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January/February 2013

TFI News
A free fashion industry newsletter

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Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

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Sponsored by:
City of Toronto Economic Development

January/February 2013
Volume 21, Issue 1

2. IMG Fashion Announces Fall Schedule
3. Rowenta Launches Limited-Edition Partner of Fashion Iron With Toronto Fashion Incubator
4. 2013 TFI New Labels® Competition Update
5. Accelerate Your Business At TFI
6. Scene & Heard
7. Top Picks
8. Thank You TFI Donors
9. Fashion Calendar

World MasterCard® Fashion Week Welcomes Canadian Design Talent to Showcase Collections

The Toronto Fashion Incubator (TFI) will debut its popular TFI Press & Buyers Brunch onsite at World MasterCard® Fashion Week (WMCFW) for the first time this upcoming season. The new partnership with IMG Fashion will bring the TFI to the tents on March 20th and March 21st from 12:30pm to 2:30pm, and will continue for the next two seasons, ensuring the TFI’s presence onsite throughout 2013 and beyond. Homegrown designers will exhibit their work in the Studio space during an intimate brunch that invites media, buyers and fashion industry VIPs to discover new brands and collections.

The TFI Press & Buyers Brunch will be presented with a renewed look and location, providing an ideal opportunity for the Toronto fashion community to come together. Beginning at 12:30pm, guests will join exhibitors for a light brunch, catered by The Ritz-Carlton, and peruse the curated selections of fall/winter 2013 ready-to-wear apparel and accessory collections from entrepreneurial Canadian designers.

“TFI’s Press & Buyers Brunch has always served as an effective and accessible platform to introduce designers to the market,” said Susan Langdon, TFI's executive director. “We are thrilled to be hosting our next event right in the hub of Canada’s main fashion event, giving participating designers the opportunity to interact with national and international media, retailers, and industry influencers.”

World MasterCard Fashion Week is the home to Canada’s top designers and in collaboration with programs like the Toronto Fashion Incubator’s Press & Buyers Brunch, it also offers emerging designers key opportunities to grow their business outcomes,” says Jarrad Clark, director of global production, IMG Fashion Events and Properties. “We are excited to work with TFI to include this significant Canadian platform into the eco-system of events at World MasterCard Fashion Week and further support the event’s mission to move fashion forward in the global market.”

TFI and IMG Fashion will co-curate the list of talented, handpicked exhibitors that will participate this March through a jury review process. The selected designers will have the opportunity to gain important industry contacts, including a post-event list of media, buyers and VIP attendees, showcase their brand alongside top caliber talent, enjoy a complimentary catered brunch, and participate in a professionally coordinated event.

For all media enquiries, images, and additional information, please contact Faulhaber Communications: 416.504.0768, Christine Faulhaber, cf@faulhabercommunication.com, or Lindsay Singer, ls@faulhabercommunications.com.

2. IMG Fashion Announces Fall Schedule
IMG Fashion has announced the preliminary calendar for World MasterCard Fashion Week® Fall 2013 Collections taking place at David Pecaut Square from Monday, March 18 to Friday, March 22.

As one of Canada’s leading fashion events, World MasterCard Fashion Week in Toronto provides a physical platform for established and emerging designers to debut their newest collections to media and industry professionals.

“March marks our second season producing World MasterCard Fashion Week in Toronto and providing a venue where designers can share their newest collections with Canada, as well as the global fashion community,” said Jarrad Clark, director of Global Production at IMG Fashion Events and Properties. “We are dedicated to building a platform that encompasses all Canadian fashion initiatives while using IMG Fashion’s global knowledge and expertise to support both established and emerging designers.”

The preliminary schedule of designers showing at World MasterCard Fashion Week includes:

ASHTIANI By Golnaz Ashtiani, Bustle, Christopher Bates, The Heart Truth Fashion Show, Joe Fresh®, KORHANI home, Line Knitwear, Mackage, Mercedes-Benz Start Up Presents: DUY, MIZ by Izzy Camilleri, Pink Tartan, Rudsak, and Stephen Caras.

IMG Fashion is also pleased to present some new happenings at World MasterCard Fashion Week that are focused on creating a more unified calendar with top Canadian brands and the best up-and-coming talent in one place to make the hectic week of shows more productive for the industry.

This season will welcome The Collections back to the tent with shows from Chloé comme Parris, Laura Siegel, Sid Neigum, Klaxon Howl, Matthew Gallagher and Thomas Bálint.

Additionally, the fall 2013 collections will play host to the Toronto Fashion Incubator’s (TFI) Press & Buyers Brunch. This special event provides buyers, journalists and VIPs an intimate introduction to a carefully curated list of exhibitors, while giving designers and artists an opportunity to network and collaborate with other members of the Canadian fashion market.

World MasterCard Fashion Week at David Pecaut Square will host more than 30,000 guests throughout the week, and feature a main runway room and an intimate studio space where designers showcase their collections.

To view the full calendar, please visit worldmastercardfashionweek.com.

3. Rowenta Launches Limited-Edition Partner of Fashion Iron With Toronto Fashion Incubator
As a long-time supporter of the Toronto Fashion Incubator, luxury garment care brand Rowenta is proud to partner with TFI on the introduction of its latest Partner of Fashion Iron, designed with the fashion community in mind. Rowenta will donate $1 to TFI from the sale of each Partner of Fashion Iron sold throughout the year. The new iron retails for $129.99 and launches March 2013 at The Bay and Home Outfitters stores across Canada.

“We’re thrilled to pay tribute to the fashion community with this launch, and give back to help support up-and-coming designers through the Toronto Fashion Incubator,” says Rowenta brand manager Amanda Georgakis.

The Partner of Fashion Iron is made in Germany and designed with the fashion community in mind. Features include: auto steam function, precision dial for fabric settings, laser stainless steel soleplate with 400 microholes for even steam distribution, precision tip, self-cleaning function, anti-drip and double anti-calc system for superior performance.

Rowenta steamers and irons are known for their superior performance and as the Official Garment Care to designers and fashion weeks around the world, including World MasterCard Fashion Week (Toronto) and Montreal Fashion Week in Canada. From backstage to the runway, Rowenta is the tool of choice among top fashion designers and stylists.

The Partner of Fashion Iron will be officially unveiled at the upcoming TFI Press & Buyers Brunch, onsite at World MasterCard Fashion Week March 20 and 21. Rowenta will also be launching a special Partner of Fashion Design Competition this spring. Stay tuned for details!

After a record 14 semi-finalists were chosen on December 5, 2012, to compete in TFI’s 2013 New Labels® Fashion Design Competition, just seven designers remain in the running to win a $25,000 cash award from TFI supporter Suzanne Rogers, a full-page feature in Flare, and the opportunity to create an exclusive collection to be sold in Target stores across Canada in 2014.

After reviewing the designers’ collections on January 16 and February 20, the field was narrowed by the competition judges, TNT boutique owner Arie Assaraf, Target divisional merchandise manager Elisha Ballantyne, celebrated fashion designer David Dixon, Target’s senior vice president of merchandising John Morikawa, philanthropist Suzanne Rogers, and Flare editor-in-chief Miranda Purves.

The designers going into the semi-finals are Cara Cheung, L'Momo by Muhummad Alamgir, Christopher Paunil, Paria Shirvani, Sarah Stevenson, Seventhirtyone by Defne Husrevoglu and Maiko Suzuki, and Pedram Karimi.

The judges will meet with the designers again on March 27 when the final four lines to compete in a runway fashion showdown will be decided. The winner of TFI’s New Labels® Fashion Design Competition will be announced at the TFI New Labels® gala on April 30, 2013, at The Carlu. Fashion show tickets for the event are available online at TFInewlabels.eventbrite.ca while VIP and Patron tickets and tables are available at www.fashionincubator.com/shop.

TFI New Labels® 2013 is generously sponsored by Presenting sponsor, Target; Exclusive Beauty Partner P&G Beauty & Grooming (represented by CoverGirl, Pantene, Olay, Sebastian and Wella); Media Partners Flare and Rogers Communications; Salon Daniel and Corporate Sponsor, The City of Toronto.


5. Accelerate Your Business At TFI
Ready to launch or grow your fashion business? Join TFI's prestigious Resident Program and watch your business accelerate! Gain exclusive access to business consultations with Susan Langdon, TFI's executive director, enjoy heightened media exposure and position your brand with an award-winning organization.

Hear what people are saying about TFI’s Resident Program:

“Our residency at TFI was a defining factor of our brand development. We were able to develop our business model with the guidance of TFI’s mentors and had access to a beautiful studio space with all of the equipment and storage we could have needed at below market price. We would highly recommend TFI to any fashion entrepreneur looking to take the next step in their business development.” – Shawna Robinson and Natalie Sydoruk, Label

Several studios are now available for rent at the Toronto Fashion Incubator. Enjoy the prestige of being one of a hand-selected group of top talents by discovering the benefits of joining TFI’s Resident Program. Work studios are now available for immediate occupancy and we want you to launch and grow your fashion business at TFI!

Affordable 24/7 studios rent from $400 to $500 per month based on the entrepreneur’s need to use industrial sewing equipment or not. The fee includes base rent, utilities and TMI (property tax, maintenance and building insurance for common areas) and the one-year lease can be renewed for up to three years.

This program, the first of its kind in the world, is open to all types of fashion entrepreneurs such as stylists, consultants, marketers, PR agencies, accessory designers, jewellery designers, apparel designers, trim and textile reps, e-commerce businesses and more.

Celebrated TFI Resident alumni include Joeffer Caoc, David Dixon, Colette Harmon, JUMA, Gail McInnes, Arthur Mendonca, Mercy, Ashley Rowe, Hannah Tikkanen and many others.

Find out how TFI can help establish and grow your fashion business and why cities like New York, Chicago, London, Milan and others have copied TFI’s fashion incubator and its Resident Program. Contact TFI for information, a personal tour and an application.

To qualify for the Resident Program, fashion entrepreneurs must have been in business three years or less.

6. Scene & Heard

The Toronto Fashion Incubator is looking for a top-notch, experienced office assistant who will work closely with TFI's office manager and executive director implementing processes and procedures that support the growth objectives of the TFI. This business administration position offers a variety of work that ranges from organizing and order processing to helping with special events and providing superior customer service. Click here for a detailed job description. Send your cover letter and resume outlining your administrative skills and qualifications to INFO@HIREMANAGEMENT.CA. PLEASE QUOTE FILE # 130218 IN THE SUBJECT LINE. APPLICATION DEADLINE: MARCH 8, 2013, NOON EST.

Fashion's Night Out Goes On Hiatus
Launched in New York City at the height of the 2009 recession, Fashion's Night Out (FNO) was a celebration of shopping during a time when it was sorely needed. By 2012, FNO had expanded to stores in over 500 cities nationwide and 30 cities around the globe. After four years, Fashion’s Night Out will go on hiatus in the United States in 2013 to enable retailers to channel their resources towards other priorities. The event will still be held in select international cities. There's no word yet if FNO Toronto will take place this September. In 2012, the City of Toronto hosted Fashion's Night Out for the first time in the city's history.

Andre Leon Talley Leaves Vogue
Long-time Vogue fashion contributor André Leon Talley is parting ways with the magazine after a three-decade run. Sources report that he is developing a late-night talk show for NBC. Leon Talley has also accepted a position as editor-at-large for Numero Russia Magazine. Sources also report that Vogue is not impressed by this decision given their disdain for television. Leon has represented Vogue through various television appearances, including America’s Next Top Model, Entertainment Tonight and the Sex and The City movie.

GotStyle Man Gets His Woman
After a soft launch in late 2012, Toronto-based menswear store GotStyle opened its second location in Toronto’s Historic Distillery District with the launch of GotStyle Woman – a contemporary companion to the GotStyle Man, which has been the go-to place for men in Toronto to shop for over seven years. The new women’s department at 21 Trinity St. carries business and casualwear from a range of Scandinavian and North American designers including Malene Birger, Jenny Bird, Rachel Roy, Rebecca Minkoff, Ted Baker, and Designers Remix. To find out more, visit woman.gotstyle.ca.

Elizabeth Cabral Signs With P1M
Elizabeth Cabral, former fashion director of Flare magazine, signed with artist agency P1M in early February. The well-respected stylist was with Flare since 2004, working with some of the world’s top personalities, including Lady Gaga, Alicia Keys, Beyonce, Daria, Coco Rocha and Taylor Swift. Cabral garnered numerous awards throughout her tenure, including the prestigious P&G Beauty and Grooming Award as “Fashion Editor of the Year” two years running. To view Cabral’s portfolio, visit www.p1m.ca. Image courtesy of P1M.

(And Walk the Runway at Fashion Week)

Until March 7, 2013, Hoax Couture and Dare to Wear Love are challenging all Canadians to be a little more...Canadian. Embrace your Canadian style by wearing Canadian from February 14 to March 7, 2013, and use this challenge to raise funds for the Stephen Lewis Foundation’s critical, community-based work in Africa. For more information and to register, visit www.daretowearlove.com/challenge.html.

Start A Business: Be Eligible For A $5,000 To $30,000 Loan
Complete an eight-week start-up business program offered at the Toronto Public Library in partnership with the City of Toronto and the Toronto Business Development Centre, and you’ll be eligible to apply for a small business loan ranging from $5,000 to $30,000. The course begins April 16 at three locations in Toronto. If you are interested in applying, complete the application by Friday, March 22, 2013, and email it to BusInc@tbdc.com or fax it to 416.345.9044.

Nepton Hits The Bullseye
On February 8, 2013, at Montreal Fashion Week, designer Melissa Nepton was awarded the Target Emerging Designer Award. The award includes a $25,000 grant, a fashion spread in Elle Quebec and the chance to create a line for Target’s Quebec stores in 2014.

Contempo Media Acquisitions
Rita Silvan, a founding member and former editor-in-chief of ELLE Canada, is the new editor-in-chief of S/Style & Fashion, a women’s fashion magazine acquired by Contempo Media. Contempo currently publishes Sharp magazine for men, Reporter, and International Architecture & Design Magazine. S/Style will be published three times in 2013 and go quarterly in 2014. Its circulation is 105,000, via newsstand, select newspapers and retail partners, according to Mastheadonline.com.

Students CRAVE Fashion Designers
CRAVE, a student-led fundraising initiative with proceeds donated to the Child Development Institute Foundation (CDIF), is looking for professional designers of men's and/or womenswear. The event takes place on May 3, 2013, at the Art Gallery of Ontario (AGO) from 7pm to 11pm, and hopes to showcase various forms of art, from cutting-edge fashion, to student and professional photography. There will be 20 models: 10 male and 10 female with about 8 to 10 item choices per designer. Time for fittings would be needed to ensure the garments fit models properly. If you are interested and willing to lend outfits at no cost for the show, please contact crave.event@yahoo.com. The Child Development Institute Foundation is a multi-service organization providing a range of supportive mental health, early learning and family violence services for children and their families. With its emphasis on evaluation, research and evidence-based programs, CDIF is a leader in child and youth services.

Target’s Canadian Exclusives
On January 25, 2013, Target unveiled the exclusive designer brands that will be available to Canadians when stores open in March/April 2013. At an invitation-only media launch held at The Brickworks, John Morioka, senior vice president, merchandising, welcomed special guests Nate Berkus, Michael Budman, Don Green, Sonia Kashuk, Giada De Laurentiis and Kate Young whose stylish and affordable clothing, beauty, kitchen and home décor lines will be exclusively available at Target Canada stores. The event concluded in high gear with ice skaters modeling fashions for men and women that will be available to Canadians soon.

Label Moves On
Shawna Robinson and Natalie Sydoruk of clothing line Label are moving on after three years at the Toronto Fashion Incubator. Although they will be pursuing individual interests within the fashion industry, you can still catch their spring 2013 collection at Homegrown boutique in Yorkville.

Missing Missoni
On February 13, 2013, the family of Vittorio Missoni, a director of the famous, family-owned fashion house, confirmed that his backpack was found on the Caribbean island of Curacao. Missoni, his wife and four others, were on a plane that went missing off the coast of Venezuela in January. The Missoni brand, best known as a knitwear line featuring unusual patterns and colours, has expanded to housewares, a fragrance line and a chain of hotels. The Missoni family is still hopeful that the plane and its passengers will be found.

Ryerson Students Design New Menswear Line For Topshop Topman
Students from Ryerson University’s Ted Rogers School of Retail Management teamed up with classmates at Ryerson’s School of Fashion to create and market a new fast-fashion line for UK-based retailer Topshop Topman. The student competition was developed to complement the Retail Management course in Fashion Sector Studies that covers all aspects of retail management, including entrepreneurship, logistics, buying, marketing, and store operations. Executives from Topshop Topman and The Hudson’s Bay Company awarded one lucky group the top prize which included an all-expense-paid trip to London, England, to see the Topshop Topman head office and a tour of the city.

Winkcreative Develops Award For OCAD Students
Winkreative, a global branding and design agency, is offering one lucky Ontario College of Art and Design (OCAD) student the chance to win a six-month paid internship at its London office, with all flights and living expenses paid. Tyler Brûlé, Winkreative’s founder, as well as the founder of Wallpaper magazine, and Monocle magazine, made the announcement at an OCAD speaking engagement in February. Students will be pitted against each other to pitch solution ideas for a yet-to-be-disclosed assignment brief. Winkreative has offices in Canada, the U.S., Europe and Asia, and clients in over 15 countries.

Ford Models Canada Closes, Plutino Opens Model Division
Ford Models closed its Toronto offices at the end of January – a move that shocked much of the local industry. With models and their much beloved agents scrambling to ascertain their future, Toronto’s modeling industry entered a new era. While a number of Ford models quickly signed with other established agencies in the city, the Plutino Group announced the opening of its own modeling division, aptly named Plutino Models, helmed by long-time agent Cathy LeDrew and booker Allison McGillivray. The current roster of 70 male and female models includes many familiar faces in the local market, including Jessica Lewis, Moe Kelso and Stacey McKenzie (right). To view the current Plutino Models roster, visit www.plutinogroup.com/models/plutino. Andrea Evans, another displaced agent at Ford, has found a new home at one of Canada’s longest-running agencies, B&M Models.

Laura To Carry Mizrahi Label
Canadian retailer Laura Shops will be carrying the Isaac Mizrahi line commencing with the spring 2013 season. The collection will be available in select boutiques across Canada and online at www.laura.ca. The American-born Mizrahi shot to fame in the 1990s when his eponymous label was worn by Hollywood A-listers such as Nicole Kidman, Sarah Jessica Parker and Julia Roberts. After several unsuccessful seasons, Mizrahi was forced to close his business in 1998. In 2011, he sold his brand to Xcel Brands Inc., which continues to do business under the Isaac Mizrahi label.

Canadian Haute Couture Sponsored By Dior
In late January, Quebec designer Rad Hourani showed his eponymous unisex clothing line during Paris’ Haute Couture fashion week. This marked the first time the Federation Francaise de la Couture, the governing body overseeing French couture, invited a Canadian to present a collection. Hourani’s invitation was likely influenced by the fact that Sidney Toledano, CEO of Christian Dior, sponsored the 30-year-old designer. Images from the show can be found at www.facebook.com/radhourani.official.

7. Top Picks

Sourcing corporate buying offices

Free access to the Fashion Group archives where you can mine through the history of fashion

Follow Time magazine’s coverage of New York fashion week

This month we recognize our generous silent auction donors who contributed to TFI's annual Guilty Pleasures event held during the City of Toronto's Winterlicious culinary festival. Held February 2, 2013 at The Drake Hotel, the day-long happening drew a packed house filled with fashion and food lovers alike. Guests sipped on mimosas, devoured The Drake's delicious brunch, shopped for fabulous apparel, accessories and home fashions from over twenty TFI members and perused tempting offerings in TFI's silent auction. Many thanks to the following companies who generously supported our silent auction:

Nella Bella
Implus Footcare
Secret Legwear & Shapewear
The Body Shop
Jessica Jensen
The Drake Hotel
Sneha Varma
Thomas Sabo
Joe Fresh

Your donation helped generate almost $1,500 that will enable TFI to carry on its important work of encouraging job creation and economic development in the community. Please support our non-profit by clicking here. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up.

8. Fashion Calendar

Paris Fashion Week (Mode à Paris)
Paris, France
February 26 - March 6, 2013
Ready-to-wear fall/winter 2013 collections

March 2 - 5, 2013
Trade show for contemporary clothing and accessories

Trends The Apparel Show
March 7 - 11, 2013
Tradeshow featuring men's, women's, children's, sports and western wear

L.A. Fashion Market Week
Los Angeles
March 11 - 14, 2013
Womenswear wholesale market week

World MasterCard Fashion Week
March 18 - 22, 2013
Fall/winter collections from Canadian designers. Includes TFI’s Press & Buyers Brunch.

TFI's Press & Buyers Brunch Event
March 20 - 21, 2013
Meet media and retailers at this not-to-miss boutique trade show

Buenos Aires
April 11 - 14, 2013
Design conference and trade show

FAT Toronto Alternative Arts and Fashion Week
April 23 - 27, 2013
An annual fashion, performance, visual art and music festival

Target Presents TFI New Labels 2013
April 30, 2013
Catch the TFI’s New Labels fashion competition finale while enjoying cocktails and hors d’oeuvres at the swishy Carlu in Toronto. Fashion show tickets are available at TFInewlabels.eventbrite.ca while VIP and Patron tickets and tables are available at www.fashionincubator.com/shop.


Royal Ontario Museum (Toronto)

Until Fall 2013
BIG showcases objects that, in one way or another, are BIG: big in size, big in historical significance, big news, created by a big name artist (Alexander McQueen, Martin Margiela, Vivienne Tam, Tom Ford for Yves Saint Laurent, among them), or, simply, carry a big price tag. They are historical (a hand-painted and dyed export chintz hanging circa 1750) and contemporary (a John Galliano for Christian Dior Couture that took a Dior team over 500 hours to create). The exhibition’s 40 diverse objects, many never before displayed to the public, span the globe. All have been drawn from the ROM's renowned collection of approximately 50,000 textiles and costumes. A feast for the eyes, BIG provides a fresh, clever way to explore the ROM’s collections. Visit www.rom.on.ca for tickets and more information.

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for new store openings, exciting updates from our members and the rest of the fashion community. Reach over 5,000 unique subscribers by sending your submissions or press releases to info@fashionincubator.com.

To subscribe or unsubscribe to TFI NEWS please email us or call 416.971.7117 x 21.

For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers and early-adopters. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator. Fashionincubator.com attracts over 7.5 million visitors per year.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
Contributor: Gail McInnes

© Copyright 2013 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

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