that provides valuable support and educational resources to new fashion entrepreneurs.
Sponsored by:


5. TFI Seminars: How To Start A Fashion Business & How To Prepare A Business Plan
Unlike many business courses, this two-night, two-part series was developed specifically for fashion entrepreneurs. In part one, you’ll learn valuable information about the ins and outs of the fashion industry, financing options, government regulations and developing a collection, as well as low-cost marketing solutions. Part two is devoted to creating a business plan, an essential tool when applying for financial assistance. Industry experts will break it down into five easy steps, from pricing your products to setting realistic sales goals to understanding financials.

The seminars will be held at the Toronto Fashion Incubator, 285 Manitoba Dr., on Tuesday, February 17, and Wednesday, February 18, 2009. Doors open at 5:30pm for coffee and networking. The seminar presentations begin at 6pm.

You can sign up for either one or both seminars. TFI members: $35+ GST per seminar or both parts for $60 + GST. Non-members: $50 + GST per seminar or both parts for $85 + GST. Tickets available online at www.fashionincubator.com/shop.

6. Share Your News With TFI
Do you have a story you want to share with like-minded, fashion-loving people around the world? We’re always looking for new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to gail@fashionincubator.com.

7. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize contributors Adam Walman, Francoise Iaquinta and new Corporate Sponsor Wrigley Canada for their kind donations to TFI.

Donor Categories: Contributor: $50 and under; Supporter: $50 to $100; Benefactor: $100 to $500; Patron: $500 and up. If you would like to make a donation to TFI visit, TFI Shop.

8. Scene & Heard

New Export Development Grant for Canadian Designers
If your company has five or more employees and annual sales of $500,000 or more, you may qualify for a new grant covering up to 50% of eligible costs incurred to develop export sales. Export Market Access (EMA) is a cost-sharing grant designed to help small- to mid-sized enterprises take advantage of opportunities in foreign markets. It is intended to encourage Canadian export sales to countries other than the U.S.

EMA can help fund the following activities:
*Showcase your goods or services to potential international buyers
*Participate in outgoing or incoming trade missions
*Develop promotional materials
*Conduct market research
*Support many other expenses required to develop export sales

For full details and to download an application, visit www.exportaccess.ca.

LG Denim DIY Contest
LG is looking for Canada's top "under 25" designers to participate in upcoming design contests in Toronto, Montreal and Vancouver. Design and create a fun, original pair of jeans and win a $5,000 design contract with Sears Canada, flat screen TVs from LG Electronics and more. A winner will be selected from each of these three cities and the three will be brought together in Toronto for a final contest announcement, where LG Electronics will crown Canada's top denim designer. Only a very small number of entries will be accepted. E-mail LGDenimDIY@gmail.com to learn more or contact Cameron Gordon at HighRoad Communications, 416-644-2252.

Call For Designers: Vancouver Fashion Week FW09
Vancouver Fashion Week (VFW) is accepting applications from clothing and accessory designers looking to take part in the FW09 season. VFW FW09 is scheduled for March 24 to 25, 2009. This season will be bigger than before, with 22 shows featuring eco-friendly design, contemporary/ready-to-wear labels and streetwear from both Canadian and international designers. VFW will also host one day in Whistler, where snowboard fashions will be showcased. The daily runway shows will be accompanied by jewelry and clothing exhibits where designers can show and sell their products to guests, media and buyers. Final registration deadline: February 15, 2009. For registration fees and more details, email Vancouver Fashion Week co-ordinator Shallom Johnson at shallom@vanfashionweek.com, or visit www.vanfashionweek.com for more details.

Fourth-Annual Télio Design Competition Open Nationally
After receiving hundreds of sketches from fashion design schools across Canada, Adelaide Kim and Ying-Ju Bianca Liu, both from Ryerson University in Toronto have been selected as two of the 25 finalists invited to produce their garments for the finals of the 2009 Télio Design Competition. The designers will showcase their creations on the runway during Montreal Fashion Week in March, competing for a chance to receive one of five scholarships totalling $10,000 to help launch a fashion career. The goal of the competition is to support up-and-coming designers and prepare them for the business realities of the industry. The finalists each receive six metres of fabric and are challenged to use it as their primary source of inspiration to create their designs. Télio is one of North America’s leading textile importers, exporters and distributors of high quality fashion fabrics. The fourth-annual Télio Design Competition initially was only open to students in Quebec but the 2009 competition was expanded to include Canadian students. Jury members included Nathalie Atkinson, National Post’s style columnist and contributing fashion editor; Glen Baxter, host of IN FASHION and reporter for FashionTelevisionChannel; Ruth Ho, buyer for the Canadian by Design department at the Bay downtown Vancouver; and Stéphane Le Duc, editor-in-chief of Dress to Kill magazine. For more information on the contest, visit www.telio.com.

F-List Presents Designer Spotlight Series
Toronto-based The F-List, Canada’s online source for fashion in Canada, held the first of its Designer Spotlight series on Wednesday, January 28, with Project Runway Canada contestant Shernett Swaby. Swaby (left) was on hand at the Pantages Martini Bar in Toronto to talk fashion and showcase her latest collection. This fashionable meet-and-greet includes cocktails and a different designer and collection each month. Visit www.f-list.ca for dates and details.

Elmer Olsen Joins Canada's Next Top Model
Top model agent Elmer Olsen (near right) has been traveling across the country in search of Canada’s Next Top Model. His agency Elmer Olsen Model Management has signed on for Cycle three of the popular reality television series to air on CTV. Casting began mid-January to judge the series’ first ever cross-country regional open casting tour. "Nothing makes me happier than finding that one geeky tall girl transform into Canada’s Next Top Model and having her graduate to walking a runway in Milan," said Olsen. Jay Manuel (far right above), from the successful America’s Next Top Model, returns as the host. The winner will receive a modeling contract with Elmer Olsen Model Management, a $100,000 beauty contract with Proctor & Gamble, and will be featured in an editorial spread in FASHION magazine. For more information, visit www.model.ctv.ca.

Preloved Reveals New Website
Reclaimed fashion design house Preloved recently relaunched its website, preloved.ca. After the February 2008 fire that destroyed its Toronto flagship store, Preloved moved west of Bathurst to 881 Queen St. W. to a remodeled location, and used that as the opportunity to overhaul its online presence. The new site features current and previous collection galleries, runway shows, a detailed press page, boutique information and wholesale locations. An online boutique will soon follow.

Discover Enviius.com
Enviius.com is a new, exclusive, members-only site featuring Canadian and international designer fashion and accessory brands at sample-sale prices. You can get labels such as Thien LE, Carrie, eugenia, Paul Hardy, d a c e, Jessica Jensen, Kavi Kavi, Zoran Dobric, deux fm, Myco Anna and more at 40% to 70% off the suggested retail price. Each designer sale only lasts three days, and merchandise is only available in limited quantities on a first-come, first-served basis. Membership is free and consumers can get a $10 credit once they make their first purchase. To sign up, visit www.enviius.com.

Celebrities Help Warm Homeless
Canadian ad agency Taxi developed the “15 Below” program to benefit Canada’s homeless. Designed by Toronto-based fashion designer Lida Baday (right, with jacket) the "15 Below" jackets have a waterproof and wind-resistant shell with pockets in the sleeves, body and hood to hold crushed newspaper, which acts a significant insulator during frigid temperatures. Jackets signed by supermodel Heidi Klum and rock icon Sir Elton John were placed on auction until December 15 on Ebay.ca. The auction proceeds and 3,000 jackets were donated to the Salvation Army charity. Since November 22 the Salvation Army has been handing out the coats to the needy in soup kitchens and shelters in Calgary, Montreal, Toronto and Vancouver. Everyone involved in the process, except the overseas manufacturers, donated their time and material to the project.

Luxury Boutique Closes
Hazel Luxury for Women closed shop in December 2008. The boutique catered to a high-end clientele, selling items like $30,000 handbags and $80,000 coats mixed in with wardrobe staples like $295 jeans and a rainbow of $495 cashmere sweaters. Located within the five-star Hazelton Hotel, the shop was visited by many celebrities including Tina Turner, Kim Cattrall and Rachel McAdams. Over $7 million worth of goods were liquidated in the boutique’s closing sale.

Yaya & Friends
The people who launched kama kazi at 781 Queen St. W. opened a sister store, yaya & friends, in early December at nearby 744 Queen St. W., just west of Bathurst. The boutique carries designer collections and accessories from all over the globe including New York, Los Angeles, and Denmark. For more info call 416-703-5922.

TNA Opens First Eastern Flagship In Toronto
Canada’s lifestyle apparel brand TNA opened its first flagship boutique east of Vancouver at the Toronto Eaton Centre on December 6. The store design was inspired by a sheltered log cabin and includes surreal nature-based photography, custom-made animal creatures and a mural hand-painted by TNA’s in-house artists, as well as a photo booth. At 2,700 square feet it is the brand’s largest location. The TNA line is also carried at Aritzia stores across Canada. For more about TNA or info about the store, check out www.tna.com.

Where Did You Get That?
Dawn Perlmutter and Lori Abrams-Lewis were constantly asked where they find their great buys, so they decided to launch wheredidyougetthat.ca, an online boutique featuring jewellery, apparel, accessories and home décor from around the world. Each item on the website lists where they got it and why they selected it. For example, Perlmutter and Abrams-Lewis designed I Beads, with 50 per cent of the sales going towards the expansion of the Wellspring Sunnybrook Centre, a centre to help families dealing with cancer.

Wear White 4 Windfall
The annual Wear White 4 Windfall (WW4W) campaign kicked off on January 7 with The 2009 Poster Launch party cocktail reception at Amber in Yorkville. Official WW4W spokespeople for 2009 included Steven Sabados and Chris Hyndman, Dina Pugliese, Shawn Hewson, Zack Werner, Anne Mroczkowski, and Shinan Govani. The reception unveiled the Daniel Espinosa Link bracelet in support of the campaign. Also contributing to the campaign is Toronto designer Franco Mirabelli who created a white T-shirt to be sold exclusively in his three Toronto stores. The shirt, priced at $20 including taxes, is a limited edition with only 300 produced. WW4W campaign encourages people to raise funds for Windfall Clothing Service, a Toronto clothing bank that distributes new clothing to Greater Toronto Area residents in need. The campaign lasts the entire month of January with various parties and retail events throughout the city and culminates January 29 with Wear White day when the CN Tower will be lit up all in white. For more information, visit www.ww4w.ca.

COMRAGS Wins With Stylish Uniforms
Servers of Toronto chef Susur Lee’s New York restaurant Shang were voted “Best Dressed Waitstaff of 2009” in the January issue of American magazine Food & Wine. The uniforms were designed in partnership with Canadian design duo Comrags who celebrated their 25th anniversary this past fall.

Heart Truth Campaign Launches Heartbeats
The Heart and Stroke Foundation is encouraging Canadian women to place their heart health at the top of their list of New Year's resolutions with Heartbeats. Through text messages, emails, and RSS feeds, Heartbeats provides women with weekly lifestyle tips to improve their health. Canadian women who sign up for Heartbeats at www.thehearttruth.ca before March 2, 2009, will automatically be entered into the Heart of Fashion contest. The winners will receive a return flight for two to Toronto, two nights at a luxury hotel, spending money and two VIP tickets to the celebrity-studded Heart Truth Fashion Show during L'Oreal Fashion Week.

Five Revives On Queen West
Five opened its new 2,500-sq.-ft. multilevel space at 627 Queen St. W. early December. Formerly Five on Spadina, the store opened in 2004 at 96 Spadina Rd. The spacious studio-inspired environment stocks European labels and one-of-a-kind samples from Jack & Jones, Dom Rebel, Seven for All Mankind, Hudson, Lacoste and Diesel, among others. Accessories and jewellery can be found on the lower level. For further information call 647-427-3656.

Ron White’ s 13th Annual Shoe Drive For The Homeless
Canadian footwear retailer Ron White partnered with Academy Award-winner Jeremy Irons, actor/producer/director Paul Gross, singer Suzie McNeil, Olympic Gold Medalist and Canadian flag bearer Adam van Koeverden, Broadway sensation Louise Pitre, media personalities Billie (The Breakfast Show with Mad Dog and Billie), Dina Pugliese (Breakfast Television), Glenn Dixon (Take This House and Sell It), and fashion designer David Dixon, for its 13th Annual Shoe Drive for the Homeless. Each celebrity donor autographed and donated their gently worn shoes to the cause. The month-long event runs through Sunday, February 15, at all six locations. Ron White’s Shoe Drive for the Homeless is the largest of its kind in Canada and has collected and distributed more than 16,000 pairs of shoes and boots for the needy in the Greater Toronto Area (GTA). This year's charitable partners include the Out Of The Cold program, Red Door Family Shelter and Halton Women’s Place. Ron White stores across the GTA will be collecting gently worn footwear from customers, which will be cleaned and distributed to those in need. To view the collections, visit one of the six store locations or shop online at www.ronwhite.ca.

PRC Winner Launches Winners Bag
Evan Biddell, winner of Project Runway Canada's inaugural season, recently launched a limited-edition reusable shopping bag. Available exclusively at Winners nationwide, excluding Quebec, the bags are selling for only $1.99. Visit www.winners.ca to find a location.

Vogue Documentary
Filmmaker R.J. Cutler premiered his documentary The September Issue at the Sundance Festival in mid-January. The film chronicles eight months of access to Anna Wintour and her team as they prepare Vogue’s September 2007 issue. The cameras followed Wintour and her team around their offices, to fashion weeks around the world, to photo shoots and to meetings with designers. Featured in the documentary are guest appearances by Oscar de la Renta, Patrick Demarchelier, Karl Lagerfeld, Nicolas Ghesquière, Jean Paul Gaultier, Phillip Lim and Isabel Toledo. Click this link to watch a two-minute clip of the movie: link.brightcove.com/services/link/bcpid1745093298/bctid6852581001

L’Armoire Du Styliste
New York-based fashion stylist Beagy Zielinski recently launched her highly anticipated clothing rental showroom L’Armoire du Stylist (LDS) with an interactive website. The international clothing rental atelier in New York City features high-end, ready-to-wear and couture garments, shoes, and accessories from international designers. Members can create lookbooks from the LDS inventory for personal use or for presentations. A membership of $19.99 per month allows access to the complete inventory online, inspiration pages, national and international magazine subscriptions, and Le Book NY, Paris, and London, invaluable resources to anyone looking to create a lasting impression within the fashion industry. The physical showroom is set to open officially on March 10, 2009. The showroom, located at 6 W. 20th St. in the Flatiron District, is a Rococo style, Marie Antoinette-inspired space. The studio is by appointment only. To find out more email press@larmoiredustyliste.com or visit the site at www.larmoiredustyliste.com.

Filippa K Second Hand
Swedish fashion label Filippa K recently opened a secondhand shop in Stockholm. Filippa K Second Hand sells its own brand of second-hand men’s and women’s clothing and accessories brought in by customers. The second-hand items are then sold on a commission basis. In addition to the already worn items, the boutique will also sell samples from newer collections. For more information, visit www.filippa-k.se or email info@filippa-k.se.

Crowd-Funding The Catwalk
The latest crowd-funded fashion site, Catwalk Genius, is allowing the public to invest in independent designers through its new Adopt a Designer program. Supporters of a participating designer can buy shares (or "elements") of their work for 14 euros, plus 1 euro processing fee, with the hope of sharing in future profits. Once 5,000 elements have been sold, the designer is given the subsequent 70,000 euros to create a new collection within six months. As a reward, their supporters receive a limited-edition piece created exclusively for them by the designer. When the new collection launches, all profits from its sale are split equally between the designer, the supporters and Catwalk Genius. If the collection sells out, a tidy profit goes to the designer's supporters, who can also sign up for Catwalk Genius's affiliate program and earn 10 percent of the profits from sales through ads on their personal web pages. To learn more about the designers and Catwalk Genuis’ crow-funding opportunities, visit www.catwalkgenius.com or email talktous@catwalkgenius.com.

9. Top Picks

A movie presentation highlighting the latest trends from the Trend Flash.

The Internet Fashion Database tries to provide the most complete and accurate source of information for the fashion industry and the public on the Internet.

Online fashion magazine dedicated to Vancouver’s fashion community.

New Labels 2008 winner Eugenia Leavitt shares her thoughts with Montreal’s Hour.ca.

10. Upcoming Events

February 7, 2009
Guilty Pleasures Designer Clearance Sale
The Drake Hotel, 1150 Queen St. W., Toronto, 2 - 5:30pm. Come out and support our local design talent and get great deals on cool Canadian clothing and accessories! Get a free makeover at the DaLish Beauty Bar and pick up your FREE issue of FLARE magazine. The event features two floors of fabulous fashions. Place your bid in the TFI silent auction for your chance to win wonderful prizes! Silent auction proceeds will benefit the Toronto Fashion Incubator (TFI).

February 21 – 23, 2009
Designers & Agents Fall 09
The Starrett-Leehigh Center, 601 West 26th St., New York, NY. Designers & Agents is an independent, international, alternative marketplace for over 1,000 collections and thousands of retailers who define the cutting edge in fashion and lifestyle. For more information email da@designersandagents.com or visit www.designersandagents.com.

February 17 – 19, 2009
Magic Marketplace
Las Vegas Convention Center & Las Vegas Hilton. Apparel trade show for fall/winter 2009
NOTE: Sourcing at MAGIC opens one day early, February 16 at 10am. For more information, visit www.magiconline.com.

February 21 – 23, 2009
The Train
Terminal Stores, 608 West 28th St., between 11th Avenue between 27th and 28th Streets, New York. Designer fashion and accessories trade show featuring international designer fashion and accessories. For more information, call 212-925-2869, email giovanna@kxassociates.com, or visit www.thetrainnewyork.com.

March 2 – 5, 2009
Montreal Fashion Week
Bonsecours Market, Montreal. Fall/winter 2009 collection from ready-to-wear Canadian designers. For more information, visit www.sensationmode.com.

March 5 – 9, 2009
Trends The Apparel Show 2009
Northlands Park Agricom, Edmonton, AB. Trends The Apparel Show is the first event of its kind in Canada that involves the participation of agents representing men’s, ladies, children, sports, street, work and western wear. Organized by Alberta Mens Wear Association. For more information call 780-455-1881.

March 14 – 17, 2009
Ontario Fashion Exhibitors (OFE)
Toronto Congress Centre. Fashion trade retail event for fall/winter 2009. For more information, visit www.ofeshows.ca/welcome.php.

March 16 – 21, 2009
LG Fashion Week
Venue TBA. Fashion Week in Toronto features fall 2009 runway collections from Canada's top designers. For designer fee information and applications contact Brooklyn Brownstone, designer coordinator of the Fashion Design Council of Canada at brooklyn@fdcc.ca.

March 20 – 22, 2009
Designers & Agents Fall 09
New Mart 127 East 9th Street, Los Angeles. Designers & Agents is an independent, international, alternative marketplace for over 1,000 collections and thousands of retailers who define the cutting edge in fashion and lifestyle. For more information email da@designersandagents.com or visit www.designersandagents.com.

March 24 - 25, 2009
Vancouver Fashion Week
Vancouver Fashion Week (VFW) will be bigger than ever with 22 shows featuring eco-friendly design, contemporary/ready-to-wear labels and streetwear from both Canadian and international designers. VFW will also host one day in Whistler, where snowboard fashions will be showcased. The daily runway shows will be accompanied by jewelry and clothing exhibits where designers can show and sell their products to guests, media and buyers. Final registration deadline: February 15, 2009. For more details, visit www.vanfashionweek.com for more details.

April 7, 2009
Mass Exodus
Ryerson University Theatre, 43 Gerrard St. E., Toronto. Produced by Ryerson University’s third-year fashion communication students and featuring the collections of the fourth-year graduating design students, this year's annual show is entitled Chiaroscuro. Reception 5:00pm, show 6:00pm. Ticket information available soon. For media inquiries, contact Jayme Kosher at pr@massexodus.ca.

April 25, 2009
The ELLE Canada New Labels Gala
The Carlu, 444 Yonge St., Toronto. ELLE Canada hosts a fashion gala featuring the finalists of the TFI New Labels Fashion Design Competition. Enjoy the not-to-be-missed runway show, a silent auction featuring amazing prizes, delicious cocktails & hors d'oeuvres, a VIP dinner, an ELLE Canada goody bag filled with beauty products from P&G Beauty and all of this while schmoozing with celebrities and shopping at fantastic vendor booths. Net gala proceeds will benefit the non-profit TFI. For more information about vendor booths and gala tickets call 416-218-3545 or visit www.elleshow.ca.

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TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera

© Copyright 2009 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.


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