FASHION COMMUNITY TO LOUNGE IN STYLE

Toronto—June 26, 2009—Canada’s fashion community will be putting their heels up in style. Launching in late summer 2009, the Toronto Fashion Incubator (TFI) gains ground with its exciting new P&G Beauty Member’s Lounge. The exclusive-to-members space will serve as a chic and comfortable spot for the hippest in fashion to visit. Outsiders will envy. “The lounge will be the new “it” place for members to interact and indulge in films, music, television, and social networking,” says Susan Langdon, Executive Director, TFI. “We are so appreciative of P&G Beauty’s generous contribution.” Designed by Glenn Dixon of Dixon Doyle Design and W Network’s Take This House and Sell It!, the décor will feature contemporary white leather sectional seating, making it the coolest space to unwind in style!

"P&G Beauty is committed to supporting the Canadian beauty and fashion industry and understands the importance of connecting with top artists and designers," says Danielle Bibas, P&G Beauty General Manager, Canada. "For several years we have been a strong advocate of the Toronto Fashion Incubator and their mandate to develop design talent and excellence in Canada and we're excited to partner with them again to create the new P&G Beauty Members Lounge at the TFI studio."

FASHION EXPANSION
Occupying a grand historic building within Toronto’s Exhibition grounds, TFI provides a nurturing environment and an inspiring work space just steps from Liberty Village. Soon to be over 8,000 sq. ft., TFI will provide fashion entrepreneurs with a greater opportunity to showcase their skill and designs. The updated space will feature ten design studios, an expanded resource centre, meeting rooms, seminar space, and the new P&G Beauty Members Lounge.

ABOUT P&G BEAUTY
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Cover Girl®, Clairol Nice ’n Easy®, Herbal Essences®, Head and Shoulders®, Venus®, Gillette®, Crest Whitestrips®, Wella Professionals®. Please visit www.pg.ca for the latest news and in-depth information about P&G Beauty and its brands.

ABOUT THE TORONTO FASHION INCUBATOR
The 22-year-old TFI is an innovative and highly valued non-profit organization that plays an essential role in the growth and promotion of Canada’s fashion community. TFI helps budding fashion entrepreneurs develop the creative and professional capacity they need to succeed and evolve in the challenging fashion industry. As the world’s first fashion incubator, TFI has fostered many of Canada’s most celebrated talents including Joeffer Caoc, David Dixon, Foxy Originals, Todd Lynn and Arthur Mendonça.

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Toronto Fashion Incubator (TFI):
285 Manitoba Drive, Exhibition Place
Toronto, ON M6K 3C3
416-971-7117
tfi@fashionincubator.com
www.fashionincubator.com

TFI Public Relations: Amy Burstyn, FAULHABER PR, 416-504-0768 or amy@faulhaber.ca

P&G Beauty: Carrie Truman, P&G Beauty PR Manager, 416-730-4609 or truman.cl@pg.com