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TFI News May/June 2006

A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

Sponsored by:
TEDCO, Toronto Economic Development Corporation

1987 – 2006
Celebrating 19 Years of TFI

Contact TFI at tfi@fashionincubator.com

May/June 2006
Volume 14, Issue 3

1. Fashion Cares 2006
2. U.S. Trade Show Summary
3. Scene + Heard
4. Upcoming Events
5. Top Picks


1. Fashion Cares 2006
On June 3, 2006, the doors of the Metro Toronto Convention Centre opened for M.A.C VIVA GLAM 20. This year marked the 20th anniversary of the annual Fashion Cares gala and fundraiser, as the design and entertainment communities joined together in support of the AIDS Committee of Toronto (ACT). M.A.C Viva Glam V spokesperson Pamela Anderson (left) kicked off the runway show and took to the stage wearing a sexy red dress designed specifically for her by Canadian designers Dean and Dan Caten of Dsquared2.

Patrons were greeted by body-painted models handing out long-stem red roses. There were also dancers in the lobby as well as fabulous shopping in the BMO Boutique Ballroom and Fashion Cares Design Retrospective in the main hall. Fifty one-of-a-kind red dresses sashayed down the specially designed runway, which was formed in the shape of the AIDS ribbon, a symbol of the fight against HIV/AIDS throughout the world. Each dress was also meant to represent the ribbon and the finale of the show saw the white-covered catwalk transformed into red with all the models taking their places along the catwalk. Top international and national designers such as Alexander McQueen, Roberto Cavalli, Elie Saab, Izzy Camilleri, Joeffer Caoc and Comrags contributed their designs.

This year's event also featured many well-received performances. Soul-singer Divine Brown (right) kicked off the show and the Philosopher Kings got the crowd rocking. There was also a surprise performance by Blue Man Group. The dance troupe Momix and aerialists Hangtime Circus also appeared. Broadway legend Jennifer Holliday closed the show, along with a special tribute to Phillip Ing recognizing his 20-year contribution to the Fashion Cares event, as creative director and executive producer.

Over the past two decades, Fashion Cares has raised nearly $10 million for ACT and 2006 was another successful year. On Saturday evening 5,500 guests gathered together to raise $850,000, as a result of ticket sales, sponsorship, shopping at the BMO Boutique and silent and live auctions. This year's live auction stands as the highest grossing ever, raising $100,000. One of the items, a special edition K-Motine Smart Car with camouflage wrap sold for $26,000.

Founded in 1983, the AIDS Committee of Toronto (ACT) delivers community-based HIV support services and education, prevention, outreach and fundraising programs to individuals and communities living with, affected by and at risk for HIV/AIDS.


2. U.S. Trade Show Seminar
On May 10, 2006, TFI hosted a lively seminar for fashion designers and new exporters about participating in U.S. trade shows (right). This peer-to-peer educational session featured guest speakers Jen Kluger, designer and co-founder of Foxy Originals, a popular line of fashion jewellery, and Hannah Melville, designer and founder of Wonderlust, a collection of feminine dresses and separates. Both companies began in 2003 and each have several seasons of exporting experience.

Key topics included: “When are you ready to do a trade show?”, “How to choose the right trade show”, “Putting together successful applications”, “Tips and advice on creating an effective booth”, “How to attract buyers to your booth” and “Approximate costs to participate”.

Jen and Hannah shared valuable advice such as:

For more about Foxy Originals, visit www.foxyoriginals.com
For more about Wonderlust, visit www.wonderlustclothing.ca

Don’t miss out on future TFI seminars! Get on our mailing list by contacting TFI today.


TFI and Beehive Design Win Prestigious Graphic Award
The Toronto Fashion Incubator’s recently re-branded marketing brochure designed by Terry Lau of Beehive Design won a Unisource Litho Award for excellence in printing and design. The 24th edition of the ULA awards gala and exhibition was held at Roy Thompson Hall on June 22, 2006.

White Cashmere Student Design Competition Rolls Out
The first-of-its-kind White Cashmere Student Design Competition is now live at www.cashmere.ca. The site shares details of the competition, which features original couture creations crafted in Cashmere Bathroom tissue. Check out the designs by students from George Brown College, Seneca College, The International Academy of Design, LaSalle College, Cégep Marie-Victorin, École Supérieure de Mode de Montreal and the Academy of Arts and Design. At the fashion show finale this fall, one student will be selected to win a $2,500 bursary to help further his or her fashion career.

Moving On Up
TFI Resident designer Wendy Wong of House of Spy is moving to a bigger studio as of July 1, 2006. Wong's business at TFI has grown significantly over the past four years. She now employs two full-time employees and sells to more than 80 accounts in Canada and the U.S. "TFI is an amazing place that helps young designers," says Wong. "There are very few places like it in the world and it is the envy of other cities that want to start one. Look at my growth in four years! I'm still around and now ready to expand into a bigger space." To reach House of Spy, visit www.houseofspy.com or call 416-516-0111. The new address is 258 Wallace Ave., suite 202, Toronto, Ontario, M6P 3M9.

In Other TFI Resident News...
As of July 1, 2006, Hannah Melville of Wonderlust Clothing will be enjoying a new, larger studio at TFI to accommodate her growing business. You can reach Melville at 416-971-7117 x 29 and at 106 Dovercourt Rd., Toronto, Ontario, M6J 3C3. Visit www.wonderlustclothing.ca for more info.
Also, Seneca grad Hyung Ju Chu of Edward Chu has relocated to Korea after two years of residency at TFI.

The Charm of Rococo: Femininity and Footwear in the 18th Century
Featuring some of the Bata Shoe Museum's most magnificent and lavish footwear, The Charm of Rococo transports visitors into a world of opulence in the age of Louis XV. Emanating from the French court, the Rococo esthetic infused a sensuous charm and delicate grace into fashion in the 18th century and defined femininity in new ways. Upper-class women's footwear reflected this trend through the use of exquisite silks, elegant heels and curvilinear rhinestone buckles that framed the foot with eye-catching sparkle. The connections between femininity and footwear established in the 18th century continue to inform the cultural meanings of women's footwear today. It’s on display until June 2007. For more information, visit www.batashoemuseum.ca

In Store
Americo is a fashion, lifestyle and supply store opening at 456 Queen St. W. in Toronto mid. July. Inspired by needle and weaving arts from South America, it features hand-loomed scarves, sweaters, ponchos, blankets and cushions to beaded necklaces and hand-crafted purses and belts. There are also hundreds of hand-spun yarns and exclusively designed textiles for do-it-yourselfers. 416.777.9747. www.americo.ca.

Canada’s getting Lucky. In September, Lucky Brand Jeans, which has 120 stores in the U.S., Asia, Australia and Europe, is opening its first two Canadian locations—in Toronto’s Eaton Centre and Vancouver’s Metrotown. The company, known for its “Lucky You” inscription on the fly of its jeans, also designs sportswear, knits, outerwear, swimwear and accessories for men and women and has a celebrity following that includes Gwyneth Paltrow, Jessica Simpson, Ben Affleck and Will Smith.

Montreal-based Parasuco opened its first U.S. location in May with a celebrity bash that included Lindsay Lohen, Geoff Stultz of Wedding Crashers, Kelly Hu of X-Men II and Roger Cross of 24 among others. The two-storey, 10,000-sq.-ft. East River Savings Bank, a New York landmark at 60 Spring St. in SoHo, was transformed into the denim brand’s U.S. flagship. A private side entrance leads to an atelier housing rare pieces from the Parasuco collection and offers made-to-order service.

Spring 2007 TFI Press & Buyers Breakfast Applications NOW Available
TFI’s popular Press & Buyers Breakfast Event returns on September 20, 2006 at The Drake Hotel (last year's event shown left). Open to emerging apparel and accessory designers, this AMAZING opportunity will help generate sales & publicity leads through face-to-face meetings with key media and retailers. Here’s what last year’s participants said about TFI’s Press & Buyers Breakfast:

“The TFI Press Breakfast provided me with an amazing opportunity to present my new accessories line to members of the press and select buyers. I could NEVER have assembled such a HIGH LEVEL AUDIENCE on my own. Hands down, membership with TFI is the BEST money I have spent this year!”
Leah Bazian, accessory designer

“The TFI Press Breakfast opened the gates of possibilities for young designers by giving us the opportunity to showcase our designs and receive important feedback from industry VIPs. It is the MOST VALUABLE two hours a designer can spend by introducing themselves and their product to Canada’s media. The contacts made in that short time would otherwise take MONTHS for designers to do on their own.”
– Lorrane Kettlewell, jewellery designer

“The event was well thought out and planned, making it easy for us new designers to be part of. The presence of the major press was great to see; ELLE Canada, Wish Magazine, Toronto Star, National Post, Toronto Sun, Globe & Mail, Report On Business Magazine, all stopped by and tried our scarves or picked up brochures. I was able to make a connection with some of the BEST retailers for my product including Holt Renfrew and Finishing Touches.”
Leah Barrett, accessory designer

The TFI Press & Buyers Breakfast is a juried trade show and space is limited to only 20 companies. Download an application form at http://www.fashionincubator.com/happenings/entries/index.shtml.
Deadline to apply is August 4, 2006.

Nominate a Woman Entrepreneur Today!
Celebrate the extraordinary! Women entrepreneurs play a pivotal role in Canada’s prosperity. The Canadian Woman Entrepreneur Awards and RBC Financial Group invite you to nominate a candidate in six categories: The Deloitte Start-up Award, The Intel Innovation Award, The RBC Momentum Award, The Bell Trailblazer Award, The BDC Exporter Award and The Energy Savings Group Lifetime Achievement Award. For details about the awards and eligibility criteria, visit www.theawards.ca. Deadline for nominations is July 31, 2006.

Chicago Establishes Fashion Advisory Council
To help young designers in Chicago, Mayor Richard Daley recently appointed a 19-member Fashion Advisory Council within the city’s Department of Cultural Affairs. The purpose of the council will be to identify ways to support Chicago designers and assist design students transitioning from school to career. The council will also raise awareness of local designers among retailers, buyers, the public and the media; will help established Chicago designers to expand their businesses, and will point out resources so designers can outsource work in the local Chicago area. The mayor’s announcement falls about one year after his requested visit of the Toronto Fashion Incubator in 2005. Could TFI have served as a model and inspiration for Chicago? We like to think so!

CBS Television Taps Ontario Artist to Design for The Young & the Restless TV Show
The designs of Gay Isber of Gay Isber Design and Sugar Beads & Co. from Waterloo, Ont., were recently featured on the popular CBS soap opera The Young & the Restless. Isber was contacted by Andrea Joel of CBS television in Los Angeles to provide her vintage-style wedding garters, after an exhaustive search in L.A. and New York. A web search finally led Joel to Isber. Each garter takes about 18 hours to make and retails between $700 and $1,000. For more about Gay Isber, visit www.gayisber.com.

Thank You to TFI Donors!
This month we’d like to recognize and thank Tanya Mahadeo, Schwarzkopf Professional, Starr Jacobs, Bernedette McAuley, Karen Castaneda and Danielle Ker of Knotty Girls Designs for their donations to TFI. On behalf of everyone at our non-profit organization, thank you so much for your support. Your donation will help us to continue to offer valuable programs, services and seminars to the community. If you love our newsletter, website and services, you can also support TFI through TFI Shop at http://www.fashionincubator.com/shop/index.shtml.

Call to Artists
The Liberty Village Business Improvement Area (LVBIA) invites professional artists living in Toronto to submit a proposal for the creative transformation of eight park benches into permanent works of public art to be installed in Liberty Village. July 24, 2006, is the deadline to submit proposals. For more information about how to apply, eligibility and the selection process, visit www.lvbia.com. Liberty Village is a community of artist and film studios, residential lofts and town homes and businesses including film and television. Located in Toronto, it is bounded by King Street, the Gardiner Expressway, Dufferin Street and Strachan Avenue.

Zola Launches Spa Essentials Collection
Now you can slip your smooth, beautiful Zola-buffed legs and feet into your favourite Zola shoes from designers such as Azzedine Alaia, Cesare Paciotti, Emma Hope and Patrick Cox. Debra Anissimoff, owner of Zola, Toronto’s high-end shoe boutique, has partnered with Susanne Lang Parfumerie to develop an exclusive collection of spa essentials. Created to buff, polish and scent, the Zola Essentials spa set includes a Foaming Salt Scrub, a luxurious Dry Oil to nourish and provide a silky sheen, and a lush tropical roll-on Scent with notes of Pink Grapefruit and Tahitian Vanilla. The set is available at Zola Shoes in Toronto and retails for $28. For more information, call 416-922-8688.

Join TFI's Prestigious Resident Program
TFI's highly acclaimed Resident Program awaits the next generation of up-and-coming new fashion entrepreneurs. Be part of an elite roster of Canada's best and brightest whose alumni include Arthur Mendonca, David Dixon, Joeffer Caoc, Mercy, Crystal Siemens and many more! With almost 20 years of experience in developing, nurturing and promoting new fashion
entrepreneurs, members of TFI's Resident Program boast an average 75% survival rate after three years in business, more than DOUBLE the national average of 37%. How do we do that? Together with TEDCO, the City of Toronto Economic Development Corporation, TFI invests in Resident businesses by providing subsidized, professional, on-site studios and by providing specialized equipment and customized support. If your fashion business is less than three years old, you're developing/marketing an innovative product or service and you have a three-year business plan, send us your application. For a TFI Resident application, detailed
criteria, studio rental rates and a list of benefits, visit www.fashionincubator.com/our_members/become_a_resident/index.shtml.

4. Upcoming Events

TFI Members’ Networking & Brainstorming Meetings
Summer Schedule
**NOTICE** We’re taking a summer break from our members’ meetings and will see you on September 9th at 1:00pm. TFI Members, be sure to register soon as space is limited. Contact TFI at 416-971-7117 x 21.

Bread & Butter Barcelona
July 5 - 7, 2006
Trade show focusing on all styles from streetwear to designer.
Location: FIRA Barcelona. Phone: 49-30-400-400
Web: www.breadandbutter.com

POOL Trade Show, NYC
July 17 - 19, 2006
9:00am – 6:00pm, Showcasing new designers and established brands, POOL includes menswear, womenswear, shoes, books, home, art and music.
Location: Javits Convention Center, New York. Phone: 323.666.5587
Web: www.pooltradeshow.com

TBC - 2BeConfirmed, London
July 30 - 31, 2006
Fashion trade show with more than 300 brands, including 555 Soul, Phat Farm, Rag & Bone and Dickies.
Location: Tobacco Dock, London. Phone: 44-0-207-247-7642
Web: www.2beconfirmed.com

Accessories The Show NYC
August 6 - 8, 2006
Opens at 9:00am daily, 2006/07 accessories trade show.
Location: Javits Convention Center, New York. Phone: 203-853-6015. Email: sharone@busjour.com
Web: www.accessoriestheshow.com

Mode Accessories Toronto
August 13 - 15, 2006
Fall/Winter 2006 accessories trade show.
Location: Doubletree International Plaza Hotel, Toronto. Phone: 416-510-0114. Email: twoplusone@mode-accessories.com
Web: www.mode-accessories.com

TFI Summer Vacation Notice
August 14 – 25, 2006
**ALERT** After a way-too-long Canadian winter, TFI staff will be off for summer vacation August 14 – 25, 2006. While we’re away, online e-orders will continue to be fulfilled within one business day but memberships and inquiries will be processed upon our return. Have a great summer everyone!

TFI Studio Tours
Interested in a TFI membership? Come for a walk-through tour of TFI and learn more about our programs and benefits that can help you and your business. Pre-register at 416-971-7117 x 21 or by contacting TFI.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.


We LOVE Media Bistro! Here’s a great article on breaking into fashion journalism

Tips on effective trade show planning

Copyright law for creative professionals

CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call 416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays. CLOSED Saturdays in July and August.

Directions to TFI
We’re located on Queen Street West, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2006 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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