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TFI News May 2009

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development

May 2009
Volume 17, Issue 3

1. Faren Announced Winner Of ELLE Canada New Labels® Fashion Design Competition
2. TFI Executive Director Celebrates 15-Year Anniversary
3. Upcoming TFI Events
4. Share Your News With TFI
5. Thank You Donors
6. Fashion Births & Deaths: A tally of good news and bad news on the fashion front
7. Scene & Heard
8. Top Picks
9. Upcoming Events

1. Faren Announced Winner Of ELLE Canada New Labels ® Fashion Design Competition

Supporters of Canadian fashion came together at The Carlu in Toronto on Saturday, April 25, for the 2009 Annual TFI New Labels® Competition and gala fundraiser for the Toronto Fashion Incubator, a non-profit organization dedicated to supporting and nurturing young business entrepreneurs. More than 600 people attended the glamorous evening, which included a private viewing of the second annual ELLE Show, charming cocktail reception, a delicious VIP dinner, silent auction filled with fantastic prizes and, of course, the fashion show where the four finalists—Cheryl Gushue, Jody McMillan, Sonja den Elzen, and Faren Tami—showcased their fall 09 collections vying for the ELLE Canada New Labels® Fashion Award 2009.

The emcee of the evening, Anne-Marie Mediwake, co-anchor of the News Hour at 6, Global News who looked stunning in her David Dixon gown, introduced each designer on stage with a mini-interview session asking about the inspiration of their lines and who their favourite designers were—most answered Rick Owens.

After six months of judging and a quick post-show deliberation, competition judges (pictured below, left to right) Peter Papapetrou (fashion director, Lush Magazine), Nathalie Atkinson (style and culture columnist, the National Post), Rita Silvan (editor-in-chief, ELLE Canada), Teresa Isabella (design director, Bluenotes) and David Dixon (designer, David Dixon Inc.), announced Faren Tami of Faren as the recipient of the award package valued at $25,000.

Tami’s winning collection (featured below), inspired by futuristic eco-architecture, received intermittent applause during her show—a reception most often reserved for more seasoned designers, and a testament to the strong support of family and friends. She used a range of fabrics, from leather to chiffon, to create separates with dramatic silhouettes, details and draping. Each of the models were outfitted with a sharp black bobbed wigs, which fused perfectly with the edginess of her structured collection, while bright yellow tights contrasted with the blue tones seen in many of her pieces. Tami is one of the founding members of the Freedom Clothing Collective located at 939 Bloor St. W. in Toronto. For more information, visit www.freedomclothingcollective.com.

Finalist Cheryl Gushue opened her scene for her Brazilian-inspired swimwear line GushueSwim (see below) with an energetic dance performance by two carnival dancers in full regalia. Her sexy collection made us wish we were dancing on a beach in Rio ourselves. Her teal, burnt orange and black jersey pieces were accessorized with not-so-modest sheer covers and black boho headgear. For more information, visit www.gushueswim.com.

Inspired by photos she found of her grandparents from WWII, Jody McMillan's Jody Leigh collection of ’40s chic, military-inspired separates and dresses (shown below) offered strong feminine silhouettes with high-waisted skirts, and jackets with shoulder pads. Using army green as a centre for her line, McMillan also featured items in white, black and mustard. This was the first runway show for the George Brown College fashion graduate. For more information, visit www.jodyleigh.com.

Having already established herself in the Toronto industry as an eco-designer, Sonja den Elzen of Thieves proved that being environmentally friendly with your wardrobe can be stylish. Inspired by the wilderness of the Tundra, the collection (see below) featured a soft muted palette of creams and roses with chunky knits and soft pleats. Large horned accessories by Dandi Maestre, which were recently seen on the runway of Lucian Matis’ fall ‘09 collection during LG Fashion Week, brought a welcomed rawness to her aesthetic. Thieves is available at den Elzen’s West Queen West boutique Thieves at 1156 Queen St. W. For more information, visit www.thieves.ca.

Spotted in the crowd were Toronto Mayor David Miller, City Councillors Adam Giambrone and Shelley Carroll (both TFI Board Directors), TFI Chair Ben Barry, Sara Diamond, president of the Ontario College of Art & Design, Samantha Sanella, president of the Design Exchange, ET Canada host Roz Weston, Take This Home and Sell It personality Glenn Dixon, shoe maven Ron White, actors Sarah Manninen of TMN’s The Line and Amanda Brugel from the upcoming feature film Splice. Guests took home an ELLE Canada swag bag filled with beauty products from P&G Beauty. The TFI New Label® contest has been running since 1992, launching the careers of many successful designers including David Dixon, Joeffer Caoc, NADA, and Juma. ELLE Canada, the presenting event sponsor and benefactor, donated a portion of the net gala proceeds to the TFI.

Runway photos: Toogood Photography
Reception photos: Krista Fox, Verve Photography

Top row, left to right:
TFI's Susan Langdon with Mayor David Miller and Anne-Marie Mediwake; Ron White & Glenn Dixon; New Labels Judge Peter Papapetrou & John Filomena, Insidefashion.com

Second row, left to right:
Centrepiece designed by Erin McLaughlin; City of Toronto table; media and celebrities including TFI News' Gail McInnes (left)

Third row, left to right:
TFI Chair, Ben Barry; Global TV table; Anne-Marie Mediwake & Susan Langdon; Anne-Marie in David Dixon

2. TFI Executive Director Celebrates 15-Year Anniversary
By Gail McInnes

This year Susan Langdon (right) is celebrating her 15-year anniversary as the executive director of the Toronto Fashion Incubator (TFI). Formerly the designer of successful fashion label Zakura, Langdon also taught the likes of TFI Resident alum Joeffer Caoc, David Dixon, Jennifer Halchuk of Mercy and UK-based ex-pat Todd Lynn at her alma mater Ryerson University, and ran her own design and pattern-making company before accepting the position of executive director in 1994. It was the combination of her incredible leadership abilities, her varied experiences, her extensive knowledge of the fashion industry and her gracious interpersonal skills that landed her the role.

Over her 32-year career, Langdon has received many prestigious industry awards and accolades, including the Concours Design Award and the Woolmark Award of Distinction, City of Toronto's Industry Achievement Award, Ryerson University's Alumni Award of Distinction, the JoAnna Townsend Award and was one of the first 12 inductees into Ryerson’s Hall of Fame.

Her continuous commitment to the TFI and her outstanding dedication to nurture and promote upcoming design talent has assisted in launching the careers of many well-known Canadian designers. The Toronto Fashion Incubator team would like to congratulate Langdon on her long, successful career. The TFI would not be what it is today without her undying devotion and dedication.

3. Upcoming TFI Events
Each month TFI presents educational and informative seminars on topics of interest to fashion entrepreneurs. Register for these upcoming sessions in June and July:

Going Green
Thursday, June 18, 2009
Doors open 5:30pm, presentation 6:00 - 7:30pm
Metro Hall, 55 John St., Toronto. Learn how to take your fashion business green from trend specialist Renee Labbe. Prepare for the shift in eco-consumerism and find out how this could help build your sales. The seminar will also introduce TFI’s new Going Green guidebook.
Cost: $35 + GST for TFI members; $60 + GST for non-members. Click here to register. Sponsored by the City of Toronto.

Promostyl Trend Forecast Fall/Winter 2010
Tuesday, July 7, 2009
Doors open 6:00pm, presentation 6:30 - 8:00pm
Metro Hall, 55 John St., Toronto. Discover the colours, silhouettes and design influences for fall/winter 2010 from Paris-based trend-forecasting agency Promostyl. This seminar would be beneficial for womenswear, menswear, childrenswear and accessory designers, as well as for those in retail. This seminar is exclusive to TFI members. Cost: $35 + GST. TFI Members, click here to register. Sponsored by the City of Toronto.

4. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to gail@fashionincubator.com.

5. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize Patrons Rob and Iris Harper and the following contributors for their kind donations to TFI: Dwight Walker, Monika Peczeli, Cathy Liu and Carlie Smith. Donor Categories: Contributor: $50 and under; Supporter: $50 to $100; Benefactor: $100 to $500; Patron: $500 and up. If you would like to make a donation to TFI please click here.

6. Fashion Births & Deaths—The Continuing Saga
A tally of good news and bad news on the fashion front

First, the good news…:

Stylefly Adds TFI to Its Charitable Donations Program
Customers shopping at Canada’s first online designer boutique, www.stylefly.ca, can now donate 1% of their checkout to the Toronto Fashion Incubator. “I really admire what you do (at TFI)…I certainly could have used you when I was starting out. Hopefully I can collect some donations for you over the coming months,” said founder and owner, Patricia Angyal. Shop for a great cause at www.stylefly.ca.

Vocado Pays Homage To Canadian Style
A new women’s clothing boutique focusing on Canadian design and Canadian-made products opened in April 2009 in Toronto’s Liberty Village. Nestled in the new pedestrian walkway in the Liberty Market Building, Vocado proudly carries Canadian brands Juma, Lily and Jae, NADA, Mackage and BB Dakota, as well as an assortment of accessories, jewellery, handbags and bathing suits. “Supporting Canadian designers does more than raise awareness of home-grown talent,” says owner and former accountant Emily Dobbie. “Buying and selling Canadian fashion supports Canada’s wonderfully eclectic fashion industry and the local economy—and who doesn’t love to be economically fashionable?” Vocado is the first retail space designed by architectural design firm Tas DesignBuild who are also behind iconic Toronto residences M5V, the Giraffe and Zed. Vocado showcases the upcoming season’s trends during monthly fashion showcases and offers personalized shopping and styling by appointment. It is located at 171 East Liberty St., Unit 121, and is open Tuesday and Wednesday, 11am. to 7pm, Thursday and Friday 11am to 8pm, Saturday 11am to 6pm, and Sunday noon to 5pm. For more information, visit www.vocado.ca.

Eleventh Floor Apparel Opens Retail Outlet
Eleventh Floor Apparel, backers of the Linda Lundström brand, opened a retail boutique in the former rk location at 116 Cumberland St., in Yorkville, Toronto. The store will carry Lundström and other Canadian labels such as Joeffer Caoc.

Trendy Ossington Strip Adds New Addition
Located at 15 Ossington Ave. in Toronto, Silver Falls is the latest addition to the ever-growing trendy strip of clothing boutiques and bars between Dundas and Ossington. The new boutique and art gallery features a selection of vintage and modern designer pieces all within an affordable price range with many items in the $50 - $75 range. The store is owned by Lindsay Ferlund and her boyfriend, Jay Isaac. For more information, call 416.588.3500.

Social Butterfly Celebrates One-Year Anniversary
Unapologetically girly womenswear boutique Social Butterfly celebrated its one-year anniversary in May with discounts to all customers. For more information, visit www.socialbutterflyboutique.com.

Independent Designers Outlet Showcase Canadian Labels For Less
IDO (Independent Designers Outlet) opened mid-May offering shoppers a chance to buy independent Canadian clothing at up to 70% off. IDO carries in-season styles of past collections from designers like Dagg and Stacey, Greenbaum Clothing, Snoflake and eco-friendly Revolve Clothing. “Independent designers tend to have extra stock at the end of each season. IDO is a great way for designers to liquidate overstock at outlet prices, while fulfilling a woman’s need to spruce up her wardrobe with independent Canadian fashion, recession or not!” says Lara Stephenson, principal of IDO and Revolve Clothing. Located at 1418 Dundas St. W. at Gladstone Avenue, in the up-and-coming Brockton Village, the shop is a welcome addition to the area’s recent influx of cafes and art galleries. IDO is open Wednesday to Friday from noon to 7pm and Saturday to Sunday from noon to 6pm. For more information, contact Lara Stephenson at 416.238.7045 or lara@revolveyourworld.com.

Now the bad…:

Studio Labiri Closes
The Danforth’s Studio Labiri quietly closed its doors earlier this year. Reasons detailing the closure have not been released.

7. Scene & Heard

The ELLE Canada Show Brings Pages To Life
The second-annual ELLE Canada Fashion and Beauty Event held at the historic Carlu in Toronto took place on April 25, 2009. The day-long consumer event gave visitors the chance to shop from over 40 vendors including various fashion and beauty lines such as bel ami by Erin Fitzpatrick, Pangea Collection, Monforte Jewelry and Balm Shell. Various events and clinics were also held over the day including fashion shows from the three finalists from the second season of Project Runway Canada, a trend Q&A with designer Brian Bailey, and a showcase of the Cadbury Chocolate Couture Collection.

Holt Renfrew Custom T-shirt Contest
Specialty retailer Holt Renfrew has partnered with Los Angeles-based apparel brand company Modern Amusement for a new design contest. Aspiring designers are invited to submit original T-shirt designs using Modern Amusement’s crow logo. Only 30 of the top designs will be selected and posted online at www.holtscontemporary.com where the public can vote for their favourite T-shirt. The winner from the top three finalists will be selected by Holt Renfrew and Modern Amusement and will receive a three-day trip to L.A. to visit Modern Amusement and to see their shirt in production. The winning design will be sold exclusively at Holt Renfrew. Public voting runs from May 26 until June 12. the winner will be selected on June 25.

Say YES To A Passion For Fashion
Youth Employment Services (YES) has teamed up with Toronto Fashion Incubator (TFI) to create A Passion for Fashion, an amazing opportunity for youth to learn about entrepreneurship and fashion design. Targeted to youth aged 18 to 29 living in Ontario, who are not professional fashion designers, A Passion for Fashion participants will receive workshops on starting a business, fashion design and marketing, one-on-one mentorship and a chance to enter the Fashionista’s Den Competition where one lucky youth will win $1,000 cash, a one-year Outreach membership to TFI and 50 hours of business advisory and fashion mentorship. Interested? Visit www.yes.on.ca for eligibility, program information and orientation dates or contact YES at Gabrielle_zilkha@yes.on.ca or 416.504.5516 ext. 233.

Joe Fresh Rethinks Breast Cancer
Canadian discount brand Joe Fresh Style has partnered with Rethink Breast Cancer for the 2009 Fashion Targets Breast Cancer (FTBC) campaign. The annual fundraising and awareness campaign launched at the newly opened upscale burlesque house Jezebel in Toronto. The T-shirts featuring the target logo were developed to promote awareness to women about breast health and will be available for sale for $12 at Loblaws Superstore locations across Canada throughout the month of May. The FTBC campaign was inspired by Ralph Lauren as a tribute to his friend Nina Hyde, a Washington Post columnist who lost her life to breast cancer. The target has been worn by fashion icon supporters including Kate Moss, Naomi Campbell, Linda Evangelista, Claudia Schiffer, and Helena Christensen. The awareness campaign has raised more than $1.4 million in Canada alone over the past eight years. Net proceeds go toward funding research, support and awareness programs operated by Rethink Breast Cancer in support of women and families affected by the disease. For more information, visit www.fashiontargets.ca.

Souls For A Good Cause
The first International Shoes and Champagne event launched with a gala reception on May 8th at the Government Conference Centre in Ottawa with a live and silent auction offering celebrity-signed shoes in support of Soles4Souls—a Nashville-based non-profit organization dedicated to providing quality footwear to children and families in need across 125 countries. Over 70 international footwear designers participated, including Jessica Simpson, Badgley Mischka, BCBG and Gwen Stefani's L.A.M.B. label were among the many who donated shoes. The exhibit opened to the public on May 8 as a free event for attendees of the Canadian Tulip festival. Visitors were also invited to add their own footwear donations to the “Show Mountain”—a tower of shoes donated by individuals, manufacturers and retailers. For more information, visit www.soles4souls.org.

[FAT] Grows
The fourth annual [FAT] Toronto Alternative Arts & Fashion Week took place over a four-day stretch from April 21 to April 24 at the Fermenting Cellar in Toronto’s Historic Distillery District. More than 40 designers from across Canada and one from Bosnia showcased their collections, which ranged from classic womenswear to over-the-top costume pieces. Starkers! Corserty’s time-travelling collection featured corsets for both men and women—a few lucky audience members received a USB key with an offer of a free custom corset. The infamous design collective The Deadly Nightshades Bike Crew debuted a sustainable line of womenswear featuring bike motifs with an aqua and orange palette. Breeyn McCarney brought the circus to town with cute party dresses. Jessica Mary Clayton’s Walking Tall collection had one model walking the entire runway on stilts. David Dixon assistant Wesley Badanjak showed a well-constructed collection of careerwear for women. Magpie Designs produced a well-choreographed show featuring cabaret styled moves for their all-black, sexy line of dresses and coats. Military-inspired ÜND debuted its vinyl collection of strong, sexy silhouettes. Tassoni Brasil called upon the sexiest of Elmer Olsen Models for its runway debut of sensuous swimwear. Fashion veteran Annie Thompson showed her artistic flair with a collection of royal purple and chartreuse layered outfits inspired by her recent travels to India. Kirsty McKenzie called upon local celebrity models Zoie Palmer from Global’s The Guard and Sarah Manninen of TMN’s The Line for her Deee-Lite and Grace Jones--inspired collection of velvet body suits and vinyl dresses. For more information, visit www.getfat.ca. Images below from [FAT].

Designers Called To Fashion House
Condo developer Peter Freed of Freed Developments has called upon 12 of Canada’s top fashion designers to design parts of the common areas of the soon-to-be-built King Street West condominium Fashion House. Included are Smythe, Jeremy Laing, Jay Godfrey, Greta Constantine, Joeffer Caoc, Mikhael Kale, Bustle and Wayne Clarke. Each designer was granted complete freedom to design their own floor and a 200-square-foot glassed-in wall space. For more information, visit www.freeddevelopments.com.

Hillberg & Berk Spring Launch At Andrew's
Regina-based jewellery line Hillberg & Berk has been building momentum ever since its debut on CBC's Dragons' Den last fall. The elated designer Rachel Mielke says, “The collection is selling so well we can hardly keep up!” Mielke is now working with her investor, W. Brett Wilson, to take Hillberg & Berk across Canada and the U.S., and eventually internationally. Mielke made a trip to Toronto in April to launch her spring line at Hazelton Lanes’ high-end department store Andrew’s and presented a trunk show at U.S. department store Bloomingdale's in three states. Hillberg & Berk's jewellery line has an impressive celebrity clientele including Beverly Mahood and Tara Spencer-Nairn. To view Meilke’s appearance on Dragon’s Den, visit www.youtube.com/user/hillbergandberk. The Hillberg & Berk line is available in over 30 boutiques and galleries across Canada. For a list of retail locations, visit www.hillbergandberk.com.

George Brown College’s Triumphant Partnership
Students enrolled in the Fashion Design and Techniques program at George Brown College recently competed in a lingerie competition sponsored by Triumph International. A fashion show featuring the top 30 finalists was held on Monday, April 27, at the Design Exchange. The College was the sole Canadian fashion school invited to participate in the international contest. The winner of the competition will be the Canadian representative for the international finals to be held in Milan, in September. For more information, visit www.triumph-inspiration-award.com/67.0.html.

Festival Of Architecture & Design
The 5th annual Festival of Architecture and Design (fAd) takes place each year in Toronto during the month of May to celebrate the life of Toronto design and designers. Visitors are invited to meet local designers and international architects, activists and academics through exhibitions, films, lectures, walking tours and social events. Events include a peek into 175 buildings across the city with Doors Open Toronto, the CONTACT Photography Festival, and seminars and studio tours at the Toronto Fashion Incubator. To browse the festival calendar or find out more, visit www.toronto.ca/fad.

RBC Canadian Women Entrepreneur Awards
The annual RBC Canadian Women Entrepreneur Awards are currently accepting nominations for their five categories to give national recognition to Canadian women entrepreneurs who run successful business that contribute to their local communities and to the Canadian and international economies. The five categories include The Deloitte Start-up Award, the HKMB Hub Impact Award, The TBC Momentum Award, The Bell Trailblazer Award and The Profit Award for Excellence in Entrepreneurship. To download a nomination form, visit www.theawards.ca. Deadline for submissions is June 29, 2009.

Fashion Takes Action Gets Makeover
In celebration of Earth Day, Fashion Takes Action (FTA) re-launched its website courtesy of N8N Media Group. The members-based organization provides tools and resources to the fashion industry on how to become more sustainable. Founder Kelly Drennan currently has just under 20 members including Evan Biddell, Doll Factory by Damzels, Thieves, and CARRIE with hopes of reaching 50 by the end of May and 200 by the year end. “Designers, retailers, manufacturers, suppliers, fashion show producers—all of them are interested in becoming more sustainable,” says Drennan. “Our mission is to have a socially and environmentally positive impact on the fashion industry.” FTA will be developing programming with a team of consultants to provide panel discussions, video conferences, in-person workshops, one-on-one consultation and mentoring on topics such as ethical sourcing, fair trade, sustainable fabrics and more. FTA recently celebrated Earth Day with a fundraising party on Friday, April 24, at the Burroughes Building in Toronto in partnership with Earth Day Canada, which received a portion of the proceeds. For more information, visit www.fashiontakesaction.com.

Guido & Mary Support National Denim Day
Canadian-designed and manufactured denim line Guido & Mary have joined forces with the Cure Foundation for its annual National Denim Day event, now in its 12th year. From May 1 until July 15 the denim brand will donate $5 from each sale of its Jenny Bleach & Destroy jean to the Foundation. Specially marked jeans will inform customers of the fundraising effort and each purchaser will receive a free pink flower ribbon. For a list of participating stores across Canada, visit www.guidoandmary.com.

Browns Presents Italy At Your Feet
Canadian shoe retailer Browns recently celebrated a collaboration with the Italian Trade Commission (I.C.E) and ANCI (Associazione Nazionale Calzaturieri Italiani) to present Italy At Your Feet, a spring showcase of the best in Italian footwear running nationally from March 30 to May 6 with in-store VIP cocktail celebrations in Vancouver, Toronto and Montreal. “Browns is thrilled to celebrate Italy; the country solely responsible for producing the finest footwear in the world,” says Browns president Michael Brownstein. “We are sure that our vast selection of designers, brands and exclusive collections will make our clients feel like Italy is truly at their feet.” Italian brands and designers in the campaign included Cesare Paciotti, Chloé, D&G, Diesel, Energie, Geox, Givenchy, Gucci, Manolo Blahnik, Marc Jacobs collection, Miss Sixty, Miu Miu, Prada, Tods, and others. For more information, visit www.brownsshoes.com.

MiMi+You Celebrate Courage
Local jewellery line MiMi+You partnered with Shelternet, a non-profit national online resource for abused women to launch Celebrate Courage, a platform that allowed survivors of abuse to express themselves through an artistic outlet with an event at The Spoke Club on April 2, 2009. Celebrate Courage encouraged individuals to get active in an unconventional and creative way by holding workshops at women’s shelters in an effort to move women away from their worries to create one-of-a-kind necklaces. Community Creative Workshops were open to the public to create awareness with necklaces being photographed and posted on the MiMi+You website for sale with all proceeds going to Shelternet. Attendees participated in a cocktail reception and silent auction. The event drew celebrities Kristin Booth (The Listener, Young People F*cking), whose one-of-a-kind necklace was included in the auction, Divine Brown (Juno Award winner for R&B/Soul Recording of the Year), Amanda Brugel (Da Kink in My Hair, Paradise Falls, MVP), Charlotte Sullivan (Smallville), Peter Stebbings (director of Defendor with Woody Harrelson, Kat Dennings and Sandra Oh). The event was filmed by TVO for an upcoming episode for the second season of the Get Involved documentary featuring Mimi+You’s development of the project. For more information on Shelternet, visit www.shelternet.ca. To view or purchase the necklaces, visit www.mimiandu.com. Pictured above, Divine Brown (left) with MiMi+You owner Mitra Mortazavi and Kristin Booth (right).

FASHION Magazine Reaches Two Million
Canadian publication FASHION Magazine made history recently as the first Canadian fashion and beauty periodical to reach two-million readers, making it Canada’s top fashion and beauty magazine. FASHION is published by St. Joseph Media.

Ryerson Graduating Class Showcases Talent
The annual Ryerson Fashion Week, which includes Mass Exodus, Link and Three Ring (2nd and 3rd year classes), took place between April 3 and April 8. The week-long event provided industry leaders with an opportunity to connect with the next generation of fashion leaders. Mass Exodus is one of the Canadian industry’s biggest productions and displays the final collections of fourth-year design students. As part of Ryerson University’s annual fashion week, graduating fashion communications students presented their creative thesis projects during Link 2009, a three-day exhibit at Toronto’s Great Hall between Friday, April 3, and Sunday, April 5. The exhibit showcased the final projects of the 2009 graduating class with displays including fashion garments, conceptual lingerie designs for breast cancer survivors, eco-friendly store concepts, fashion advertising campaigns, fashion videos and magazines, among others. Mini events were hosted throughout the weekend including a Saturday afternoon tea party, a fashion show and a jazz performance. For more information visit www.ryersonfashionweek.ca and www.linkryerson.ca.

aWEARness Supports Ovarian Cancer
On Sunday, May 3, 2009, The Liberty Grand at Exhibition Place in Toronto played host to the second annual aWEARness Canada shopping event in support of ovarian cancer. Guests were invited to shop a wide range of designer womenswear, menswear, childrenswear, accessories and bridal, all discounted by at least 50%. Each guest received a complimentary gift bag valued at $400. Funds from the event were donated to the Princess Margaret Hospital to assist in its research, giving hope to more than 2,500 Canadian women who are diagnosed each year with ovarian cancer. The inaugural year raised almost $250,000 for the important cause. For more information, visit www.awearnesscanada.com.

Over The Rainbow’s Elite Model Search
Toronto Yorkville boutique Over The Rainbow hosted its first model search for the face of its fall 2009 campaign in collaboration with Elite Models. The search began online on April 11 and culminated on May 2 with an in-store callback event. The winners (one male and one female) of the search won a one-year contract with Elite Models and a prize pack of beauty and apparel products valued at over $3,000, including brands Dex, DLK and Fidelity Denim, and a campaign shoot with photographer Kat Torgashev. “We are thrilled to be collaborating with Over The Rainbow. It makes for a perfect partnership, both companies are deeply set in the minds of Toronto’s consumer,” says Alecia Bell, president of Elite Toronto. To view the winners visit Over The Rainbow’s blog at www.insiderainbow.com.

Harley-Davidson’s Garage Party
Motorcycle makers and clothing line Harley-Davidson held its Garage Party, Precious Metal, at the Liberty Grand in Toronto on May 6. Hosted by CityTV’s Liz West, the women-only event featured a special performance by Jill Barber, with various pampering stations including the Tune Up, offering massages, Touch-Up for makeup, and manicures at the Paint Shop. Attendees had the opportunity to view the latest Harley-Davidson collection, learn more about the motorcycles and about how to get a motorcycle license. For more information on the event, visit www.preciousmetal2009.ca.

Spot6 Management Launches
Veteran model agent Cynthia Cully recently opened her own modelling agency Spot 6 Management at 36 Blue Jays Way in Toronto. For more information and latest news on Cully’s roster of men and women, visit www.spot6management.com, email cynthia@spot6management.com, or call 416.931.9550.

LG DIY Denim Contest Announces Winner
Vancouverite Dora Lee of Kwantlan University College is the winner of the LG Denim DIY design contest. Lee beat out finalists Lori Peltonen of Toronto and Montreal’s Marie-Sophie Belisle, taking home a $5,000 cash prize from LG Electronics and the chance to design an original pair of jeans for Sears Canada.

Jenny Bird Launches Jewellery Line
Toronto-based handbag designer Jenny Bird recently expanded her accessory lines to include fashion-forward jewellery. Keeping most of her new jewellery pieces under $100 was important to Bird, who says, “In this market we focused on keeping prices modest and designs striking. I was price conscious from the very beginning of the design process.” The line is divided into two collections Electric Lady and Bright Lights. Both Bird’s handbags and jewellery lines debuted in New York in May. To view the new collection, visit www.jenny-bird.com.

Parasuco: For The Love Of Denim
Parasuco Jeans Inc owner Salvatore Parasuco personally presented his fall ‘09 collection of women’s and menswear to an intimate crowd of media on the morning of April 15 at King St. W. restaurant Brassaii in Toronto. Parasuco’s message was clear in his hour-long monologue: he wanted the Canadian media to embrace the story of the national jean retailer. Parasuco opened his first boutique in 1971, proclaiming to be the first to offer pre-washed jeans in Canada. In 1975, Parasuco founded Santana Jeans in Montreal, where he still holds his headquarters. The brand was renamed Parasuco Jeans Inc. in 1988 with its expansion into the United States. The retailer boasts an impressive celebrity following and four flagship stores, four boutiques, two retail outlets and sales across The Americas, Europe and Asia. For more information, visit www.parasuco.com.

Cashmere BT Couture Fashion Design Competition
Eighteen-year old Carol Ching of Thornhill, Ontario, is the winner of the Cashmere Design Contest, a national competition challenging Canadians to create an original BT Couture outfit using 100% Cashmere bathroom tissue. Ching was selected from over 40 entries. “We are completely blown away by the quality, beauty and originality of the fashions created by Canadian consumers,” says Nancy Marcus, corporate vice president, consumer marketing at Kruger Products, maker of Cashmere. “Our first-ever consumer competition is a rollout of our international award-winning White Cashmere Collection, which is now entering its sixth amazing year; and clearly demonstrates our strong support of Canada’s fashion community.” Ching’s winning gown, which took 66 rolls of bathroom tissue to create, won her a trip for two to New York Fashion Week this fall. The White Cashmere Collection 2009 will take place in Toronto on Wednesday, September 23, 2009, and will feature 15 renowned Canadian designers including Project Runway Canada Season Two winner Sunny Fong, Paul Hardy, Tavãn & Mitto, and Greta Constantine and their vision of Fashion with Compassion in support of the Canadian Breast Cancer Foundation. For more information on The White Cashmere Collection, go to www.Cashmere.ca.

442 McAdam Focuses On East Coast
Calgary-based leather bag line 442 McAdam is turning its attention to the east coast. Having launched in Calgary in October 2008, the line has quickly built momentum on the west coast. Designer Sarah Shell says, “Toronto Fashion Week was 442's debut out east and it proved to be very successful—so much so that we are moving headquarters to Toronto!” The fall ‘09 collection will be available in Toronto at Covet+Crave and Oz Boutique. For more information, visit www.442mcadam.com.

Bustle’s Bags For Belvedere
Belvedere Vodka recently collaborated with Bustle Clothing to create a line of messenger and duffle bags for Bustle’s fall ‘09 collection, using the new Belvedere IX bottle as inspiration. The bags were auctioned off at an event at Hotel Le Germain in late April with proceeds benefiting SKETCH, an organization devoted to help street involved youth make art. For more information on the charity, visit www.sketch.ca.

8. Top Picks

Designer salary survey results (international, 2007)

A lawyer blogs about legal issues facing the fashion, apparel and textile industries

The National Post’s Nathalie Atkinson takes a look into the Mercy vs. Diane Von Furstenberg knock-off story

9. Upcoming Events

May 23, 2009
CAFTCAD Movie Wardrobe Sale
Filmport, 225 Commissioners St., Toronto. Huge blowout sale of clothing and items from past film productions. One day event only. $3 entry fee; seniors and children free admission. For more info visit www.caftcad.com.

June 12 – 16, 2009
The New Mart
The New Mart, 127 East Ninth St., Los Angeles. Fall/holiday contemporary and young designer apparel and accessories trade show. For more information, call 213-627-0671, email new_mart@hotmail.com, or visit www.newmart.net.

June 16 & 23, 2009
A Passion For Fashion—Orientation Session
TFI, 285 Manitoba Dr., Toronto. Sign up for one of these FREE sessions to learn more about entrepreneurship and fashion design. Targeted to youth aged 18 to 29 living in Ontario, who are not professional designers, A Passion for Fashion participants will receive workshops on starting a business, fashion design and marketing, one-on-one mentorship and a chance to enter the Fashionista’s Den Competition where one lucky youth will win $1,000 cash, a one-year Outreach membership to TFI and 50 hours of business advisory and fashion mentorship. Interested? Visit www.yes.on.ca for eligibility, program information and additional orientation dates and locations. To register for the June 16 and 23 sessions at TFI, contact YES at Gabrielle_zilkha@yes.on.ca or 416.504.5516 ext. 233.

June 17 – 20, 2009
Fashion & Design Festival Montreal
McGill College Avenue, Montreal. The Montréal Fashion & Design Festival offers four days of fashion shows on outdoor stages in the heart of downtown Montréal. Audiences will be treated to close to 40 fashion shows, including eight major events, showcasing the collections of more than 100 labels and renowned designers. For more information, visit www.festivalmodedesign.com.

June 18, 2009
Going Green
Metro Hall, 55 John St., Toronto. Learn how to take your fashion business green from trend specialist Renee Labbe. Prepare for the shift in eco-consumerism and find out how this could help build your sales. The seminar will also introduce TFI’s new Going Green guidebook. Doors open at 5:30pm for coffee & networking, 6- 7:30pm presentation. $35 + GST for TFI members; $60 + GST for non-members. For tickets, please click here. Sponsored by the City of Toronto.

Tuesday, July 7, 2009
Promostyl Trend Forecast Fall/ Winter 2010
Metro Hall, 55 John St., Toronto. Discover the colours, silhouettes and design influences for fall/winter 2010 from Paris-based trend-forecasting agency Promostyl. This seminar would be beneficial for womenswear, menswear, childrenswear and accessory designers, as well as for those in retail. Doors open 6pm, presentation 6:30 - 8pm. This seminar is exclusive only to TFI members. Cost: $35 + GST. TFI Members, for tickets, please click here. Sponsored by the City of Toronto.

July 15 – 16, 2009
Premiere Vision New York
Metropolitan Pavilion and Altman Building, 125/135 West 18th St., New York. Textile workshop from Premiere Vision exhibitors featuring the latest trends and fabrics for sportswear, menswear and womenswear. Showing fabrics for the spring/summer 2010 season. Also featured are Premiere Vision’s signature Trends conference and Color Card. Open 9am - 6:30pm (closes at 5pm on Friday). For more information call 203.698.7460, fax 203.698.7471, email pvpreviewny@franceligne.com, or visit www.premierevision-newyork.com.

July 16 – 18, 2009
Madrid International Fashion Week
Madrid. Designer collections from Spain. For more information, call 34.91.722.30.00, email toronto@mcx.es, or visit www.semanamoda.ifema.es.

July 17 – 20, 2009
California Gift Show
Los Angeles Convention Center, Los Angeles. Over 30,000 buyers from 50 states and 39 countries attend this trade show. Vendors from home,boutique, fashion accessories, gifts, handmade items, jewellery and more. For more information, call 800.272.SHOW, email liz_nystrom@glmshows.com, or visit www.californiagiftshow.com.

August 2 – 4, 2009
Fashion Market Northern California
San Mateo Exhibition Center, San Francisco. Clothing, jewellery and accessories fashion market. For more information, call 800.536.4422, email info@fashionmarketnorcal.com, or visit www.fashionsanfrancisco.com.

August 2 – 4, 2009
Pure London
Olympia, London. Fashion trade show featuring womenswear and fashion accessories. For more information call 44.207.8123713 or visit www.purewomenswear.co.uk.

August 31 – September 2, 2009
Las Vegas. Eco-friendly trade show. A total eco experience, from a juried and progressive collection of eco-minded apparel and products, to seminars, fashion shows, luxe lounges and a resource gallery. For more information, visit www.magiconline.com.

August 31 – September 2, 2009
POOL Trade Show
Central Hall, LVCC, Las Vegas. Showcasing new designers and established brands, POOL includes menswear, womenswear, shoes, books, home, art and music. For more information, call 323.666.5587 or email pool@pooltradeshow.com, registration@pooltradeshow.com, exhibitors@pooltradeshow.com, or visit www.pooltradeshow.com.

Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.


Affordable studios steps away from Liberty Village

Creative, caring and fuelled by a love of fashion, TFI offers a nurturing and co-operative workspace for new and emerging fashion and design entrepreneurs. Join the ranks of celebrated members and alumni including Joeffer Caoc, David Dixon, Colette Harmon, House of Spy, Juma, Annie Thompson, Arthur Mendonça and many more!

• Professional + creative environment with business support readily available
Close to TTC & GO Transit
• Heritage site with renovated, modern interior
• Prestigious co-branding with TFI to build a competitive marketing and promotional advantage
• Professional business mailing address
• Press and industry credibility gained through your brand association with TFI's Resident program
• Networking with other residents, outreach members and creative individuals
• Exclusive promotional and marketing opportunities
• Invitations to industry parties and events

Starting at $275/month - Shared Day Studio with access to full production and sampling facilities 2.5 days/week
Starting at $400/month - Private Studio with 24/7 access (perfect for any creative entrepreneur such as a jewellery designer, illustrator or publicist who does not need professional sewing machines)
Starting at $500/month - Private Studio with 24/7 access to full production and sampling facilities (perfect for companies requiring use of sewing equipment such as a fashion designer or stylist)

Prices quoted above include base rent, utilities and TMI (taxes, maintenance and insurance). GST extra.
Some terms & conditions apply.

Contact TFI for more information and for a personal tour of the workspace.


To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 x 21.

Reach 500,000 visitors per month by posting your marketing, sales or human resource opportunity on fashionincubator.com. Read here for details.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable, group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera

© Copyright 2009 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.


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