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TFI News July/August 2009

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development

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July/August 2009
Volume 17, Issue 5

Highlights:
1. Fashion Community Lounging In Style
2. Fashion Expansion: TFI Welcomes New Residents
3. White Cashmere Collection 2009
4. Rowenta Steams Up TFI
5. Applications For TFI’s Press & Buyers Breakfast Now Available
6. Upcoming TFI Events
7. Survey Of The NYC Women's Market
8. The StyleBox Unveils Red Carpet Preview
9. Share Your News With TFI
10. Thank You Donors
11. Scene & Heard
12. Top Pick Videos
13. Upcoming Events

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1. Fashion Community Lounging In Style
The P&G Beauty Members Lounge makes a stylish debut at the Toronto Fashion Incubator. The exclusive-to-members space serves as a chic and comfortable spot for the hippest in fashion to visit. Outsiders will envy.

“The lounge will be the new ‘it’ place for members to interact and indulge in films, music, television and social networking,” says TFI executive director Susan Langdon. “We are so appreciative of P&G Beauty’s generous contribution.”

Designed by Glenn Dixon of Dixon Doyle Design and W Network’s Take This House and Sell It!, the décor will feature contemporary white leather sectional seating, making it the coolest space to unwind in style.

"P&G Beauty is committed to supporting the Canadian beauty and fashion industry and understands the importance of connecting with top artists and designers," says Danielle Bibas, P&G Beauty’s general manager for Canada. "For several years we have been a strong advocate of the Toronto Fashion Incubator and its mandate to develop design talent and excellence in Canada and we're excited to partner with it again to create the new P&G Beauty Members Lounge at the TFI studio."

ABOUT P&G BEAUTY
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Cover Girl®, Clairol Nice ’n Easy®, Herbal Essences®, Head and Shoulders®, Venus®, Gillette®, Crest Whitestrips®, Wella Professionals®. Please visit www.pg.ca for the latest news and in-depth information about P&G Beauty and its brands.

Media inquiries, contact:
TFI Public Relations: Amy Burstyn, FAULHABER PR, 416.504.0768 or amy@faulhaber.ca
P&G Beauty: Carrie Truman, P&G Beauty PR Manager, 416.730.4609 or truman.cl@pg.com

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2. Fashion Expansion: TFI Welcomes New Residents
Occupying a grand historic building within Toronto’s Exhibition grounds, TFI provides a nurturing environment and an inspiring work space just steps from Liberty Village. Now occupying more than 8,000 sq. ft., the newly expanded TFI facility will provide fashion entrepreneurs with a greater opportunity to showcase their skill and designs. The sleek yet industrial work space features 10 design studios, an expanded resource centre, small and large multi-use rooms perfect for seminars, photo shoots or meetings, and the new P&G Beauty Members Lounge.

On August 1, 2009, a new wave of fashion entrepreneurs moved into their sparkling, fresh studios at TFI. Meet the future of Toronto’s fashion industry:

A Resurrection of Romance
Designer Jessica Rose Martin, a graduate of the International Academy of Design in 2003, creates feminine, tailored clothing and loom-knit accessories using natural and ethically sourced materials wherever possible. Drawing inspiration from historical art and design, the esthetic of a Resurrection of Romance holds an elegance and femininity that speaks to a desire to connect with another time. Pieces from a Resurrection of Romance can be purchased online at http://JRoseAtelier.etsy.com. Knit accessories range from $39 to $149, and clothing pieces range from $79 to $395. "I chose to locate my business at the Toronto Fashion Incubator for its excellent reputation in assisting emerging designers with growing their businesses," says Martin. "With the guidance and support of the TFI, I hope to expand my line, and through my designs, inspire a romantic spirit into the everyday lives of women around the world." Contact: info@aresurrectionofromance.com, www.aresurrectionofromance.com

bel ami
Erin Fitzpatrick, a Queen's University biology grad, is the designer behind bel ami, a collection of elegant handcrafted headbands and hair pins adorned with luxe feathers, bows, tulle and rosettes for girls and women. In Toronto, bel ami can be found at Kitsch Boutique at 325 Lonsdale Rd., Putti at 1104 Yonge St., and at Gowan's, 1560 Yonge St. "I decided to locate my business at TFI because I feel like it is the ideal environment to learn and grow as a young designer," says Fitzpatrick. "I am excited to meet fellow designers and take in as much knowledge as possible. At TFI I hope to expand my line, increase sales and improve efficiency." Contact: belami.info@gmail.com, www.belamiheadbands.com

Bora Birs
Bora Birs is a womenswear company offering artistic designs with a European look. Pieces feature embellishments and immaculate tailoring with a personal, detailed and meticulous touch. “Finishing to perfection is a must,” says designer Szilvia Bora, a graduate of the International Academy of Design and former Joeffer Caoc intern. “[I want] to be able to work in a professional environment with the mentorship of industry professionals,” says Bora. “It’s an invaluable opportunity for a fashion designer who wants to reach the next level. I would love to have my brand and design company reach international recognition through the years to come.” Contact: info@borabirs.com, www.borabirs.com (under construction)

Designs by Mana
International Academy of Design graduate Mana Assadzadeh Mojaver creates feminine, high-end, evening and daywear in her inaugural womenswear collection which will launch in November 2009 when she moves to her TFI studio. Contact: mana.a.mojaver@gmail.com.

Hip Line by Eve Kinizo
Born and raised in the city of Herzelya, Israel, designer Eve Kinizo earned her professional experience in Los Angeles, first as a design assistant for an embroidery contractor and then as a designer working for companies like Esprit, Baby Phat and The Gap. In 2000, Kinizo moved to Toronto and launched Hip Line by Eve Kinizo. Originally a funky belt line that was sold to Jean Machine stores across Ontario, the designer eventually expanded the line to include pieces for the young and fashionable career woman. The leather and fur-free collection retails from $60 to $300 and is available online at www.hipline.org. "I have been planning on locating my studio at the TFI offices for a while," says Kinizo. "Working with and around other designers is very inspiring and nourishing. It pushes you forward and connects you to the industry in a healthy supportive way." Contact: www.hipline.org, eve@hipline.org

Paris Li
New designer and former JUMA intern Paris Li graduated with a BA in Fashion Design at Luxun Academy of Fine Arts, China, and earned a MA in Fashion Design from the Birmingham Institute of Art and Design (University of Central England) in the UK. The collection represents a creation of individual looks for women aged 25 to 50 who want to look great at work and after work. "I believe TFI will help me reach my goal of developing a successful business," says Li. Less than a month into her business, Li is already catching the eye of local media, retailers and celebrities. Contact: rose6000@hotmail.com

Savillian
In March 2007, brother and sister duo Jas and Jessie Banwait started Savillian, a new fashion enterprise offering custom tailored business suits and shirts for men and women. The by-appointment-only service targets South Asian weddings (grooms), however, going forward, the siblings will be branching out to business executives (men and women) in the downtown area. Suits range from $800 to $1,200. "[TFI] seems to be the perfect environment for us to take our company to the next level through fashion mentorship and being surrounded with other like-minded individuals," says Jas Banwait. "We hope to achieve greater brand recognition and build a company with long-term sustainability." Jas graduated from the University of Waterloo with a Bachelors in Science and Business (Biology) as well as her Master in Business, Entrepreneurship and Technology. Jessie attended York University and obtained a degree in Business/Economics. Contact appointment@savillian.com, www.savillian.com

The Style Box
Promoting Canadian Style Culture is the cause célèbre of The Style Box; a new service available to Canadian designers and the celebrity clientele they covet. As groundbreaking promoters and managers, co-founders Amanda Brugel and Gail McInnes connect actors, political personalities, television hosts, and musicians with coast-to-coast Canadian fashions. The Style Box team styles and tracks designer garments as they appear on red carpets the world over, offering the cachet of celebrity relationships and the value of celebrity marketing to designers across the country. This fall, The Style Box will introduce the concept of fashion show previews to Canada, allowing celebrities a confidential sneak peek at the garments created especially for high-profile red carpet events, such as the Toronto International Film Festival and Gemini Awards. "The Toronto Fashion Incubator is an amazing support to anyone starting a business in the fashion industry. Susan Langdon offers unbiased and wise advice — invaluable in an industry filled with false compliment," says McInnes. Brugel is a Canadian actor who has appeared in television series such as Paradise Falls, MVP and the soon-to-be-released sci-fi feature Splice. McInnes is managing editor of TFI News and a former model and agency booker. Contact: amanda@thestylebox.ca, gail@thestylebox.ca, www.thestylebox.ca

Zayna Mosam Image Consulting
Zayna Mosam, AICI CIP, is a certified image professional who has shared her expertise on CTV Television Inc., Bravo!, Rogers, MuchMusic and CityTV. Her image consulting company works with men and women, as well as corporations, on matters of personal style, branding and image management, and communication optimization. Services include style analysis, personal shopping, styling, communications coaching and public image development. Her skill and enthusiasm make consultations and workshops informative, effective and entertaining. On moving her business to the TFI, Mosam says, "I will be connecting with Canadian designers and other industry professionals to further develop the fashion-related part of my career. I am also excited to provide more options for the clients I style." Contact: info@zmimage.com,
www.zmimage.com

To learn more about TFI’s newest residents, visit www.fashionincubator.com/our_members/resident_profiles/index.shtml

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3. White Cashmere Collection 2009
A star-studded cast of 15 top Canadian designers will bring their visions of style with substance to the runway this fall at the White Cashmere Collection 2009: Fashion with Compassion. Now entering its sixth, international news-making year, the collection will debut in Toronto on Wednesday, September 23, before being displayed in The Bay's Toronto and Montreal flagship Store windows during Breast Cancer Awareness Month this October. Crafted entirely in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, this year's high-fashion collection also showcases Pink Cashmere. Canada's first coloured bathroom tissue in a decade, Pink Cashmere is specifically designed to raise funds and awareness for the Canadian Breast Cancer Foundation. Set to hit Canadian store shelves this September, $0.25 from the sale of every package of Pink goes directly to the Foundation. "Our research tells us the Cashmere consumer is style-savvy with a passion for fashion — the White Cashmere Collection engages her in a fun yet meaningful way," says Nancy Marcus, corporate vice president, consumer marketing at Kruger Products, maker of Cashmere. "Pairing Cashmere's softness and everyday luxury with cutting-edge couture, the collection uses creativity to shine a spotlight on Canadian fashion and to support improved quality of life for women and families affected by breast cancer," she says.

Curated by high-profile Canadian fashion magazine creative director and stylist Peter Papapetrou, (left), who's worked with Giambattista Valli and dressed Hollywood's A-list including Javier Bardem and Hilary Duff, the 2009 White Cashmere Collection features a record 15 designers and, for the first time ever, Cashmere lingerie and accessories, including hats, handbags and jewelry. This year's collection stars a mix of up-and-coming and established designers including Paul Hardy, Greta Constantine, Sunny Fong, winner of Project Runway Canada, Patricia Fieldwalker for Adagio Lingerie, Tavãn & Mitto, René LeBlanc, Farley Chatto, Anastasia Lomonova, Carlie Wong, Evan & Dean, Dinh Bà, Nada, David Dunkley for KC Hats, jewellery by Dandi Maestre and handbags by Jeanne Lottie.

The White Cashmere Collection, now celebrating its sixth fashionable year, is documented at www.Cashmere.ca. For more information, contact Maximilian Nchama or Lindsey Nigra at 416.366.7735 Email: mnchama@strategicobjectives.com; lnigra@strategicobjectives.com

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4. Rowenta Steams Up TFI
TFI’s new crop of designers and fashion entrepreneurs will benefit from a donation of two full-sized Precision Valet garment steamers provided by Rowenta Canada. “Rowenta is pleased to support TFI and its designers,” said Jasmin Dugal, senior product manager, marketing, Groupe SEB, an agency representing Rowenta Canada. “We believe providing the right tools are part of the total recipe in creating true masterpieces.” The donation is part of a year-long sponsorship from Rowenta Canada that will benefit the TFI.

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5. Applications For TFI’s Press & Buyers Breakfast Now Available
Hold the date! On Friday, October 16, 2009, taking place in the new POD 1 at the Toronto Fashion Incubator, TFI will present its popular Press & Buyers Breakfast, an amazing meet-and-greet event for new and emerging apparel, accessory and other fashion and design entrepreneurs. For TFI members, it’s a once-a-year exclusive opportunity to meet important retailers and fashion press to establish and develop valuable business contacts. This cost-effective yet priceless promotional marketing event offers space to only 20 top talents. It's easy to apply. Download the application here and send it in to TFI by September 14, 2009, by 5:00pm.

Some of the many benefits waiting for you:

This event is exclusive to TFI members. Not yet a TFI member? Join today by visiting TFI SHOP.
Only 20 exhibit spaces available!

Sponsored by:
Toronto Fashion Incubator, City of Toronto Economic Development, Rowenta and Wrigley

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6. Upcoming TFI Events
Each month TFI presents educational and informative seminars on topics of interest to fashion entrepreneurs. Register for these upcoming sessions:

Tips From The Experts: Pitch, Pricing & Product Assortment
Tuesday, October 6, 2009
Doors open 5:30pm, presentation 6:00 – 7:30pm
Toronto Fashion Incubator, POD 1, 285 Manitoba Dr., Toronto. This seminar is perfect for anyone interested in making sales, refining closing techniques and understanding the importance of offering a balanced yet cohesive product line. Join former retail buyers Janet Evans, Rob Ogilvie and marketing consultant Paula Shneer to discover ways to grow your sales.
Cost: $35 + GST for TFI members; $60 + GST for non-members.

Managing Employees
Thursday, October 8, 2009
Doors open 5:30pm, presentation 6:00 – 7:30pm
Toronto Fashion Incubator, POD 1, 285 Manitoba Dr., Toronto. Being an entrepreneur poses many challenges, one of which includes managing staff for your growing business. Join Colin Lewis of Colintex Placement Agency and Jacqueline Sava of Soakwash as they discuss the dos, don’ts and how-tos of managing employees.
Cost: $35 + GST for TFI members; $60 + GST for non-members.

For tickets to all events, please click here

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7. Survey Of The NYC Women's Market

This program, organized by the Canadian Consulate General in New York City, is offered to export-ready Canadian companies interested in expanding their market to the United States in and/or through New York. The mission is organized for companies involved in the women’s apparel and accessory businesses, and will take place in Manhattan from September 21 - 23, 2009 while nine women’s wear trade shows are taking place concurrently. These shows include Fashion Coterie, Designers & Agents, Nouveau Collective, The Train, Designers at the Jumeirah Essex House, Atelier Designer Collections, Moda Manhattan, Accessories The Show Pavilion, and Sole Commerce. They`ll find themselves saying at one of them, "This is the show for me".

If you design higher-end womenswear or accessories, have been in business in Canada (small or large) for at least two years, and have been shipping for four seasons, this informative tour of the markets is a not-to-be-missed opportunity! Gain insights on trade show options available to you, visit NYC showrooms and visit stores to see what types of merchandise they're selling and at what price points.

The non-refundable participation fee is $100.00 per participant (CAD). There is no discount for multiple participants from the same company. Non-refundable participation fees must be paid by credit card, and will be processed in Ottawa.Only 15 - 18 participants will be selected from across Canada so don't delay! Registration deadline is September 14, 2009, subject to space availability. If there are insufficient registered participants then the mission will be cancelled. Travel & accommodations are extra, at your cost. Entrepreneurs with landed immigration status in Canada should consult the www.voyage.gc.ca website in order to make certain they meet the requirements to enter the United States as well as return to Canada.

For more details about cost, travel and accommodations, contact information and to download an application, please click here

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8. The Style Box Unveils Red Carpet Preview
Amanda Brugel and Gail McInnes - founders of The Style Box, the exclusively Canadian designer showroom which outfits celebrities - were joined by a star-studded crowd, on Wednesday, August 19th, as they celebrated the first in a series of Red Carpet Preview events at Toronto's Spoke Club. Musician Sarah Slean, Actors Kristin Booth, Tara Spencer-Nairn, Amy Lalonde, Natalie Brown, Opera Sensation Measha Brueggergosman, and Pop Star Ivana Santilli, were among the guests who received a sneak peek of upcoming Canadian couture to fit their red carpet needs. View Flickr photo stream, courtesy photographer Raymund Galsim.

The intimate runway event, presented by Title Sponsor SPANNER, a privately-owned contemporary lifestyle fashion house, and hosted by The Style Box, took cues from the display traditions of couturier salons and seasonal previews for gala events (such as the popular InStyle Awards Season Diamond Fashion Show) and was a first for Canada's fashion industry. Greg May Hair Architects tended to the models' tresses using their new Eco-friendly hair care product line. Agency Vert, North America's first eco-conscious styling agency, emboldened red carpet couture with a strong beauty look.

Ford Models strutted the runway to Canadian tracks spun by Kaleidoscope Entertainment; from Thunderheist, Drake, The Stars, Fritz Helder, Feist, Junior Boys, Chromeo, and Esthero. The show opened with SPANNER's Fall 2009 Collection created by Design Director Susan Lee, which included trend-conscious fashions for pre and post red carpet activities. The Style Box line up, styled by Alicia Simpson, featured designs by Brazen Hussy, Carina Black, Decadent Designs, Danier, ever thine, Fashion Crimes, Hillberg & Berk Jewellery, Hilliard Design, Jason Meyers, Jennifer Borgh, Magpie Designs, MICALLA, Midence Oliu Millinery, Mizdragonfly, Monikque Costume Jewellery, Mulcair, Nadya Toto, Psalms 91:1 Accessories, Sodaliscious Clothing, Starkers! Corsetry with shoes by Town Shoes. Download PDF show program with designer bios and websites.

Media Contact: Tatiana Read, Knot PR, 416.220.1466, tvr@knotpr.com, www.knotpr.com

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9. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to gail@fashionincubator.com.

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10. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize the following contributors for their kind donations to TFI: Benefactors Rowenta Canada, Wanda Ho and Contributors Lisa Kellett, Andrea Watle and Zoran Dobric. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up. If you would like to make a donation to TFI please click here.

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11. Scene & Heard
Social Media Guru Wanted
The Toronto Fashion Incubator (TFI) is seeking a qualified, experienced and professional Social Media Guru to develop a project for our non-profit organization that will assist small-to-mid-sized Canadian designers and manufacturers of apparel and accessories. To receive a Request For Proposal (RFP) outline, please email TFI with your expression of interest. Be sure to include:

RFP submission deadline is Monday, September 14, 2009 at 5:00 EDT

Name Two Canadian Designers
In a recent survey at Ryerson University, only 33% of first-year fashion students could name one Canadian fashion designer. In an effort to amend this shocking statistic, the school is creating a project where students in the Introduction to Fashion course will be put into teams and sent out to research and interview a Canadian designer/fashion enterprise. Findings will be amassed and presented in the class as an educational and promotional tool. For Canadian fashion designers, this is an excellent opportunity to promote your business to 180 fresh faces in the fashion industry and also a great opportunity to source dedicated and bright interns and future employees. If you are a Canadian fashion designer, new or established, this important and educational project needs your help. To participate, contact Meaghan Orlinski, research assistant for Professor Dr. Lu Ann LaFrenz of Ryerson’s School of Fashion at fashion.research@ryerson.ca. Interviews will take place the week of September 14th, 2009.

Artscape Lodge
Professional artists and arts administrators looking for time and space to focus exclusively on their work can do so in the distraction-free environment at Artscape Gibraltar Point on Toronto Island. Artscape Lodge is an affordable short-term studio and accommodation rental service offered by Artscape, a not-for-profit enterprise dedicated to culture-led regeneration and city-building through the arts. For more information, visit www.torontoartscape.on.ca/community/space-related-resources/artscape-lodge

TFI Alumnus Opens Manila Shop
After recently losing both parents to cancer, former TFI resident designer and New Labels alumnus Noel Crisostomo moved back to Manila, Philippines, in May and opened a boutique called Crisostomo. Located at 238-A P Ocampo St. (formerly Vito Cruz Extension), Makati City, the designer features his newly revamped ready-to-wear women’s line under the Noel Crisostomo label, one that he established in 1995 at the Toronto Fashion Incubator. In his almost 20 years in Canada, Crisostomo worked for firms such as Ports 1961 and Sunny Choi in addition to having his own business. For more information, visit www.noelcrisostomo.com or call 899.7378, 0917.8001622.

Designers Wanted
Designers interested in participating in Montreal Fashion Week, taking place October 13 to 15, 2009, can contact Karine Marin at kmarin@sensationmode.com or 514.876.1499 x 223 for an application. Applications are due August 21, 2009.

Winnipeg Beauty Scoops Top Model Prize
Winnipeg native Meaghan Waller became Canada’s Next Top Model in July. The 19-year old beauty took home a prize package including a modeling contract with Elmer Olsen Model Management, a $100,000 beauty contract from P&G Beauty, makers of Cover Girl, Olay, Crest Whitestrips and Perfect 10 by Nice 'n Easy, and a featured editorial spread in FASHION magazine.

Morra Replaces Marsh During Maternity Leave
After 23 years with The Toronto Star, former fashion editor Bernadette Morra (left), will be taking over the helm of FASHION magazine this August as editor-in-chief while Ceri Marsh goes on maternity leave for the year. Morra will continue to edit her own website on fine jewellery, www.FirstWaterNews.com.

 

Rogers Shake-Up
In a sudden move in June 2009, Rogers Communications Inc., let go the publishers of Flare and Canadian Business magazines. Orietta Minatel, publisher of Flare, was replaced by Chatelaine publisher Kerry Mitchell, who will now oversee both magazines along with the French-language Chatelaine, Cosmetics, Cosmetiques, Glow and Pure. Ken Whyte becomes the publisher of Canadian Business, Profit and MoneySense magazines in addition to his duties as publisher and editor-in-chief at Maclean’s.

Fashion Stars Receive Canadian Honour
Canada’s most famous design twins Dan and Dean Caten of Dsquared2, return to their hometown to receive a star on Canada’s Walk of Fame. The Canada Honours tribute takes place Saturday, September 12, at Toronto’s Four Seasons Centre for the Performing Arts. The evening’s festivities will be broadcast on Global Television and SLICE (date and time tbc). For more information visit www.canadaswalkoffame.com.

Ashley Rowe Checks In At The Gladstone
On July 1, 2009, former TFI resident designer Ashley Rowe became an artist in residency at the Gladstone Hotel. Her newly acquired address coincides with a new venture, the launch of Rowe’s namesake label, Ashley Rowe. The new collection includes hand-dyed silks, sexy silhouettes and a hint of rocker-chic glam. For more information, contact press@ashleyrowe.com, the Gladstone Hotel, 1214 Queen St. W., Studio 211,Toronto, ON, M6J 1J6.

Bayview Village Welcomes Mirabelli
In June, Canadian designer Franco Mirabelli opened his third store at Bayview Village Shopping Centre in Toronto. Mirabelli fans can also get their fix at 456 Eglinton Ave. W., and at 1130 Yonge St. For more information call 416.781.9090.
Left, a Franco Mirabelli design.

Portobello Market Hits Toronto
Taking a cue from London’s famous market, over 60 Canadian designers of clothing, jewellery, accessories, bags and baby stuff will be selling their wares at the Fermenting Cellar in Toronto’s historic Distillery District on the last Sunday of every month until December. $5 admission at the door, kids under 12 get in free.

Flare's Fashion Closet On ETALK
ETALK and Flare magazine premiered Flare’s Fashion Closet on ETALK on June 10, coinciding with the magazine’s 30th anniversary. The regular segment will feature Flare’s key staff and fashion authorities, editor-in-chief Lisa Tant, fashion director Liz Cabral, and market editor Tammy Palmer. The team will report on Hollywood fashion trends, the “it” items, budget shopping, and style and beauty tips. Flare’s Fashion Closet will air each Wednesday on ETALK at 7pm and will be available online at www.flare.com.

The House Of Fashion
Condo development company Freed Development unveiled its new project Fashion House at Toronto’s King Street West and Portland intersection late June. Partnering with 11 of Canada’s top fashion designers to design 12 floors, the project claims to be the first of its kind in Canada, if not North America. “I felt that we should celebrate Canadian design, the significance of Fashion District and create a one-of-a-kind building to express this celebration of life, fashion and art,” said Peter Freed, founder and CEO of Freed Developments. Participating designers include Andy The-Anh, Beckerman, Bustle Clothing, Dean Davidson Jewelry, Greta Constantine, Jeremy Laing, Joeffer Caoc, Jay Godfrey, Jenny Bird, Mikhael Kale, and Smythe. Each of the designers was given the opportunity to design and decorate the interior hallway on one floor of the condo development. Holt Renfrew’s window display team was on hand to style the window displays — the high-end retailer carries six of the 11 designers. A public design competition will be held for the communal space, with the winner being given the same budget as each of the designers to create their design. Images and videos can be viewed at www.fashionhousecondos.com.

Brooks Brothers Expands To Canada
Menswear retailer Brooks Brothers is opening its second location in Canada late August at the Royal Bank Plaza in Toronto. It opened its first Canadian location in Vancouver in May. Visit www.brooksbrothers.com for more.

Million Dollar Dress
Legendary fashion designer Paco Rabanne brought 11 gold metal dresses worth over $1 million to celebrate the launch of the new Paco Rabanne men’s fragrance “$1 million”. This was the first time in Canada where the designer’s private archives have been displayed. The dresses were unveiled during an exclusive luncheon at Toronto’s Ultra in June. A fashion visionary, Paco Rabanne was the first to put a black model down the runway and created some of the most influential garments of the 1960s.
Left, a gold metal plate Rabanne dress from 1967

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12. Top Pick Videos
www.smallbusinessonlinecoach.com/blog/ppc/understanding-google-adwords/
Understanding and making the most of Google Adwords

http://tinyurl.com/fashionmarketing
An intro to fashion marketing for creative designers

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13. Upcoming Events

August 31 – September 2, 2009
ECOllection
Las Vegas. Eco-friendly trade show. A total eco experience, from a juried and progressive collection of eco-minded apparel and products, to seminars, fashion shows, luxe lounges and a resource gallery. For more information, visit www.magiconline.com/magic/v42/index.cvn?id=10366.

August 31 – September 2, 2009
POOL Trade Show
Central Hall, LVCC, Las Vegas. Showcasing new designers and established brands, POOL includes menswear, womenswear, shoes, books, home, art and music. For more information, call 323.666.5587 or email pool@pooltradeshow.com, registration@pooltradeshow.com, exhibitors@pooltradeshow.com, or visit www.pooltradeshow.com.

September 5 – 12, 2009
Mercedes Benz New York Fashion Week
Spring 2010 designer collections. For more info visit www.mbfashionweek.com/newyork.

September 10, 2009
Fashion's Night Out
A global celebration of fashion! In a global initiative to promote retail, restore consumer confidence, and celebrate fashion, U.S. and international editions of Vogue magazine are coordinating evening extravaganzas in their respective world fashion capitals.
For more info visit http://fashionsnightout.com

September 20 – 22, 2009
D&A New York
Fashion trade show for womenswear and accessories. For more info visit
www.mbfashionweek.com/newyork.

September 21 – 27, 2009
Italian Fashion Week – Toronto
Themed events, fashion show and activities featuring Italian music, art and food taking place in Toronto’s Yorkville shopping district. For more information, please contact: lauren@zenergycom.com.

September 23, 2009
White Cashmere Collection 2009
Fifteen Canadian designers present one-of-a-kind gowns created with Cashmere, Canada’s top selling bathroom tissue. By invitation only.

September 23 – 30, 2009
Milan Fashion Week
Spring 2010 designer collections. For more information visit www.cameramoda.it.

September 28 – October 4, 2009
Italian Fashion Week - Montreal
Themed events, fashion show and activities featuring Italian music, art and food taking place at Ogilvy’s department store, 1307 Ste-Catherine St. W. For more information, please contact: lauren@zenergycom.com.

September 30 – October 8, 2009
Paris RTW
Spring 2010 designer collections. For more information visit www.modeaparis.com.

October 3 - 5, 2009
Mode Accessories
Spring 2010 accessory trade show. For more information & to register, visit www.mode-accessories.com.

October 6, 2009
Tips From The Experts: Pitch, Pricing & Product Assortment
A TFI seminar to help improve your sales. For details and ticket prices, click here

October 8, 2009
Managing Employees
A TFI seminar discussing the dos, don'ts and how-tos of being a first-time boss and managing employees. For details and ticket prics, click here

October 13 – 15, 2009
Montreal Fashion Week
Spring 2010 designer collections. For more information visit www.sensationmode.com.

October 16, 2009
TFI Press & Buyers Breakfast
285 Manitoba Dr., POD 1, Toronto. TFI presents 20 of Canada’s top new apparel and accessory lines for spring/summer 2010. For more information, contact tfi@fashionincubator.com.

October 19 – 24, 2009
LG Fashion Week - Toronto
**New location**King & Shaw. Spring 2010 designer collections. For more information visit www.lgfashionweek.ca.

For more listings, visit TFI's online Fashion Calendar
Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

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ONLY 2 STUDIOS LEFT!
Affordable workspace steps away from Liberty Village

Creative, caring and fuelled by a love of fashion, TFI offers a nurturing and co-operative workspace for new and emerging fashion and design entrepreneurs. Join the ranks of celebrated members and alumni including Joeffer Caoc, David Dixon, Colette Harmon, House of Spy, Juma, Annie Thompson, Arthur Mendonça and many more!

Benefits

AFFORDABLE STUDIO LEASES TAILORED TO SUIT YOUR BUSINESS NEEDS Prices quoted above include base rent, utilities and TMI (taxes, maintenance and insurance). GST extra.
Some terms & conditions apply.

Contact TFI for more information, an application and for a personal tour of the workspace.

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416-971-7117 x 21.

REACH OUR AUDIENCE
Reach 500,000 visitors per month by posting your marketing, sales or human resource opportunity on fashionincubator.com. Read here for details.

CONTACT TFI MEMBERS
For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable, group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

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TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

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CONTACT US
Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera

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© Copyright 2009 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

 

 
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