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TFI News July/August 2006

A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

Sponsored by:
TEDCO, Toronto Economic Development Corporation

1987 – 2006
Celebrating 19 Years of TFI

Contact TFI at tfi@fashionincubator.com

July/August 2006
Volume 14, Issue 4

2. Checking In With TFI’s NL06 Designers
3. Survey The NYC Market September 18 - 20
4. Scene & Heard
5. Top Picks
6. Upcoming Events

You could win over $25,000 in prizes!

Enter TFI’s New Labels® Fashion Design Competition and you could see your line on the runway at the TFI New Labels® fashion show in March 2007. Receive international press coverage and win the ELLE CANADA New Labels Fashion Award valued at over $25,000!

Download entry details and an application here but to get expert advice from Katya Revenko, winner of the 2006 TFI New Labels® competition, come to the official New Labels information seminar at TFI on September 14, 2006, at 6:00pm. Tickets are $25 for TFI members; $35 for non-members + GST. Space is limited so purchase your ticket today at TFI Shop.

Contest closes NOVEMBER 10, 2006.

Presented by ELLE CANADA and the Toronto Fashion Incubator (TFI)—Canada's non-profit centre for new fashion designers and entrepreneurs.

Sponsored by TFI, ELLE CANADA, TEDCO, Amazing Food Service, TD Canada Trust, TNT, Beehive Design and Salon Daniel.

2. Checking In With TFI’s NL06 Designers
When the excitement of the TFI New Labels® competition is over, the stage is dismantled and the smell of hairspray fades, the life of an up-and-coming designer swings into full gear. Here’s an update on our 2006 designers post-finale show:

Katya Revenko

After winning the 2006 ELLE CANADA New Labels Fashion Award, designer Katya Revenko (left) received national media coverage on Fashion Television and in the National Post, Dose, Eye Weekly and Toronto Fashion Monitor. She received a one-page feature in ELLE CANADA magazine, and was hyped in Flare’s June issue as one seriously on-trend new designer. Look for Revenko’s winning TFI New Labels® fall collection mid-August at Holt Renfrew (Toronto and Montreal locations), as well as TNT Blu boutique in Toronto’s Hazelton Lanes Shopping Centre. For her spring 2007 collection, Revenko will be represented by Platinum Sales Agency in Toronto. During all of this, Revenko moved to a new studio located at 155 Liberty St. and she is currently planning a well-deserved vacation in Chile.

Erin Keatch

Designer Erin Keatch (right) of Las Valentias has been busy completing her fall orders for boutiques Pho Pa (Toronto) and Headquarters (Montreal) while juggling a new design position at Franco Valeri, a manufacturer of women’s better knit tops, woven pants and skirts. Fans of Las Valentias need not worry; Keatch will continue to design and sell her line of jackets and outerwear on a part-time basis. Look for her spring 2007 line at Pho Pa located at 698 Queen St. W.

Michelle Turpin

This fall, several boutiques will be carrying designer Michelle Turpin’s (left) successful Karamea collection. In Toronto, look for Karamea at TNT Blu, Georgie Bolesworth, French Accents and Boutique Le Trou, which is re-opening this month in a new location.

Beryl Bacchus & Patrick Larrivee

Thanks to the exposure generated by the TFI New Labels® competition, Montreal’s sensational design duo Beryl Bacchus and Patrick Larrivee (right) of Fashion Psychology were invited to show their collection at Saks Fifth Avenue in New York. They were also invited to participate in the Grand Prix fashion event held July 7 in Montreal and will be showing at the Bell Mobility Celebrity Gala in November 2006. They acquired two new accounts in Montreal and the line will be available at TNT Blu in Toronto.

3. Survey the NYC Market September 18 – 2

This export mission, organized by the Canadian Consulate General’s office in New York City, is offered to export-ready Canadian companies interested in expanding their market to the United States in and/or through New York.

Ideally, you should specialize in higher-end, women's apparel or accessories and have an existing business in Canada and/or export markets, however, you don’t need an extensive product line or huge turnover. The program isn’t suitable for anyone who already knows the market or if you don’t have an existing business. This includes designers and companies that have not produced and shipped at least two seasons.

The program includes visits to 10 womenswear trade shows taking place concurrently in NYC. These shows include the Fashion Coterie, Designers & Agents, Nouveau Collective, The Train (and a new offshoot called Platform 2), Designers at the Essex House, Atelier Collections, Pacific Designer Collections, Moda Manhattan (now with a show in September for the first time), and American + International Designers.

Participants will also visit retail stores to see what types of merchandise are selling, and at what price points. The group will be led to selected stores in various neighborhoods in Manhattan, particularly on the Lower East Side and Nolita. Visits to showrooms of successful Canadian companies that have cracked this market are also included, and participants will have an opportunity to speak with showroom representatives.

Space is limited to 25 and there must be a minimum of 10 womenswear companies for the mission to go forward. The non-refundable participation fee is $100 CDN per person, payable by credit card. There is no discount for multiple participants from the same company. Costs for travel and accommodations are not included. If you have landed immigration status in Canada, consult the www.voyage.gc.ca website in order to make certain you meet the requirements to enter the United States as well as return to Canada.

The registration deadline is September 11, 2006, subject to space availability. If you are interested in attending, please contact your local trade commissioner at the regional office nearest to you. Visit www.infoexport.gc.ca/regions/menu-en.html for a list of regional offices.

4. Scene & Heard

New Yorkville Boutique
Footwear guru George Corbo and his wife Lisa are the incredible visionaries behind george C., Toronto’s hottest designer locale and boutique-style mini-department store for stylish men and women. Check out the Who’s Who mix of exclusive and, until now, often unavailable, designer ready-to-wear collections, footwear and accessories. Brands include NY fashion week darlings Project Alabama, Milanese leather confectioners le Silla and Cesare Paciotti and major design forces Derek Lam, Etro and Costume National. george C is located at 21 Hazelton Ave.

New Chain For “Lady Boomers”
Montreal’s Reitmans Fashion Group launched Cassis in August. The new chain is aimed at women 45 years and older and features easy-to-wear, fashionable, urban and recreational wear. Prices range from $65 for shirts and sweaters to $75 for pants and $120 for blazers. The first 10 stores (seven in Ontario and three in Quebec) are scheduled to open throughout August to November in major shopping centres across the provinces. www.cassis.ca

TAG Welcomes Adrienne Shoom
Adrienne Shoom, former fashion director of Flare magazine and Weekly Scoop, recently joined the roster of talented stylists at The Artist Group. During her 15 years of experience, Shoom has styled celebrities including Avril Lavigne, Eva Mendes, Naomi Campbell, Beyonce Knowles and Linda Evangelista.

Wonderlust Spring 2007 Collection

PURE Thrill For Wonderlust
TFI Resident Hannah Melville of Wonderlust Clothing Co. recently showcased her spring 2007 collection (image right) of designer streetwear at the PURE trade show in the U.K. with London-based agent David Pirnia. Melville and Pirnia hooked up in March through a scouting appointment arranged by the Toronto Fashion Incubator and the Canadian High Commission in London. “Having a sales agent and distributor (in Europe) makes it possible to enter the market with confidence,” says Melville. “I look forward to growing my business overseas with him.”

Imagine A Toronto…Strategies For A Creative City
A recent report published by the Strategies for Creative Cities Project Team recognizes the Toronto Fashion Incubator as an excellent example of the kind of “specialized support needed to enhance and grow Toronto’s creative sectors”. As Pier Giorgio Di Cicco, poet laureate of Toronto, says, “Creativity owns imagination. And imagination is what builds our cities.” The report lauds TFI’s affordable workspace and business development support programs, which help emerging designers evolve into successful fashion entrepreneurs. We don’t mean to brag, but TFI was the FIRST official fashion incubator in the world and because of our success in creating new jobs through small business development, cities from around the globe have been inspired to start similar centres. Read the complete report at www.imagineatoronto.ca.

TFI Residents & Alumni

Have You Got The Right Stuff?
Join an elite group of designers and boast a 75% survival rate after three years in business. That’s more than double the national average! TFI is now accepting applications to its successful Resident Program (right), which has helped develop some of Canada’s best new brands such as David Dixon, Arthur Mendonça, Joeffer Caoc and House of Spy. Have you got the right stuff to be a TFI Resident? Come to The Right Stuff seminar at TFI on September 26 at 6:00pm to find out more. Tickets are $10 + GST per person, available at TFI Shop.

Thank You TFI Donors!
This month, TFI gratefully acknowledges donations from Scott Nisbet and Arie Assaraf of TNT Blu. Thank you for supporting TFI programs, services and resources; we couldn’t do it without your help. You too can give back to the community by making a donation to our non-profit organization through TFI Shop today. Support the future of our industry!

Dragons Den
CBC Television is giving Canadian entrepreneurs the chance of a lifetime—a shot at pitching your big idea to a panel of major league investors. This opportunity could net you cash financing and national exposure on TV. Submit your proposal now for season two of Dragons Den. For more details and audition dates, visit www.cbc.ca/dragonsden/consent.html.

Looking for an accessory or apparel sales rep for New England? Start your search here!

Research boutiques in Canada and the U.S. for your accessory or apparel line

This handy checklist of common sewing machine troubles will help you solve technical issues such as stitch looping, thread breaking, puckered seams, skipped stitches and more

6. Upcoming Events

TFI Summer Vacation Notice
August 14 – 25, 2006

As you read this, TFI staff will be heading off for summer vacation August 14 – 25, 2006. While we’re away, online e-orders will continue to be fulfilled within one business day but memberships and inquiries will be processed upon our return. Have a great summer everyone! We’ll be back on August 28th.

TFI Members’ Networking & Brainstorming Meeting
September 9, 2006

TFI members – we’ll see you on September 9th at 1:00pm for our next monthly meeting. If you haven’t registered yet, contact TFI as space is limited.

Are You Canada’s Next Top Designer?
September 14, 2006

Doors open 5:30pm; seminar 6:00 – 7:30pm
Toronto Fashion Incubator, 106 Dovercourt Rd., Toronto
Attend this seminar to prepare your entry for TFI’s New Labels® Fashion Design Competition. You could see your designs on the catwalk in March 2007 and win a prize package valued at over $25,000! Purchase tickets at TFI Shop.

TFI Resident Program

The Right Stuff
September 26, 2006

Doors open 5:30pm; seminar 6:00 – 7:00pm
Toronto Fashion Incubator, 106 Dovercourt Rd., Toronto
Have you got what it takes to join TFI’s prestigious Resident Program? Get your questions answered here. Purchase tickets at TFI Shop.

The Whole Nine Yards
October 5, 2006

Lecture starts at 6:30pm
Royal Ontario Museum, 100 Queen’s Park Circle, Toronto
This illustrated lecture discusses new methods for studying the patterns in whole-cloth quilts, paying special attention to women’s 18th-century quilted petticoats, a practice known as “wearing quilts”. Register online at www.rom.on.ca, click Programs, ROMLife Lectures.

Series Of Illustrated Fashion Talks
Scissors, Silk & Steel: Shaping Centuries of Style

Tuesdays, October 10 – 24, 2006, 6:30 – 9:00pm
Royal Ontario Museum, 100 Queen’s Park Circle, Toronto
Each week a featured speaker will discuss an aspect of the world of fashion. Encompassing diverse times, places and traditions, these lavishly illustrated talks will span more than three centuries of style. Register online at www.rom.on.ca, click Programs, ROMLife Lectures.

TFI Studio Tours
Interested in a TFI membership? Come for a walk-through tour of TFI and learn more about our programs and benefits that can help you and your business. Pre-register by contacting TFI.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.

CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays. CLOSED Saturdays in July and August.

Directions to TFI
We’re located on Queen Street West, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2006 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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