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June/ July 2011

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

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Sponsored by:
City of Toronto Economic Development

June/July 2011
Volume 19, Issue 5

1. Apply For TFI’s Press & Buyers Breakfast
2. Changing Lives One Little Dress at a Time
3. Upcoming TFI Events
4. Share Your News With TFI
5. Thank You Donors
6. Scene & Heard
7. Top Picks
8. Fashion Calendar

1. Apply For TFI’s Press & Buyers Breakfast
Hold the date! TFI's annual Press & Buyers Breakfast event takes place Thursday, October 6 at 9:30am, at 285 Manitoba Dr., in Toronto. If you design apparel or accessories, you can meet retailers and media one-on-one, generate sales, publicity leads and make valuable connections. This juried, boutique trade show will feature only 20 top accessory and apparel exhibitors from across Canada. Media and buyers can gain accreditation for this by-invitation-only event by clicking here: http://bit.ly/lnrjSF. More information for designers and wholesalers interested in exhibiting can be found at http://bit.ly/chfaxW or call 416-971-7117 for an application. Application deadline is August 19, 2011.

2. Changing Lives One Little Dress at a Time
Little Dresses for Africa
is a non-profit, U.S.-based organization that provides relief to neglected children of Africa who are in need of clothing. Simple dresses for little girls (and pants for boys) are made out of pillowcases and distributed through the orphanages, churches and schools in Africa. Handmade by volunteer designers and sewers, the one-of-a-kind clothing provides children with self-esteem, love and hope. If you are a designer and would like to volunteer to make some clothing, or if you wish to make a financial donation, contact Jacqueline Carlisle, editor-in-chief/creative director, Think magazine, at jacqueline@thinkmag.net. For more information about Little Dresses for Africa, visit www.littledressesforafrica.org/blog/. Participating designers will be invited to a fashion show featuring the pillowcase designs to raise awareness and pillowcases for Little Dresses for Africa.


3. Upcoming TFI Events
Get details on TFI's upcoming seminars, events and gatherings:

TFI Meet & Mingle
Monday, July 25

5:30pm – 7:30pm, Toronto Fashion Incubator, 285 Manitoba Dr., Exhibition Place, POD 3.
Grab a coffee, network, share ideas and meet industry insiders. Looking for a job, a new client or hoping to snag a deal? Face-to-face networking is the most effective way to develop a business relationship. This exclusive, FREE event is open to TFI members only.

Promostyl Fall/Winter 2012 Trend Forecast
Thursday, July 28

5:30pm – 7:30pm, Toronto Fashion Incubator, 285 Manitoba Dr., Exhibition Place, POD 3.
Be inspired and discover what will drive the market for fall/winter 2012 at this seminar exclusively for TFI members.

TFI Membership Drive to July 31
Ongoing to July 31, 2011

Online through TFI Shop www.fashionincubator.com/shop.
If you've been waiting for the right moment to join TFI or to renew your membership, NOW is the time! Not only can you save 10% and gain membership to a prestigious and supportive organization, you'll be helping TFI meet its annual membership goal in order to support its case for continued support from the City of Toronto. Help us to help you—it's that simple. Memberships can be made online at TFI Shop.

Tickets for TFI seminars and events are available at TFI Shop.

TFI Studio Tours
Call & Book a Tour!
Sign up for a brief tour of the TFI facilities and learn how membership benefits can help your business succeed. Call us at 416.971.7117 ext. 31.

4. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to TFI.

5. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we thank Contributors Monika Gupta of mini mini and Martinus Geleynse of HAMILTON24. If you like reading TFI News, please make a donation to our non-profit by clicking here. If you like reading TFI News, please make a donation to our non-profit by clicking here.

Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up.

6. Scene & Heard

A Few of Her Favourite Things
If you’ve seen celebrity stylist Roslyn Griffith Hall lately, you’ve probably seen her new accessories line, FITZ & FUR. It features statement-making silver or gold chain earrings, bracelets and necklaces with a jumble of charms like thimbles, spoons, old keys and coins, and silver-cast buffalo bone, camel or shark teeth. “As a stylist you collect things and don’t realize what you’re doing,” Griffith Hall says. “I remember in the ‘80s when I used to ride my bike around Toronto. I’d find things like pacifiers, baby boots, steel and rubber washers and I’d slap them on a necklace and wear it. Even for Canadian Idol, I’d slice and dice necklaces together.” Many of the charms for her one-of-a-kind Lost and Found collection were discovered at flea markets in London and the famous Clignancourt in Paris. “I like things that are old, rusty and decayed with a sense of history, left behind.” Guitar picks, rosaries and lockets rock her more minimal and mass Rock and Roll collection. It already has an in with Buckcherry bass guitarist Jimmy Ashhurst who saw her skull bone rosary with bear claw, locket and key. “He said ‘I really dig that necklace you’re wearing’,” says Griffith Hall. “So I said ‘here you go’.” Currently, her pieces are only available through private sales but she’s working on arranging a pop-up store. Prices range from $300 to $850. http://www.fitzandfur.com/

TFI Welcomes Two Residents
Swimwear designer Cheryl Gushue is the newest fashion entrepreneur to join TFI’s prestigious resident program. Gushue was a TFI New Labels finalist in 2009 whose sexy bikinis and not-so-modest sheer covers garnered headline news in media such as Fashion Television, Elle Canada and NOW. The Seneca grad is also an award-winning makeup artist. Her newest label, Cascata Blu, is a swimwear line targeted to women 25 - 55, available in the Kamalame Cay Boutique Hotel, Andros Island, Bahamas and online at www.cascatablu.com. Bikinis retail for approximately $160. Returning to TFI after a three-month trial in 2009, TFI welcomes Erin Fitzpatrick of Bel Ami Headbands, a company that offers customized uniform headbands, barrettes, hair elastics, and logo bracelets designed to compliment each school’s specific uniform and culture. Separate from the school collections, Bel Ami also features bridal and seasonal hair accessories collections currently sold at several exclusive boutiques throughout Toronto. Visit www.schoolheadbands.com for more information or visit TFI for in-depth Resident profiles and interviews.

Rudsak Expands
Montreal-based leatherwear label Rudsak opened three new boutiques in shopping centres in Saint-Sauveur and Rosemère, Quebec, and Burlington, Ontario, in June. This is the first of a dozen more stores set to open in the next three years. The stores carry the company’s collection of coats, bags and footwear, and feature Rudsak’s new interior design concept. Created by Montreal agency Oberfeld Design, the 1,300-sq.-ft. spaces channel a New York loft-inspired industrial feel, with white and brick walls. Creative director Evik Asatoorian opened the first Rudsak store in 1998 in Montreal and has since added 12 more to the chain, which includes 10 in Quebec and three in Ontario.

J. Crew Comes to Canada
J. Crew is opening its first Canadian store in Yorkdale Shopping Centre this August. The American retailer’s 5,000-sq.-ft.-plus space will carry an edited selection of women’s clothing and accessories, including pieces from its Weekend and limited-edition Collection lines, but no menswear. Visit www.jcrew.com for info.

U by Kotex Contest
There were more than 10,000 entries for the U by Kotex Ban the Bland Contest with celebrity stylist Patricia Field. They’ll be shortlisted and from August 1 to 24, you can vote online for your favourite. For everyone who submits or likes a design online, $1 will be donated to Girls For A Change—a national non-profit organization that empowers girls to create and lead social change within their communities. Winners get to attend New York Fashion Week and meet Field products inspired by them will be in stores in 2012. To celebrate the U by Kotex Ban the Bland Contest, the Designer Series product in Boho, Freestyle, Poptismic pads and Punk Glam tampons will be on shelves in stores starting in late July through to September. See www.ubykotex.com/get_real/design/gallery.

Topshopping at The Bay Yorkdale
The waiting game is over for fashion lovers across Canada. The Bay recently revealed that its Yorkdale Shopping Centre store in Toronto will house the first location of the highly anticipated Topshop and Topman. The Yorkdale store-within-a-store concept is slated to open September 2011, but those who are craving the original, affordable fashions from the U.K., won’t have to wait that long to get a taste of what’s to come. The “Topshop and Topman Summer Takeover” will provide shopping previews of the brand’s cutting-edge London fashions at temporary pop-up shops and Canadian-specific Facebook and Twitter sites will help fashionistas keep up with the schedule of activities.

Eighth Annual White Cashmere Collection
Fifteen of Canada’s leading-edge fashion designers have been assembled to participate in the eighth annual White Cashmere Collection, a grouping of exclusive designs crafted from sheets of Cashmere bathroom tissue. The showcase of talent, curated this year by top fashion designer and show producer, Farley Chatto, include women's, men's and accessory designers from across Canada including Wesley Badanjak of LOVAS, Jason Matlo, Franco Mirabelli, Mikki Rizvi of ever thine, Philip Sparks, Rita Tesolin and TFI resident designer Christopher Paunil. A fund- and awareness-raiser for the Canadian Breast Cancer Foundation, the White Cashmere Collection fashion show will take place in Toronto on September 28. Cashmere sketche by bridal designer Christopher Paunil (right).

Hauling in the Awards
Canada's brand-building public relations powerhouse Strategic Objectives has been scooping up industry awards. It was named PR Agency of the Year at the IABC Toronto (International Association of Business Communicators) OVATION Awards gala, won Best PR Campaign of the Year 2011 at the CPRS (Canadian Public Relations Society) ACE Awards Gala, a gold medal for New Product PR Campaign of the Year and silver in Media Relations. If that's not enough the agency, which specializes in public relations and social influence strategies, won international accolades and national recognition for its innovative programming at the International Association of Business Communicators World (IABC) Conference on June 13 in San Diego. Headquartered in Toronto, with associates across Canada, Strategic Objectives represents many of Canada and the world's leading brands including The Body Shop; Pfizer; Dyson; M&M Meat Shops; Transat Holidays; Koodo; Kruger Products; Green & Black's Organic; and Tetley Tea.

Changes at Transcon
Francine Tremblay is joining the management team of Publications Senior Inc. as senior vice-president. Publications Senior Inc. is a joint venture between Transcontinental Media and Bayard Presse Internationale that has been publishing Le Bel Âge, Journal du Bel Âge and Good Times for over 20 years. Tremblay most recently worked as senior vice-president, consumer publications at Transcontinental Media. Lynn Chambers has been named interim publisher of Elle Canada and More magazines and will continue her duties as group publisher of Canadian Living and Homemakers. Chambers joined Transcontinental Media in 2006. Other personnel changes include Avra Goldenblatt, former director of communications and promotions, who has left Transcon. She had been with the company for 23 years.

The Fits.me virtual fitting room is an online changing room that simulates how various sizes will look on your body—all from the comfort of your own home. "Using proprietary FitBot technology, robots can conform to over 85% of the female individuals that shop online today," according to Dr. Maarja Kruusmaa, professor of biorobotics at Tallinn Technical University and co-developer of the Fits.me technology. "By entering a few measurements into the Fits.me model, customers can visualize how different sizes of garments complement their unique shape.” The virtual fitting room solves the single biggest problem for online fashion retail—the lack of a fitting room. When it was launched in 2010 for men, sales to new customers increased by 57%, and sales to international customers doubled, while returns decreased to just 2.99%. The program is presently in use by British retailer Hawes & Curtis at www.hawesandcurtis.com where measurements have been entered by over 100,000 users. “The data confirms what many intrinsically observe; over half of the customers chose a size that is different than the traditional size chart would recommend," says Dr. Kruusmaa.

NADA Closes Shop
Toronto-based designer Nada Shepherd is winding down her operation after six years in business. Shepherd made her debut in TFI’s New Labels competition and show in 2004 and was a member of TFI’s resident program for two years starting in 2005. In the past year, Shepherd opened a retail shop at Bayview Village Shopping Centre and launched a namesake perfume. Shepherd says that although the retail business was thriving and successful, the company needed to secure additional funding to ensure continued growth. When plans didn’t materialize, a difficult decision was made to cease operations. Shepherd says that she has no immediate plans and isn’t sure if her future lies in fashion.

7. Top Picks

Get great style tips and fashion finds on Real Style Magazine, Canada’s first digital fashion and shopping magazine. Love something you see on the site? Now you can also shop the item on the spot.

Love chocolate, ice cream, fashion and cash? Here's your chance to win a wardrobe from Holt Renfrew and $100,000 cash!

Enter to win a luxurious $15,000 fashion escape from Cashmere

What's your elevator pitch? You could walk away with $10,000 for your business

8. Upcoming Events

California Gift Show
Los Angeles
July 19 – 25, 2011
Location: L.A. Mart & Los Angeles Convention Center
Trade show featuring contemporary and traditional gifts from U.S. and Canadian artisans.
To exhibit, visit apps1.mmart.com/calgift/2011/apply/ for the application form. To register, visit www.californiagiftshow.com.

July 27 – 29, 2011
Location: The Tunnel/La Venue, 608 West 28th St.
Trade show featuring ENK International's exhibition of menswear with an emphasis on new and upcoming brands. To exhibit, visit www.enkshows.com/apps/mens/ for more information. To register, visit www.enkregistrations.com.

ENKWSA Las Vegas
July 27 – 29, 2011
Location: The Venetian and Sands Expo Center
Trade show featuring the largest gathering of footwear and accessories suppliers in the world and the first global fair of the season. To exhibit, visit www.wsashow.com/exhibitor_information/landing for more information. To register, visit www.wsashow.com/attendee_information/registration.

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.
To subscribe or unsubscribe to TFI NEWS please email us or call
416.971.7117 x 21.

For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
Contributor: Gail McInnes

© Copyright 2011 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person


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