Hot Off The Press! TFI's Latest e-Guidebook

Grow Your Fashion Business by Discovering the Power of Social Media
TFI's latest e-guidebook, Intro to Social Media: A TFI Guidebook for Fashion Entrepreneurs, is NOW available online at TFI Shop!

"Suddenly, a tweet can be worth a thousand words, its impact lasting. Sensing the potential for interaction with customers and new audiences, today’s brand-savvy fashion entrepreneurs are embracing social media at a clip rate. From Twitter’s quick fix to Facebook’s fan pages, socializing will never be the same. A new guidebook from TFI (Toronto Fashion Incubator) provides useful tutelage on the subject. Intro To Social Media: A TFI Guidebook for Fashion Entrepreneurs breaks down how to make the most of the new media with plenty industry examples. We particularly appreciate the etiquette chapter, a finishing school for the online social set."
-www.flare.com

It seems unavoidable these days to read the news without hearing about the latest social media revolution. Buzz words such as Facebook and Twitter — once deemed a language exclusive to the young techno-savvy crowd of early adopters who lived for the release of the latest computer gadgets — have become a part of our everyday discussions. In fact, the very way in which we read our news has changed. More often than not, we now learn about the latest world events on the Internet, either through our computers or via mobile devices that stream a constant flow of news to us. This shift is no longer something we can ignore. It is transforming life all around us — from how we socialize with people, to how we engage with companies and brands. Everyone seems to be participating in tweeting, blogging, and posting messages.

Creating a guidebook that offers an introduction to the world of social media seems an appropriate way to help our talented fashion entrepreneurs become acquainted with this important marketing tool. I am delighted to offer you this guidebook full of tips and advice for ways you can leverage social media to expand your business, promote your brand, and generate sales.

This guide will provide you with steps to create a business account on Facebook, Twitter, and LinkedIn. You will also discover how blogs, videos, and photo sharing can increase exposure to you and your brand and build a loyal following of fans. You will learn how other fashion designers are adopting social media to build a following, and you will become familiar with fashion-specific online networking tools you may not have been aware of.

If you have been thinking of introducing your brand to the social media stage but felt intimidated and uncertain of the demands involved, we hope this guide will demystify the notion of Internet marketing and help you take that first step into the world of social media.

This guidebook was made possible with the financial assistance of The Government of Canada, ongoing support from the City of Toronto, and the vision of the board of the Toronto Fashion Incubator (TFI).

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This guidebook was generously supported by: