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January/February 2011

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

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Sponsored by:
City of Toronto Economic Development

January/February 2011
Volume 19, Issue 1

1. Round 2: TFI New Labels® 2011 Competition Update
2. TFI Designers Indulge Consumers At The Drake
3. Canadian Fashion Industry Legend Passes by Gail McInnes
4. Upcoming TFI Events
5. Share Your News With TFI
6. Thank You Donors
7. Scene & Heard
8. Top Picks
9. Upcoming Events

1. Round 2: TFI New Labels® 2011 Competition Update
Four semi-finalists remain in the Toronto Fashion Incubator's 2011 New Labels® Fashion Design Competition. They are Toronto-based Hillary Sampliner for Ruth Weil, Golnaz Zokaei Ashtiani for Ashtiani, Nikki Wirthensohn for Geile Sachen Couture; and from Calgary, Caitlin Power. The designers are now one step closer to winning the grand prize valued at $40,000, which includes a $10,000 cash prize from the Toronto Fashion Incubator, a feature editorial in Flare magazine and the opportunity to design an outfit for Sears women's wear.

The winner will be chosen at the New Labels® fashion show on Thursday, April 14, 2011 at The Design Exchange. Tickets, available exclusively online at TFI Shop, includes a pre-show reception featuring Wines of Argentina and Peroni beer, delicious hors d'oeuvres from Eatertainment, the New Labels® fashion show and a chance to win a $450 door prize donated by Rowenta Canada.

New Labels® is generously sponsored by:
FLARE, Pantene ProV, CoverGirl, Olay, Sears, City of Toronto,
Salon Daniel, Eatertainment, Rowenta, Consulate General of Argentina Toronto, Peroni and smartwater


2. TFI Designers Indulge Consumers At Guilty Pleasures
On Saturday, February 5, more than 20 TFI members showcased their wares at Guilty Pleasures, a consumer sale that paired food with fashion, at The Drake Hotel. Over 300 stylish shoppers browsed through racks and tables of Canadian-designed apparel and accessories and enjoyed an informal fashion show featuring real-life models. A highlight of the event was a silent auction, which offered a variety of outstanding prizes including generous donations from Hudson’s Bay Company, Dyson, Green & Black organic chocolate, P&G Beauty and Thomas Sabo. All the silent auction proceeds went to support community programming offered by the TFI.

Photos: Astri Prugger

3. Canadian Fashion Industry Legend Passes
By Gail McInnes

Canadian fashion pioneer Judy Welch passed away in her sleep on January 19, 2011, at the age of 74. Known by many as a nurturing, vivacious character, Welch was a force in the Canadian industry, guiding and cultivating the careers of many of today’s top fashion professionals. Welch, a dancer by training, entered the pageant world, winning the titles Miss Toronto and Miss Maple Leaf-Canada. She was also the first Miss Canada to compete in the Miss World pageant in 1957. Soon after, Welch ventured into the world of modelling as an agent.

Her namesake company, Judy Welch Agency (JWA), was the first to send models internationally. Her roster boasted the best of the business, including supermodels Linda Evangelista and Monica Schnarre, as well as Naomi Campbell in the early years of her career. In 1999, Welch was awarded the Lifetime Achievement Award from the Modelling Association of Canada.

“I remember walking into her house on Roxborough Avenue [where she ran her agency] for the first time. I was a little taken aback by the chaos that greeted me,” says Schnarre. “Her personality was also overwhelming as she greeted me. There were numerous people manning the telephones and a constant flow of people coming through what seemed to be a revolving door. Seeing all this made me turn to my mother and say, 'I want to sign with Elite.' But my Mother wanted me to be with Judy and her instincts were right. Judy’s nurturing and flair for the business were exactly what I needed and she is solely responsible for starting my career.”

Not only was Welch responsible for altering the lives of many models who travelled the world, she also guided the careers of photographers, fashion stylists, and hair and makeup artists.

“I was a young, junior stylist in the city when I met Judy for the first time; probably sometime in 1985. I had only known about her through reputation,” says Suzanne Lindsay, owner of SLAM photography agency. “She was a presence like no other. She taught me about casting and what to look for, believing in what you do and how to jump into something with both feet. She was intimidating at first, but once she took you under her wing, she was soft, caring and dedicated to you. Her house was always full of models and she had so many parties. Before my time, her parties were attended by Lee Majors, Burt Reynolds, and all those ’70s hunks! When the Rolling Stones came to town, they partied at Judy's!”

In her later years Welch could be found selling her own collection of hand-beaded jewellery at the St. Lawrence Market. A private funeral for family and close friends was held on January 27. A public memorial service will be held in February at one of the Liberty Group’s venues in Toronto. Her website, www.judywelch.com, currently being updated by friends and family, has a page for anyone connected to her to leave their condolences and will also have updates on the public memorial.

Image: Ed Goodfellow Photography

4. Upcoming TFI Events
Get details on TFI's upcoming seminars, events and gatherings:

Promostyl Trend Seminar SPRING 2012
Thursday, February 24, 2011

5:30pm – 7:30pm, Toronto Fashion Incubator, 285 Manitoba Dr., Exhibition Place, POD 3. **An EXCLUSIVE presentation for TFI members** Discover the influences, colours, fabrics and silhouettes for spring/summer 2012 at a seminar exclusively for TFI members. This AMAZING seminar will not repeat so don't miss out on a great opportunity. Bonus! Attend this inspiring seminar AND browse through a range of Promostyl books on accessories, menswear, fabrics, colours, prints and more, on hand for tonight ONLY... Promostyl trend books are designed to anticipate the currents in design, fashion and marketing, giving its clients a strategic edge in the marketplace.

March 15 & May 3, 2011

5:30 pm – 7:30pm, Toronto Fashion Incubator, 285 Manitoba Dr., Exhibition Place, POD 3. Join us for one or all parts of this seminar series developed for fashion entrepreneurs presented by the Toronto Fashion Incubator.

Part 2: DIY Business Plan in 5 Easy Steps – It's easier than you think!
Wednesday, March 15

Find out about:
*Pricing your products
*Projecting cash flow
*Setting realistic sales goals

Part 3: Financing Your New or Growing Business
Tuesday, May 3

*Financing options
*How to pitch your business plan to funders
*Pros & cons of financing options

New Labels® Cocktail Party & Fashion Show
Thursday, April 14

Support the next generation of Canadian designers and the TFI at the must-attend event of the year! Tickets include a chance to win a $450 door prize from Rowenta Canada, delicious hors d'oeurves by Eatertainment, wines from Argentina, Peroni beer and smartwater.

Tickets for TFI seminars and events are available at TFI Shop.

TFI Studio Tours
Call & Book a Tour!
Sign up for a brief tour of the TFI facilities and learn how membership benefits can help your business succeed. Call us at 416.971.7117 ext. 21.

5. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to info@fashionincubator.com.

6. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize the following for their kind donations to TFI: Contributor Rampf Silke and Patron Pink Tartan. If you like reading TFI News, please make a donation to our non-profit by clicking here.

Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up.

7. Scene & Heard

A Sweet Ending For SweetSpot
After launching Sweetspot.ca seven years ago, founder Joanna Track has resigned as executive publisher passing the reigns to Lori Axelrod. Rogers Media has assumed all company shares and control of the company. Track is already on track with a new e-commerce venture, www.dealuxe.ca, that sells contemporary fashion and lifestyle products. For more information, contact joanna@dealuxe.ca.

Yorkdale Shopping Centre Announces $220 Million Expansion
Boasting more than 225 shops, one of Canada’s most successful shopping centres is getting bigger. Yorkdale is adding more than 145,000 sq. ft. and 40 new stores thanks to a $220-million expansion that will be completed by late 2012. In addition to adding new retail stores, such as the biggest Ron White shoes boutique and a Thomas Sabo jewellery store, Yorkdale's food court will re-locate to the vacant third floor level of the former Eatons store and will offer double the number of seats and a brand new patio and skylights. The expansion also includes more than 800 new underground parking spaces, a new valet parking area and 65,000-sq.-ft. green roof, which will extend roof lifespan and reduce atmospheric heating.

Target Sets Sights on Canada
American mass-market retailer Target Corp., famed for its wide range of stylish fashion and home decor lines by high-profile designers, set its sights north of the border. It takes over 120 Zellers locations acquired from the Hudson’s Bay Company for $1.8-billion. Target Corp. plans to convert all of the stores to Target outlets by 2013. Trademark issues recently arose when it was discovered that the Target name was already registered by Target Apparel, owned by Isaac Benitah of The INC Group, which also owns and operates Fairweather, International Clothiers, Pinstripe and Canadian fashion stores. Benitah owns and operates two stores under the name Target Apparel in Sudbury, Ont., and Nanaimo, BC. He acquired the name in 2002 and opened his first Target Apparel location in 2005. The American chain, Target Corp., is taking legal action against Benitah for the use of the Target name with an injunction through the Federal Court of Canada. Benitah has retaliated with a counter suit.

Intermix Expands to Canada
Upscale American chain store Intermix is opening a 2,500-sq.-ft. boutique on Toronto’s tony Bloor Street West. This marks the first international venture for owner Khajak Keledjian who has opened 24 stores in the U.S., including five in Manhattan. Other locations include the Hamptons, Chicago, Florida, Las Vegas, Boston, Atlanta, Texas, Washington D.C., and Charlotte, NC. The womenswear retailer carries apparel and accessory brands such as Carlos Falchi, Halston Heritage, Matthew Williamson and Zac Posen, as well as Canadians Jay Godfrey and DSquared2. But the retailer may face intellectual property issues as encountered by U.S. discount giant Target Corp., which is also expanding into Canada. A quick search through Canpages.ca shows Intermix already exists in Toronto.

Mark Fast-DANIER Collaboration for Fall 2011
Canadian-born, UK-based fashion designer Mark Fast has partnered with leading Canadian fashion brand and retailer DANIER for his fall/winter 2011/12 collection. The internationally acclaimed designer, known for his knitwear and use of full-sized models, is scheduled to showcase his collection in February during London Fashion Week. The collection will feature leather elements manufactured by DANIER. For more information, visit www.markfast.net.

Andy Thê-Anh Rebounds
It didn’t take long for Montreal designer Andy Thê-Anh to land back on his feet. As reported in TFI News, the designer was forced to close his wholesale and retail operations when his financial backer pulled out in December. Thê-Anh has been appointed chief designer for Quebec-based line Lolë and will debut his first collection for fall 2012. The moderately priced lifestyle brand for women is sold in department and specialty stores across Canada and the United States. Lole is an acronym of Live Out Loud Everyday and is the brainchild of Bernard Mariette, president and CEO of parent company Coalision.

Ryerson-Danier Design Challenge Winners
This is the second successive year of the Danier Design Challenge at the Ryerson School of Fashion. Over 65 student designers submitted sketches for the initial judging by Robert Ott, chair of Ryerson’s School of Fashion, Olga Koel, DANIER’s chief merchandising officer, Canadian fashion icon Jeanne Beker, fashion stylist George Antonopoulos, and Tiyana Grulovic, fashion editor at The Globe and Mail. Ten finalists were invited to create leather garments, which were then placed on www.danierdesignchallenge.com where consumers could vote for their favourite design. Faculty, family and industry gathered at the school on January 13 to learn who won. Having a hard time selecting the top three, the judges decided to split the third prize of $2,000 between Robyn Gemzik of Calgary and Meghan Erin of Edmonton. The second place prize of $3,000 was awarded to Ottawa native Jessica Tep. First-place honours and a $5,000 prize went to Andrea Dineen of London, Ontario. Along with the prize money, Dineen’s design will be produced and sold in the fall at select DANIER stores across Canada. She also receives a paid internship at DANIER with the company’s in-house design team.

WWF Kicks Off National Sweater Day
The World Wildlife Federation (WWF) launched its National Sweater Day campaign on February 2 with a fashion show featuring designer sweaters. Loblaw Companies presented the show at the Ballroom Bowl in Toronto. Local celebrity-models, including Hannah Georgas and Suzie McNeil, walked the laneways of the upscale bowling alley in reworked sweaters by Canadian designers including Aime by Monica Mei, Allison Wonderland, Dace, Heidi Ackerman, Lucian Matis, Pink Cobra, Preloved, Thieves, and Zoran Dobric. The sweaters are now being auctioned off on eBay with proceeds going to WWF’s conservation work. National Sweater Day, which takes place on February 17, 2011, was created to encourage Canadians to conserve energy by turning down their thermostats by three degrees Celsius and wearing a sweater instead. For more information, visit www.wwf.ca/sweaterday.

Jeanne Beker Interviews Bonnie Brooks for Humber Students
Humber College's Fashion Arts program hosted an open interview between two of the most influential women in Canadian fashion, Jeanne Beker, host of Fashion Television, and Bonnie Brooks, president and CEO of The Bay. Through the intimate discussion, Brooks revealed that she got her start in the fashion business by designing and selling Barbie creations while still in grade school. Inspired by her early sales and marketing success Brooks still finds that "...the thrill of selling units is a driver." Plans for HBC in 2011 include the opening of The Room and The White Space (for lesser expensive designer brands) in Montreal and Vancouver, the launch of the Material Girl collection, designed by Madonna and daughter Lourdes, in 92 stores and the continuation of building The Bay's iconic stripe into an internationally recognizable brand such as Burberry. The event was organized by Northcott Communications and held on February 3.

Dalish Cosmetics and Jessica Jensen Valentine’s Day Collaboration
Canadian cosmetic company DaLish Cosmetics and handbag designer Jessica Jensen launched their first collaboration on January 21 exclusively for Valentine’s Day. The collection features five limited-edition cosmetic kits that include various Dalish lip glosses, lip balms, lipsticks, and foundations packed in a pink Jessica Jensen embossed, ostrich leather, cosmetic bag. The sets, priced at $48, are available online at www.shopjessicajensen.com and www.dalishcosmetics.com.

First Jean Paul Gaultier Retrospective at MMFA
In celebration of the 35th anniversary of Jean Paul Gaultier’s label, the Montreal Museum of Fine Arts (MMFA) will be the first to host a retrospective of renowned French designer. The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk launches on June 17 and will be on display until October 2, 2011. The exhibit will feature approximately 120 looks pulled from Gaultier’s couture and ready-to-wear collections, as well as sketches, photographs, costumes and videos from his runway shows, concert and dance performances. The exhibit will travel to the Dallas Museum of Art from November 13 until February 12, 2012, then will head to the Fine Arts Museum of San Francisco from March 24 to August 19, 2012. For more information, visit http://www.mmfa.qc.ca/.

Manolo Blahnik and TOUS Turn Famous Shoe into Jewellery
Barcelona-based TOUS, a high-end jewellery and lifestyle brand, has joined forces with iconic shoe designer Manolo Blahnik to showcase the "Campari" shoe, one of the Spanish designer's most emblematic models, as jewellery. Designed in 1994, the Campari gained fame thanks to numerous films and television series such as Sex And The City. Manolo Blahnik for TOUS will be launched worldwide this March in 300 TOUS boutiques starting in Mexico and then Rockefeller Center in Manhattan. Later, it will be carried in Manolo Blahnik boutiques and luxury stores internationally.

Pantone’s 2011 Colour
Pantone LLC, an authority on colour and provider of colour systems, has named Honeysuckle 18-2120 the colour of the year for 2011. A dynamic reddish-pink, Honeysuckle is an uplifting, confident and optimistic colour. “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. The striking hue works well for day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear. For design ideas on how to incorporate Honeysuckle in your product line, visit http://bit.ly/fHd8mF.

Heidi Klum and Coty Launch Fragrance
Coty Inc., a leading global beauty company, signed international celebrity and multifaceted supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine. Beginning her career as a model and cover girl, Klum has gone on to create an extensive portfolio including executive producing and hosting three television shows: Project Runway, Seriously Funny Kids on Lifetime and Germany's Next Top Model by Heidi Klum. Heidi Klum Shine is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the Company's Coty Beauty division.

Umbro Creates Kit with the Canadian Soccer Assocation
International athleticwear company Umbro launched a Home and Away kit for the Canadian Soccer Association (CSA), which will outfit Team Canada until December 31, 2014. The newly designed home jersey is white with a vermillion and black chevron prominently displayed across the front with the CSA crest embroidered on the left chest over the heart. The away jersey features the same design as the home jersey, but is vermillion red with a white and black Chevron. The official uniform will be premiered for the first time on February 9, 2011, by the men’s national team for their game with Greece. Consumers can purchase the new uniforms as of June 1, 2011, for $60. For more information on Umbro, visit www.umbrocanada.ca.

8. Top Picks

Discover how to use the data generated by your social media profiles to reach customers and expand sales

Find out how to reach out to the online media world and get some exposure

9. Upcoming Events

Première Vision Paris
February 8 – 11, 2011
Textile trade show featuring spring/summer 2012 fabrics. Pre-registration will open on December 1. For more information, visit www.premierevision.fr.
Location: Parc d’Expositions de Paris Nord Villepinte

Mercedes Benz Fashion Week
New York
February 10 - 17, 2011
Designer runway shows for fall/winter 2011. Press and buyers to register at http://www.mbfashionweek.com/register.
Location: Lincoln Center, located between West 62nd and 65th Streets and Columbus and Amsterdam Avenues.

Denis Gagnon, a Couturier at the Museum: Ten Years of Fashion Design
Ongoing until February 13, 2011
A retrospective of Canadian designer Denis Gagnon's work.
Location: The Contemporary Art Square at the Montreal Museum of Fine Arts (MMFA)

Pure London
February 13 – 15, 2011
Trade show featuring womenswear, footwear, and accessory brands. The six key buying sections of the show are womenswear directional, boutique, studio, and premium; footwear; and accessories. There are over 12,000 visitors every year. To exhibit or register, visit www.purelondon.com.
Location: Olympia & Earls Court London

AccessoriesTheShow Las Vegas
Las Vegas
February 14 – 16, 2011
Trade show featuring accessory collections at the moderate price point targeted at West Coast and international retailers. To exhibit or register, visit www.accessoriestheshow.com/las-vegas-aug-2010-holiday-resort.
Location: The Venetian

Las Vegas
February 14 – 16, 2011
Trade show featuring children’s apparel accessories from newborn to pre-teen. To exhibit or register, visit www.kidshow.cc.
Location: Bally’s Hotel

MAGIC Marketplace
Las Vegas
February 14 – 16, 2011
Trade show featuring men’s, women’s and children’s apparel, footwear and accessories. To exhibit or register, visit www.magiconline.com.
Location: Mandalay Bay Convention Center, 3950 Las Vegas Blvd. S.

Moda Las Vegas
Las Vegas
February 14 – 16, 2011
Trade show featuring transition/fall 2011 women’s ready-to-wear. To exhibit or register, visit www.modamanhattan.com/lasvegas/index.html.
Location: The Venetian

POOL Trade Show
Las Vegas
February 14 – 16, 2011
Trade show for the boutique market. The show features emerging art and design-driven brands. To exhibit or register, visit www.pooltradeshow.com/index.html.

Project Las Vegas
Las Vegas
February 14 – 16, 2011
International trade show. To exhibit or register, visit www.project.magiconline.com.

Alberta Gift Show
February 20 – 23, 2011
This is one of the largest gift shows in Western Canada with over 500 exhibitors that attract over 13,000 visitors. To exhibit or register, visit www.cgta.org/Giftshow/AB/Home.aspx.
Location: Northlands, Edmonton EXPO Centre

By Hand Alberta
February 20 – 23, 2011
The 11th edition of By Hand Alberta will run concurrently with the Alberta Gift Show. To exhibit or register, visit www.byhand.ca.
Location: Hall A Edmonton Expo Centre (formerly AgriCom Building), 7515 – 118 Ave.

The Train
New York
February 20 – 22, 2011
This trade show offers designers unique ways to present their fall/winter collections and attracts over 3,000 visitors from around the world. The Box, a selective showcase presentation of high-end accessories, was added in 2009. To exhibit or register, visit www.thetrainnewyork.com/en.
Location: Terminal Warehouse, Chelsea

Vancouver Gift Show
February 27 – 28, 2011
Trade gift show. To exhibit or register, visit www.vancouvergiftexpo.com/index.html.
Location: PNE Forum Building, 2901 East Hasting St.

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.
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416.971.7117 x 21.

For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
Contributor: Gail McInnes

© Copyright 2011 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.


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