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TFI News November 2006

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2006
Celebrating 20 Years of TFI in 2007

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

November 2006
Volume 14, Issue 7

1. Toronto Fashion Week Spring 2007 Highlights by Doris Montanera
2. Guilty Pleasures Returns To The Drake
3. What Do Buyers Really Want? by Danielle Ker
4. Pink Dreams by Heather Douglas
5. TFI Webcasts on Audio CD
6. Scene & Heard
7. Top Picks
8. Upcoming Events

1. Toronto Fashion Week Spring 2007 Highlights
The Good, The Bad And The Ugly

By Doris Montanera

L’Oreal Fashion Week, held at the funky nightclub-esque Muzik building on the Exhibition grounds in October, felt like a big love-fest. Despite the dark, wet, weather, which should have put a damper on our happy hormones, the enthusiasm by seemingly everyone from the media to the
mob of other attendees for the mid-October showing of spring 2007 collections stayed on high. After more than a dozen seasons, the Fashion Design Council of Canada (FDCC), which organized the show, seems to have found its groove.



Happily, there was nothing that really qualified as ugly.

TFI’s Fave Picks for Spring 2007
(below from left to right)


LFW Photos

2. Guilty Pleasures Returns To The Drake
Save the date! The Drake Hotel and the Toronto Fashion Incubator (TFI) team up once more for Guilty Pleasures III: Fashion + Food = Fabulous! event taking place on Saturday, February 3, 2007. This exciting prix-fixe fashion brunch, now in its third year, is a not-to-be-missed food and style experience. Work up an appetite while shopping through racks of cool TFI Canadian designer clothing and hot accessories. This is the perfect gift idea for a mom/daughter duo or a fun day with your girlfriends. Get your tickets early; last year’s event sold out in the FIRST DAY. Tickets are $35 plus taxes and gratuity, available by calling 416-531-5042 x 113. Ticket purchasers receive a fabulous gift bag from ELLE Canada and a chance to win a door prize, a fantastic gift basket filled with beauty products, also from ELLE. Brunch seatings are at 10:00am and 1:00pm. The sale is free to the general public from 2:00pm to 6:00pm. The Drake Hotel is located at 1150 Queen St. W., just down the street from the TFI. Featured brands include Ciao Pussy Couture, Fieerce, Jennifer Reilly Jewelry, Kity, Knotty Girls, Lux and Luster, Marmalade Designs, Milieu, Monikque, My New Thing, NADA, Revolve, Rosa Costanzo, Verena Jewelry and Zoran Dobric.

3. What Do Buyers Really Want?
By Danielle Ker

“I need to believe in what the designer is saying or trying to achieve…you have to be able to sense the passion invested in creating it, otherwise it’s just a name.”
—Arie Assaraf, owner & buyer, TNT Blu, TNT Woman & TNT Man

On Wednesday, November 1st, a full house of 35 people gathered at the Toronto Fashion Incubator (TFI) and 25 webcast attendees logged in for the What Buyers Want seminar to glean some wisdom from Arie Assaraf, the owner and principal buyer for TNT stores.

TNT Gallery

From one store, TNT – The New Trend, in 1992, Assaraf expanded to TNT Man and TNT Blu. He now has three stores on Eglinton Avenue West, three stores in Hazelton Lanes and the new TNT Gallery (right) on Eglinton, launching soon.

His business strategy for success is to take your time. “The big picture starts from the small,” he says. Don’t go beyond what you can do, and expand only when you’re ready.

As for dealing with buyers, some of his advice:

Want more? Get a subscription to TFI-TV to watch the full recording of the seminar, and get the answers you’re looking for, from how and when to approach buyers to what trade shows he attends. What Buyers Want will be broadcasting on TFI-TV starting December 13th. Visit TFI Shop to purchase your subscription today or visit www.tfitv.com/promo/ to try the demo.

For more about TNT, visit www.tntthenewtrend.com

Don’t miss out on future TFI seminars! Get on our mailing list by contacting TFI today.

4. Pink Dreams
By Heather Douglas

On October 20, 2006, The Liberty Grand opened its doors to the Pink Bedroom fundraiser. Jeanne Lottie founder Jane Ip (below) created the event in 2002 to support breast cancer. With over 1,000 guests in attendance, Pink Bedroom 2006 generated approximately $50,000. Proceeds were donated to the Campbell Family Institute for Breast Cancer Research at Princess Margaret Hospital.

Pink Bedroom Party

Guests were invited to touch up their hair and make-up at various grooming stations with products provided by P&G Beauty, one of the evening’s many sponsors. There were also opportunities to buy specially designed items such as pink hoodies and Jeanne Lottie diamond key rings, which sold out quickly. An on-line auction was set up for other exclusive pink products.

Guests were treated to a fashion show of Jeanne Lottie’s latest collection of handbags, shoes and accessories. Models and dancers paraded between dining guests with footwear strapped into their French-twisted do’s and handbags dangling from their outstretched arms.

From emcee Tanya Kim of ETalk Daily to Dr. Marla Shapiro, a breast cancer survivor and host of Balance: Television for Living Well, it was a star-studded evening, which concluded with a live performance by Juno award-winning R&B artist Jacksoul.

Pink Bedroom has flourished since its debut. Ip hopes to take Pink Bedroom nationally and, eventually, internationally.

5. TFI Webcasts on Audio CD

Missed the last TFI webcast? It's now available on an audio CD. Listen on your portable CD player or in your car. Take advantage of the time spent in traffic and driving. The CD features a full audio recording from the previous TFI webcast of your choice. Available NOW in TFI Shop:

3-Minute Power Pitch: You've got three minutes to make an impression that will drive future sales. Which samples do you present? What do you say? Get informed and BE PREPARED! Find out how to maximize your retail audition (a "go-see"). Presented by Paula Shneer of MIX Consulting, a successful sales agency with over 20 years experience.

Exporting 101: Want to grow your business and start exporting to the U.S. but don't know how to start? Get info on government export grants and support; de-mystify duty rates and customs clearing. This is an exciting opportunity to learn about exporting to the U.S. Speakers include Asha Mahabir of Bellville Rodair, an exporting logistics company, and Ruth Fothergill of EDC (Export Development Corporation).

Breaking Through To The U.K. Market: Are you interested in selling your designs in the U.K.? U.K. sales rep Mark McCann of Brand Progression, a London-based sales agency, tells you how. McCann specializes in premium denim and designer streetwear and talk about market opportunities in the U.K. as well as potential stores for Canadians to target. He provides the scoop on exactly how sales agencies operate in the U.K,, for example, fee structures, and territories, as well as talks about U.K. trade shows and how to get involved.

Exploring The German Market: Are you interested in selling your designs in Germany? German fashion consultant Marc Lugert shares his expertise. Lugert provides an overview of the German market including what German buyers looking for, how to deal with sales agents, the buying seasons, the major trade shows and events, and the potential problems and opportunities for Canadian designers in the German apparel market

TFI Press & Buyers Breakfast Interviews: Thinking of applying for the next TFI Press & Buyers Breakfast? Listen to interviews with designers and buyers at the TFI Press & Buyers Breakfast from September, 2006, at the Drake Hotel in Toronto. Find out how other designers are positioning their lines and what leading buyers, such as at Holt Renfrew, are expecting from you when they drop by your booth.

Additional CDs will become available for purchase two to three weeks after the live webcast date. Keep checking TFI Shop for the latest TFI Webcast Audio CDs. Cost: $18 plus GST, which covers shipping and handling across Canada. If ordering outside Canada, please contact us for shipping pricing.

6. Scene & Heard

Mary Jo Looby

Mary Jo Joins The Team
TFI members can now get marketing advice from a buyer’s perspective. Find out what retail buyers look for, how to approach buyers, how to effectively merchandise and price your line and more. Mary Jo Looby (right) of MJL Retail Consulting is the latest TFI consultant to join our team of business advisors that also includes Nina Budman, Clara Northcott and Susan Langdon. Looby’s 15-year retail career includes senior buying positions at Holt Renfrew and The Bay. She has also taught Buying, Retail Business and Presentation Skills at The International Academy of Merchandising and Design, and recently launched MJL Retail Consulting, a business that focuses on merchandise expertise.

Mango International Fashion Award Competition
Mango, the Barcelona-based fashion retail giant, has launched an international fashion design competition open to professional fashion designers 35 years old and younger, who have produced and shipped at least two commercial womenswear collections (even in small quantities). The prize is 300,000 euros and the winner also receives professional guidance on establishing his or her label. Designers can download an application from the website www.mangofashionawards.com. Deadline to apply is February 2, 2007. On May 3, 2007, 10 finalists will be named and a winner will be chosen on September 6. The winning collection may not necessarily be sold in Mango stores.

Give A Gift In True Canadian Style – Buy Canadian This Holiday Season
Find the perfect gift for the fashionista in your life. Check out the TFI Holiday Gift Guide, filled with fabulous Canadian designs just in time for the holiday season. Or give yourself a little treat and find your perfect holiday outfit, made and designed in Canada by TFI members. Find stocking stuffers for less than $20 and gifts under $50! The TFI Holiday Gift Guide is available online from December 1st. Visit the TFI Newsroom to get your copy. Don't go shopping without it! Included in the Guide: Stocking Stuffers (gifts under $20), Gifts Under $50, Featured Gift Items and a listing of local consumer shows between December 1 - 25, 2006.

TFI Holiday Closing Notice
We're taking time off to enjoy the holidays so the admin offices at the Toronto Fashion Incubator will be closed from noon on December 22, 2006, through to January 1, 2007. But until then, we're here to pre-book your time in the TFI Resource Centre and eager to fill your pre-holiday orders. The office re-opens on January 2, 2007, and we host our first members’ meeting of the year on Tuesday, January 9 from 6pm to 7:30pm. At this time, we at TFI send our sincerest appreciation and best wishes to all of our sponsors, supporters, members and TFI News subscribers and wish you a safe and healthy holiday season!

Adrienne Butikofer's Beaded Beauty Dress. Photo Credit: DAVID HAWE/NOW MAGAZINE

TFI Members In The NOW
Congratulations to NOW Designer Challenge Grand Prize winner and Toronto Fashion Incubator (TFI) member, Adrienne Butikofer. Butikofer’s fun and flirty “Beaded Beauty” dress (right) was selected by both online voters and a panel of judges including Andrew Sardone, NOW fashion editor, and buyers Marlene Shiff, Boutique Le Trou; Regina Sheung, Propaganda; and Allison Skinner, Distill. Butifoker’s own line, Caninja, can be found at stores across Toronto including Propaganda (686 Yonge St.) and Nathalie-Roze & Co. (1015 Queen St. E.), or online at www.caninja.com. TFI congratulates two other TFI Members who made the finals: Robert Lieu (below left) and Marnie Sohn (below right). [Photos: DAVID HAWE/NOW MAGAZINE]

Robert Lieu & Marnie Sohn. Photo Credit: DAVID HAWE/NOW MAGAZINE





Toute Sweet
Celebrating a century of what women love most—chocolate and fashion—Cadbury Adams Canada hosted The Cadbury Chocolate Couture Collection fashion show on November 8, 2006, at The Carlu. Ten Canadian fashion designers including Wayne Clark, Mercy, Doll Factory Studios and guest curator Farley Chatto, crafted exquisite creations made of real chocolate with help from master chocolatier Jen Stone, owner of JS Bon Bons. Sprayed, dipped or piped, clothing, accessories and even a few bare chests were embellished with white and dark chocolate.

Eveningwear king Wayne Clark showed a dark chocolate bustier gown with tulle skirt (left), while Jennifer Halchuk and Richard Lyle of Mercy created a 1920s style shimmy dress featuring hundreds of chocolate paillette discs. The crowd favourite was a 1950s Bettie Page pin-up look by Kelly Freeman and Rory Lindo for Doll Factory Studios (below). Intricately detailed, the duo designed a bra-top and girdle set complete with chocolate fishnet stockings and parasol.


Fashion Cares Marks 21st Year with Exciting Innovations
Fashion Cares, the premiere benefit for HIV/AIDS in support of the AIDS Committee of Toronto (ACT), will be held on May 12, 2007, in the historic Distillery District. "Fashion Cares will be newly expressed in 2007, but will continue to build on its roots as a one-of-a-kind experience that blends top-notch entertainment, fashion, and a sexy, glamorous ambience," says Rose Mastnak, the chair of Fashion Cares 2007. The event will be under the creative direction of noted producer Chip Quigley, president of Kingdom Entertainment. The fundraising goal for Fashion Cares 2007 is one million dollars. Gala and general admission tickets, including an After Party at a yet-to-be announced venue outside of the Distillery District, will be limited to 3,500. Additional tickets for those wishing to attend the After Party only will also be offered. Tickets will be made available to the public in mid-April, 2007.

Thank You TFI Donors!
This month, TFI gratefully acknowledges donations from designers Alia and Jamil Juma of JUMA, Jennifer Reilly, Nada Shepherd of NADA and Michelle Turpin of Karamea. Thank you for supporting TFI programs, services and resources; we couldn’t do it without your help. You, too, can give back to the community by making a donation to our non-profit organization through TFI Shop. Contact us today to find out how making a TFI donation will help you achieve your marketing objectives by reaching out to TFI members and to our community at large. Support the future of our industry.

Subscriptions to TFI-TV Now Available
Get the latest information to grow your fashion design business by tuning in to TFI-TV, an innovative, educational, learning channel designed to help fashion designers build their business. Sponsored by P&G Beauty, Industry Canada and TEDCO, this industry web service makes information and events available on your schedule. Access tips and advice from experts, exclusive interviews, watch archived webcasts and much more…all from the comfort and convenience of your home or office. There is always something new on TFI-TV, guaranteed.
Subscription fees are only $54 + GST for a three-month pass and are considered a business expense so sign up today at TFI Shop. Basic computer requirements are needed. Please refer to details in TFI Shop.

7. Upcoming Events

Reia N Studio Sale
December 6 – 8, 2006
9:00am – 8:00pm
129 Spadina Ave., 2nd & 3rd floors, Toronto

Huge sale of designer clothing and accessories from brands such as Miss Sixty, David Dixon, Mercy, Teenflo, Prada, Missoni and Alexander McQueen. Free admission. Visit www.reiasamplesale.com for more information.

SpeakEasy Holiday Sale
December 7, 2006
8:00pm – midnight
The Gladstone Hotel, 1214 Queen St. W., 2nd floor, Toronto

The 7th Annual SpeakEasy holiday sale features handmade gift items by local artisans and designers from ceramics and pottery to hats, jewellery and Christmas cards. Join in for some holiday cocktails, great music and a bigger and better show than ever. Admission is pay-what-you-can.

DUDE – Downtown Urban Design Event
December 8 – 10, 2006
491 College St. W., Toronto

A juried show and sale of 30 Toronto and Toronto-area designers. Clothing, accessories, house wares and more. Free to the public. Check out www.dudeshow.com for more info.

Last Minute Craft Fair
December 16, 2006
11:00am – 4:00pm
Trinity-St.Paul’s Centre, 427 Bloor St. W., Toronto, near the Spadina Subway

The Last Minute Craft Fair is an opportunity for last-minute shoppers to score handmade gifts at great prices. Most items cost under $25 with nothing over $50! Designers include White Lotus Designs (jewellery), Spunky Kitty Style (hats), Thumbelina Card Co. (cards) & Knotty Girls Designs (ribbon accessories). Visit www.lastminutecraftfair.com for more info. Admission is free.

The Artisans Gift Fair
To December 17, 2006
Saturdays & Sundays only, 11:00am – 6:00pm
The Tranzac, 292 Brunzwick Ave, Toronto (south of Bloor, between Bathurst & Spadina)

This annual holiday show and sale returns to the Tranzac club every Saturday and Sunday between November 25 and December 17, featuring quality handcrafted gifts from the funky to the sophisticated. Free admission.

TFI Monthly Members Meeting
January 9, 2007, 6:00pm – 7:30pm
106 Dovercourt Rd. at Queen Street West, Toronto

Network, brainstorm, meet new friends and share your tales of success or woe. TFI’s Monthly Members Meeting is like a support group for new fashion designers and entrepreneurs. Held exclusively for TFI members. Not a member yet? Sign up today at TFI Shop and reserve your seat at the meeting. Space is limited and there’s no cost to attend so register today by calling 416-971-7117 x 21 or email us.

TFI Membership Tours
January 9, 2007, 2006, 6:30pm
106 Dovercourt Rd. at Queen Street West, Toronto

Interested in becoming a TFI member? Come to this informative tour to find out more about how TFI can help you and your new fashion business survive and thrive in the challenging world of fashion. Pre-registration required by calling 416-971-7117 x 21 or email us.

A Fashion Show
January 12, 2007
The Carlu, 444 Yonge St., Toronto

The Wedding Co. unveils the trends of 2007 on the runway at this annual bridal show. Held in conjunction with The Wedding Show, January 12 to 14, 2007, net proceeds from the fashion show will benefit the Toronto Fashion Incubator. For more information, contact 416-597-0143 or visit www.theweddingco.com.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.


Tips and tricks on how to become a better trend watcher

A new online Canadian weekly publication featuring interviews, sample sale notices plus fashion news and reviews

See what’s hot and what’s not in the world of design



CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions to TFI
We’re located on Queen Street West in Toronto, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2006 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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