TFI Launches New Going Green Guide

Pick up your copy of Fashioning Sustainability: TFI's Guide to Going Green an invaluable and informative guide for fashion entrepreneurs who want to take their business green.

Hot off the press, this educational resource is the fourth in a series of original guidebooks developed by the Toronto Fashion Incubator (TFI) to help fashion entrepreneurs to understand the business of fashion.

Check out Chapter 2: Consumer Demand for Green Products and Practices which outlines the trends associated with the greening of consumerism, and how different consumer types – The Celebritante, The Pamperer, The Buyer Aware, and the Design Intelligent – are motivated to be environmentally conscious in different ways. Learn what types of marketing tactics appeal to these Green Consumers to improve your sales & marketing objectives.

Another area of interest you may enjoy is Chapter 7: New Green Technologies - Zero Waste Tees and Shaped Garment Components. Discover cutting-edge methods used to reduce waste materials in clothing manufacturing such as 'Direct Panel on Loom' technology that creates one-piece woven garments that are ready-to-sew, reducing fabric waste by up to 22%!

Get your guide today through TFI Shop

This guidebook was generously supported by: