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TFI News September 2006

TFI News
A free fashion industry newsletter for innovative designers and small business entrepreneurs

Brought to you by:
Toronto Fashion Incubator (TFI)
Toronto’s Non-Profit Small Business Centre
Developed To Nurture, Support and Promote New Fashion Entrepreneurs

1987 – 2006
Celebrating 20 Years of TFI in 2007
www.fashionincubator.com

Contact TFI at tfi@fashionincubator.com

Sponsored by:
TEDCO, Toronto Economic Development Corporation

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September 2006
Volume 14, Issue 5

Highlights:
1. P&G BEAUTY Supports The Toronto Fashion Incubator
2. DESIGNERS WANTED
3. The New Girl In Town Announces The Lulu B. Fashion Award
4. Life Is A Runway: An Interview With Tim Gunn
5. The Toronto White Cashmere Collection Grande Finale
6. Tune In to TFI-TV
7. Toronto Fashion Incubator Press & Buyers Breakfast Spring 2007
8. L’Oreal Fashion Week Schedule
9. TFI New Labels: Preparing a Winning Application Seminar
10. Scene & Heard
11. Top Picks
12. Upcoming Events

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1. P&G BEAUTY SUPPORTS THE TORONTO FASHION INCUBATOR
Canada’s Leading Beauty Company Announces Partnership
With Canada’s Foremost Fashion Non-Profit

P&G Beauty announced its continued support of the Canadian fashion industry with its sponsorship of the Toronto Fashion Incubator (TFI), the non-profit organization dedicated to supporting new fashion entrepreneurs. The partnership includes financial sponsorship as well as sponsorship of a six-part speaking series developed for TFI members, which will run from September 2006 to May 2007. Titled P&G Beauty: The Business of Beauty, it aims to help aspiring designers succeed in the fashion industry. P&G Beauty products include brands such as, Pantene®, Clairol®, Olay®, and Cover Girl®.

“P&G Beauty strongly believes in supporting the Canadian fashion and beauty industry,” says Julie Marchant-Houle, Canadian P&G beauty director. “We are tremendously proud to contribute to the supportive environment that TFI offers our country’s future designers.”

The first presentation, Working with Stylists, takes place on October 25, 2006, at 6:00pm at the TFI. This seminar features renowned makeup artist David Goveia, hairstylist Howard Barr and fashion stylist Alissia Marciano. All stylists are with The Artist Group. The event will also be webcast for those who wish to attend from home or from their office. You can read more about how to attend this event in section 11 of this issue of TFI News.

In addition to core funding from the Toronto Economic Development Corporation, TFI looks to corporate sponsorship for financial assistance. “P&G Beauty’s support of TFI is a harbinger of success for our country’s future designers” and “we are extremely grateful” says Susan Langdon, executive director of TFI.

P&G Beauty also supports the Canadian fashion industry via its sponsorship of Montreal Fashion Week through 2008.

About P&G beauty
P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world’s largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include Pantene®, Olay®, Cover Girl®, Infusium 23®, Herbal Essences®, Crest Whitestrips®, Hugo Boss®, Wella®, Clairol Nice ’n Easy®, Gillette®, and Head and Shoulders®. Visit www.pg.ca for the latest news and in-depth information about P&G Beauty and its brands.

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2. DESIGNERS WANTED
Toronto Fashion Incubator (TFI) Launches Annual Fashion Design Competition

New fashion designers are invited to enter TFI’s New Labels® Fashion Design Competition for a chance to win the ELLE CANADA New Labels Fashion Award valued at over $25,000. The winner of the competition will receive international press coverage and see his or her fall 2007 ready-to-wear collection on the TFI New Labels® runway in Toronto.

Contest eligibility, entry details and an application are available at www.fashionincubator.com.
Contest closes NOVEMBER 10, 2006.

Coinciding with the Toronto Fashion Incubator’s 20th Anniversary Year in 2007, TFI New Labels® 2007 promises to be bigger and better than ever. Schmooze with the stars in the V.I.P. Lounge, try your luck at the silent auction and dance the night away at the TFI New Labels® After Party. It all takes place in March 2007. Tickets and further details to be announced soon.

TFI New Labels® is presented by ELLE CANADA and the Toronto Fashion Incubator (TFI), Canada's non-profit design centre for new fashion designers and entrepreneurs. Other sponsors to date include TEDCO, Vin de Pays d’Oc, Amazing Food Service, TD Canada Trust, TNT, Beehive Design and Salon Daniel.

Launched in 1992, the TFI New Labels® Fashion Design Competition is Canada’s longest-running fashion design competition. Celebrated past winners and finalists include Katya Revenko, CinCyn, Hyphen, Wonderlust, Juma, David Dixon, Crystal Siemens, Mercy and Joeffer Caoc.

 

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3. THE NEW GIRL IN TOWN ANNOUNCES…
A Partnership With TFI: The Lulu B. Fashion Award

Pia Loavenbruck of Lulu B. (the new winemaker on the French block) attended the TFI Press & Buyers Breakfast on September 20, 2006, to toast the launch of an innovative partnership with TFI.

Lulu B.s at the TFI Press & Buyers Breakfast

Lulu B. and TFI are about to embark on a search for a talented new fashion designer who will covet the Lulu B. Fashion Award valued at $3,500. The award entitles the winner (who must be a member of TFI) to a one-year sponsorship of studio residency at TFI, for his/her creation of a fashion collection that celebrates the characteristics of Lulu B.: a combination of romance, seduction and approachability. The lucky designer should evoke the words “simply charming” in the audience’s mind, when Lulu B. showcases the winning collection. A judging panel comprised of keynote members from fashion and related industries, a Lulu B. ambassador and a representative from the LCBO, will select the Lulu B. recipient at an event planned for spring 2007.

Lulu B. will also be giving wine consumers, as well as LCBO employees, a chance to vote online at www.lulubwine.com. Contestants will select which of the outfits in the winning collection best epitomize the spirit of Lulu B. and her new wines. The winning outfit will become the Lulu B. “ambassador uniform” in 2008. Contestants will be eligible to win several exciting prizes, including Lulu B. bérets.

Lulu B. Chardonnay Vin de Pays d’Oc 2004 (LCBO #: 668996, retail price: $11.85) and Lulu B. Pinot Noir Vin de Pays d’Oc 2004 (LCBO #: 669010, retail price: $12.85) are currently available at LCBO locations across Ontario.

Full contest details and eligibility will be announced soon. Stay tuned to TFI News for further announcements. For more media information, contact: Clara Northcott, Northcott Communications, 905-274-1620, claranorth@aol.com.

 

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4. Life Is A Runway
An Interview With Project Runway’s Tim Gunn

By Doris Montanera

In the designer world, life is one huge Project Runway. During a promotional tour for the third season of the show (Life Network, Mondays at 10pm), Tim Gunn, the designer’s advisor (and chair of the department of fashion design at Parsons in New York), swept through Toronto for media interviews. Along with his pronouncement that it’s the best season yet of the show (better designers and less talk about things being poorly made), he gave TFI his frank take on making it big on the show and in the world of fashion.

TFI: At the beginning of the season, when you start the show, do you have a sense of who will come out on top?

TG: It’s hard not to speculate when you see the designers and their work, but I’m more frequently than not wrong.

TFI: What the biggest mistake new designers make?

TG: The biggest mistake new designers make is blind spots—a failure to bring objective, critical analysis to their work. It’s really difficult to do but it’s really essential to be able to look at textiles, silhouettes, proportions and elements of construction as though, “I didn’t make this, someone else has made it and how do I really feel about the design in front of me”. Sometimes I think, “Are you without the sense of sight? Can you not look at this and see the same issues that I see?”

TFI: Do they not take advice?

TG: Many of them do take advice—or at least they take the feedback. They may not do what you’re suggesting but as long as they change it and it becomes a better product then I think the dialogue is worth it.

TFI: Has anyone ever said, “That’s a bad piece of advice?”

TG: In the first episode of season three, I give some pointed advice to a designer and he doesn’t follow it and he wins. He stood by his own design and said “I’m comfortable with this”. So much for Tim Gunn.

TFI: When people give advice, it sometimes changes the voice of the designer.

TG: Totally. But, the voice of the designer, that’s what’s sacrosanct. I don’t want to change anyone. I just want to point out things that will help them achieve their vision. When stylists swoop in and start changing everything, it’s from their particular point of view and you have to respect the designers’ point of view. I’m more sanguine about the buyers. They know their customer and they’re making a point-of-purchase commitment so the designer could say, buy the jacket, not the skirt. It can be sobering for the designer and it can inform the following collection, in a way. There are so many moving parts to this. It’s not just about designing a collection, having runway samples and then, okay, we move on to the next step. It’s sourcing the fabrics and production. How about the consequence of what happens in the reviews of the show? It’s incredibly daunting.

TFI: Usually having a consistent voice as a designer is a plus. Has having a consistent voice been a detriment on the show?

TG: I’m with you. But on this season of Project Runway, the judges start to say, “Oh, we’ve seen this dress before. Can’t you please excite us?” I found it frustrating. The inverse to that is: “Everything’s so different every challenge. We don’t know who you are as a designer.” You want to throw up your arms and scream, “What do you want?”

TFI: You see so many designers who have a lot of passion but can’t hack it or they can’t sell it.

TG: I look at a designer like Anna Sui, for whom I have the greatest respect. Anna has a very clear point of view. There are seasons that embrace her and there are seasons that reject her—they shut her out. She says, “I don’t care. I’m going to do what I’m going to do and follow my own voice and my own vision. And some years I’ll be in and some years I’ll be out.” It takes an economic toll when she’s out, but that’s what she does and she fully embraces it. I bring her in annually to meet with the Parsons students. She’s inspiring. There are designers who are so up on the pulse of the public and where public taste is going. They quickly jump on the bandwagon and transition their own work so that it fits into that….I think of Ralph Lauren. That’s a whole different way of navigating the industry. There are so many ways of approaching it. It’s important to look at fashion through a lens of commerce. It makes it real and it makes it relevant to society and culture. Otherwise it’s wearable art and you put it under a bell jar and put it in a museum.

TFI: When you’re teaching, do you exalt the wearable art?

TG: No. If you can’t get into a taxi wearing whatever it is you’re designing it doesn’t count.

TFI: What qualities does a winner possess?

TG: Certainly a strong point of view as a designer. And I believe it’s important that the point of view be contextual, that it embrace social and cultural issues of fashion history, and economic and politics to a degree; designers are really a barometric gage of our society and culture. For me, that’s absolutely necessary. And then what really makes a designer successful is passion, unbridled love for what they do, which means it will guide and sustain them through all the obstacles that will be tossed in their path, and all the angst that will surround them, and that they have to simply do this—they have to create fashion or they’ll curl up and die.

TFI: Is Project Runway a life example of being a designer?

TG: If one looks at the aspirations of entrepreneurial fashion designers who really want their own brand, people should look at Project Runway. It’s really about who are you? What is your design philosophy? What is the evidence of your voice? How is it demonstrated? Parts of it are pure television. The time constraints we have are something a designer in the real world would not face, in terms of having 10 sequential incidences of having to turn a design around in 24 hours. They will certainly have it occasionally. In terms of the challenge of limited resources and budget, it’s very real world.

TFI: What do you think of the editing on the show?

TG: It’s really brilliant. They have such integrity. It’s kind to the designers. For example, in season two, if everyone had really seen Santino the way I did and the other designers did in the workroom, they would have turned off the television. It was simply too much. He constantly filled the room with his presence, and his voice and his noise. It was over-the-top and awful.

TFI: Any advice to up-and-coming designers?

TG: Listen to the feedback you receive and just adjust it and make decisions that you own, that you’re responsible for. You can’t follow everything everyone who speaks to you says because you’ll be like a pinball ricocheting through a pinball machine. You need to listen to what the consistent themes are and the consistent words are and then say, “They have a point.” But in the end, you have to own the decision.

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5. The Toronto White Cashmere Collection Grande Finale

Sixteen Toronto-area fashion students debuted their runway-ready designs at a high-profile media and VIP fashion event at the Michael Young Centre for the Performing Arts in the Distillery District. All of the featured couture creations were crafted from luxurious sheets of 100% Cashmere bathroom tissue.

A panel of fashion industry leaders including: Susan Langdon, executive director, Toronto Fashion Incubator; Susie Sheffman, fashion director, Fashion magazine; Alexandra Palmer, costume curator, Royal Ontario Museum; and Joan Harting Barham, fashion editor, journalist and curator of the White Cashmere Collection in 2004, selected Nancy Hoang from George Brown College as the Toronto finale winner. Hoang wins a $2,500 bursary to further her fashion studies.

Garments by Courtney Roy (left) and Nancy Hoang (right)

Hoang’s romantic winning design (far right) featured a quilted bodice anchored by a peplum of stiffened leaves and flowers and a split-front, multi-tiered, ruffled skirt into which she steamed crinkles by using a water bottle and a hair dryer on a very low setting. Courtney Roy from the International Academy of Design was a strong contender with her perfectly fitted, pleated, backless sundress (near right).

“We had quite the debate,” says Langdon. “We had a difficult time making the decision. They had to force us from backstage. In the end, we felt Nancy went the extra mile with the accessories and she was able to articulate the theme, Purity. For her it was about her childhood dream of being a ballerina, a princess.”

The range and depth of innovation demonstrated by all students was outstanding. Canada’s design stars of the future employed a wide range of techniques in their design prototypes including knitting, weaving, pleating and even papier-mâché.

Elisa Dahan, designer team, Mackage and Sophie St-Laurent, host, Métamorphose, will award a $2,500 bursary to the winner of the Montreal-area finale that takes place October 5.

 

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6. Tune In to TFI-TV
Join TFI-TV today and start building your business!

You need to attend industry workshops to obtain the latest information to grow your fashion design business. But time and financial constraints can make that difficult. Not any more.

Welcome to TFI-TV, an innovative fashion design industry web service where industry events are available on your schedule! Tune in to access tips and advice from experts, exclusive interviews and much more…all from the comfort and convenience of your home or office! There is always something NEW on TFI-TV, guaranteed – so log in often. Check out the demo at www.galbraithcommunications.com/tfi/.

No more expensive, stressful and time-consuming travel. Save hundreds or thousands of dollars otherwise spent on travel, consulting fees and running around to get the information you need.

TFI-TV is your personal learning channel designed with one objective: to build your business. You won't find information on TFI-TV anywhere else. It's exclusive, convenient, easy to use and affordable.

Here is what you get when you subscribe to TFI-TV:

Access to archived webcasts: If you can’t attend a live TFI webcast, you can still participate. Send questions in advance using our advance question board. We will forward your questions to the experts so you can retrieve the responses through the recordings and transcripts at your convenience.

On-demand presentations: TFI-TV brings top industry experts to you through high-quality video and audio recordings. Watch clips or entire workshops any time of the day or night and take notes on advice and tips relevant to your business. Play back clips as often as you need using the archives.

Presentation transcripts: Text transcripts of multi-media material allow you to copy and paste important information into your business plans. A fabulous benefit for the hearing-impaired!

TFI audio blog: Many of us have no time to read lengthy newsletters and reports. Use the TFI audio blog to listen while you work. Get industry updates, learn about upcoming trade show and marketing opportunities and find out what's new with the Toronto Fashion Incubator. Each blog has an accompanying text transcript.

Learn while travelling: Download and copy MP3 audio files to your iPOD or other portable media player so you can listen to workshops, interviews and experts while buying groceries, driving your car or riding the bus!

Networking chat: Communicate and learn from other TFI members across Canada using the TFI-TV networking chat forum. Industry experts will also drop by the forum to comment on discussions.

Customize TFI-TV: Be sure to tell us what programming content you need to see on TFI-TV to meet the specific needs of your business. This way, TFI-TV becomes your own consulting service helping guide you to greater profits. Use the suggestion box to send in your requests to make TFI-TV as relevant as possible for your career and business.

Trade shows: As often as possible, we'll take our cameras to trade shows and conduct on-site interviews. Before we go, you'll have a chance to submit questions you'd like us to raise at the show. This way, we'll be there looking out for your interests.

Subscription fees are low-cost and a business expense so sign up today at TFI Shop. Basic computer requirements are needed. Please refer to details in TFI Shop.

Development Support: TFI wishes to acknowledge the generous support of the following organizations that contributed to the development of TFI-TV to make this unique and valuable service possible: The Government of Canada, Industry Canada, TEDCO and P&G Beauty. Special thanks to Galbraith Communications for its help in launching and facilitating TFI-TV.

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7. Toronto Fashion Incubator Press & Buyers Breakfast Spring 2007
Each year TFI brings a selection of up-and-coming Canadian fashion talents to an audience of Toronto’s premiere media and buyers. Held at the Drake Hotel, the breakfast is an ideal opportunity to showcase Canadian design talent while providing visibility to the exciting new labels and featured brands. Meet these 15 up-and-coming design talents who wowed 100 media, retailers and sales reps at the Toronto Fashion Incubator Press & Buyers Breakfast held September 20, 2006.

ART SQUARE uses designer Gil Birol’s studies in lines, spaces and textures to create its line of contemporary jewellery. Clean, geometric lines fuse with the classic to construct beautifully wearable art forms. Gems, semi-precious stones, organic and industrial materials such as spices mixed with epoxy are just a few of the wide range of materials found in this designer’s palette. The spring ’07 collection entitled “Spice it Up!” utilizes the deep colours and natural textures of spices such as cayenne, ginger and mustard in a collection of necklaces, earrings and rings enwreathed with sterling silver and semi-precious gems. Availability: Petroff gallery, Annie Thompson. www.artsquare.ca, 416-529-7075

D’MILA womenswear designs by Liudmila Diyachenko are heavily influenced by her background in engineering. As a result, key attention is placed on precise fit and construction, as well as balance and proportion. D’Mila is a very cerebral approach to fashion design. www.dlgpartners.com, 416-302-3440

 

GREEN SHAG CLOTHIER specializes in custom-made French cuffed men’s shirts and specially designed enamel cufflinks. Combining a love of vintage and a passion for a well-dressed man, designer Victoria McPhedran brings contemporary international influences to classic shirt designs from the ’50s, ’60s and ’70s. Spring ’07 is about classic British cotton shirting, the fabulously funky textures of intricate Italian cotton weaves, tuxedo bibbing and bold mixing of hues within one piece. It’s all about the little things like the hidden detailing inside your French cuff or personalized stitching under each label. Availability: www.greenshag.ca or by appointment, 416-830-0156

HYPHEN CLOTHING COMPANY is inspired by art and fashion, image and form, beauty and function and designed by J-P Guarraci and Liz Consiglio. Entitled “Nude-Beach”, Hyphen’s spring ‘07 collection’s defining feature is the mixing of several toned and textured fabrics within one piece to create intricate garments, directly influenced by the quality of its fabrics. Light-weight satins, silks and lyocells, transparent voiles and meshes, raw linens and crepes with metallic threads appear in pale whites, ivories, tans and flesh tones with pale mauves, deep greys and soft, watery blues. Availability: Citizen George, Boutique Le Trou and Trixie. www.hyphennation.com, 416-523-9940

JENNIFER REILLY’s jewellery designs are inspired by textures and materials found in nature. “Petal” and “Fruit Cap” earrings and the “Valencia” necklace among others, feature this influence. Signatures of the spring ’07 collection include highly organic structures and colours that incorporate freshwater pearls, semi-precious stones, and multi-length chains. Availability: Made You Look or online at www.jenniferreilly.com, 888-255-5893

KANIA clothing by Stacey Martin is inspired by movement, light and colour and created for a modern, urban audience. A staple of spring ’07 is the custom-spun, hand-dyed and pre-washed fabric. The line is designed with the ultra-feminine in mind, drawing on the roots of the designer’s background in the performance arts. The designs look radiant and are comfortable too. Availability: Tutta Mia, Twigg and Hottie, Goya Gallery, itsmade, Tula, Hot Yoga, Core, Malabar, Daku Designs, Brazil Workout. www.kania.ca, 613-296-7030

KARAMEA by international costume designer Michelle Turpin is designed for the creative professional offering key, very wearable pieces highlighted with a subtle dramatic flair. Staples of the spring ’07 collection include easy-to-wear dresses, layered tops and cropped jackets. Featured accents include asymmetrical lines, ruching and pleating, cinched waists and petal sleeves. Solid blocks of cream, beige, magenta and green are mixed with bold floral and abstract prints. Fabrics include light cotton, rayon, silk knit and chiffon. Availability: Boutique Le Trou, Citizen George, French Accents, TNT Blu. www.karamea.ca, 416-971-7117 x 32

KNOTTY GIRLS, by Toronto-based designer Danielle Ker, includes a range of scarves, belts, neckties, cuffs, bracelets, earrings and pins constructed primarily from a range of ribbons. Each piece is highlighted with materials such as glass and crystal beads, semi-precious stones, yarns, base metals and sterling silver to create ultra-wearable accessories. The latest collection focuses on contemporary accessories that incorporate combinations of colours and textures to create a distinctive addition to any outfit. Signature features of the collection include experimentations with a mixture of weights and textures. Availability: Made You Look, Nathalie-Roze & Co., www.snazzygirl.com. www.knottygirls.ca, 416-832-0780

LEAH BAZIAN accessories have evolved into a full line of evening wraps and scarves made of luxurious, organic fabrics and decadent trims of semi-precious stone beads, ostrich feathers, fringes and tassels. For spring ‘07, Leah marks the extension of the line with the introduction of show-stopping evening dresses. Elaborate trims are the heartbeat of Leah’s creative process. Each one is hand constructed. Availability: Online at leahbazian.com or through special order at the Toronto studio. www.leahbazian.com, 416-760-9975

LORANNE KETTLEWELL borrows from the designer’s background in interior design. Features of the spring ’07 collection include Swarovski crystals, sterling silver, 14kt gold fill and fresh water pearls, incorporating additional elements such as coral, shells and leather. The line combines the warmth of gold with soft colours and muted organic tones. The underlying theme is the play between natural elements and the glittering effect of the crystals. National Availability: Maples Décor Gallery, Pirates Cove, Accessity, Boutique Le Trou, Gilded Lily’s, En Vogue Day Spa, Blue Moon Accessories and Pandora. www.lorannekettlewell.com, 416-364-0843

LUX & LUSTER designs are inspired by Debbie Cham’s environment—from her local Toronto to around the world. Lux & Luster spring '07 mixes bold colours and textures to create simple, clean silhouettes. Rose, mint, and periwinkle lace, bows and florals accent traditional black and ivory in simple denim and jersey. Wrap detailing and sashes add a hint of fun to an otherwise sophisticated wear-everywhere collection. National Availability: Little Black Dress Shop, Blue Angel, Propaganda, Schad, Moule, Candie & Dolls, Modecor and August and Lotta. www.luxandluster.com, 416-977-0543

MONIKQUE draws on its Toronto-based designer Monika Peczeli’s background in graphic design and painting for the inspiration behind its line of intricate, handcrafted jewellery. Each piece is composed of silk organza combined with metals, crystal beads, mineral, glass, semi-precious stones and Swarovski crystals. The spring ’07 collection, containing more than 200 pieces ranging from earrings, brooches, necklaces, and bracelets, appear in over a dozen colour groupings and display a fresh approach to substance and material. Availability: Milli Ltd., Thien LE, Made You Look. www.monikque.com, 647-892-4007

MORRIS B handbags are designed by Christine Vonbun and inspired by her passion for the clean, heavily defined lines of Art Deco architecture. Clean and sleek, with a hint of luxury, signature features of the spring ’07 collection include beautifully textured leathers like distressed calfskin or animal print accented by metal and horn hardware. Colour offerings include soft blue, pink, and essential black and white, selected with timeless elegance in mind. Availability: Dessa and Glitz. www.morrisb.com, 416-512-1272

ROPENA Spring ’07 is inspired by designer Ropena Elhaj’s recent trip to the Mediterranean. The line focuses on clean styling with hints of the ultra-flirtatious and feminine. Fabrics and textures include linens, jerseys, cottons and silky satins in earthy tones of tan, brown, orange and yellow. Availability: Online www.ropenastylist.com. ropena@ropenastylist.com

WONDERLUST by Hannah Melville melds eclectic global influences into one voice. Varying from sporty chic to party sleek, Wonderlust embodies the independent and adventurous. Defining features of the spring '07 collection are highly textured retro prints, sheer shimmering silks and foil-print linens. All fabrics are made of natural materials. The colour palette ranges from peach and lime to citrus yellow and vintage denim blue. International Availability: Frock, Little Black Dress Shop, Pho Pa, Red Carpet, LTN (Japan), Naked Dressing Room (Mexico), www.plasticlandclothing.com. www.wonderlustclothing.ca, 416 971 7117 x 35

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8. L’Oreal Fashion Week Schedule

L’Oreal Fashion Week takes place in Toronto, October 16 through 21. Over two dozen brands from across Canada will present their spring 2007 collections on the catwalk. Although the main show venue is located at Muzik nightclub (Exhibition Place), many activities take place off-site. Here is a tentative schedule of events*. Check the website for updates, www.lorealfashionweek.ca. Fashion industry, students, retailers and media can also register online to attend non-invite only events.

MONDAY
OCTOBER 16
Opening Night
10:00 am - Common Cloth Brunch (Offsite) 1233 Queen Street
5:30 pm - Holt Renfrew Media Cocktail (Offsite) By Invite Only
8:00 pm - Fragmented Time L'Oreal Spring Beauty Trends 2007
9:30 pm - Marie Sainte Pierre
10:00 pm - L'Oreal Fashion Week Opening Night Party

TUESDAY
OCTOBER 17
Canadian Cool from
Coast to Coast

9:00 am - Town Shoes Breakfast - Richard Tyler
Personal Appearance (Offsite) By Invite Only
11:00 am - Joe Fresh Style (Offsite) By Invite Only
4:00 pm - Arthur Mendonca
5:00 pm - Dean Horn
5:30 pm - Katya Revenko Informal Show
6:00 pm - Juma
7 - 8:00 pm - David Dixon
9:00 pm - French Connection (UK)

WEDNESDAY
OCTOBER 18
Runway to Retail
5:00 pm - Fashion Nation
6:00 pm - Zoran Dobric
7:00 pm - Common Cloth
7:15 pm - Ford Fashion Award Presentation - "Taking Style to the Edge"
8:00 pm - Bustle
9:00 pm - Andy The-Anh
10:00 pm - Fairweather with Issac Mizrahi, Fiorrucci, PRIVATE LABEL

THURSDAY
OCTOBER 19
Street to High Style
4:00 pm - Kavi Kavi
5:00 pm - Rococo
6:00 pm - DC Clothing a division of QuikSilver
7:00 pm - Izzy Camilleri
8:00 pm - Joeffer Caoc
9:00 pm - Charles & Ron (Malta)
9:30 pm - Greta Constantine (Milan)
10:30 pm - Stylus Canada 6th Annual Fashion Week Benefit Party (Offsite) This Is London, 364 Richmond St W, styluscanada.com
11:00 pm - Hibebe by Salem Moussallam (Offsite) Maro, 135 Liberty Street
11:00 pm - Greta Constantine After Party (Offsite) CLounge


FRIDAY
OCTOBER 20
Indie Designer Day
3:00-5:00 pm - Fanshawe College "Project Fashion"
Janet Lapuz
Dina Lyons
Slavka Plavsic
Sodaliclious
Christine Philips

6:00 pm - Pink Tartan (Offsite) By Invite Only
7:00 pm - Paul Hardy (Offsite) By Invite Only
9:00-2:00 am - "The Evolution of Urban Sexy" Runway Show followed by "A Night to Dazzle" ...featuring DJ Clark Kent, Artists TBA

SATURDAY
OCTOBER 21
1:00 pm - Holt Renfrew Designer Personal Appearances
Meet and greet with some of Canada's best Womenswear,
Intimates and Accessories designers

7:00 pm - Play Dead Clothing Preview 1233 Queen St W
9:00 pm - Sodalicious After Party (Offsite) CLounge
10:00 pm - L'Oreal Fashion Week Closing Night Party


*Schedule as posted at www.lorealfashionweek.ca on October 4, 2006.


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9. TFI New Labels®: Preparing a Winning Application Seminar

On Thursday, September 14, 2006, over 25 hopeful new designers gathered for an informative and inspiring seminar on how to prepare a winning TFI New Labels® application. The designers were eager to gain as much information as possible from speakers Susan Langdon, executive director of the TFI, and Katya Revenko winner of the ELLE Canada New Labels Fashion Design Award 2006.

Langdon started off the seminar by introducing the TFI New Labels® Fashion Design Competition and explaining the eligibility criteria. The collections must be women’s ready-to-wear and applicants must be full-time residents of Canada and have post-secondary fashion education.

Langdon stressed that as you’re not able to present your submission to the judges in person, “your presentation has to speak for you”. So make sure your entire presentation is as professional, polished and coherent as possible. When putting together your application, here are some key points to consider:

Langdon’s number one tip for applicants: “BE CONSISTENT. Brand consistency is really, really key”. She cannot stress this point enough. The judges want to see that your submission is branded throughout, from your design aesthetic to your hangtag to what the label looks like and to your proposed fall 2007 collection.

Evaluation process update:
Based on feedback from previous TFI New Labels® competitions, the jury submission process has been changed from four to five stages to provide contestants with more feedback from the judges:

Stage 1, November 10, 2006: hand in your TFI New Labels® application before 5pm (DST). The jury narrows the field down to several semi-finalists. There is no set number of semi-finalists chosen; it could be as few as six or as many as 12. Semi-finalists will be notified on November 17, 2006.

Stage 2, December 13, 2006: hand in one-third of your actual fall 2007 collection (five outfits). These will be reviewed by the jury. Some semi-finalists may be eliminated after this round; those remaining will be asked to make changes or corrections for January 10.

Stage 3, January 10, 2007: hand in two-thirds of your fall 2007 collection (10 outfits). The jury will review the original five outfits with corrections and five new outfits. Again some contestants may be eliminated and those remaining in the competition will be asked to make changes or corrections for January 31.

Stage 4, January 31, 2007: hand in your full fall 2007 collection (15 outfits). At this session the jury will select those competitors who will make it to the runway in March 2007 (date TBA) and suggest final changes.

Stage 5, Date TBC: the jury will select the winner of the ELLE Canada New Labels Fashion Design Award at the runway show, taking into consideration the runway styling and final presentation of the collection.

Check out two of Revenko’s winning outfits from her fall 2006 TFI New Labels® line (right).

When asked why someone might be eliminated through the competition, Langdon offered two possibilities:

Langdon describes New Labels as “Boot Camp” for new designers. That’s because designers are expected to work hard for what they want. The competition is fierce but she personally guides and pushes each contestant to bring out his or her best potential. “It can get ugly,” says Langdon, “but I think anyone who’s gone through New Labels can look back and say they learned a lot.”

One final piece of advice from Langdon: “Never give up!” Neither Cincyn, winners of the 2005 ELLE Canada New Labels Fashion Design Award, or Revenko, the 2006 winner, were selected as semi-finalists the first time they applied.

Revenko’s final advice: “Stay sincere to what you’re doing–love what you create, do what you feel, do what you understand best.”

Want to apply for the TFI New Labels® competition? Download the application here.

If you’re looking for some help in developing a winning inspiration board, purchase a ticket today for TFI’s “Get Inspired” seminar on October 11, 2006. This seminar will help you create your best inspiration board ever.

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10. Scene & Heard

Marshall Field’s R.I.P.
Marshall Field’s, one of America’s oldest department stores and a fixture on the mid-west retail scene for over 150 years, quietly closed its doors recently. Started in 1852 by Potter Palmer, the store was first named P. Palmer & Co. and was later renamed Marshall Field in 1881. The store changed ownership many times over its 154 years, most recently in 2005 when it was purchased by Federated Department Stores, the parent company of Macy’s and Bloomingdale’s. The long-time retailer survived two fires, including the Great Chicago Fire of 1871, and was credited for inventing the gift registry system. All Marshall Field’s locations have now become Macy’s stores.

Katya Revenko Makes Variety News
TFI New Labels winner of the 2006 ELLE CANADA Fashion Award, designer Katya Revenko, was recently featured in Variety, the gospel of the showbiz industry. Touted as one of Canada’s hottest designer exports, Revenko reveals that some of her favourite film directors include Almodovar, Lynch, Jarmusch and masters of the Russian cinema. Read the full article here.

Changes at The Sun
Style editor, Sylvi Capelaci, left her post at The Toronto Sun in September. She continues to cover fashion and lifestyle stories on a freelance basis and designers are invited to keep her updated with their latest news. Her new contact information is sylvicapelaci@sympatico.ca. There is no replacement at The Sun. The paper dismantled the Toronto style department during a recent corporate restructuring.

Fresh Obsessed
The Joe Fresh apparel collection is branching out. Along with mingling in the grocery aisles of Loblaws Superstores, it’s moving out and into its own locations. Joe Fresh Style Studio stores will open on October 12 in Toronto, adjacent to the Loblaws Forest Hill Market store at Bathurst and St. Clair, and on the lower level of the downtown Loblaws Queens Quay Market store. They replace the former Caban stores, owned by Joe Fresh designer Joseph Mimran.

Thank You TFI Donors!
This month, TFI gratefully acknowledges donations from Schwarzkopf Professional and Magdalena Sokolowska. Thank you for supporting TFI programs, services and resources; we couldn’t do it without your help. You too can give back to the community by making a donation to our non-profit organization through TFI Shop. Contact us today to find out how making a TFI donation will help you to achieve your marketing objectives by reaching out to TFI members and to our community at large. Support the future of our industry.

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11. Upcoming Events

TFI Seminar: Exploring the German Market
October 5, 2006
Live Event: Doors Open 5:30pm/Presentation at 6:00pm
Webcast Sign-in 5:45pm: URL and Password Accessed*
106 Dovercourt Rd. at Queen Street West, Toronto
Interested in exporting your line to Germany? Come to this informative seminar to find out what buyers are looking for, how to deal with sales agents, what are the key trade shows in Germany and what are the key opportunities for Canadian exporters. This seminar will be webcast (live Internet feed) thanks to funding of this initiative from The Government of Canada, Industry Canada. Cost $25 + GST for TFI members; $35 + GST for non-members, for either the webcast or live seminar. Purchase your ticket securely online at TFI Shop. *Basic computer requirements are needed for the webcast. Please refer to details in TFI Shop.

TFI Monthly Members Meeting
October 21, 2006, at 1:00pm
106 Dovercourt Rd. at Queen Street West, Toronto

Network, brainstorm, meet new friends and share your tales of success or woe. TFI’s Monthly Members Meeting is like a support group for new fashion designers and entrepreneurs. Held exclusively for TFI members. Not a member yet? Sign up today at TFI Shop and phone to reserve your seat at the meeting. Space is limited and there’s no cost to attend so register today by calling 416-971-7117 x 21 or email us.

TFI Membership Tours
By Appointment: Call for availability
106 Dovercourt Rd. at Queen Street West, Toronto

Interested in becoming a TFI member? Come to this informative tour to find out more about how TFI can help you and your new fashion business survive and thrive in the challenging world of fashion. Pre-registration required by calling 416-971-7117 x 21 or email us.

TFI Seminar: Get Inspired!
October 11, 2006
Doors Open:
5:30pm/Presentation at 6:00pm
106 Dovercourt Rd. at Queen Street West, Toronto
Are you an aspiring apparel or accessories designer? Give your collection a defined direction: learn about inspiration boards and get tips and advice from your peers. Thinking of applying to the TFI New Labels® competition? This seminar is a must! A cohesive, professional inspiration board is one of the keys to your successful application. At this seminar, learn how to put together a professional inspiration board, see successful examples, find out what works and what doesn’t. Speakers: Erin Keatch, 2006 TFI New Labels® design finalist; Christelle Sofonkine, owner of Meso Funky, providing custom trend forecasting and design services for fashion, interior and lifestyle design companies; and Susan Langdon, executive director, Toronto Fashion Incubator. Don’t miss out on this amazing opportunity to get inspired! Cost $25 + GST for TFI members; $35 + GST for non-members. Purchase your ticket securely online at TFI Shop.

P&G Beauty presents The Beauty of Business: Working With Stylists
October 25, 2006

Live Event: Doors Open 5:30pm/Presentation at 6:00pm
Webcast Sign-in 5:45pm: URL and Password Accessed*
106 Dovercourt Rd. at Queen Street West, Toronto
Part 1 of a six-part speaker series developed for TFI members and new fashion entrepreneurs which aims to help aspiring designers succeed in the fashion industry. This seminar features renowned makeup artist David Goveia, hairstylist Howard Barr and fashion stylist Alissia Marciano, in a panel discussion about the business of styling. All stylists are with The Artist Group in Toronto. Learn about the benefits of hiring a stylist, makeup artist and hairstylist for your next fashion show or photo shoot, and find out how to start a career in styling. The seminar will be webcast (live Internet feed) for those of you who wish to attend from your home or office. Webinar tickets include live IT support. *Basic computer requirements are needed for the webcast. Please refer to details in TFI Shop. Cost is $25 + GST for TFI members; $35 + GST for non-members, for either the webcast or live seminar. Purchase your ticket securely online at TFI Shop. All live event attendees will receive a complimentary gift bag featuring P&G Beauty brands such as Pantene®, Clairol®, Olay® and Cover Girl®.

TFI Seminar: What Buyers Want
November 1, 2006
Doors Open:
5:30pm/Presentation at 6:00pm
106 Dovercourt Rd. at Queen Street West, Toronto
Meet Arie Assaraf, buyer and owner of TNT Blu, TNT Woman and TNT Man boutiques, as he explains what he considers in selecting collections for his stores. “I need to believe in what the designer is saying or trying to achieve...you have to be able to sense the passion invested in creating it, otherwise it’s just a name,” says Assaraf. Intrigued? Find out more at this educational and inspirational seminar. This seminar will be webcast (live Internet feed) thanks to funding of this initiative from The Government of Canada, Industry Canada. Cost $25 + GST for TFI members; $35 + GST for non-members, for either the webcast or live seminar. Purchase your ticket securely online at TFI Shop. *Basic computer requirements are needed for the webcast. Please refer to details in TFI Shop.

TFI New Labels® 2007 Competition DEADLINE
November 10, 2006

Be sure to send your submission to TFI before 5:00pm (DST) for a chance to win The ELLE Canada New Labels Fashion Design Award, valued at over $25,000! For entry details, visit www.fashionincubator.com.

P&G Beauty presents The Beauty of Business: Working With The Media
November 16, 2006

Live Event: Doors Open 6:00pm/Presentation at 6:30pm
Webcast Sign-in 6:15pm: URL and Password Accessed*
106 Dovercourt Rd. at Queen Street West, Toronto
Want to get editorial coverage in a national fashion magazine? Join Rita Silvan, editor-in-chief of ELLE CANADA, as she explains what the media wants and why. Learn about pitches that work and those that don’t. The seminar will be webcast (live Internet feed) for those of you who wish to attend from your home or office. Webinar tickets include live IT support. *Basic computer requirements are needed for the webcast. Please refer to details in TFI Shop. Cost is $25 + GST for TFI members; $35 + GST for non-members, for either the webcast or live seminar. Purchase your ticket securely online at TFI Shop. All live event attendees will receive a complimentary gift bag featuring P&G Beauty brands such as Pantene®, Clairol®, Olay® and Cover Girl®.


Interested in having your event posted? Send your submission with a minimum of 30 days notice to info at TFI.

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12. TOP PICKS

www.makeuphairandstyling.com/tools/portfolio_dos_donts.cfm
Need to pull together a winning portfolio? Get the Dos and Don’ts here.

www.cottoninc.com
Search for cotton and cotton-blend fabrics such as lace, trim, knits, wovens, home furnishing fabrications and more

cahe.nmsu.edu/pubs/_c/c-228.html
Download free instructions on how to make pattern alterations

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TFI MEMBERS–KEEP US UPDATED
CHANGING YOUR ADDRESS OR EMAIL ADDRESS? Keep us updated so you don’t miss out on important opportunities and notices. Contact TFI at tfi@fashionincubator.com or call 416-971-7117 ext. 21 with your latest contact info.

CONTACT TFI MEMBERS
For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

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The Toronto Fashion Incubator (TFI), an innovative, non-profit, small business centre established in 1987, publishes TFI NEWS. TFI creates a sense of community among its members by delivering comprehensive programs and benefits with an approach that is professional, passionate and nurturing.

TFI NEWS is a FREE newsletter publication sent to all TFI members and to those who requested it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

To subscribe or unsubscribe to TFI NEWS please email us or call
416-971-7117 ext. 21.

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CONTACT US
Toronto Fashion Incubator
106 Dovercourt Road
Toronto, ON
Canada M6J 3C3

Tel: 416-971-7117
Fax: 416-971-6717
Email: tfi@fashionincubator.com

Office hours
Monday through Friday, 9:00am to 5:00pm EST, closed noon to 1:00pm daily and holidays.

Directions to TFI
We’re located on Queen Street West in Toronto, one stop light east of Dufferin. Look for the TFI sign on the southwest corner of Queen Street West and Dovercourt Road in the West Queen West Arts + Design District.

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© Copyright 2006 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

www.fashionincubator.com

 

 
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