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December 2009

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development

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December 2009
Volume 17, Issue 8
Happy Holidays!

Highlights:
1. TFI New Labels - Round Two Concludes
2. TFI Closed For The Holidays
3. Upcoming TFI Events
4. Share Your News With TFI
5. Thank You Donors
6. Scene & Heard
7. Top Picks
8. Upcoming Events

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1. TFI New Labels - Round Two Concludes
On December 17, 2009, round two of the TFI New Labels® Fashion Design Competition took place at the Toronto Fashion Incubator. Six semi-finalists, selected from a pool of sixteen applicants, presented their three Little Black Dresses inspired by Barbie to the New Labels judges: Rita Silvan, ELLE Canada; Derick Chetty, Toronto Star; designer David Dixon; Adriana Gut, Mattel Canada; Jason Morikawa, Holt Renfrew; and stylist Peter Papapetrou.

Impressing the judges and now moving forward to round three of the competition are designers: Paris Li; Justine Diener & Kristin Poon of Diepo; and Jennifer Waters of House of Groves; all from Toronto, and Hayley Gibson of Birds of North America and Anastasia Lomonova from Montreal.

Check out snapshots of the New Labels judging on Twitpic for a candid peek at what happens during the competition. More behind-the-scenes video coverage will be appearing on ELLECanada.com in the near future as well as in the April issue of ELLE Canada magazine.

The five-part TFI New Labels competition wraps up on April 24, 2010 at The Carlu where the three or four remaining finalists will battle it out on the runway. That evening, one lucky designer will win $10,000 cash from Mattel Canada and a $25,000 editorial package from ELLE Canada.

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2. TFI Closed For The Holidays
We're taking a break and spending quality time with friends and loved ones. We hope you do too! The TFI offices will be closed from 5pm on Wednesday, December 23, and will reopen at 9am on Monday, January 4. Please note that TFI online orders will be delivered via email the next business day to the email address you've provided in your order.

Happy Holidays and we wish you all the best for 2010!

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3. Upcoming TFI Events
Each month TFI presents educational and informative seminars on topics of interest to fashion entrepreneurs. Register for these upcoming sessions:

Guilty Pleasures Designer Sale
Saturday, February 6, 2010
10am – 4:00pm **NEW TIME**
The Drake Hotel, 1150 Queen St. W., Toronto

Every winter during Winterlicious, the City of Toronto's culinary food festival, TFI partners with The Drake Hotel to host a deliciously sinful fashion and food event. At Guilty Pleasures, Canada's newest accessory and apparel designers, all members of the Toronto Fashion Incubator, put their wares on sale at one of Toronto's most interesting 19th-century buildings, The Drake Hotel. Shoppers can enjoy The Drake's architectural eclecticism while dining on brunch and shopping Canadian.

Come out and support local design talent and get great deals on cool Canadian clothing and accessories! Get a free makeover at the DaLish Beauty Bar and place your bid in the TFI silent auction for your chance to win wonderful prizes. Cash sales; some vendors may accept credit cards. ONE DAY ONLY! Silent auction proceeds will benefit the Toronto Fashion Incubator (TFI), a non-profit organization that provides valuable support and educational resources to new fashion entrepreneurs.

Interested in exhibit space? Space is already 86% SOLD OUT! Book your accessory table or rolling rack before December 23rd and you'll be automatically entered in a draw to WIN a party at The Drake Hotel for 40 to 50 of your closest friends! PLUS, you'll enjoy welcome cocktails and The Drake's famous Strolling Dinner at our event meet-and-greet in January. Click here for more info and to download the application.

Want to donate a fabulous silent auction prize valued at $150 or more and gain exposure to a guaranteed audience of 300 fashionable & food affecionados? Please click here for details and to download the donation form.

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4. Share Your News With TFI
Do you have a story you would like to share with like-minded, fashion-loving people around the world? We’re always looking for stories on new store openings, exciting updates from our members and the rest of the fashion community. Send your submissions or press releases to gail@fashionincubator.com.

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5. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we recognize the following contributors for their kind donations to TFI: Contributors Sandrine Belleteste, Vanja Vasic and Sandy McDermott. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up. If you would like to make a donation to TFI please click here.

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6. Scene & Heard

ERDEM AT THE V&A
Canada's own Erdem Moralioglu, one of the rising stars of fashion, will be the focus of the Victoria & Albert Museum's next Fashion in Motion. Moralioglu will present a selection of his favourite pieces in a series of free catwalk shows in the V&A's Raphael Gallery starting December 13, 2009. Born and raised in Montreal, the Ryerson University alumnus moved to London to attend the Royal College of Art where he received his master's degree in 2003. Upon graduation, Moralioglu moved to New York and worked in the studios of Diane von Furstenberg. He returned to London to launch his eponymous label in 2005. Moralioglu won the Swarovski British Fashion Council (BFC) Fashion Enterprise Award in 2007 and the BFC's Fashion Forward Award in 2008. In 2009, the Evening Standard named him one of the 1,000 most influential people in London. Admission to Fashion in Motion is FREE but reservations are required. Call 0207 942 2820 to book your reservation.

CALL FOR FASHION DESIGNERS
Toronto Alternative Arts and Fashion Week |FAT| is looking for innovative fashion designers to showcase for the upcoming event taking place April 21 to 24, 2010. |FAT| features over 40 runway shows that include contemporary fashion and streetwear, as well as experimental and avant-garde collections, from the best emerging and established, national and international designers. Interested designers can apply directly through the |FAT| website: www.getfat.ca. Entry deadline is December 22, 2009. For more information or application inquiries, contact Vanja Vasic at vanja@alternativefashionweek.com or 647.834.0061.

INCUBATING NEW YORK’S FASHION FUTURE
The city of New York has plans to build its own fashion incubator. Occupying a former showroom in the Garment District on West 38th Street, the incubator is set to open in 2010 and will include 12 spaces with rent at below market rates, shared resources and mentor programs—similar to the Toronto Fashion Incubator. This is the fourth in a series of New York incubators set up to nurture the city’s fashion community. It will be funded by a $200,000 grant, over a three-year period, from the New York City Economic Development Corporation and managed by the Council of Fashion Designers of America (CFDA). Image courtesy of The Architect’s News.

RED CARPET ROOM WELCOMES CELEBRITIES
Canadian actor Amanda Brugel, former co-founder of The Style Box, started a new company called The Red Carpet Room on December 16th. Housed at the Toronto Fashion Incubator, Brugel’s showroom is filled with Canadian designs which are available exclusively to celebrities for appearances and photo shoots. Some of the celebrities who’ll be outfitted by Brugel in 2010 include actors Wendy Crewson and Lauren Collins, eTalk co-host Tanya Kim and singer Ivana Santilli. The RCR is already scheduled to dress 10 personalities for the 2010 Actra Awards, it's dressed Montreal indie-band-turned-Warner-Music-Label-darlings Ladies of the Canyon for their new album cover and promo campaign which launches late January. The RCR will also be introducing the "Wear Canadian For A Week" series, challenging fashion and entertainment insiders to sport Canadian designers for five days in a row and document their journey. Finally, Brugel is planning a huge menswear photo shoot with 16 high-profile male personalities inspired by ensemble scenes from West Side Story. For more information, contact www.theredcarpetroom.com.

LIV LIGHTS UP
Late November, fashion illustrator and blogger Danielle Meder gathered some of Toronto’s fashion bloggers, stylists and media for an intimate social gathering at LIV by Au Lit at 418 Eglinton Ave. W. Using it as an excuse to venture north of Bloor, many of the attendees were impressed by the layout and presentation of the store, which could have easily settled nicely on Queen Street West. Merging home and personal fashions, LIV by Au Lit treated the guests, who included Anita Clarke of I Want I Got, Nathalie Atkinson from the National Post and Jennifer Campbell from FASHION magazine, to refreshments and cupcakes and an introduction to the newest addition to its accessories selection, Edmoure Ralph, a Toronto-based jewellery designer. For more information, visit http://livbyaulit.com.

ADRIAN MAINELLA LAUNCHES IMAGE CONSULTANCY
Former Fashion File host Adrian Mainella recently launched his Toronto-based image consultancy business for men and women. The services are offered in-house or at work and will help clients edit their wardrobes, dress for events or do complete image makeovers. Mainella can be reached through the Plutino Group. For bookings, email roseanna@plutinogroup.com.


CANADIAN SUPERMODEL’S CALL FOR HELP
International supermodel Coco Rocha announced on her personal blog, Oh So Coco, that she is starting her own womenswear line. Via a YouTube video, Rocha called out for help on naming her upcoming clothing label while giving previews of her sketches. View the video here: http://www.youtube.com/watch?v=Yfu6-55uBGs&feature=player_embedded.

CANADIAN DESIGNERS NOMINATED FOR BRITISH FASHION AWARDS
The British Fashion Awards 2009 were held on December 9 and among the nominees were two Canadian designers: Mark Fast in the emerging ready-to-wear category and Todd Lynn in the menswear category. Fast caused a bit of a stir in the media when he used variously sized models in his spring 2010 collection during London Fashion Week in September. Though neither designer took home a prize, Canada remains very proud of its home-grown talent.

BATA SHOE MUSEUM RISES TO OLD HEIGHTS
On A Pedestal: From Renaissance Chopines to Baroque Heels is the latest exhibit at Toronto’s Bata Shoe Museum, which opened on November 19 and runs until September 20, 2010. The exhibit features a variety of heeled and exaggerated platform shoes dating as far back as the 16th century curated from international collections. For more information, visit www.batashoemuseum.ca.

R4 FASHION PROVES SUSTAINABLE IS STYLISH
University of Waterloo’s Sustainable Technology Education Project (STEP)—a non-profit student organization that promotes sustainable design, technology, and lifestyle to the community—produced a fashion event to expand awareness on sustainability issues. On November 20, R4 Fashion: The New Dimension merged many of the university’s student body with a slew of the regular fashion crowd. Held at Ontario Place’s Atlantis Pavilion in Toronto, the event featured a video produced by the students on sustainability followed by two fashion show presentations. The first show featured designers such as AIME, Thieves and Rachel Chan; the second show was the Emerging Designers Competition where designer Heidi Ackerman won with a unanimous vote from the judges (Kelly Drennen of Fashion Takes Action, Canadian designer Evan Biddell, TFI NewsGail McInnes and the Toronto Star’s Erin Kobayashi). Other participating designers included Naca, Olga Tigirlas, AnieMac and Cherry Blossom. For more information, visit www.r4fashion.com.

FASHION FOR A CAUSE
On November 17, The Sixth Annual Zareinu Fashion Show was held at Toronto’s Royal Ontario Museum. The sold-out evening included a VIP reception and fashion show hosted by FashionTelevision’s Jeanne Beker. The show featured collections from NADA and Thien Le with accessories from Jenny Bird and Jewellery by Karen. Proceeds were collected in support of the Zareinu Educational Centre of Metropolitan Toronto, a Jewish day school and treatment centre, which provides special education and individualized therapies to children with a wide range of physical and developmental challenges. For more information, visit www.zareinu.org.

TÉLIO DESIGN COMPETITION ANNOUNCES FINALISTS
On November 13, textile distribution company TÉLIO gathered a jury of six fashion and media industry professionals to its head office in Montreal to select the 25 finalists of the TÉLIO Design Competition 2010. Jury members included Judy Inc. CEO David Clemmer, Claudia Cusano, editor of NUVO magazine, fashion designer Paul Hardy, Steve Lapierre, vp of marketing at La Maison OGILVY, Michael J. Ishak, director of Sponsorships & Events at Z!NK magazine and Musique Plus host Virgine Coossa. All finalists will have the opportunity to showcase their outfits during Montreal Fashion Week at Marché Bonsecours on March 4, 2010 using fabrics pre-selected and provided by TÉLIO. They also have the chance to receive one of five scholarships totalling $10,000. This is the second year the competition has been national, having previously been exclusive to Quebec contestants. For more information and updates, visit
www.telio.com/competition2010EN.html.

INAUGURAL FROCKTAIL A SUCCESS
The first annual Frocktail Party in support of Juvenile Diabetes Research Foundation (JDRF) was held in the penthouse loft of the Burroughes Building in Toronto on November 12. The main draw was a carefully curated selection of previously worn dresses on silent auction—all worn once by celebrities. Designer donations included Ashley Rowe, Greta Constantine, David Dixon, Jeremy Laing, AIME by Monica Mei, Mark Peros, Andy The-Anh and Jay Godfrey. Celebrities featured previously in the garments included supermodel Coco Rocha, So You Think You Can Dance’s Leah Miller, eTalk’s Tanya Kim, gossip blogger Lainey Lui and ET Canada’s Cheryl Hickey. Throughout the evening guests were entertained by the musical stylings of MTV host Johnny Hockin and were treated to hair and makeup touch-ups in the FGI Beauty Boutique. All the proceeds were donated to JDRF, with the event raising over $23,000. ET Canada covered the event. You can view the video here: http://www.youtube.com/watch?v=0GF_AuRoc2A. Photo by Jon Howcroft

CHATELAINE’S NEW EDITOR-IN-CHIEF
Jane Francisco was recently named editor-in-chief at Chatelaine magazine. Francisco is the former editor of Glow and Wish magazines, as well as executive editor of Gardening Life and Canadian Family, with a recent—and short-lived—position as the editor-in-chief at Style at Home magazine. She takes over from Maryam Sanati. In a Roger’s press release, Chatelaine executive publisher Ken Whyte said, "Jane has a passion for journalism, a strong track record of success, and high-level experience with prominent Canadian magazine brands. She has an intuitive understanding of what Canadian women want, and we are confident she will serve Chatelaine's readers very well."

TEENFLARE.COM SHUTS DOWN
Rogers Publishing shut down Teenflare.com on November 2. The sister site to Flare.com was aimed at a younger audience and was closed to concentrate on the Flare.com’s branding, which has experienced a significant increase in traffic recently. Senior director of brand communications for Rogers Publishing Suneel Khanna was quoted as saying, “Flare has been a hot brand this year and Flare.com has experienced a significant rise in traffic, with some of our strongest audience numbers to date. We will continue to serve the younger segment of our audience within the larger site rather than through a dedicated teen channel.” Also taken off the Internet was the 50-plus focused site Everbetter.ca, which was launched in April this year as a competitor to Zoomer magazine.

BIRKS CREATES OLYMPIC JEWELLERY LINE
Birks has created a Vancouver 2010 Collection of jewellery to support the Canadian Olympic Team, with 5% of collection sales being donated through until April 2010. The collection includes bracelets, cufflinks, key rings, cell phone charms, necklaces, drink charms, picture frames and more. Birks has also developed an exclusive line of jewellery with Canadian athlete and 2006 Winter Olympic gold medalist Jenn Heil. “It’s playful and fun,” says Heil on the Birks site. “I wanted it to capture the feeling of play because I believe that, in order to be successful, both on and off the slopes, one needs to bring freedom and excitement to the game. Each piece from the collection uses five rings of varying sizes and textures blended into each piece, symbolizing my ingredients for success. Team, Joy, Courage, Focus, and Dream.” Visit www.birks.com to view both collections.

BARBIE© CULT
In 2009, Barbie© will be providing a sprinkling of style and glamour to the THOMAS SABO Autumn/Winter Charm Club Collection. As the world’s best-known and highest-selling doll, Barbie© is not only a classic toy, she is an international fashion icon coveted around the globe. The Barbie Cult collection can be found at the Thomas Sabo boutique in Montreal. Look for new locations to open in Toronto and Vancouver within the year.

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7. Top Picks
Knock-off Kulture
www.counterfeitchic.com/knockoff_newsbriefs/

A Beginner's Guide to Creating Custom Suits
sartorialsavillian.wordpress.com/

Follow Flare magazine’s editor-in-chief Lisa Tant to get a glimpse into the life of a fashion editor.
www.twitter.com/lisatant

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8. Upcoming Events
Interested in having your event posted? Send your submission with a minimum of 14 days notice to TFI.

January 4 - 6, 2010
Nouveau Collective
401 Seventh Ave. at 33rd Street, New York. Womenswear and accessories fashion trade show promoting new designers and established companies. For more information, call 914.736.0030, email nouveau@optonline.net or visit www.nouveaucollectivetradeshows.com.

January 5 - 7, 2010
Accessories Circuit
The Show Piers, 12th Avenue at 55th Street, New York. Juried show for women’s footwear and accessories, from high-end costume jewellery to fine jewellery. Note: No pre-registration for this show. For more information, visit www.enkshows.com or email accessoriescircuit@enkshows.com.

January 5 - 7, 2010
D&A New York
New York. Fashion trade show for women's sportswear, shoes, accessories and lifestyle. For more details, call 212.302.9575, email info@designersandagents.com or visit www.designersandagents.com.

January 5 - 7, 2010
Fame
Javits Center, 655 West 34th St., New York. Apparel and accessories trade show
For more information visit www.fameshows.com or call toll free 1.866.696.6020.

January 5 - 7, 2010
Moda RTW New York
Javits Center, 655 West 34th St., New York. A juried ready-to-wear trade show for apparel makers. For more information, visit www.modamanhattan.com.

January 18 - 20, 2010
Project New York
Javits Center, 655 West 34th St., New York. Trade show combining the best of traditional and alternative shows, featuring designer denim, accessories and premium contemporary sportswear. Visit www.projectshow.com for more information.

January 30 - February 1, 2010
By Hand Show
Sheraton Toronto Airport Hotel, 801 Dixon Rd., Toronto. Trade show representing apparel, fashion accessories, leather goods, metal work, glass, sculptures, wooden furniture and accessories, home and garden accessories, home décor, jewellery and health products. For more information, visit www.byhand.ca.

January 31 - February 2, 2010
Mode Accessories
Doubletree by Hilton, 655 Dixon Rd., Toronto. Trade show for fashion accessories and specialty items. Register online at www.mode-accessories.com or in person. Open daily from 9am to 6pm.

February 6, 2010
Guilty Pleasures Designer Sale
The Drake Hotel, 1150 Queen St. W., Toronto. 10am - 4pm. Support Toronto design talent and get great deals on cool Canadian clothing and accessories! Get a free makeover at the DaLish Beauty Bar and place your bid in the TFI silent auction for your chance to win wonderful prizes! Cash sales; some vendors may accept credit cards. ONE DAY ONLY! Silent auction proceeds will benefit the Toronto Fashion Incubator (TFI), a non-profit organization that provides valuable support and educational resources to new fashion entrepreneurs. Visit the Winterlicious website for more information.

February 11 - 18, 2010
Mercedes Benz New York Fashion Week
New York. Fall 2010 designer collections. For more information, visit www.mbfashionweek.com/newyork.

February 16 - 18, 2010
Moda RTW Las Vegas
The Venetian, Las Vegas. A juried ready-to-wear trade show for apparel makers. For more information, visit www.modamanhattan.com.

February 16 - 18, 2010
Project Las Vegas
Mandalay Bay, Las Vegas. PROJECT is a contemporary global trade show with more than 600 exhibitors including both leaders and newcomers in men's, women's and accessories. For more information, visit www.projectshow.com.

February 20 - 22, 2010
The Train
Terminal Stores, 269 11th Ave., between 27th and 28th streets, New York. Designer fashion and accessories trade show featuring international designer fashion and accessories. For more information, visit www.thetrainnewyork.com.

February 21 - 23, 2010
The Coterie
Javits Center, 655 West 34th St., New York. Fashion trade show. For more information, call 212.759.8055, email enkshows@enkshows.com or visit www.enkshows.com.

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416.971.7117 x 21.

CONTACT TFI MEMBERS
For a list of TFI members, look through Resident Profiles and Outreach Listings at www.fashionincubator.com/our_members/index.shtml.

Get Listed!
Promote your company’s services in the Resources section of TFI’s website, www.fashionincubator.com, to a young and fashionable, group of influencers. Are you a contractor, patternmaker, fabric supplier or retail store? Are you looking for new clients and FREE marketing exposure? Simply download the appropriate form here and send it to TFI. There is NO cost to participate; this is a free service to the community provided by the Toronto Fashion Incubator.

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TFI NEWS is a FREE industry newsletter publication sent to all TFI members and to those who request it. Please forward this newsletter to other interested individuals and help spread the word! Information is intended for interactive and information purposes only. Submissions and feedback are welcome from all and should be sent to TFI.

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CONTACT US
Editor-In-Chief, Susan Langdon
Managing Editor, Gail McInnes
Senior Editor, Doris Montanera
www.fashionincubator.com/about/contact_us/index.shtml

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© Copyright 2009 The Toronto Centre for the Promotion of Fashion Design (Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator.

This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.

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