A free fashion industry newsletter
Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students
City of Toronto Economic Development
Volume 21, Issue 4
1. Toronto Hosts IFIC 2013
2. Greta Constantine Fall 2013 Preview From Then To Now
3. Stylist Box Open For Business
4. Expand Your Brand Globally With A Travel Subsidy
5. Studios Now Available
6. Scene & Heard
7. Top Picks
8. Fashion Calendar
1. TORONTO HOSTS IFIC 2013
SAVE THE DATE!
On October 21 through to 23, 2013, the 4th International Fashion Incubators Conference (IFIC) will be held in Toronto – the first city in the world to open a fashion incubator. Now, more than two decades later, fashion incubators are found around the world, including the U.S., France, Ireland and Australia.
Hosted at One King West Hotel, the conference will welcome delegates to learn about the business of fashion and share best practices in fashion incubation. Included will be seminars, lots of networking, a tour of the Toronto Fashion Incubator and access to TFI's Press & Buyers boutique trade show under the tent at World MasterCard® Fashion Week.
A limited number of discounted hotel rooms at One King West are available for conference delegates when online registration commences in June.
Sponsorship opportunities at IFIC 2013 will provide access to influential executives and decision-makers in the fashion industry through high-profile visibility, interaction and targeted networking. Sponsorship opportunities are customizable to suit your marketing objectives. Contact TFI today for more information.
2. GRETA CONSTANTINE FALL PREVIEW FROM THEN TO NOW
On May 29, 2013, Greta Constantine designers Kirk Pickersgill and Stephen Wong presented an intimate preview of their fall/winter 2013 line to media and supporters. Attendees were treated to a pre-show dinner at popular Parkdale restaurant Parts & Labour where inventive table runners featuring a collage of past Greta Constantine images and dinner menus shaped as "cootie-catchers" amused guests.
Standouts from the collection included an electric blue dress with capelet collar and sleeves, a geometrically cut gown in white taffeta and a red carpet-worthy gown in pink silk jersey with fur trim.
After the show, guests were invited to The Hoxton for a screening of the documentary short From Then to Now. The film zeroes in on the everyday challenges of fashion design from idea and sampling through to wholesaling, production and retail. The film is available for viewing and sharing at www.youtube.com/watch?v=FPUZtWn26YU.
Image above left: George Pimentel
3. STYLIST BOX OPEN FOR BUSINESS
Partners Gail McInnes and Christian Dare have launched the Stylist Box, a by-appointment-only showroom that connects emerging and established fashion and accessory brands with high-profile personalities, fashion editors and fashion and celebrity wardrobe stylists.
Developed to build relationships between Canadian designers, fashion stylists and celebrities, it offers the latest designs from brands such as Genevieve Lima, Hilary MacMillan, Laborde Designs, Lucian Matis, Masha, Maybe by Catalfo, Moose&Beaver Apparel, and Skinny Sweats. Off-site designers also signed with Stylist Box include KAIN, Kara by Kara Ross, Kara Ross, Kova&T, Love Zooey, MATIS by Lucian Matis, Whitney Eve, and WREN.
Product is available for red carpet events, special appearances, performances, magazine editorials, music videos, and more. For fashion and accessory designers Stylist Box offers an attainable promotional opportunity to get their designs in the pages of magazines and on celebrities.
“No matter what market a designer starts in; no matter how ‘established’ they seem, it is a continual struggle to push forward to take their business to the next level. I want Stylist Box to be a hub of creativity between designers, stylists and personalities; all working together, connecting, sharing ideas, and building relationships that will last throughout their career. We're not just a fashion showroom; I want us to be the heart of the industry and I want it to beat hard and fast,” says communications director McInnes, also the owner and publicity director of Magnet Creative Management.
For more information, to book an appointment, sample requests, or to schedule an interview with either Dare or McInnes, contact firstname.lastname@example.org or 647.283.1931.
4. EXPAND YOUR BRAND GLOBALLY WITH A TRAVEL SUBSIDY
TCF Global is offering emerging Canadian designers a chance to attend Hong Kong Fashion Week (July 8 to 11, 2013), India International Garment Fair, New Delhi (July 15 to 17) and/or Taipei IN Style, Taiwan (October 15 to 17) at a subsidized rate. Contact email@example.com to see if you're eligible to receive three nights free accommodation or a travel subsidy. TCF Global (Textiles, Clothing & Footwear Global), is a non-profit fashion incubator based in Perth, Australia, that assists emerging designers with sourcing and linkages to global networks of supportive fashion organizations.
5. JUST A FEW TFI STUDIOS LEFT!
Only a handful of studios remain available for rent at the Toronto Fashion Incubator. Enjoy the prestige of being one of a select group of top talents by discovering the benefits of joining TFI’s Resident Program. Work studios are now available for immediate occupancy and we want you to launch and grow your fashion business at TFI! Enjoy the prestige of being one of a hand-selected group of top talents by discovering the benefits of joining TFI’s Resident Program. Work studios are now available for immediate occupancy and we want you to launch and grow your fashion business at TFI!
Affordable studio rent varies from $400 to $500 per month based on the entrepreneur’s need to use industrial sewing equipment or not. The fee includes base rent, utilities and TMI (property tax, maintenance and building insurance for common areas) and the one-year lease can be renewed for up to three years. Residents receive exclusive 24/7-studio access and one-on-one mentoring from TFI’s executive director Susan Langdon, a benefit extended only to Resident members.
This program, the first of its kind in the world, is open to all types of fashion entrepreneurs such as stylists, consultants, marketers, PR agencies, accessory designers, jewellery designers, apparel designers, trim and textile reps, e-commerce businesses and more.
Celebrated TFI Resident alumni include Joeffer Caoc, David Dixon, Colette Harmon, JUMA, Gail McInnes, Arthur Mendonca, Mercy and many others.
Find out how TFI can help establish and grow your fashion business and why 33 cities from around the world, such as New York, Chicago, London, Milan and others, have copied TFI’s fashion incubator and its Resident Program. Contact TFI for information, a personal tour and an application.
To qualify for the Resident Program, fashion entrepreneurs must have been in business three years or less.
6. Scene & Heard
TFI's NEWEST RESIDENT
On May 1, 2013, TFI welcomed Cristina Repanovici to its prestigious Resident program. Cristina's company, Criopia, offers bold, colourful and original wearable art jewellery made from unconventional materials such as wood, wire and rope. Visit www.facebook.com/CriopiaDesign for more information.
2013 PASSION FOR FASHION AWARD WINNERS
On April 22nd at the Toronto Fashion Incubator (TFI), Youth Employment Services (YES) and TFI co-hosted the 2013 Passion For Fashion Awards honouring the program’s most promising fashion entrepreneurs. This year’s Eveleen Dollery $1,000 cash prize went to AEON Attire for its cycling pant cuff design. The 2013 Passion For Fashion Award was presented to twins Courtney and Tara Neray of Slashpile Designs (standing 4th and 6th from the left) for their jewellery line. Slashpile Designs also receives 50 hours of fashion and business mentoring for the next year and a complementary one-year TFI Outreach membership. The free, six-part, Passion For Fashion program offers workshops on starting your own fashion business, developing a line, sales and marketing, and how-to presentations. Ontario youth aged 16 to 29 may qualify for one-on-one mentorship with top industry professionals and learn from the industry guest speaker series. For more information about the Passion For Fashion program, email firstname.lastname@example.org or call 416.504.5516 ext. 268.
ASPIRING DESIGNERS APPLY TO THE MERCEDES-BENZ START UP
Designers with a registered Canadian business, who have been operating for less than five years, have until Monday, June 17, 2013, to apply for The Mercedes-Benz Start Up program (MBSU). The top applicants will present their designs and business plans to an esteemed panel of judges on July 10 in Toronto. Five designers will showcase their looks during an exclusive runway show the following evening at Mercedes-Benz Kitchener (125 Centennial Dr.) in front of media, tastemakers and fashion industry elite. Designers interested in applying are encouraged to visit www.mercedesbenzstartup.com for application details and requirements. MBSU is an ongoing initiative that provides a national platform to discover and support up-and-coming Canadian designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Canadian talent to help them hone a broad range of skills and elevate their profile through exclusive opportunities. Unprecedented access to experts, combined with invaluable real-world practical experience, equips participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion.
LOFT EXPANDS TO FIVE LOCATIONS
LOFT, a division of ANN INC., will officially bring its fashion-forward style to Ontario with four new store openings through the fall. After the retailer’s first foray into Canada last November at Yorkdale Shopping Centre in Toronto, shoppers will be able to access versatile, affordable, everyday glamour in the heart of downtown Toronto with the opening of a Toronto Eaton Centre location in late May, followed by additional concept locations at Lime Ridge Mall in Hamilton in July, Markville Shopping Centre in Markham in August, and Square One Shopping Centre in Mississauga in October. Visit www.loft.com for more information.
TRISTAN NEW CONCEPT STORE OPENS
Montreal-based brand Tristan unveiled its new flagship store in Toronto last month at Yorkdale Shopping Centre. The 3,600-sq.-ft. location features warm, LED lighting to reflect the true colours of the merchandise, reclaimed wood floors sourced from trees of an average of 150 years old and one-of-a-kind sculptural metal fixtures made from flea market finds. The luxe rustic feel is offset by high-tech functionality in a retractable cash and retractable, pop-out men’s changeroom, as well as tablets in the changing area with a searchable online lookbook, and the digital easel at the front entrance with scrolling promotions. The new concept will eventually be rolled out through the other 44 locations. See www.tristanstyle.com for more info.
UPDATE YOUR FASHION CONTACTS
Life/entertainment editor and sometime-fashion writer David Graham has retired from The Toronto Star, while over at Flare, market editor Erin O’Brien has left for a job in PR as a senior consultant at Veritas.
JESSICA ROSE EXPANDS
TFI Resident alumna Jessica Rose has opened a new, larger, storefront location at 17 Trinity St. in Toronto's historic Distillery District. Rose's popular figure-flattering jersey dresses are now available in bamboo jersey, in an assortment of spring shades. Also featured in the store are romantic accessories, hand-picked from designers around the world.
3D CLOTHING PRINTER
If American entrepreneur Joshua Harris has his way, within 40 years consumers will be able to 3D print clothes purchased online from the comfort of their homes. The inventor is currently developing technology that would use fibres from recycled materials to create new ones using the 3D printer. With one click customers would be able to download and print the latest styles from their favourite online store, eliminating the need for shipping and, with it, fuel and carbon emissions that are harmful to the environment. For more images and information, visit http://jhharris.prosite.com.
INTERNATIONAL CELEBRITIES INKED FOR CANCER
Jules Fitzsimmons, founder and creator of Why We Ink, recently announced the launch of a coffee table book featuring award-winning celebrities in support of raising awareness and funds for cancer support groups. Why We Ink is a non-profit project created by Fitzsimmons in 2012 when she lost her brother to cancer two years earlier. Celebrities that have been affected by cancer have pledged to support the cause, including Grammy award-winning Gavin Degraw, Rob Kardashian (above right), Ed Robertson of Barenaked Ladies, Bif Naked, Lady GaGa’s Zombie Boy Mr. Rick Genest and Lisa Ray. New York fashion photographer Meagan Cignoli, who has shot for Women’s Wear Daily, Oscar De La Renta, Elle and Macy’s, is photographing the tattoo subjects and creating the final look of the book, which will present a collection of pictures with inspirational stories from cancer survivors, alongside tributes to the loved ones lost to the disease. Copies of the book will be sold across North America and all of the profits raised from the sales will go back to Canadian cancer support groups and local charity groups. The launch date for Why We Ink is slated for September 2013 during the Toronto International Film Festival. For more information visit www.facebook.com/WhyWeInk and Twitter at www.twitter.com/WhyWeInk.
CHOO IS THE SHOE AT CANNES
Luxurydaily.com reports that coveted shoe brand Jimmy Choo positioned its products as must-haves at France’s Cannes Film Festival through a video content partnership with The Hollywood Reporter. The footwear label and media brand presented the Cannes Confidential video series, which featured The Hollywood Reporter’s style editors giving advice on what to wear to the event in May. Shoes from Jimmy Choo and other items from luxury brands were recommended in the series, which gave the footwear marketer leverage in its category. “Media partnerships can be beneficial to a wide range of product categories in the luxury space, including footwear,” said Elizabeth DeMaso, managing director of Clutch Collective, a marketing firm focused on lifestyle and luxury brands based in New York. “Associating with an authoritative publication lends credibility to the brand and attracts new customers. It allows the brand to borrow equity from not only the magazine, but the celebrities featured in it as well.”
CHRISTIAN LOUBOUTIN EXHIBIT AT THE DX
Curated by The Design Museum London, in conjunction with Christian Louboutin, the Christian Louboutin exhibition celebrates the career of the iconic French shoe designer that has pushed the boundaries of high-fashion shoe design. This exhibition celebrates Louboutin’s 20 years of designs and inspiration, revealing the artistry and theatricality of his shoes, from stilettos to lace-up boots, studded sneakers and bejeweled pumps. It is a magical journey of style, glamour, power, femininity and elegance being held at Toronto’s Design Exchange from June 21 to September 15, 2013. A few gala tickets for the launch on June 20 are still available. For tickets and more information, visit the DX website.
JEAN-CHARLES DE CASTELBAJAC CHAIRS MONTREAL’S FASHION & DESIGN FESTIVAL
Montreal's 13th edition of its Fashion & Design Festival has landed famed French designer Jean-Charles de Castelbajac as honorary chair of its annual showcase. This year's event, taking place along rue McGill on July 31 to August 3, will include outdoor fashion shows, live art installations, musical performances and an exhibition of fashion sketches and several iconic garments created by de Castelbajac. According to Sensation Mode, organizer of the Festival, the designer also plans to stage an “urban art performance” on buildings in four Montreal boroughs and will discuss his ideas of art and inspiration at a conference for young designers. De Castelbajac has enjoyed a career spanning over 30 years and has designed for many mega-watt performers including Madonna, Beyonce and Lady Gaga.
CANADA GOOSE SPREADS ITS WINGS
Toronto-based outerwear firm Canada Goose has opened a sales office and showroom in Denver, Colorado, to service its growing list of American clients, which include Saks Fifth Avenue, Barneys and Neiman Marcus. The Canada Goose coat, known for its high-end, Canadian-made quality and extreme weather protection, is a favourite among mountaineers, athletes, film crews, recording artists (like Drake) and A-listers shooting in Hollywood North. The company employs 1,000 workers at its two manufacturing plants in Toronto and Winnipeg. President and CEO Dani Reiss hopes to double the size of the Toronto operation by 2014.
ISETAN SHINJUKU RE-OPENS
If you're visiting Toyko, be sure to check out the newly remodeled Isetan store in Shinjuku, one of the biggest department stores in Japan, which reopened in March 2013 after almost a year of renovations. Each floor has a special space called PARKon, which features the hottest lifestyle gifts, fashion, arts and goods from around the world. The second floor is devoted to “What’s Going On In Tokyo” where you can discover the most talked-about trends in the city.
DOVE'S REAL BEAUTY SKETCHES VIDEO GOES VIRAL
Beauty and care provider Dove is creating buzz and controversy with its latest aspirational marketing campaign designed to make women think about how beautiful they really are. The Real Beauty Sketches video shows forensic artist Gil Zamora sketching real women as they describe themselves. The result? Most women painted a less than flattering description of themselves, but strangers saw them in a more positive light. Catch the video here www.youtube.com.
C'MON, GET HAPPY
Happy Socks, the Swedish brand that produces colourful and whimsical socks, has launched sock vending machines in Hong Kong in partnership with retailer Lane Bryant. Selling for approximately 120HK dollars, every purchase comes with a special surprise. For more info, visit www.happysocks.com/uk/.
THE BARONESS HAS LEFT US
Lynne Tyrrell, known affectionately in Toronto's fashion circle as The Baroness, passed away on May 25, 2013, after several weeks of illness. Born in England in 1920, Tyrrell lived through the Second World War in London, refusing to go to an air raid shelter, lived for several years in Jamaica and in 1950 moved to Toronto where she spent the rest of her life. A successful couturier, her BARONESS shop was located on Bloor Street in the 1950s and 1960s, then on Yorkville Avenue. and finally Scollard Street. Even in her 90s, she was still an active member of the Fashion Group International's Toronto Chapter. Messages of condolence may be left at www.aftercare.org. Donations in her name are welcomed to Seneca College, Newnham Campus for the Fashion Arts Program, 1750 Finch Ave. E., Toronto, ON, M2J 2X5.
VIKTOR & ROLF AT THE ROM
During Toronto’s Luminato Festival (June 14 through 23), Dutch fashion designers Victor & Rolf will be presenting a 20-year retrospective fashion show featuring the duo’s most memorable designs. The kicker is that the creations will be worn by porcelain dolls on a specially designed runway. The dolls, which were created and dressed by the designers and stand 70 centimeters tall, will be on display at the Royal Ontario Museum in the Thorsell Spirit House until June 30. For more information, visit http://luminatofestival.com.
GLORIA VANDERBILT OPENS HER FIRST SOLO ART SHOW IN TORONTO
American artist, writer and fashion icon Gloria Vanderbilt will exhibit her first solo art show in Canada at de luca fine art gallery in Toronto. The pieces in this exhibit represent her work from the past 10 years and reflect the events of her extraordinary life. The exhibition runs June 6 to 22. de luca fine art gallery is located at 217 Avenue Rd. To view some of the work in Vanderbilt’s exclusive Toronto show visit www.delucafineart.com/.
The Toronto Fashion Incubator is seeking a professional consultant based in the Greater Toronto Area with relevant experience and a proven ability to deliver a feasibility study and business plan. Deadline to apply for the contracted position is June 26, 2013, by 5pm EST. The proposal must include a thorough analysis and feasibility for a secondary TFI facility that would assist small- to mid-sized designers/manufacturers of apparel and accessories to develop new products and provide instruction in the skills needed to start a fashion business, the type of incubator model that’s proposed and a financial analysis that includes a 10-year pro-forma. To receive the RFP, which includes detailed information and deadline dates, please click here.
STARTUP VISA CANADA LAUNCHED
On April 1, Citizen and Immigration Canada (CIC) launched "Startup Visa Canada" – the first program of its kind in the world. The program is focused on recruiting innovative foreign entrepreneurs to build new companies, create jobs and spur economic growth. Canada hopes to become a destination of choice for the world's best and brightest entrepreneurs by providing resources, business mentors and permanent residency. Applicants must secure endorsement of their enterprise from a qualified venture capital fund or angel investment group. The Canadian Association of Business Incubation is also working with CIC on a delivery platform for the program. Stay tuned for more news on the role incubators and accelerators may play in the delivery of this exciting program. For more information: www.cic.gc.ca.
TORONTO PUBLIC LIBRARY SEEKS ENTREPRENEUR IN RESIDENCE
The Toronto Public Library (TPL) invites applications from experienced and innovative entrepreneurs for a six-week residency to review business ideas, meet one-on-one with selected applicants to critique and evaluate their business ideas, collaborate with the library to create and offer programs and events to the general public, and maintain a blog. This residency is part of TPL’s celebration of Small Business Month.
AFFORDABLE TOOLS AND RESOURCES FOR STARTUPS
The TECHVIBES blog featured a great article last year on affordable tools and resources for start-ups. Follow their link for a wealth of information for your client companies – everything from free accounting software to web conferencing and data storage and sharing. www.techvibes.com
7. Top Picks
Premiere Vision spring/summer 2014 textile trend report from Fashion Group International
5 tips to get on Dragon's Den
Trend forecaster Promostyl reviews the Musée Galliera’s Paris Haute Couture exhibition, retracing the history of haute couture through a display of a hundred dresses
8. Fashion Calendar
TFI Membership Drive June 1 to August 31
June 1 – August 31, 2013
SAVE 10% off your NEW or RENEWING TFI membership while contributing to a valuable community non-profit
D&A Los Angeles
June 10 - 13, 2013
Trade show featuring men's and women's RTW and accessories
Canada Philippine Fashion Week
June 10 - 15, 2013, at Roy Thompson Hall
Featuring fashion shows, events and parties
TFI Meet & Mingle Night – FREE for Members
June 17, 2013
TFI Members: You're invited to our members’ night (and bring a friend!)
June 21 - Sept 15, 2013, at The DX
An exhibition celebrating 20 years of design, artistry and magic
Opening party: June 20th, 7pm. Tickets $175
Bread & Butter
July 2 - 4, 2013
Tradeshow featuring denim, street and urban wear
Premiere Vision NYC
July 22 - 23, 2013
Textile trade show for the fashion and interior design industries
DIY: Professional Press Kit
July 23, 2013
Does your press kit have the WOW factor?
Discover KEY DIY tips to create a world-class kit!
July 23 - 24, 2013, at Hotel Pennsylvania
A two-day fabric and trim expo for designers, small manufacturers, accessories, home decor and fabric retailers
Fashion & Design Festival Montreal
July 31 - August 3, 2013
Four days of fashion shows on outdoor stages in the heart of Montreal
Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.
Share Your News With TFI
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CONTACT TFI MEMBERS
For a list of TFI members look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable group of influencers and early-adopters. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator. Fashionincubator.com attracts over 7.5 million visitors per year.
TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.
Editor-In-Chief, Susan Langdon
Senior Editor, Doris Montanera
Contributor: Gail McInnes
© Copyright 2013 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.
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