Cynthia’s experience in the fashion industry is unparalleled. Her diverse fashion career spans over 15 years working as the creative force behind several Canadian retailers, where she has held positions as a Fashion, Style and Creative Director collaborating with buyers, designers, marketing and creative teams on multiple sectors of product design, merchandising aesthetics, style direction to brand development and advertising.
Florek regularly travels the globe to research fashion trends at designer runway, trade shows and retail level, in addition to observing emerging street style trends. Using her creativity and business savvy, she gathers this research and engages her audience with a plethora of knowledge that cultivate an innovative and approachable fashion aesthetic. Her expertise and discerning eye, has garnered rave reviews from media & industry insiders, making her a sought after fashion consultant.
Cynthia’s grass roots as a fashion designer allowed her to hone her skills by designing lines for several labels before she ventured into her award wining line, CINCYN. The label was the winner of Elle Canada’s & Toronto Fashion Incubator "New Labels" fashion award and successfully showed at Toronto, Vancouver and New York fashion weeks. The label garnered multitude of national & international media coverage in magazine & TV.
Florek's broad experience positions her as a well versed Stylist, Fashion Director & Style Expert who has presented trends, make overs and style tips on Marilyn Dennis, Breakfast Television, America’s next top model, CHCH morning show, CTV, Global BC, Rogers, Canadian Living, Chatelaine, and more.
Meet with Cynthia to learn more about becoming a fashion stylist, how to work with stylists and for trend forecasting direction.