Missed the last TFI Webcast? Good news! It’s now available on an audio CD. Listen on your portable CD player or in your car! Take advantage of the time spent in traffic and driving. The CD features a full audio recording from the previous TFI webcast of your choice.
Available NOW in TFI Shop:
3-Minute Power Pitch: You’ve got 3 minutes to make an impression that will drive future sales. Which samples do you present? What do you say? Get informed and BE PREPARED! Find out how to maximize your retail audition (a “go-see”). Presented by Paula Shneer of MIX Consulting, a successful sales agency with over 20 years experience.
Exporting 101: Want to grow your business and start exporting to the U.S. but don't know how to start? Get info on government export grants and support; de-mystify duty rates and customs clearing. This is an exciting opportunity to learn about exporting to the U.S. Speakers include Asha Mahabir of Bellville Rodair, an exporting logistics company, and Ruth Fothergill of EDC (Export Development Corporation).
Breaking Through to the UK Market: Are you interested in selling your designs in the UK? UK sales rep Mark McCann of Brand Progression, a London-based sales agency, will tell you how! Mark specializes in premium denim and designer streetwear and will be here to talk about market opportunities in the UK as well as potential UK stores for Canadians to target. He’ll give you the scoop on exactly how sales agencies operate in the UK: fee structures, territories etc. as well as talking about UK trade shows and how to get involved.
Exploring the German Market: Are you interested in selling your designs in Germany? German fashion consultant Marc Lugert shares his expertise. Marc will provide an overview of the German Market including:
what are German buyers looking for, how to deal with sales agents, when are the buying seasons, what are the major trade shows and events, what are the potential problems and opportunities for Canadian designers in the German apparel market
TFI Press & Buyers Breakfast Interviews: Thinking of applying for the next TFI Press & Buyers Breakfast? Listen to interviews with designers and buyers at the TFI Press & Buyers Breakfast from September, 2006 at the Drake Hotel in Toronto. Find out how other designers are positioning their lines and find out what leading buyers such as Holt Renfrew are expecting from you when they drop by your booth!
P&G Beauty: Working with Stylists: This seminar features renowned makeup artist David Goveia, hairstylist Howard Barr and fashion stylist Alissia Marciano, all from The Artist Group, in a panel discussion about the business of styling. Learn about the benefits of hiring a stylist, makeup artist and hairstylist for your next fashion show or photo shoot. Topics include:
*What is the role of a stylist and why you need one
*How stylists can help you refine and enhance your brand image & integrity
*What are the latest trends and looks in the world of styling
*Career and apprenticeship opportunities
What Buyers Want: Meet Arie Assaraf, buyer and owner of TNT Blu, TNT Woman and TNT Man boutiques, as he explains what he considers in selecting collections for his stores. Topics include:
*What are buyers looking for and why
*Big brand vs. new label: do you have a chance?
*What’s the best way for new designers to get in the door
P&G Beauty: Working with the Media: Join Rita Silvan, editor-in-chief of ELLE CANADA, as she explains what the media wants and why. Learn about pitches that work and those that don’t at this exciting seminar! Topics include:
*How to get the media’s attention
*What does the media consider “newsworthy”?
*How & when to contact the media
*Follow ups: How to and how often
P&G Beauty: Building a Brand: Building your brand image is key to defining your business. Learn about the benefits of branding from experts Tara Brown and Darren Mahaffy, Associate Directors from P&G Beauty.
Seminar topics include:
*What is a brand?
*Defining your brand equity
*Brand consistency: why this is important
*Benefits of branding
Making Your First Sale: You’ve designed your product and now you’re ready to sell. Where do you start? How do you prepare? Learn from 3 successful local designers: Loranne Kettlewell, Rosa Costanzo & Leah Bazian.
Topics Include:
*Sales process from start to finish
*How to approach stores and what to bring with you
*Trade shows and sales reps as sales tools
*Dressing celebrities
P&G Beauty: Cost-Effective Marketing Strategies:
Increase your sales cost-effectively by gaining marketing tips and knowledge at this interactive panel presentation with Nathalie Atkinson, Andrew Zimbel & Jamil Juma.
Topics Include:
*Marketing strategies, tactics and materials
*Innovative ways to reach your target audience
*Thinking outside of the box
NOTE: This seminar is extra long and broken up into two CDs. The cost for this seminar is $25 +GST & PST including shipping.
Additional CDs will become available for purchase 2-3 weeks after the live webcast date. Keep checking TFI Shop for the latest TFI Webcast Audio CDs.
Cost*: $22 plus GST & PST each covers shipping and handling in Canada and the U.S. If ordering outside of Canada and the U.S., please contact us for shipping pricing. Orders are processed in 7-10 business days.
*Note different price for double CD Cost-Effective Marketing Seminar.
