Once your collection is complete, you'll need a press kit and support materials. These lists can help budding entrepreneurs make those initial sales calls or receive media exposure. For professional help in promoting your line, contact a public relations firm. To contact the media directly, get a list of fashion media. The information below should lead you in the right direction.
PURCHASE LISTS
Fashion Media List
A detailed list of who's who in the fashion media, including URLs, contact information, and names of key staffers. This list includes: Canadian and US newspapers; Canadian television stations and fashion content television shows; and Canadian and US fashion magazines.
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Web Media LinksA detailed list of fashion and general media resources on the web. Includes contact information and names of key staffers.
Image AgenciesA free list of local Toronto agencies specializing in photographers, stylists, hair and make-up artists, and wardrobe consultants to help you create promotional pieces to include in your press kit.
Model AgenciesA free list of modelling agencies across Canada, complete with contact information and URLs if available.
Public RelationsA free list of public relations professionals who can help you determine the best public relations strategy for your line that suits your budget.
