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TFI News July/August 2008

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
TEDCO, Toronto Economic Development Corporation

July/August 2008
Volume 16, Issue 5

1. Mille Femmes
2. TFI Press & Buyers Breakfast Spring 2009
3. Share Your News With TFI
4. Thank You Donors
5. Scene & Heard
6. Top Picks
7. Upcoming Events


1. Toronto’s Mille Femmes
As part of Toronto's week-long art festival Luminato, 1,000 women were featured in a photographic exhibit called Mille Femmes at Allen Lambert Galleria (formerly BCE Place). Renowned French photographer Pierre Maraval was commissioned by Lancôme to celebrate the creative women of Toronto. Organizers of Luminato selected a primary group of women who were then asked to nominate peers and protégés to be included in the exhibit. Over a two-month period many of Toronto’s most influential fashion journalists, television hosts and publicists had their portrait taken in the brief sitting. Fashion and accessory designers included Pat McDonagh, Ula Zukowska, Katya Revenko, Susie Love, Kimberley Newport-Mimran, Linda Lundström, Loranne Kettlewell, Judy Cornish, Joyce Gunhouse, Suzie Orol, Jennifer Kluger, Olena Zylak, Nada Sheppard and TFI’s very own executive director Susan Langdon and members of her support team, Advisory Committee member Nina Budman, TFI Blogger Carolyn Rohaly, TFI News managing editor Gail McInnes, and volunteer Meaghan Orlinski. To view all the images from the exhibit, visit www.maraval.org/galerie/. (Click on Menu Principal + 1000 Portraits + Mille Femmes Toronto.)

2. TFI Press & Buyers Breakfast Spring 2009
Meet Key Media & Retailers At The BEST & BRIGHTEST event of the SEASON!
Available exclusively for emerging apparel and accessory TFI members, this amazing opportunity will help to generate sales and publicity leads. Meet with important retailers and fashion press face-to-face! You cannot afford to miss this once a year, cost-effective and valuable promotional marketing event!

It's easy to apply. Send your application to TFI by August 5, 2008, by 5:00pm (EDT)
Some of the many benefits waiting for you:
* Gain important industry contacts to grow your business
* Showcase your brand alongside top talent
* Enjoy complimentary continental breakfast catering
* We do all of the pre-event work, making it fast and easy for you to participate (including event invitation creation and distribution, event publicity and media relations, handling RSVPs and event management, recruiting volunteers)
* You get a post-event list of media, buyers and VIP attendees

This event is exclusive to TFI Members. Not yet a TFI Member? Join today by visiting TFI SHOP.
Only 20 exhibit spaces available!

Sponsored by:
Toronto Fashion Incubator, City of Toronto Economic Development, TEDCO, Rowenta and Télio

3. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to gail@fashionincubator.com.

4. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize Contributors Michael Nemiroff, Becca Bisola Sunmboye, Ian Porteus, Crystal Steven, Aradhana Shah, Andrea Watley and Supporter Mark Salerno for their kind donations to TFI.

Donor Categories: Contributor: $50 and under; Supporter: $50 to $100; Benefactor: $100 to $500; Patron: $500 and up.

If you would like to make a donation to TFI please visit TFI Shop.

5. Scene & Heard

Lynn Posluns Joins TFI's Advisory Committee
The Toronto Fashion Incubator’s Board of Directors recently elected Lynn Posluns to its Advisory Committee. Posluns, whose family was a founding partner of the Dylex dynasty that included Canadian retail chain stores such as Fairweather, Thrifty, Tip Top Tailors and Braemar, is managing director of Cedarpoint Investment Inc., a private equity and alternative investments management firm based in Toronto. Since January 2007, Posluns has also served as chief executive officer of Joeffer Caoc Inc. For five years, before joining Cedarpoint in 1997, Posluns was president and CEO of Fairweather, Canada’s largest womenswear chain. Since graduating from the University of Toronto with an undergraduate degree in Commerce & Finance, and a Masters degree in Business Administration, she has held a number of positions within the retail industry, expanding her skill and expertise across sectors and across both sides of the border. Her expertise spans strategy, marketing, merchandising, people management and finance.

Welcome Ashley Rowe To TFI's Resident Program
Ashley Rowe, a TFI New Labels 2008 finalist, joined TFI's prestigious Resident program on August 1, 2008. Ashley's label, miss rowe, was recently picked up by Henri Bendel in New York for both fall 2008 and spring 2009. We welcome Rowe and wish her continued success in her new studio at the Toronto Fashion Incubator. For more information about miss rowe, visit www.missrowe.com.

L’Oreal Fashion Week Announces “Fabulous” Theme
Returning to the tents at Nathan Phillips Square, L’Oreal Fashion Week is set for October 20 to 25 under the theme “Fabulous.” Schedules and designer lists will eventually be posted at www.lorealfashionweek.ca.

Andy The-Anh Opens Yorkville Boutique
Montreal-based designer Andy The-Anh recently opened his first Toronto location in the heart of the Yorkville shopping area in May. The boutique is located at 83 Yorkville Ave. and will be filled with his seasonal collections and his new jewellery line, which debuted in Toronto during L’Oreal Fashion Week in March. For more information, visit www.andytheanh.com.

Designed For Sale
The DX Shop at Toronto’s Design Exchange recently launched and is looking for interesting products to sell. Products must be of Canadian design and applicants must be willing to provide them on consignment. The retail range must fall between $5 to a maximum of $150. Clever and unique products will be given first consideration. For more information and complete submission criteria visit www.dx.org or contact Cindy Grenke at cindy@dx.org or at 416-216-2114.

Blue Banana Seeks Independent Canadian Designers
Toronto’s Blue Banana Market has expanded its Kensington Market boutique and is looking for Canadian-based designers to stock its Independent Canadian Designer section. The store currently features over 120 artists, designers, merchants and jewellers, including Greenbaum Clothing, Marmalade and Gypsy Circus. For more information on how to become part of Blue Banana Market, visit the store or contact michael@bluebananamarket.com.

Fashion Weekly Launches Online
The new, free online magazine Fashion Weekly launched with an event at Lennox Gallery in Toronto in July. The magazine features a new type of software technology that mimics the reader turning the page of a hard copy magazine. For more information visit www.fashweekly.com/flashversion.html.

Inside Fashion TV
Inside Fashion TV, the six-month-old online show, was picked up by Global Television in Canada and the Fox Network in the United States. Toronto-based host John Filomena, with his L.A. counterpart Hope Dworaczyk, travel across North America exploring local, national and international market trends and industry developments. To view clips from the show and to learn more, visit www.insidefashion.com.

Design Exchange Awards Call For Entry
The Design Exchange Awards, presented by Canadian Business magazine promotes Canadian design excellence and recognizes the critical role of design in all organizations including commercial entities (large and small), not-for-profit organizations, and the public sector. The Awards celebrate the success stories achieved through close partnerships between clients and designers. The DXAs are Canada’s only award program to judge design by results, balancing function, aesthetics and economic success. A jury of leading business executives, designers and community leaders will select Award of Excellence and Award of Merit winners in each of 12 categories, with one project winning Best of Category in each. DXA winners will be listed in Canadian Business' best-selling December issue. Winners are featured in a major exhibition at the Design Exchange. Categories include Architecture, Apparel/Fashion Design, Industrial Design, Interior, Urban Design, and Visual Communications. Deadline to enter is September 26, 2008. For a full list of the categories and to download the application form, visit www.dx.org/dxa/.

Each year, THE QUILT inspires artists from around the world to create quilted works of art. This collection of is then exhibited and auctioned off across Canada, raising critical funds to support people living with cancer. After 4,000 quilts and over $1.5 million raised for those in need, THE QUILT is looking for designers to celebrate its 10th anniversary of cancer survivorship. This year’s theme, "Picking up the Pieces", will feature a selection of pieces of scrap materials from designers’ floors, which will be used to create pillows to be donated to the 10th anniversary gala fundraiser on November 10 at the Design Exchange. Proceeds are donated to A Project for People Living with Cancer, a national organization that raises funds to provide emotional, informational and physical support for people living with cancer, their families and their friends. Visit www.thequilt.com for more information or contact Annemarie Cimowsky at annemarie@gmail.com and 416-440-2747, or Rose Shapiro at heartnsoul@rogers.com and 416-446-1003.

m0851 Commemorates First Media Event In Toronto
Montreal-based design house m0851 previewed its fall/winter 08-09 collection of leather handbags, accessories and clothing for a select few media and fashion insiders at its Toronto location at 23 Saint-Thomas St. Aside from Montreal and Toronto, m0851 also has stores in New York, Paris, Antwerp, Taipei and Vancouver. For more information, visit www.m0851.com.

Buckler Opens Toronto Location
British-born, New York-based menswear designer Andrew Buckler recently opened his first Canadian boutique in Toronto at 700 Queen St. W. It’s his fourth in the world. For more information, visit www.bucklershowroom.com.

Blogger Hopefuls Announced
FASHION magazine’s quest to find 10 stylish bloggers from across Canada has been narrowed down to a short list of 20 hopefuls. Now the public voting begins to select the final 10 best from coast to coast. The 10 winning bloggers will join the ranks of fashionmagazine.com reporters and uncover the latest shopping scoops in their cities. The finalist with the most votes overall wins a trip for two to New York City. Cast your vote at www.fashionmagazine.com.

Olena Zylak Collection Available Online
After last year’s successful soft launch, where select items were available for purchase online, now TFI alumnus Olena Zylak’s entire 2008 knitwear and accessories collection is available for sale through her website. Over 60 new items are presented including an assortment of pillows and throws. Visit www.olenazylak.com to view her collection.

FLARE Magazine Announces New Style Columnist
Toronto-based international style photographer Tommy Ton has been scooped up by FLARE magazine to produce his own style column, which will feature his photographs and commentary. Ton’s column will first appear in the magazine’s September issue. Visit www.jakandjil.com to view his work.

ChickAdvisor Seeks Writers And Contributors
The female-focused website is looking for writers and contributors from across North America to provide fresh content. For more information on how to submit your writing sample, visit www.chickadvisor.com.

Art Of Seduction Lingerie Show
Toronto’s fashion insiders were invited by Lingerie Française – Paris, a private preview of the fall/winter 2008 collection of 11 of France’s top lingerie houses. The event was held in June at The Carlu. The mission of the Association Lingerie Française is to promote France’s top lingerie brands through the organization Défi-La Mode de France, the Committee for the Development and Promotion of French Clothing through export aid programs. The brands featured included Simone Perele, Barbara, Lise Charmel, Chantelle, Passionata, Elixir, Lejaby, Princesse Tam Tam, Rosy, Aubade and Antinea by Lise Charmel. Toronto designers Indiva, Izzy Camilleri, Lucian Matis, Pat McDonagh and Saniya Khan provided pieces to complement the show. Designs by Naomi, Lilliput Hats, Jewellery By Karen and Monikque Costume Jewellery provided the accessories.

Confusion Marks The Prestige
Trade show exhibitors interested in participating in The Prestige show (New York, Jan. 14 to Feb 9, 2009) are being urged by industry and government to do their research before signing on the dotted line. In June, potential vendors, retailers and editors received a 12-page brochure outlining the new show, a new venture organized by the Climax showroom in the U.S., that would feature men's, women's, children's wear, shoes and accessories, along with a fabric sourcing area. According to DNR, a leading American menswear publication, the organizers promised to build a 300,000-sq.-ft. tent in Central Park but no one at the Central Park Conservancy, which oversees all special events in the park, has a record of such a request. In addition, when a DNR reporter went to the Climax showroom, listed at 1230 Avenue of the Americas, on the seventh floor, the showroom could not be found. Furthering the confusion, while Climax claims it has represented European brand Trussardi in the past, a company spokesperson for the Italian label denied ever having a relationship with Climax. Read the full report here www.dnrnews.com/site/article.php?id=2024.

Woolmark Award Ressurrected In 2008
Fashion designer Qiu Hao from China now joins design greats Karl Lagerfeld, Yves Saint Laurent, Donna Karan, Ralph Lauren, Romeo Gigli, Dolce & Gabbana and Giorgio Armani in the Woolmark hall of fame, as the 2008 winner of the inaugural Woolmark Prize. The original wool awards were held between 1954 to 1992 by the International Wool Secretariat (IWS). The Woolmark Prize takes up where IWS left off, upholding the original foundations on which the award was built: excellence, innovation and distinction. The aim of today’s prize is to underscore the importance of Merino wool to the fashion world by recognizing, rewarding and showcasing emerging talents and cutting-edge creativity that emphasizes the sensual, sculptural aspects of knit. Before attending Central Saint Martins College in London, 30-year-old Shanghai designer Qiu Hao graduated in interior design at Suzhou University. Since his 2006 debut, Qiu Hao has consistently supplied razor-sharp tailoring and smooth deconstruction in a largely monochromatic colour palette. Each collection is balanced by a measure of softness; a curve, a texture, a physical motion that eschews the obvious. For more information, visit www.woolmark.com/prize.

Henri Bendel Trunk Sale To Showcase TFI Member
Luxury retailer Henri Bendel recently selected TFI member and handbag designer Jenny Bird to showcase her wares during its New York Trunk Sale on September 26 and 27. The juried event takes place at the Fifth Avenue location situated at 71 Fifth Ave., New York. Bird was selected without having to attend the famous twice-a-year open call where designer hopefuls line up for hours to meet with buyers for mere minutes. “I was planning on doing that, but I sent them my catalogue and they called me in to show my wares to the buyers last month, so I skipped that process all together,” says Bird. Her fall/winter 08 collection was recently picked up by Blue Bag, Ravinstyle and Searle, also in New York. For more information on the event, visit www.henribendel.com/. For more info on Jenny Bird, visit www.jenny-bird.com. Bird was also interviewed on eTalk Daily recently. Visit www.youtube.com/watch?v=wNhpnkszqS8 to view the clip.

Fashion & Design Festival Not Returning To Toronto
Sensation Mode, the producers of last year’s Fashion & Design Festival, announced the cancellation of the Toronto edition of its festival, which was scheduled to take place this August in Yorkville. Last summer the Montreal-based producers held a show at Toronto’s Dundas Square where thousands of visitors viewed a mix of designer and retail labels. Ongoing construction in the heart of Yorkville was cited as a major reason. Jean-Francois Daviau, co-president of Sensation Mode, stated in a press release, “We are deeply disappointed to have to cancel the Fashion & Design Festival in Toronto, especially at a time when the entire team, our sponsors and partners were set to take the city by storm. We look forward to bringing local fashionistas a bigger and better event in 2009.” For more information on Sensation Mode, visit www.sensationmode.com.

The Hudson’s Bay Co. Sold To U.S.-based Private Equity Fund
The Hudson’s Bay Company (Hbc), Canada’s oldest operating company, was sold in July to a U.S.-based private equity fund, NRDC Equity Partners, the same company that owns U.S. department store chain Lord & Taylor. HBC has over 580 stores nationwide including The Bay, Zellers, and Home Outfitters. There are rumours of Lord & Taylor opening 10 to 15 stores in prime locations on either existing HBC properties or within flagship Bay stores. NRDC held 20% of Hbc and purchased the remaining shortly after its previous owner, Jerry Zucker, passed unexpectedly of brain cancer early this year.

The STYLE Show Fall 2008
The STYLE Show is set to premiere in Toronto in the fall 2008. The show was created to showcase Canada’s diverse apparel, accessory, design and stylist talent through mannequin displays, fashion soirees, runway shows, and STYLE competitions. The 2008 STYLE Show will support breast cancer awareness through a silent auction of PINK designer apparel and accessories and the sale of a new innovative breast cancer educational keychain. For more information, visit www.stylecanada.ca.

Fashion Has No Borders
On Friday, July 25, a broad range of personalities, including celebrities, designers, entertainers and fashion elite, were at Toronto's Palais Royale for Fashion Has No Borders™ (FHNB), a charitable event and fashion show celebrating culture and diversity in Toronto's fashion industry. The event hosted by FashionTelevision's Jeanne Beker and international model Yasmine Warsame brought together Caribbean-inspired fashion designers from Canada, New York and the Caribbean. Designers included in the event are Michelle Gordon, Heather Jones, Francis Hendy and David Andre. Proceeds from FHNB will support SickKids Foundation and Watoto Canada, an organization that assists children in Uganda and East Africa. For more information, visit www.fashionhasnoborders.com.


Tips and advice on developing a press kit

PR tips you can DIY on a shoestring budget

Check out this video on how to put together an effective press kit without spending a lot of money. Susan Langdon, TFI's Executive Director, demonstrates the strategies that went into the TFI press kit.

A global village for all things haute couture. It cuts and pastes "fashionating" goodies from magazines around the world and packages them in a neat, tidy and highly visual website. Categories include news, snippets and photographs for women and men, plus an exclusive look at runway style featuring highlights from the latest shows going on around the world. It's still in the development stages so bookmark it now and check back often for improvements.

7. Upcoming Events

July 7 - August 29, 2008
DX Summer Design Camp
Design Exchange, 234 Bay St., Toronto. The Design Exchange offers engaging design-based summer camps for young designers aged 7 to 16. Programs are led by a qualified team of counsellors, senior camp staff and visiting design professionals. For more information, visit www.dx.org.

August 7 – 9, 2008
The International Textile Design Show
Penn Plaza Pavilion, New York. The International Textile Design Show, a major international textile design event in New York City, is a goldmine of inspiration for designers. With hundreds of trendsetting collections from around the world, exhibitors showcase original textile designs and lifestyle concepts for a variety of markets including apparel, home and novelty. For more information, contact 973-761-5598.

August 15 – 17, 2008
Canadian Bead Oasis Show
Place Bonaventure, 800 rue De La Gauchetière Ouest, Montreal. Features beads, beading supplies, jewellery and more. For information, visit

August 25 – 27, 2008
Las Vegas Convention Center, Las Vegas. Trade event showcasing the fashion industry's most comprehensive collection of eco-conscious apparel and lifestyle brands. For more information visit www.magiconline.com.

August 25 – 27, 2008
MAGIC, WWDMagic, MAGIC Kids, Sourcing at MAGIC
Las Vegas Convention Center, 3000 Paradise Rd., Las Vegas. Trade event showcasing the fashion industry's most comprehensive collection of men's, women's and children's apparel and accessory brands. For more information, visit www.magiconline.com.

August 26 – 28, 2008
Project Las Vegas
The Sands Expo. Las Vegas. PROJECT is the foremost premium and contemporary global tradeshow where the best of the best gather to show, buy, network and define next year's trends. 600-plus exhibitors including both leaders and newcomers in men's, women's and accessories.
For more information, visit www.projectshow.com.

September 5 – 12, 2008
Mercedes Benz New York Fashion Week
Bryant Park, New York City. RTW womenswear designer runway shows for spring 2009. For more information, visit www.mbfashionweek.com/newyork/.

September 13 – 15, 2008
The Train
Terminal Stores, 269 11th Ave., New York. A creative and high-end clothing and accessories brands trade show. For more information, visit www.thetrainnewyork.com.

September 14 – 19, 2008
London Fashion Week
Natural History Museum, London, UK. RTW women’s runway shows for spring 2009. For more information, visit www.londonfashionweek.co.uk.

September 20 – 23, 2008
Ontario Fashion Exhibitors (OFE)
Toronto Congress Centre, Toronto. Canada’s premier fashion trade show for spring 2009. For more information, visit www.ofeshows.ca/welcome.php.

September 20 – 27, 2008
Milan Fashion Week
Milan, Italy. Women's ready-to-wear designer runway shows. For more information, visit www.cameramoda.it.

September 21 – 23, 2008
Mode Accessories Toronto
International Centre, Hall 6, 6900 Airport Rd., Toronto. Canada's premier accessories trade show; a three-day trade-only event showcasing spring 2009 accessory collections. For more information, visit www.mode-accessories.com or call 416-510-0114.

September 21 – 23, 2008
100% Fresh Show
Toronto International Centre, Toronto. 100% Fresh Show is devoted to the spirit of creative culture, a marketplace for buyers and sellers to focus on the most inspired brands. For more information, visit www.freshshow.ca/.

September 23 – 26, 2008
Premiere Vision Paris
Parc d'Expositions de Paris Nord Villepinte, Paris, France. International fabric and trim sourcing expo. For more information, visit www.premierevision.fr/index.php.

September 26 – 28, 2008
The Clothing Show
Better Living Centre, Exhibition Place, Toronto. Shop from over 300 booths showcasing local designers, retailers and artisans from across Ontario. For more information, call 416-516-9859 or visit www.theclothingshow.com.

September 27 – October 5, 2008
Paris RTW Women's
Various locations throughout the city, Paris, France. Spring 2009 designer runway shows. For more information, visit www.modeaparis.com.

October 1 – 8, 2008
Fashion Focus Chicago
Millennium Park, Chicago. The city's 4th annual fashion week showcasing local talent. Includes World Fashion Chicago, a runway show featuring international designers from Chicago's sister cities.

October 14 -17, 2008
Montreal Fashion Week 2008
Bonsecours Market, Montreal. Featuring the spring 2009 collections of Quebec’s fashion creators. Exclusive to industry professionals. Prior to the event, press delegates, stylists, buyers, retail stores and other representatives of the industry must register by visiting the registration section. Featuring spring 2009 collections from top Canadian designers. For more information, visit www.montrealfashionweek.ca.

October 17 – 19, 2008
MOM2B Trade Show
California Market Centre, Los Angeles. The only trade event devoted to maternity, nursing and baby. Maternity fashion show on October 17 at 11:30am. For more information, visit www.Mom2bTradeShow.com or email info@Mom2bTradeShow.com.

October 20 – 25, 2008
L'Oreal Fashion Week
Nathan Phillips Square, Toronto. Spring/summer 2009 RTW collections from Canada's top designers. For more information, visit www.lorealfashionweek.ca.

November 16 – 18, 2008
The Mompreneur Spring Trade Show
The Distillery District, Toronto. The Mompreneur Spring Trade Show will exhibit the latest and greatest for the woman, the mom and the entrepreneur, and everyone in-between: jewellery and fashion for that enhanced image; tools and resources for that great business venture; products for that special little person in your life.

November 21, 2008
Dare To Design Your Future
The Fashion Institute of Technology, New York. Fashion Group International presents its 10th annual student career day, an informative day of seminars and panels given by industry executives. For more information, visit www.fgi.org or email kbovtko@fgi.org.

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

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416-971-7117 x 21.

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Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable, group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera

© Copyright 2008 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.


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