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March/April 2013

TFI News
A free fashion industry newsletter

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Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

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Sponsored by:
City of Toronto Economic Development

March/April 2013
Volume 21, Issue 2

2. World MasterCard® Fashion Week Review
3. Studios Now Available
4. Scene & Heard
5. Top Picks
6. Thank You TFI Donors
7. Fashion Calendar


On April 30, 2013, four finalists will compete on the TFI’s 2013 New Labels® runway for a chance to win a $25,000 cash award from TFI supporter Suzanne Rogers, a full-page feature in Flare, and the opportunity to create an exclusive collection to be sold in Target stores across Canada in 2014.

The final four, chosen on March 27th by a panel of distinguished judges, are (above, left to right): SEVENTHIRTYONE by Defne Husrevoglu and Maiko Suzuki, Paria Shirvani, Christopher Paunil by Chalo Barrueta and Christopher Paunil, and Sarah Stevenson.

The winner of TFI’s New Labels® Fashion Design Competition will be announced at the TFI New Labels® fashion show and gala on April 30, 2013, at The Carlu. Guests will enjoy an evening of high fashion and suspense in support of the TFI, a non-profit organization that provides critical support to budding fashion entrepreneurs. Hosted by television icon Dina Pugliese (Breakfast Television) and supported by leading sponsor Mantella Corporation, the TFI New Labels® gala will include a reception with luxurious cocktails and hors d'oeuvres, gourmet-plated dinner for VIP and Patron ticket holders, and a dynamic runway show with fresh beauty looks provided by exclusive beauty partner P&G Beauty & Grooming.

Making the difficult decision to cut three designers from the competition were judges TNT boutique owner Arie Assaraf, Target divisional merchandise manager Elisha Ballantyne, celebrated fashion designer David Dixon, Target’s senior vice president of merchandising John Morikawa, philanthropist Suzanne Rogers, and Flare editor-in-chief Miranda Purves.

Fashion show tickets, which include cocktails, hors d’oeuvres and fashion show seating, are available online at TFInewlabels.eventbrite.ca. A limited number of VIP and Patron dinner tickets are available at www.fashionincubator.com/shop.

TFI New Labels® 2013 is generously sponsored by Presenting sponsor, Target; Exclusive Beauty Partner P&G Beauty & Grooming (represented by CoverGirl, Pantene, Olay, Sebastian and Wella); Media Partners Flare and Rogers Communications; Leading Sponsor Mantella Corporation, Salon Daniel and Corporate Sponsor, The City of Toronto.

2. World MasterCard® Fashion Week Review
For Canadian shoppers, opposites will attract for fall 2013. At World MasterCard® Fashion Week held March 19 to 22 in Toronto, some designers featured spare, minimalist looks, others went no holds barred on glitz and glam. Here’s our wrap-up of our favourite shows:

LINE Knitwear
Homegrown LINE Knitwear designers John Muscat and Jennifer Wells infused a modernistic approach to structure and shape with shimmering glints of metallic, leather and lavish trim. Trademarked chunky knits didn’t disappoint in chic and saleable oversized sweaters and capes. Best look: an all-black leather jacket with motorcycle detailing for cool city girls.

Sid Neigum
TFI’s 2012 New Labels® winner showed a brilliant "optimistic post-apocalyptic" collection that featured a large, positive/negative floral print. For the minimalist designer, who typically features all-black looks, the print added a welcomed dimension to a well-rounded collection of women’s separates. Best look: the black/grey/white floral tunic and skinny pant set.

ASHTIANI BY Golnaz Ashtiani
Returning to the tents for the fourth consecutive season, TFI’s 2011 New Labels® winner continues to delight critics by demonstrating steady growth and progression. “I loved [her collection],” said Denis Desro, Elle Canada’s fashion-editor-in-chief. “Everything wasn’t perfect yet, I liked the general feeling. She takes risks; she’s very creative.” Fortuny pleating mixed with patent leather trim was presented in fresh looks worthy of any international runway. Best look: the burgundy cape with rounded, patent shoulders.

Caitlin Power
Inspired by the geometric lines of modern buildings in the city of light, Caitlin Power incorporated sleek, sexy, structured looks in her signature, tailored collection. Lightweight wools augmented with patent and metallic leather created shine and depth in the Calgary-born designer’s collection. Best look: a patent leather dress with squared, capped sleeves.

Matis by Lucian Matis
Lucian Matis, known for his intricate details, presented a spare, embellishment-free ready-to-wear collection for fall featuring plaids, knits and bishop sleeves. “We came because we saw the collection in the showroom,” said Gail-Lynn Gastaldi, owner of Saffron Road boutique in London, Ontario. “We just wanted to confirm that what we liked worked on the models – the fit, the flow, how it translated from a hanger to a body.” She liked the floral prints and black lace peplum tops, as well as the plaid jackets and long, braided skirts. “I liked the cableknit sweater-coats with the raw edges. Initially, we were hesitatnt about it but seeing in on the body, it looked good.” Best look: cropped, plaid jumpsuit.

The Heart Truth Fashion Show
Always a fan-favourite, the invitation-only Heart Truth Fashion Show featured Canadian celebrities from the worlds of film, television, sport and media, modeling one-of-a-kind red dress creations by top Canadian fashion designers. Celebrities shared the spotlight with survivors of heart disease and stroke including 91-year old Gladys Wenger. Best moment: Wenger receives a standing ovation for her walk down the 80-foot runway.

Mikhael Kale
Although this show was held on March 28th at Toronto’s Wychwood Barns, well off the WMCFW schedule, designer Mikhael Kale deserves high praise for presenting one of the most original and exciting collections of the season. For fall 2013, textured knits and knitted lace in either rich vibrant hues or subtle neutrals will cater to tony party girls and ladies who lunch, who were both well represented at the show. Best look: a sheer, form-fitted catsuit with dramatic knitted scarf.

TFI Press & Buyers Brunch
The Toronto Fashion Incubator’s popular TFI Press & Buyers Brunch made its inaugural debut onsite at World MasterCard® Fashion Week where over 20 apparel and accessory lines exhibited their fall/winter collections under the tents. This special event provided buyers, journalists and VIPs an intimate introduction to a carefully curated list of exhibitors, while giving designers and artists an opportunity to network and collaborate with other members of the Canadian fashion market. Best moments: when retailers such as Holt Renfrew, TNT and ShopGirls reviewed lines and made appointments with designers. For more images of the TFI Press & Buyers Brunch, please click here.

As one of Canada’s leading fashion events, World MasterCard® Fashion Week in Toronto provides a physical platform for established and emerging designers to debut their newest collections to media and industry professionals.

3. Studios NOW Available
Hear what people are saying about TFI’s Resident Program:

“Our residency at TFI was a defining factor of our brand development. We were able to develop our business model with the guidance of TFI’s mentors and had access to a beautiful studio space with all of the equipment and storage we could have needed at below market price. We highly recommend TFI to any fashion entrepreneur looking to take the next step in their business development.” – Label

Several studios are now available for rent at the Toronto Fashion Incubator. Enjoy the prestige of being one of a hand-selected group of top talents by discovering the benefits of joining TFI’s Resident Program. Work studios are now available for immediate occupancy and we want you to launch and grow your fashion business at TFI!

Affordable studio rent varies from $400 to $500 per month based on the entrepreneur’s need to use industrial sewing equipment or not. The fee includes base rent, utilities and TMI (property tax, maintenance and building insurance for common areas) and the one-year lease can be renewed for up to three years. Residents receive exclusive 24/7-studio access and one-on-one mentoring from TFI’s executive director Susan Langdon, a benefit extended only to Resident members.

This program, the first of its kind in the world, is open to all types of fashion entrepreneurs such as stylists, consultants, marketers, PR agencies, accessory designers, jewellery designers, apparel designers, trim and textile reps, e-commerce businesses and more.

Celebrated TFI Resident alumni include Joeffer Caoc, David Dixon, Colette Harmon, House of Spy, JUMA, Gail McInnes, Arthur Mendonca, Mercy and many others.

Find out how TFI can help establish and grow your fashion business and why 33 cities from around the world, such as New York, Chicago, London, Milan and others, have copied TFI’s fashion incubator and its Resident Program. Contact TFI for information, a personal tour and an application.

To qualify for the Resident Program, fashion entrepreneurs must have been in business three years or less.

4. Scene & Heard

Target Opening Hits A High Note
On March 27, 2013, VIP and media guests attending Target’s Danforth and Victoria Park store opening were shocked to see Hollywood IT girls Sarah Jessica Parker, Elisha Cuthbert and Blake Lively hit the red carpet. Also posing with Bullseye, Target’s mascot, were rapper Kardinal Offishall, pop singer Mitsou Gelinas and ET Canada co-host Ben Mulroney. Target plans to open 23 more stores in Canada this year.

The T-Shirt Turns 100
This year marks the 100th birthday of the common T-shirt. Originally issued as standard gear for the U.S. Navy, the iconic garment has made its way into the hearts and closets of many. According to Customlink, an online T-shirt design firm, 95% of Americans wear T-shirts and 87% of those favour at least one sentimental T that they plan never to discard. For more T-shirt stats and history, visit www.tshirtbirthday.com/.

Yorkdale Issues Statement After Fatal Shooting At Mall
On March 30, 2013, at Yorkdale Shopping Centre in Toronto, a fatal shooting near the Sears store entrance left shoppers running for cover. While police continue their investigation, Yorkdale issued a statement with hopes of assuring customers that the mall provides a safe shopping environment. Read the statement here http://bit.ly/122Ncsh. Yorkdale is one of Canada’s top shopping centres, boasting more than 240 retailers including high-end flagship stores such as Tory Burch, Crate & Barrel and Burberry, as well as such sought-after destinations as Tiffany & Co., Holt Renfrew, Apple and Cartier. Yorkdale ranks as one of the highest performing shopping centres in North America with sales of over $1,300 per square foot.

Yorkdale Expansion And Nordstrom
Yorkdale made more news recently, announcing a new 298,000-square-foot expansion – double the size of its last one, which was unveiled just six months ago. Construction begins in January 2014. Among the stores it will house is a 188,000-square-foot, three-level Nordstrom set to open in the fall of 2016. The U.S. department store is opening its first Canadian store in Calgary in fall 2014, with two more in Ottawa and Vancouver the following year.

Hudson Bay Welcomes Kleinfeld Bridal
In 2014, Hudson Bay’s Queen Street location in Toronto will open a 20,00-square-foot Kleinfeld Bridal salon giving Canadian brides access to expert bridal consultants and the same scope and breadth of designer gowns available at Kleinfeld’s New York store. "This is a thrilling day for our team at Kleinfeld," says Ronald Rothstein, co-owner of Kleinfeld Bridal. "We are the largest luxury bridal retailer in the world and look forward to bringing the finest selection of exclusive designer wedding gowns to Hudson's Bay." Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer gowns. The 35,000-square-foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC's hit show, Say Yes to the Dress. Kleinfeld is owned by Ronald Rothstein, Mara Urshel and Wayne Rogers of M*A*S*H fame.

DX Launches Emerging Designer Competition
The Design Exchange (DX), Canada’s Design Museum, has launched the Emerging Designer Competition, a national initiative that seeks to provide a platform for up-and-coming Canadian designers representing all design disciplines to achieve recognition and exposure. Designers with five years or less experience in fashion, graphics, industrial, product, digital and interactive are invited to submit their best work through a digital portfolio by September 30, 2013, supported by their CV, references and a creative video, outlining what the opportunity means to them professionally. The winner will receive a monetary prize of $10,000, online exposure in AZURE magazine and an exclusive opportunity to exhibit their work at the Design Exchange in January 2014. Pre-registration is required by September 1, 2013, through the DX website, www.dx.org.

MBSU Design Competition Re-Launches
Canadian fashion designers can now apply for their chance to participate in the 2013 season of the Mercedes-Benz StartUp program. The official application form can be downloaded from www.Mercedes-BenzStartUp.com. Interviews will begin in Calgary on April 22 and 23, with additional stops this year in Laval (May 14 and 15), Winnipeg (June 17 and 18) and Kitchener (July 10 and 11). The Mercedes-Benz StartUp (MBSU) is an ongoing initiative that provides a national platform to discover and support up-and-coming Canadian designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Canadian talent to help them hone a broad range of skills and elevate their profile through exclusive opportunities. Above, 2012 MBSU winner, DUY from Montreal.

5. Top Picks

TFI Resident and 2012 TFI New Labels® winner Sid Neigum talks about building his business

TFI’s Susan Langdon chats with CBC’s Matt Galloway about fashion and TFI

Could your business use $5,000? Share your wish and it might come true!

6. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize contributors Industrial Textiles Ltd. and Joeffer Caoc. If you like reading TFI News, please make a donation to our non-profit by clicking here. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up.

8. Fashion Calendar

FAT Toronto Alternative Arts and Fashion Week
April 23 - 27, 2013
An annual fashion, performance, visual art and music festival

Target Presents TFI New Labels 2013
April 30, 2013
Catch the TFI’s New Labels fashion competition finale while enjoying cocktails and hors d’oeuvres at the swishy Carlu in Toronto. Fashion show tickets are available at TFInewlabels.eventbrite.ca while VIP and Patron tickets and tables are available at www.fashionincubator.com/shop.


Royal Ontario Museum (Toronto)

Until Fall 2013
BIG showcases objects that, in one way or another, are BIG: big in size, big in historical significance, big news, created by a big name artist (Alexander McQueen, Martin Margiela, Vivienne Tam, Tom Ford for Yves Saint Laurent, among them), or, simply, carry a big price tag. They are historical (a hand-painted and dyed export chintz hanging circa 1750) and contemporary (a John Galliano for Christian Dior Couture that took a Dior team over 500 hours to create). The exhibition’s 40 diverse objects, many never before displayed to the public, span the globe. All have been drawn from the ROM's renowned collection of approximately 50,000 textiles and costumes. A feast for the eyes, BIG provides a fresh, clever way to explore the ROM’s collections. Visit www.rom.on.ca for tickets and more information.

Textile Museum of Canada (Toronto)
Marimekko, With Love
Now extended to May 12, 2013
Marimekko's bold fabrics and colourful printed patterns have powerfully influenced late 20th-century style, encapsulating the originality, simplicity, and functionality that have come to define the company’s identity and Finnish design more broadly. Marimekko, With Love highlights Marimekko’s early decades, illustrating through textile and pattern design as well as documentary and archival materials the distinct vision and creative philosophy the Finnish design house became renowned for. The Textile Museum of Canada’s exhibition draws together Marimekko fashion and textiles created by pioneering designers under Armi’s leadership from the 1950s to the 1970s.

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for new store openings, exciting updates from our members and the rest of the fashion community. Reach over 5,000 unique subscribers by sending your submissions or press releases to info@fashionincubator.com.

To subscribe or unsubscribe to TFI NEWS please email us or call 416.971.7117 x 21.

For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers and early-adopters. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator. Fashionincubator.com attracts over 7.5 million visitors per year.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
Contributor: Gail McInnes

© Copyright 2013 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

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