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TFI News October 2006

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2006
Celebrating 20 Years of TFI in 2007

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

October 2006
Volume 14, Issue 6

1. One-On-One With Richard Tyler by Doris Montanera
2. Designers Rally To Support Local Non-Profit
3. The Montreal White Cashmere Collection Grande Finale
4. TFI Webcasts On CD
5. Scene & Heard
6. Top Picks
7. Upcoming Events

1. One-On-One With Richard Tyler
By Doris Montanera

Australian-born, L.A.-based designer Richard Tyler (right) has dressed red carpet stars and starlets. He has won three consecutive CFDA awards—one of the U.S. fashion industry’s highes accolades—in 1993, 1994 and 1995. In October, he whipped through Toronto during L’Oreal Fashion Week to promote his footwear collection. We caught up with him during the packed press breakfast at Town Shoes on Bloor Street where he took a few moments to dish about the state of the industry and starting a fashion business today.

TFI: What’s your advice for emerging designers?

RT: Being in L.A. it’s more difficult—maybe it’s the same in Canada—to get exposure. I was lucky. It was good timing when I first started. I came out with a product that no one else was doing and it picked up. But I think it’s a lot harder to get exposure [now]. I mean I opened a store. It was open one year and Anna Wintour or someone said, “Richard, you should show in New York.” I showed in New York and that was it. But now it costs a fortune to do that. I could never do that. There’s a fashion week in L.A., like you have a fashion week here. It’s hard to get the international press—you just don’t get that exposure. The thing is, stick to what you want to do. Stick to your look. Don’t try to vary. If you really feel strongly about a look, your niche in the business, stick to that. Don’t try to change for fashion trends or anything. That’s what I did and there’ll be somebody who comes along and sees it and picks it up.

I stuck to suiting. Then I started doing dresses, but the dresses were also sexy like the suiting. You really can’t go wrong with—not tacky sexy—flattering. Flattering to the body no matter what body size. Business is not putting clothing on models—it’s designing for your client. You have your client in mind and you stick to it.

TFI: How about branching out? What do you recommend?

RT: If you’re a clothing designer you should just stick to clothing in the beginning. Don’t try to do everything because, for one thing, you’re going to be all over the place and you have to zero-in on what you want to do. The shoes and the other things can come later.

If you have the money, the best thing to do is open a store. When I opened I picked an area that was not expensive in L.A. Now it’s booming. But at the time the rents were low. My wife and I did all the construction and stuff. We demolished it, helped put the drywall up, spent months just doing lighting and everything like that, so we weren’t in debt. We didn’t have any backers. To this day we don’t have any backers. I think that gives you the freedom to do what you want. If you can try to do it, have your friends put some money in or something. Open your own store, stick to what you want to do, stay away from backers.

TFI: What would you say is the toughest thing about fashion today?

RT: I would hate to be starting in fashion today, personally. It seems to be all over the place. It’s also [about] the big money. Before, I think you could be smaller, do what you want and get good exposure.

TFI: What about the lack of respect for quality? We’re so into trends and chasing the trends.

RT: That’s another thing that’s sad for me—the lack of quality. It’s quite appalling, actually. That’s one of the reasons I really didn’t want to do that anymore. I have clients who really respect and love quality and couture and that’s why I love doing [it but,] yeah, I think to start now, I’m glad I’m not. My eldest son is 30. He’s a stylist and does TV shows in Australia. He’s smart. That’s the way to do it. Dress somebody else. Don’t make it.

2. Shop & Support Canadian Fashion: Designers Rally To Support Local Non-Profit

Toronto fashion designers JUMA, KARAMEA and NADA are holding a sample sale to raise funds for the Toronto Fashion Incubator (TFI). Ten per cent of the sale proceeds will be donated to TFI.

Held at trendy retailer and advocate of Canadian fashions Boutique Le Trou, the event also features the work of jewellery designer and goldsmith JENNIFER REILLY. This two-day event takes place on Friday, November 10 and Saturday, November 11 from 4:00pm to 8:00pm at Boutique Le Trou, 940 Queen St. W., 416.516.7122. Available sizes range from 2 to 12. Enjoy complimentary refreshments and hors d’oeuvres.

About the Designers:
– women’s ready-to-wear dresses, separates and active sportswear. www.juma.ca

KARAMEA – feminine dresses and soft separates for the modern woman. www.karamea.ca

NADA – contemporary women’s dresses, sportswear and outerwear. www.nadadesigns.com

JENNIFER REILLY – high-karat gold and sterling silver jewellery. www.jenniferreilly.com

For further information please contact TFI designers: Alia Juma, 416.660.6714, or Michelle Turpin, 416.971.7117 ext. 32.

3. The Montreal White Cashmere Collection Grande Finale

On October 5, 2006, Simon Bélanger, 24, from Collège LaSalle, was named winner of the Montreal White Cashmere Student Design Competition. The first-of-its-kind competition challenged more than 100 Montreal fashion students to create original couture with sheets of 100 per cent Cashmere, Canada ’s best-selling bathroom tissue.

The eight-month competition, curated by Quebec’s Queen of Couture Marie Saint Pierre, engaged students from Collège LaSalle, Cégep Marie-Victorin, Académie des Arts et Design and École supérieure de mode de Montréal. Eight finalists were selected to debut their Cashmere Bathroom Tissue Couture for an elite panel of judges led by Jean Airoldi, TV personality and fashion journalist, and an audience of key fashion influencers and media.

Bélanger received a $2,500 dollar bursary for his winning garment (below), an insouciant pouf-skirted dress fashioned from sheets of 100 per cent Cashmere bathroom tissue. "I found the concept of working with Cashmere Bathroom Tissue very intriguing and uniquely challenging. It was a wonderful fashion experiment! I also really appreciate the fact that the White Cashmere Student Design Competition showcases and celebrates aspiring Quebec designers. It’s incredible to get this kind of visibility."

Last month, Nancy Hoang from George Brown College was named the Toronto finale winner. Hoang also won a $2,500 bursary to further her fashion studies.

All 16 garments from the Toronto and Montreal Collections appear on www.cashmere.ca, where Canadians are invited vote for their favourite Cashmere Bathroom Tissue Couture creation. Cashmere ’s on-line Vote Couture contest will grant one lucky voter an all-expenses paid trip to New York Fashion Week!

4. TFI Webcasts On CD

Missed the last TFI Webcast? It's now available on an audio CD. Listen on your portable CD player or in your car. Take advantage of the time spent in traffic and driving. The CD features a full audio recording from the previous TFI webcast of your choice.

Available NOW in TFI Shop:

3-Minute Power Pitch: You've got three minutes to make an impression that will drive future sales. Which samples do you present? What do you say? Get informed and BE PREPARED! Find out how to maximize your retail audition (a "go-see"). Presented by Paula Shneer of MIX Consulting, a successful sales agency with over 20 years experience.

Exporting 101: Want to grow your business and start exporting to the U.S. but don't know how to start? Get info on government export grants and support and demystify duty rates and customs clearing. Speakers include Asha Mahabir of Bellville Rodair, an exporting logistics company, and Ruth Fothergill of the Export Development Corporation.

Breaking Through to the U.K. Market: Are you interested in selling your designs in the U.K.? Mark McCann of Brand Progression, a London-based sales agency, will tell you how. McCann specializes in premium denim and designer streetwear and talks about market opportunities in the U.K., as well as potential U.K. stores for Canadians to target. He'll provides the scoop on fee structures, territories and exactly how sales agencies operate in the U.K., as well as U.K. trade shows and how to get involved.

Exploring the German Market: Are you interested in selling your designs in Germany? German fashion consultant Marc Lugert shares his expertise. Lugert provides an overview of the German market including: what German buyers looking for, how to deal with sales agents,
the buying seasons, the major trade shows and events, and the potential problems and opportunities for Canadian designers in the German apparel market.

TFI Press & Buyers Breakfast Interviews: Thinking of applying for the next TFI Press & Buyers Breakfast? Listen to interviews with designers and buyers at the TFI Press & Buyers Breakfast from September 2006 at the Drake Hotel in Toronto. Find out how other designers are positioning their lines and what leading buyers such as Holt Renfrew are expecting from you when they drop by your booth.

Additional CDs will become available for purchase two to three weeks after the live webcast date. Keep checking TFI Shop for the latest TFI Webcast Audio CDs.

Cost: $18 plus taxes, covers shipping and handling across Canada. If ordering outside of Canada, please contact us for shipping pricing.

5. Scene & Heard

Look No More
The Look and Fashion18 have suspended publication. Their winter issues are their last. “At this time, we do not see a path to profitability for these titles,” said St. Joseph Media president Donna Clark in a press release—a.k.a., there wasn’t enough advertising support. As for the staff, according to the release, “every effort will be made to reassign the members of these talented teams.”

She’s Got Flare
Orietta Minatel has been promoted to publisher of Flare. She’s well qualified, having been the associate publisher for the past seven years and working at the magazine for more than two decades. David Hamilton, the former publisher and vice-president of Rogers Consumer Publishing, is retiring, but will remain until the end of the year. He plans to maintain ties to Rogers Publishing throughout 2007 as a consultant.

Dressing Miss Muizelaar
Canada’s Next Top Model winner, 19-year old Andrea Muizelaar (right), made a special appearance at Jeanne Lottie’s Pink Bedroom fundraiser for the Princess Margaret Hospital on October 20, 2006. Dressed by TFI members, Andrea wore a sapphire blue, silk bias-cut dress by Juma and a crystal-beaded necklace by Monika Peczeli of Monikque.

Toronto Fashion Incubator’s Susan Langdon was recently appointed for a three-year term to Heritage Canada’s Design Industry Committee. Led by Carol Outram, former executive director of the Incubator and Designer’s Ontario (now Fashion Design Council of Canada), the committee is responsible for advising the federal government on priority issues related to the fashion and design communities.

Making News in WWD
TFI residents Nada Shepherd of NADA, and Jamil and Alia Juma of JUMA, were featured in the September 27, 2006, issue of fashion industry bible Women’s Wear Daily (WWD). Both companies caught the eye of WWD reporter Whitney Beckett as they participated in apparel trade shows held in New York. JUMA picked up several new U.S. accounts, including coveted high-end retailer Fred Segal in Hollywood, whose clients include Jennifer Aniston, Gwyneth Paltrow, Nicole Kidman and Madonna.

Un-Common Cloth
Common Cloth sister duo Kristina Bozzo and Melanie Talbot opened their first store in October. The thoughtfully designed boutique, located at 1233 Queen St. W., in the Parkdale area of Toronto, is fitted with an easily convertible racking system that maximizes the versatility of the 700-sq.-ft.-space. The colour of the laser-cut wall behind the cash can be changed each season to update the feel the store and a vinyl screen over one floor to ceiling window becomes the theatre for the Common Cloth fashion show video, which is set to play on a continuous loop every night….That’s one way to combat boring window displays.

Thank You TFI Donors!
This month, TFI gratefully acknowledges donations from Goldfish & Co., Le Chateau, Mary Symons, Nina Budman, MD Media Inc., Live To Give Relief and Netash Productions. Thank you for supporting TFI programs, services and resources; we couldn’t do it without your help. You, too, can give back to the community by making a donation to our non-profit organization through TFI Shop. Contact us today to find out how making a TFI donation will help you achieve your marketing objectives by reaching out to TFI members and to our community at large. Support the future of our industry.

Windfall’s New Location
As of November 1, 2006, Windfall Clothing Charity is located at 29 Connell Crt., Unit 3, Toronto, M8Z 5T7. Phone, fax, URL and email address remain the same. Tel: 416.703.8435, www.windfallclothing.ca.

Residents on the Move
Design siblings Alia and Jamil Juma moved from studio 9 to studio 4 at TFI and bridalwear designer Tina Cho of Partina moved from studio 4 to 3. Check the TFI website for contact information.

Grounds For Art–Public Art Competition
Whether you’re an aspiring designer or professional artist, you can help design the streets of Toronto. The City of Toronto is looking for three designs to distinguish the sanitary, storm sewer and the water valve (manhole) covers in the Regent Park area. Your design could be the one to make these functional covers into public works of art. Deadline for entries is November 27, 2006, at 4:00pm. For more info, visit www.toronto.ca/culture.

Subscriptions to TFI-TV Now Available
Get the latest information to grow your fashion design business by tuning in to TFI-TV, an innovative, educational, learning channel designed to help fashion designers build their business. Sponsored by P&G Beauty, Industry Canada and TEDCO, this industry web service makes information and events available on your schedule! Access tips and advice from experts, exclusive interviews, watch archived webcasts and much more…all from the comfort and convenience of your home or office! There is always something NEW on TFI-TV, guaranteed. Subscription fees are low and considered a business expense so sign up today at TFI Shop. Basic computer requirements are needed. Please refer to details in TFI Shop.

Upcoming TFI-TV Programs:
Nov. 10 Business Planning (Susan Langdon)
Nov. 27 Working with Stylists (P&G Beauty Seminar with members of The Artist Group)
Dec. 1 Government help with Exporting (Michael O’Byrne, Exporting 101 Seminar excerpt)
Dec. 13 What Buyers Want (Seminar)
Jan. 9 Working with the Media (P&G Beauty Seminar with Rita Silvan)

6. Upcoming Events

TFI New Labels® 2007 Competition DEADLINE
November 10, 2006

Be sure to send your submission to TFI before 5:00pm (EST) for a chance to win The ELLE Canada New Labels Fashion Design Award, valued at over $25,000! For entry details, visit www.fashionincubator.com.

Shop & Support Sale
November 10 - 11, 2006, 4:00pm - 8:00pm

At Boutique Le Trou, 940 Queen St. W., Toronto
Come to this fabulous designer sale for off-price samples and stock from TFI womenswear designers JUMA, KARAMEA and NADA, and TFI jewellery designer JENNIFER REILLY. Select from dresses, soft separates, sportswear and outerwear available in sizes 2 to 12 and gold and sterling silver necklaces and earrings. 10% of the sale proceeds will be donated to the Toronto Fashion Incubator. Complimentary refreshments and hors d’oeuvres will be served. For more information, contact Alia Juma at 416.660.6714 or Michelle Turpin at 416.971.7117 x 32.

Women's Seminar Series: Sales And Your Small Business
November 14, 2006, 9:30am - 11:00am

Toronto City Hall, second floor, committee room #4, 100 Queen St. W., Toronto
No one feels comfortable selling—not the person doing the selling or the people being sold. Selling is a thing of the past. Now, people don't want to be sold, they want to buy. In this course you will learn how to change your sales techniques to inspire your client to buy, eliminating as much of the "selling" aspect as possible. You will learn what all entrepreneurs have a lot of; passion, customer service, and interpersonal skills that will "increase buyers". Also covered: cold calling, the do's and don'ts. Register at events@enterprisetoronto.com.

P&G Beauty Presents The Beauty Of Business: Working With The Media
November 16, 2006
Web Sign-in 6:15pm:
URL and Password Accessed*



Although our onsite tickets to this popular seminar are sold out, thanks to the technology of webcasting, you can still see, hear and chat with Rita Silvan, editor-in-chief of ELLE CANADA, as she explains what the media wants and why. Learn about pitches that work and those that don’t. Join TFI’s online audience by purchasing your web ticket securely online at TFI Shop. Cost is $25 + GST for TFI members; $35 + GST for non-members. Web tickets include live IT support. *Basic computer requirements are needed for the webcast. Please refer to details in TFI Shop. Generously sponsored by P&G Beauty.

Fashion & Sustainability: Bamboo Fabrics
December 6, 2006
Doors open at 5:30pm; seminar at 6:00pm
106 Dovercourt Rd. at Queen Street West, Toronto

Join Michael Correoso, owner of Thynque Organics & Sustainables, as he discusses the importance of sustainable fabrics and their use in the fashion industry. See samples made from blends of bamboo with organic cotton, wool and Lycra; learn why consumers want bamboo fabrics; and find out how bamboo fabrics are harvested and produced. Cost is $25 + GST for TFI members; $35 + GST for non-members. Purchase your ticket securely online at TFI Shop.

Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.


Get a summary of international trade shows including Premiere Vision, Bread & Butter, Magic and more

Hey, TFI’s been quoted! Get visual tips and advice on creating a fashion storyboard

FREE technical and nine-head fashion illustration figure templates for those lacking artistic talents

FREE fall/winter 2007 trend forecast from Copenhagen



CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21 with your latest contact info.

For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 ext. 21.

Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions to TFI
We’re located on Queen Street West in Toronto, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

© Copyright 2006 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.



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